Australia Pet Grooming Products Market By Product Type (Shampoo & Conditioners, Clippers & Scissors, Brushes & Combs, Others), By Animal (Dog, Cat, Horse, Others), By Distribution Channel (Supermarkets/Hypermarkets, Pet Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Australia Pet Grooming Products Market was valued at USD 168.22 Million in 2024 and is anticipated to grow USD 306.07 Million by 2030 with a CAGR of 10.49%.  The Australia pet grooming products market is witnessing steady growth driven by increasing pet ownership, rising humanization of pets, and growing awareness about pet hygiene and wellness. Urban households are increasingly treating pets as family members, fueling demand for high-quality grooming products such as shampoos, conditioners, brushes, and deodorants. The trend of premiumization, along with the popularity of organic and natural grooming solutions, is further shaping consumer preferences. E-commerce platforms and pet specialty stores are expanding product accessibility and boosting sales. Additionally, the influence of social media, celebrity pets, and pet influencers is encouraging owners to invest in aesthetic grooming.

Key Market Drivers

Rising Pet Humanization and Premiumization Trends

One of the most significant drivers of the Australian pet grooming products market is the rising trend of pet humanization, wherein pets are increasingly treated as family members. This cultural shift is fostering a surge in demand for premium grooming products, as pet owners seek high-quality, safe, and aesthetically pleasing products for their companions. From sulfate-free shampoos and moisturizing conditioners to paw balms and grooming wipes, consumers are showing a strong preference for specialized, often organic or natural, pet care items. Pet owners are now willing to spend more on items that offer enhanced comfort, better hygiene, and even a sense of luxury for their pets. This trend is more pronounced among millennials and Gen Z pet parents, who view grooming as part of holistic pet wellness rather than a basic hygiene task. As a result, premium grooming brands are gaining visibility, and international manufacturers are entering the Australian market to cater to this demand. Approximately 69% of Australian households own at least one pet, illustrating pets’ widespread prominence in family life. The growing alignment between human personal care and pet grooming trends is also leading to increased innovation, with brands introducing products that mirror human beauty standards and rituals. This deepening emotional connection between pets and owners is ultimately driving consistent and long-term market growth.

Growth in Pet Ownership Across Urban and Suburban Areas

The steady rise in pet ownership across Australia, particularly in urban and suburban areas, is a major contributor to the expanding grooming products market. Western Australia’s 2024 Pet Census (RAC WA) supports the national trend, revealing that approximately 55% of households in suburban and regional WA own a dog—a figure closely mirrored in urban areas. Post-pandemic lifestyle shifts have further amplified this trend, as more people sought companionship during periods of isolation, resulting in a spike in pet adoption rates. As new pet owners enter the market, there is a corresponding increase in the demand for grooming products that cater to basic care, breed-specific needs, and cosmetic grooming. Additionally, the expansion of pet-friendly housing policies and pet acceptance in urban apartment living has led to a broader customer base that regularly invests in at-home grooming tools and products. With more households actively participating in routine grooming practices to ensure pet health and cleanliness, the demand for items like tick/flea shampoos, grooming brushes, deodorizing sprays, and pet-friendly skincare is surging. This broader demographic expansion is compelling retailers and brands to diversify their offerings, ensuring the grooming segment continues to grow across different income levels and living environments.

Expansion of Online Retail and Specialty Pet Stores

Another powerful growth driver is the rapid expansion of online retail platforms and the proliferation of specialty pet stores across Australia. Consumers are increasingly turning to digital channels for the convenience of browsing, purchasing, and home delivery, particularly for recurring needs like shampoos, grooming kits, and conditioners. E-commerce giants such as Amazon Australia, Pet Circle, and My Pet Warehouse have optimized their logistics and customer service to support frequent and bulk orders. Furthermore, pet-specific subscription boxes offering curated grooming products have gained popularity, especially among younger consumers looking for personalized and hassle-free solutions. On the other hand, brick-and-mortar specialty pet stores continue to perform well due to their ability to offer expert advice, in-store grooming services, and a hands-on experience with products. Many of these retailers are adopting omnichannel strategies, combining physical and online touchpoints to reach a wider audience. Promotions, product bundles, and loyalty programs also enhance customer retention and repeat purchases. As retail channels evolve and competition among sellers intensifies, brands are increasingly investing in product packaging, marketing, and educational content to stand out. This retail transformation is making grooming products more accessible, convenient, and appealing to a broader consumer base.

