Australia lingerie market is expected to
undergo robust growth with more women becoming fashion-conscious
and willing to spend on high quality and stylish innerwear. The rising
disposable income is another key factor supporting the growth of lingerie
market in the country. With the ever-growing movements of social consciousness,
the lingerie brands are focusing more on what matters to the customers along
with increasing availability through online channel. The increasing necessity
for bras and underpants is going to propel the Australia lingerie market growth
in the next five years.
consumers’ preference for exclusive products is supporting the demand for
luxury lingerie. According to the latest data, over 2.5 million Australian
women aged 14 or above, regularly buy underwear, making at least one purchase
in any four-week period of time. This data indicates that the lingerie market
in Australia is poised to undergo significant growth in the coming years.
lingerie market has been categorized based on product type and distribution
channel. Based on product type, the market is segmented into bra, knickers
& panties, lounge wear, shape wear and others. The demand for knickers and
panties is considerably high in Australian market with more women spending on
them. The segment is expected to witness high growth in the coming years as
women are now looking for more comfortable and stylish knickers and panties.
distribution channel, the Australian lingerie market is segmented into offline
and online channels. The offline channel is further categorized into hypermarkets/
supermarkets, independent retailers and others. The offline segment dominated
the market share in Australia with stores like target offering discount on
purchase of lingerie. The retail stores are continuously focusing on increasing
their sale by offering discount and wide variety of luxury lingerie.
Some of the
major players operating in the Australia lingerie market are Victoria’s Secret,
Honeybirdette, Wolf & Whistle, Chantelle, Hanes Brands, Maison Lejaby,
NICO, Triumph, Juem and Palindrome, among others. Leading companies are
focusing on launching new wears which ensures comfort. They are also
undertaking other growth strategies like brand promotion and joint ventures to
expand their market share.
considered for this report:
Historical Years: 2016-2019
Base Year: 2020
Estimated Year: 2021
Forecast Period: 2022–2026
Objective of the Study:
analyze and forecast market size of the Australia lingerie market, in terms of
value & volume.
define, classify and forecast the Australia lingerie market on the basis of product
type, distribution channel and regional distribution.
scrutinize the detailed market segmentation and forecast the market size, in
terms of value, on the basis of region by segmenting Australia lingerie market into
regions, namely, New South Wales, Northern Territory, Queensland, South
Australia, Tasmania, Victoria & Western Australia.
identify tailwinds and headwinds for the Australia lingerie market.
examine competitive developments such as expansions, new product launches, supply
contracts, and mergers & acquisitions in the Australia lingerie market.
evaluate competitor pricing, average market selling prices and trends in the Australia
strategically profile the leading players, which are involved in the supply of lingerie
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TechSci Research performed primary as
well as exhaustive secondary research for this study. Initially, TechSci
Research sourced a list of lingerie manufacturers and suppliers in Australia.
Subsequently, TechSci Research conducted primary research surveys with the
identified companies. While interviewing, the respondents were also enquired
about their competitors. Through this technique, TechSci Research was able to
include manufacturers that could not be identified due to the limitations of
secondary research. TechSci Research analysed product offerings, distribution channels,
and regional presence of all major lingerie suppliers across the country.
TechSci Research calculated the market size for the Australia
lingerie market using a bottom-up approach, where manufacturers’ value sales
data for different product type of lingerie was recorded as well as forecast
for the future years was made. TechSci Research sourced these values from
industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive
at the overall market size. Various secondary sources such as all Australia lingerie
manufacturers, association, company annual reports, white papers, investor
presentations and financial reports were also used by the TechSci Research.
Key Target Audience:
- Australia lingerie manufacturers
- Australia lingerie suppliers
- Research organizations and consulting companies
- Associations, organizations and alliances related to lingerie
- Government bodies such as regulating authorities and policy makers
- Industry associations
- Market research and consulting firms
The study is useful in providing answers
to several critical questions that are important for industry stakeholders,
such as lingerie manufacturers, distributors, dealers and policy makers, which market segments should be
targeted over the coming years (next five years) in order to strategize
investments and capitalize on growth of the market.
In this report, Australia lingerie market
has been segmented into following categories, in addition to the industry
trends which have also been detailed below:
- Australia Lingerie Market, By Product Type:
- knickers & Panties
- Lounge Wear
- Shape Wear
- Australia Lingerie Market, By Distribution
- Online Stores
- Hypermarkets/ Supermarkets
- Independent Retailers
- Australia Lingerie Market, By Geography:
- New South Wales
- Western Australia
- South Australia
- Northern Territory
Company Profiles: Detailed analysis of the major
companies present in Australia lingerie market.
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
- Detailed analysis and
profiling of additional market players (up to five).
Profit Margin Analysis
- Profit margin analysis
in case of direct and indirect sales channel.
It is an upcoming report to
be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at [email protected]