Australia lip balms market is
projected to grow with an impressive CAGR in the forecast years, 2024-2028. The
market is expected to grow on the backbone of the surge in the demand of the
organic and soothing lip balms against the chemically infused irritant
products. Moreover, digital media and personalized advertisements have
influenced the consumers to choose lip balms over lipsticks and other lip
colorants available in the market. Manufacturers utilize the strategy of
aggressive marketing of their products through influential celebrities and
idols that have a huge fanbase that often acknowledge the recommendations for
the product choice. Furthermore, social media influencers, and digital
marketers through makeup tutorials, and product briefings are creating general
awareness among the consumers and thus influencing the sales of the product,
thereby supporting the growth of lip balms and thus the growth of the Australia
lip balm market in the upcoming five years. Also, the current market scenarios
are changing. The past decade only saw female consumers, but the recent market
experiences a rapid growth in the wide range of consumer base. Male consumers,
young adults, and teenagers are also actively influenced with the makeup and
the global trend and thus are actively supporting the growth of the Australia
lip balm market in the next five years.
Lip balms are beneficial for
dry and chapped lips that require a protective layer to keep the moisture
content in and saves the lips from drying out and creating flaky textures.
Appropriate and concerned use of lip balms helps the consumer maintain their
supple and healthy skin of the lips and keeps them shiny and glossy too. Some
lip balms carry fruity, minty, flavor and some come with sun-protection and
medicinal properties too. The availability of the large plethora of kind, the
consumer inclination toward the product is expected.
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The Australia lip balm market
segmentation is based on type, packaging, color, gender, application,
distribution channel, regional distribution, and competitional landscape. Based
on type, the market is further bifurcated into solid cream and liquid gel. Solid cream lip balms
are a form of lip care product that are in a form of cream (semi-solid). For a
very long time, lip balm was only made of wax and alcohol, but the surge in
organic product demands, the manufacturers have started using organic and plant-based
ingredients along with the bee-wax to manufacture the fine quality solid-cream
lip balms. Some of the products are also available in the liquid gel formation.
These lip balms come with an applier as the formation is quite flowy. These lip
balms often come with various flavored or tinted additives and sometimes
glittery additives that attracts larger consumer bases.
Holding the large
revenue shares of the market, a partial list of the market players in Australia
lip balm market includes L'Oréal Australia, Estée Lauder
Corporate Store (M.A.C), Unilever Australia Group Pty Ltd, Avon Products Pty
Limited, Revlon Australia Pty Limited, Beiersdorf Health Care Australia Pty Ltd,
Carma Laboratories, Inc., Burt's Bees Australia, Kao Australia Pty Ltd., Procter
& Gamble Australia Pty Ltd, among others. Market players are actively
involved in the research and development of the lip balms and finalizing
products that are healthier for the skin, has variant for the different skin
type, in advanced on the terms of fulfilling consumer demand of long lasting,
more moisture content, organic, and plant based ingredients, etc. Other
strategic recommendations include partnerships and acquisitions.
Objective
of the Study:
- To analyze the historical
growth in the market size of Australia lip balms market from 2018 to 2022.
- To estimate and forecast the market size of Australia
lip balms market from 2023 to 2028 and growth rate until 2028.
- To classify and forecast Australia lip balms market based on type,
packaging, color, gender, application, distribution channel, regional
distribution, and competitional landscape.
- To identify dominant region or segment in the Australia
lip balms market.
- To identify drivers and challenges for Australia lip
balms market.
- To examine competitive developments such as
expansions, new product launches, mergers & acquisitions, etc., in Australia
lip balms market.
- To identify and analyze
the profile of leading players operating in Australia lip balms market.
- To identify key sustainable strategies adopted
by market players in Australia lip balms market.
TechSci Research performed both primary
as well as exhaustive secondary research for this study. Initially, TechSci
Research sourced a list of manufacturers, suppliers, and service providers
across the country. Subsequently, TechSci Research conducted primary research
surveys with the identified companies. While interviewing, the respondents were
also enquired about their competitors. Through this technique, TechSci Research
could include the manufactures which could not be identified due to the
limitations of secondary research. TechSci Research analyzed the manufactures,
distribution channels and presence of all major players across the country.
TechSci Research calculated the market
size of Australia lip
balms market using a bottom-up
approach, wherein data for various end-user segments was recorded and forecast
for the future years. TechSci Research sourced these values from the industry
experts and company representatives and externally validated through analyzing
historical data of these product types and applications for getting an
appropriate, overall market size. Various secondary sources such as company
websites, news articles, press releases, company annual reports, investor
presentations and financial reports were also studied by TechSci Research.
Key
Target Audience:
- Lip balms manufacturers, end users, and other
stakeholders
- Distributers and suppliers of the products and other
stakeholders
- Organizations, forums, and alliances related to lip
balms products
- Market research and consulting firms
The study is useful in providing answers
to several critical questions that are important for the industry stakeholders
such as manufacturers, suppliers, end users, etc., besides allowing them in
strategizing investments and capitalizing on market opportunities.
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Attribute
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Details
|
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Base Year
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2022
|
|
Historical Years
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2018 – 2021
|
|
Estimated Year
|
2023E
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Forecast Period
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2024F – 2028F
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|
Quantitative Units
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Revenue in USD Million and CAGR for 2018-2022 and 2023E-2028F
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|
Report Coverage
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Revenue forecast, company share, competitive landscape, growth
factors, and trends
|
|
Segments Covered
|
·
Type
·
Packaging
·
Color
·
Gender
·
Application
·
Distribution Channel
|
|
Region Scope
|
Australia Capital Territory & New South Wales, Northern
Territory & Southern Australia, Western Australia, Queensland, Victoria
& Tasmania
|
|
Key Companies Profiled
|
L'Oréal Australia, Estée Lauder Corporate Store (M.A.C),
Unilever Australia Group Pty Ltd, Avon Products Pty Limited, Revlon Australia
Pty Limited, Beiersdorf Health Care Australia Pty Ltd, Carma Laboratories,
Inc., Burt's Bees Australia, Kao Australia Pty Ltd., Procter & Gamble
Australia Pty Ltd
|
|
Customization Scope
|
10% free report customization with purchase. Addition or
alteration to regional & segment scope.
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Pricing and Purchase Options
|
Avail customized purchase options to meet your exact research
needs. Explore purchase
options
|
|
Delivery Format
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PDF and Excel through Email
(We can also provide the editable version of the report in PPT/Word format on
special request)
|
Report Scope:
In this report, Australia lip balms market has been segmented into
following categories, in addition to the industry trends which have also been
detailed below:
- Australia Lip Balms Market, By Type:
- Australia Lip Balm Market, By Packaging:
o Stick
o Tube
o Mini Jar
o Others
§
Egg
Ball
§
Unique
Shape
- Australia Lip Balm Market, By Color:
o Tinted
o Non-Tinted
- Australia Lip Balm Market, By Gender:
- Australia Lip Balm Market, By Application:
- Australia Lip Balm Market, By Distribution Channel:
- Supermarket/ Hypermarkets
- Beauty and Cosmetics Store
- Pharmacies and Drug Stores
- Online
- Others
- Departmental Stores
- Independent Retail Store
- Australia Lip Balms Market, By Region:
- Northern Territory
- Queensland
- New South Wales
- Tasmania
- Victoria
- South Australia
- Western Australia
Competitive Landscape
Company
Profiles: Detailed
analysis of the major companies present in Australia lip balms market.
Available Customizations:
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to
five).
Australia Lip Balms Market is an upcoming report to be released soon. If
you wish an early delivery of this report or want to confirm the date of
release, please contact us at [email protected]