Increasing Awareness About Pet Health and Hygiene

Heightened awareness regarding pet health and hygiene is playing a critical role in driving demand for grooming products in Australia. Veterinarians, pet care professionals, and animal welfare organizations are emphasizing the importance of regular grooming to prevent common issues such as skin infections, parasites, matting, and dental problems. Educational campaigns, both online and offline, have helped pet owners better understand the preventive and therapeutic roles grooming products can play in a pet’s overall well-being. As a result, the grooming category is expanding beyond aesthetic needs to include medicated shampoos, hypoallergenic conditioners, and dental care kits. Health-conscious consumers are particularly drawn to products with natural ingredients and veterinary endorsements, viewing them as safe and effective alternatives. The growth of pet insurance and wellness programs is also encouraging routine grooming as part of a broader health regimen. Additionally, with rising temperatures and climate variability in Australia, there is growing concern about seasonal grooming needs, such as deshedding and parasite protection. This has led to increased frequency of grooming among pet owners throughout the year. Ultimately, greater emphasis on preventive care and hygiene is boosting both product innovation and consistent consumer spending in the grooming segment.

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Key Market Challenges

Price Sensitivity and Consumer Budget Constraints

One of the primary challenges in the Australia pet grooming products market is the high level of price sensitivity among a large segment of consumers. While premium and organic grooming products are gaining traction, a significant portion of pet owners still consider grooming items as discretionary purchases rather than essential ones. This is especially evident in lower- and middle-income households, where spending on pet care competes with other household priorities. Many consumers opt for basic, low-cost grooming alternatives or even substitute human care products, which are not always safe or suitable for pets. Moreover, during periods of economic uncertainty or inflationary pressure, consumers tend to cut back on non-essential pet products, leading to fluctuations in grooming product sales. Brands are often compelled to offer discounts and bundled deals to maintain competitiveness, which in turn can compress profit margins. Smaller companies and startups find it particularly difficult to survive in this price-sensitive environment, as they lack the scale to absorb such cost pressures. This challenge also impacts innovation, as companies may hesitate to invest heavily in R&D or introduce premium lines for fear of limited consumer uptake. As a result, price sensitivity continues to restrict broader market penetration and growth potential.

Limited Consumer Awareness and Education on Pet Grooming Needs

Despite the growing trend of pet humanization in Australia, there remains a substantial gap in consumer education around proper pet grooming practices and product use. Many pet owners—especially first-time adopters—are unaware of the specific grooming requirements based on pet breed, coat type, and health conditions. This lack of knowledge often leads to underutilization or misuse of grooming products, such as over-washing, incorrect application of flea treatments, or use of inappropriate tools that can harm pets. Additionally, while there is rising interest in natural and organic products, consumers may not fully understand ingredient labels or the importance of pH balance and allergen-free formulations in pet grooming. This challenge is more pronounced in rural or less urbanized areas where access to professional grooming services or pet specialty stores is limited. Although veterinarians and retailers can play a critical role in educating consumers, such efforts are often inconsistent or lacking due to limited outreach or marketing budgets. As a result, consumer hesitation or confusion can lead to reduced frequency of purchases and reluctance to experiment with new or higher-end grooming products. Bridging this awareness gap is essential for sustained market expansion and for encouraging responsible pet ownership.

Regulatory Complexity and Compliance Costs for Manufacturers

Another key hurdle in the Australia pet grooming products market is navigating the regulatory landscape governing pet care and cosmetic products. Unlike human cosmetics, which follow strict guidelines under the Therapeutic Goods Administration (TGA), pet grooming products fall into a somewhat fragmented regulatory space. Products such as medicated shampoos or anti-parasitic treatments may fall under veterinary chemical regulations managed by the Australian Pesticides and Veterinary Medicines Authority (APVMA), while general grooming products may be regulated by different state-based authorities or consumer safety laws. This regulatory complexity can create confusion for manufacturers and importers, particularly smaller businesses without dedicated compliance teams. The approval process for certain products can be time-consuming and costly, with stringent documentation and testing requirements. These compliance burdens can stifle innovation and delay product launches, putting local players at a disadvantage compared to established multinational brands with the resources to navigate regulatory hurdles more efficiently. Furthermore, labeling requirements and ingredient transparency are becoming stricter, which while beneficial to consumers, increase production costs for companies. The evolving regulatory environment thus demands continuous monitoring and adaptation, making it a considerable challenge for grooming product businesses operating in or entering the Australian market.

