Australia lingerie market is expected to
undergo robust growth with more women becoming fashion-conscious and
willing to spend on high quality and stylish innerwear. The rising disposable income is
another key factor supporting the growth of lingerie market in the country.
With the ever-growing movements of social consciousness, the lingerie brands
are focusing more on what matters to the customers along with increasing
availability through online channel. The increasing necessity for bras and
underpants is going to propel the Australia lingerie market growth in the next
consumers’ preference for exclusive products is supporting the demand for
luxury lingerie. According to the latest data, over 2.5 million Australian
women aged 14 or above, regularly buy underwear, making at least one purchase
in any four-week period of time. This data indicates that the lingerie market
in Australia is poised to undergo significant growth in the coming years.
lingerie market has been categorized based on product type and distribution
channel. Based on product type, the market is segmented
into bra, knickers & panties, lounge wear, shape wear and others. The
demand for knickers and panties is considerably high in Australian market with
more women spending on them. The segment is expected to witness high growth in
the coming years as women are now looking for more comfortable and stylish knickers and panties.
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distribution channel, the Australian lingerie market is segmented into offline
and online channels. The offline channel is further categorized into hypermarkets/
supermarkets, independent retailers and others. The offline segment dominated
the market share in Australia with stores like target offering discount on
purchase of lingerie. The retail stores are continuously
focusing on increasing their sale by offering discount and wide variety of
Some of the
major players operating in the Australia lingerie market are Victoria’s Secret,
Honeybirdette, Wolf & Whistle, Chantelle, Hanes Brands, Maison Lejaby,
NICO, Triumph, Juem and Palindrome, among others. Leading companies are
focusing on launching new wears which ensures comfort. They are also
undertaking other growth strategies like brand promotion and joint ventures to
expand their market share.
Objective of the Study:
- To analyze and forecast market size of the Australia lingerie
market, in terms of value & volume.
- To define, classify and forecast the Australia lingerie market
on the basis of product type, distribution channel and regional distribution.
- To scrutinize the detailed market segmentation and forecast
the market size, in terms of value, on the basis of region by segmenting Australia
lingerie market into regions, namely, New South Wales, Northern Territory,
Queensland, South Australia, Tasmania, Victoria & Western Australia.
- To identify tailwinds and headwinds for the Australia lingerie
- To examine competitive developments such as expansions, new
product launches, supply contracts, and mergers & acquisitions in the Australia
- To evaluate competitor pricing, average market selling prices
and trends in the Australia lingerie marke
- To strategically profile the leading players, which are
involved in the supply of lingerie in Australia.
TechSci Research performed primary as well as
exhaustive secondary research for this study. Initially, TechSci Research
sourced a list of lingerie manufacturers and suppliers in Australia.
Subsequently, TechSci Research conducted primary research surveys with the
identified companies. While interviewing, the respondents were also enquired
about their competitors. Through this technique, TechSci Research was able to
include manufacturers that could not be identified due to the limitations of
secondary research. TechSci Research analysed product offerings, distribution channels,
and regional presence of all major lingerie suppliers across the country.
Research calculated the market size for the Australia lingerie market using a
bottom-up approach, where manufacturers’ value sales data for different product
type of lingerie was recorded as well as forecast for the future years was made.
TechSci Research sourced these values from industry experts and company
representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive
at the overall market size. Various secondary sources such as all Australia lingerie
manufacturers, association, company annual reports, white papers, investor
presentations and financial reports were also used by the TechSci Research.
Key Target Audience:
organizations and consulting companies
organizations and alliances related to lingerie manufacturing
bodies such as regulating authorities and policy makers
research and consulting firms
The study is useful in providing answers to several
critical questions that are important for industry stakeholders, such as lingerie
manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next
five years) in order to strategize investments and capitalize on growth of the
2018 – 2021
2024F – 2028F
USD Million, and CAGR for 2018-2022 and 2023E-2028F
forecast, company share, competitive landscape, growth factors, and trends
Wales, Northern Territory, Queensland, South Australia, Tasmania, Victoria
& Western Australia
Victoria’s Secret, Honeybirdette, Wolf & Whistle,
Chantelle, Hanes Brands, Maison Lejaby, NICO, Triumph, Juem and Palindrome
report customization with purchase. Addition or alteration to regional &
and Purchase Options
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provide the editable version of the report in PPT/Word format on special
In this report, Australia lingerie market has been
segmented into following categories, in addition to the industry trends which
have also been detailed below:
Lingerie Market, By Product Type:
Lingerie Market, By Distribution Channel:
Lingerie Market, By Geography:
Company Profiles: Detailed analysis of the major
companies present in Australia lingerie market.
With the given market data, TechSci Research offers
customizations according to a company’s specific needs. The following
customization options are available for the report:
- Detailed analysis and profiling of
additional market players (up to five).
Profit Margin Analysis
- Profit margin analysis in case of
direct and indirect sales channel.
It is an upcoming report to be released
soon. If you wish an early delivery of this report or want to confirm the date
of release, please contact us at [email protected]