As on date of
publishing, this report will capture the impact assessment of COVID-19 on this
market and the same will be considered in our market forecast model. Clients
purchasing this report between April and June 2020 will be getting a ‘free’
updated market data excel sheet between July and September 2020 accounting for
the impact of COVID-19 on the market in the current year 2020 and forecast.
Australia lingerie market is expected to
undergo robust growth with more women
becoming fashion-conscious and willing to spend on high quality and stylish
innerwear. The rising disposable income is another key factor supporting the
growth of lingerie market in the country. With the ever-growing movements of
social consciousness, the lingerie brands are focusing more on what matters to
the customers along with increasing availability through online channel. The
increasing necessity for bras and underpants are going to propel the Australia
lingerie market growth in the next five years.
Additionally,
consumers’ preference for exclusive products is supporting the demand for
luxury lingerie. According to the latest data, over 2.5 million Australian
women aged 14 or above, regularly buy underwear, making at least one purchase
in any four-week period of time. This data indicates that the lingerie market
in Australia is poised to undergo significant growth in the coming years.
Australia
lingerie market has been categorized based on product type and distribution
channel. Based on product type, the market is segmented into bra, knickers
& panties, lounge wear, shape wear and others. The demand for knickers and
panties is considerably high in Australian market with more women spending on
them. The segment is expected to witness high growth in the coming years as
women are now looking for more comfortable and stylish knickers and panties.
Based on
distribution channel, the Australian lingerie market is segmented into offline
and online channels. The offline channel is further categorized into hypermarkets/
supermarkets, independent retailers and others. The offline segment dominated
the market share in Australia with stores like target offering discount on
purchase of lingerie. The retail stores are continuously focusing on increasing
their sale by offering discount and wide variety of luxury lingerie.
Some of the
major players operating in the Australia lingerie market are Victoria’s Secret,
Honeybirdette, Wolf & Whistle, Chantelle, Hanes Brands, Maison Lejaby,
NICO, Triumph, Juem and Palindrome, among others. Leading companies are
focusing on launching new wears which ensures comfort. They are also
undertaking other growth strategies like brand promotion and joint ventures to
expand their market share.
Years
considered for this report:
Historical Years: 2015-2018
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2021–2025
Objective of the Study:
·
To
analyze and forecast market size of the Australia lingerie market, in terms of
value & volume.
·
To
define, classify and forecast the Australia lingerie market on the basis of product
type, distribution channel and regional distribution.
·
To
scrutinize the detailed market segmentation and forecast the market size, in
terms of value, on the basis of region by segmenting Australia lingerie market into
regions, namely, New South Wales, Northern Territory, Queensland, South
Australia, Tasmania, Victoria & Western Australia.
·
To
identify tailwinds and headwinds for the Australia lingerie market.
·
To
examine competitive developments such as expansions, new product launches,
supply contracts, and mergers & acquisitions in the Australia lingerie
market.
·
To
evaluate competitor pricing, average market selling prices and trends in the Australia
lingerie market.
·
To
strategically profile the leading players, which are involved in the supply of lingerie
in Australia.
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TechSci Research performed primary as well as
exhaustive secondary research for this study. Initially, TechSci Research
sourced a list of lingerie manufacturers and suppliers in Australia.
Subsequently, TechSci Research conducted primary research surveys with the
identified companies. While interviewing, the respondents were also enquired
about their competitors. Through this technique, TechSci Research was able to
include manufacturers that could not be identified due to the limitations of
secondary research. TechSci Research analysed product offerings, distribution channels,
and regional presence of all major lingerie suppliers across the country.
TechSci
Research calculated the market size for the Australia lingerie market using a
bottom-up approach, where manufacturers’ value sales data for different product
type of lingerie was recorded as well as forecast for the future years was made.
TechSci Research sourced these values from industry experts and company
representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive
at the overall market size. Various secondary sources such as all Australia lingerie
manufacturers, association, company annual reports, white papers, investor
presentations and financial reports were also used by the TechSci Research.
Key Target Audience:
- Australia
lingerie manufacturers
- Australia
lingerie suppliers
- Research
organizations and consulting companies
- Associations,
organizations and alliances related to lingerie manufacturing
- Government
bodies such as regulating authorities and policy makers
- Industry
associations
- Market
research and consulting firms
The study is useful in providing answers to several
critical questions that are important for industry stakeholders, such as lingerie
manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next
five years) in order to strategize investments and capitalize on growth of the
market.
Report Scope:
In this report, Australia lingerie market has been
segmented into following categories, in addition to the industry trends which
have also been detailed below:
- Australia
Lingerie Market, By Product Type:
- Bra
- knickers
& Panties
- Lounge
Wear
- Shape
Wear
- Others
- Australia
Lingerie Market, By Distribution Channel:
- Online
Stores
- Offline
- Hypermarkets/
Supermarkets
- Independent
Retailers
- Others
- Australia
Lingerie Market, By Geography:
- New
South Wales
- Victoria
- Queensland
- Western
Australia
- South
Australia
- Tasmania
- Northern
Territory
Competitive
Landscape
Company Profiles: Detailed analysis of the major
companies present in Australia lingerie market.
Available Customizations:
With the given market data, TechSci Research offers
customizations according to a company’s specific needs. The following
customization options are available for the report:
Company Information
- Detailed analysis and profiling of
additional market players (up to five).
Profit Margin Analysis
- Profit margin analysis in case of
direct and indirect sales channel.
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