Australia lingerie market is projected to grow during 2019-2024. Women becoming more fashion-conscious and willingness to spend on high quality and stylish innerwear, ever-growing movements of social consciousness, the lingerie brands are focusing more on what matters to the customers along with increasing availability through online channel are some factors expected to propel demand for lingerie in Australia over the next five years.

Years considered for this report:

Historical Year : 2014-2017

Base Year : 2018

Estimated : 2019

Forecast : 2020-2024

Objective of the Study:

  • To analyze and forecast market size of the Australia lingerie market, in terms of value & volume.
  • To define, classify and forecast the Australia lingerie market on the basis of product type, distribution channel and regional distribution.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting Australia lingerie market into regions, namely, New South Wales, Northern Territory, Queensland, South Australia, Tasmania, Victoria & Western Australia.
  • To identify tailwinds and headwinds for the Australia lingerie market.
  • To examine competitive developments such as expansions, new product launches, supply contracts, and mergers & acquisitions in the Australia lingerie market.
  • To evaluate competitor pricing, average market selling prices and trends in the Australia lingerie market.
  • To strategically profile the leading players, which are involved in the supply of lingerie in Australia.


Click here to download the brochure

Some of the major players operating in the Australia lingerie market are Victoria’s Secret, Palindrome, Fashiola, Honeybirdette, Wolf & Whistle, Best&Less, Chantelle, Cloe, Hanes Brands, La Maison Lejaby, Laceandme, Lindex, Lise Charmel, Triumph etc.

TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of lingerie manufacturers and suppliers in Australia. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analysed product offerings, distribution channels, and regional presence of all major lingerie suppliers across the country.

TechSci Research calculated the market size for the Australia lingerie market using a bottom-up approach, where manufacturers’ value sales data for different product type of (bra, knickers & panties, lounge wear, shape wear & others), lingerie was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as all Australia lingerie manufacturers, association, company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.


Key Target Audience:

  • Australia lingerie manufacturers
  • Australia lingerie suppliers 
  • Research organizations and consulting companies
  • Associations, organizations and alliances related to lingerie manufacturing
  • Government bodies such as regulating authorities and policy makers
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as lingerie manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next five years) in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, Australia lingerie market has been segmented into following categories, in addition to the industry trends which have also been detailed below:


  • Market, by Product Type:
    • Australia Lingerie Market
      • Bra
      • knickers & Panties
      • Lounge Wear
      • Shape Wear
      • Others
  • Market, by Distribution Channel:
      • Online Stores
      • Store Fronts
  • Market, by Geography:
      • New South Wales
      • Victoria
      • Queensland  
      • Western Australia
      • South Australia
      • Tasmania
      • Northern Territory

Competitive Landscape

Competition Benchmarking: Benchmarking of leading 10 players on the basis of product portfolio, market pricing, average selling price sales footprint, etc.

Company Profiles: Detailed analysis of the major companies present in the Australia   lingerie market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across the country.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Product Information

  • Detailed analysis of new products in the market and their driving forces in the market.

In case you don’t find what you are looking for, please get in touch with our custom research team at

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at 

In case you don’t find what you are looking for, please get in touch with our custom research team at

Australia Lingerie Market Forecast & Opportunities, 2014-2024

1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Voice of Customer

4.1.   Factors Influencing Purchase Decision

4.2.   Product Awareness

4.3.   Brand Awareness

5.     Global Lingerie Market Overview

6.     Australia Lingerie Market Outlook

6.1.   Market Size & Forecast

6.1.1.  By Value & Volume

6.2.   Market Share & Forecast

6.2.1.  By Product Type (Bra, knickers & Panties, Lounge Wear, Shape Wear & Others)

6.2.2. By Distribution Channel (Online Stores & Store Fronts)

6.2.3. By Region 

6.2.4. By Company

6.3.   Market Attractiveness Index

6.3.1.  By Product Type

6.3.2.  By Distribution Channel

6.3.3.  By Region

7.     Australia Bra Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value & Volume

7.2.   Market Share & Forecast

7.2.1. By Product Type (Push-Up Bra, Padded Bra, Sports Bra, Underwire Bra, Full Cup Bra & Others)

7.2.2. By Distribution Channel (Online Stores & Store Fronts)

7.3.   Pricing Analysis

8.     Australia knickers & Panties Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value & Volume

8.2.   Market Share & Forecast

8.2.1. By Product Type (Boy Shorts, Classic Briefs, French Cut Panties, Seamless Panties, Bikini & Others)

8.2.2. By Distribution Channel (Online Stores & Store Fronts)

8.3.   Pricing Analysis

9.     Australia Lounge Wear Market Outlook

9.1.   Market Size & Forecast

9.1.1. By Value & Volume

9.2.   Market Share & Forecast

9.2.1. By Product Type (Mini Dress, Capris, Shorts, Pajama Set, Nighty & Others)

9.2.2. By Distribution Channel (Online Stores & Store Fronts)

9.3.   Pricing Analysis

10.  Australia Shape Wear Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value & Volume

10.2.              Market Share & Forecast

10.2.1.   By Product Type (Bikini Shaper, Body Shaper, Tummy Shaper & Thigh Shaper)

10.2.2.   By Distribution Channel (Online Stores & Store Fronts)

10.3.              Pricing Analysis

11.  Supply Chain Analysis

12.  Import Export Analysis

13.  Market Dynamics

13.1.  Drivers

13.2.  Challenges

14.  Market Trends & Developments

15.  Policy & Regulatory Landscape

16.  Australia Economic Profile

17.  Competitive Landscape

17.1.Competition Outlook

17.2.Company Profiles (Top 10 Companies)

18.  Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at