Key Market Trends

Growing Popularity of Natural and Organic Grooming Products

A significant trend influencing the Australian pet grooming products market is the growing demand for natural, organic, and chemical-free formulations. Pet owners are increasingly aligning their pet care choices with their own lifestyle preferences, which often include clean-label, eco-friendly, and non-toxic products. Rising concerns about skin allergies, irritations, and chemical sensitivities in pets have encouraged consumers to avoid artificial additives, sulfates, parabens, and synthetic fragrances. Instead, grooming items infused with plant-based ingredients like aloe vera, oatmeal, tea tree oil, coconut oil, and chamomile are gaining popularity. Brands are also emphasizing cruelty-free testing, biodegradable packaging, and sustainably sourced materials to attract environmentally conscious consumers. This trend is especially prominent among younger pet owners, such as millennials and Gen Z, who are willing to pay a premium for products that align with ethical and health-conscious values. Furthermore, the visibility of natural grooming lines has increased through influencer marketing, e-commerce platforms, and pet wellness blogs. As this trend deepens, companies are investing in R&D to develop advanced formulations that are not only safe and sustainable but also effective in dealing with common pet grooming issues like shedding, odor, and coat maintenance. The shift toward clean grooming products is expected to be long-lasting and transformative.

Rise of Pet Grooming as a Wellness and Lifestyle Activity

Pet grooming in Australia is evolving from a basic hygiene necessity to a more comprehensive lifestyle and wellness activity. Pet parents are increasingly treating grooming sessions as moments of bonding, pampering, and preventive care. This has given rise to a broad spectrum of innovative products that go beyond basic cleaning—such as fur masks, paw butter, deodorizers, dental sprays, and aromatherapy shampoos. As part of this lifestyle integration, grooming routines are being customized to suit the age, breed, and temperament of pets, much like personalized beauty regimens for humans. Additionally, the influence of social media and pet influencers has popularized aesthetically driven grooming trends, such as coat styling, seasonal grooming themes, and pet-safe coloring. Grooming salons, spas, and mobile pet grooming services are also capitalizing on this shift by offering luxury treatments, subscription packages, and wellness consultations. This trend is further supported by the rise in dual-income households and pet ownership in metropolitan regions, where time-constrained owners prefer to outsource grooming to professionals but also supplement it with premium products for home use. The positioning of grooming as part of pet wellness is not only expanding the market size but also fostering greater frequency and diversity in product usage.

Surge in E-Commerce and Direct-to-Consumer Sales

Digital transformation has had a profound impact on the pet grooming products market in Australia, with e-commerce and direct-to-consumer (DTC) sales channels experiencing rapid growth. Australia’s e-commerce sector reached record levels in 2024, with over 9.8 million households spending upwards of USD 69 billion through online shopping. Online platforms offer unmatched convenience, wide product selections, user reviews, and doorstep delivery, all of which appeal to modern pet owners. Specialized pet e-commerce platforms such as Pet Circle, Budget Pet Products, and My Pet Warehouse have established strong digital ecosystems, offering everything from grooming essentials to exclusive product bundles and recurring subscription services. In addition, general e-commerce giants like Amazon and Catch.com.au are actively expanding their pet care categories, offering competitive pricing and fast shipping. Direct-to-consumer brands are also gaining traction by bypassing traditional retail models and creating highly targeted digital marketing campaigns through social media and search advertising. These companies often use storytelling, brand transparency, and customer engagement to build loyalty and community. Furthermore, the rise in mobile apps and digital grooming guides is helping consumers make informed purchases and adopt at-home grooming practices more confidently. This growing online retail infrastructure is not only widening access to products across urban and regional Australia but is also encouraging experimentation with newer, premium, and niche grooming brands.

Technological Advancements in Pet Grooming Tools and Accessories

The integration of technology into pet grooming tools and accessories is redefining convenience, efficiency, and comfort for both pets and owners. Modern grooming products are becoming increasingly sophisticated, offering features such as ergonomic designs, low-noise motors, rechargeable batteries, temperature control, and adjustable settings. Electric pet clippers, deshedding tools, automated nail grinders, and heated drying brushes are gaining popularity, especially among DIY groomers who prefer at-home solutions. These tools are designed to reduce grooming anxiety in pets while providing salon-like results. Moreover, smart grooming gadgets—such as app-connected pet dryers or sensors that monitor coat condition—are gradually entering the market, reflecting the broader “pet tech” movement. Innovation is also evident in waterless grooming options like dry shampoos and grooming wipes, which cater to busy owners or pets who dislike traditional baths. Brands are responding to consumer demand for user-friendly, time-saving, and multifunctional tools by incorporating advanced materials and intuitive features. The COVID-19 pandemic further accelerated the adoption of home grooming tools, as many pet owners sought alternatives to professional services during lockdowns. As technology becomes more accessible and affordable, it is expected that the next generation of grooming products will continue to blur the lines between pet care and tech-enhanced living.

Segmental Insights

Product Type Insights

Shampoo and conditioners represent the dominating segment in the Australia pet grooming products market, driven by their essential role in maintaining pet hygiene, coat health, and odor control. These products are used across a wide range of pet breeds and sizes, making them a staple in every pet owner’s grooming kit. The demand is further boosted by the growing preference for specialized formulations—such as anti-flea, anti-dandruff, hypoallergenic, and breed-specific shampoos—that address individual pet needs. Additionally, the rise in awareness about skin allergies and the popularity of natural and organic ingredients have led to an influx of gentle, sulfate-free variants. Frequent use, combined with continuous innovation and product variety, keeps shampoos and conditioners as the most consumed and commercially significant category in the grooming market.

Distribution Channel Insights

The online segment is emerging as the fastest-growing channel in the Australia pet grooming products market, fueled by the convenience, variety, and competitive pricing offered by e-commerce platforms. Pet owners increasingly prefer online shopping for its ease of comparing products, accessing user reviews, and doorstep delivery, especially for recurring purchases like shampoos, brushes, and grooming kits. Platforms such as Pet Circle, Amazon Australia, and Budget Pet Products are expanding their grooming product portfolios and offering subscription models and discounts that encourage repeat buying. The digital shift is further supported by rising smartphone penetration, time constraints, and increasing familiarity with online transactions. As consumers seek personalized experiences and broader product availability, the online segment continues to outperform traditional retail in growth rate and reach.

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Regional Insights

Australia Capital Territory (ACT) and New South Wales (NSW) are the dominating regions in the country's pet grooming products market, driven by high pet ownership rates, urbanization, and strong consumer purchasing power. These regions boast a dense population of pet-friendly households, especially in cities like Canberra and Sydney, where pets are increasingly considered part of the family. The presence of well-developed retail infrastructure, widespread availability of specialty pet stores, and access to professional grooming services further support strong market demand. Additionally, heightened awareness of pet hygiene, preference for premium products, and growing online retail penetration contribute to sustained growth. With active government support for animal welfare and lifestyle trends favoring pet wellness, ACT and NSW remain key markets for grooming product manufacturers.

Recent Development

• In 2023, Bunnings has officially expanded its pet product range to include over 700 new items, such as toys, bedding, grooming tools, carriers, training accessories, smart technology, and treatments like flea and worming solutions. They have also introduced pet food, bringing the total number of pet products to nearly 1,000. This extensive range transforms Bunnings into a one-stop shop for all home pet needs.
• In 2024, Outback Tails has introduced a new natural grooming range inspired by the founder’s Golden Retriever, Bonnie, who required a toxin-free lifestyle 

Key Market Players

• EBOS Group Limited
• Mavlab Pty Ltd
• Dermcare-Vet Pty Ltd
• Blackmores Limited
• Petway Petcare Pty Ltd
• Spectrum Brands Australia Pty Ltd
• Wahl Australia PTY LTD
• Rufus & Coco Pty Ltd.
• Vetafarm Australia Pty Ltd
• G’oodles Pty Ltd.
  
  

Report Scope:

In this report, the Australia Pet Grooming Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Australia Pet Grooming Products Market, By Product Type:

o   Shampoo & Conditioners

o   Clippers & Scissors

o   Brushes & Combs

o   Others

• Australia Pet Grooming Products Market, By Animal:

o   Dog

o   Cat

o   Horse

o   Others

• Australia Pet Grooming Products Market, By Distribution Channel:

o   Supermarkets/Hypermarkets

o   Pet Specialty Stores

o   Online

o   Others

• Australia Pet Grooming Products Market, By Region:

o   Australia Capital Territory & New South Wales

o   Northern Territory & Southern Australia

o   Western Australia

o   Queensland

o   Victoria & Tasmania

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Australia Pet Grooming Products Market.

Available Customizations:

Australia Pet Grooming Products Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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