Report Description

Australia Baby Toys market is expected to grow at a robust CAGR over the next five years owing to increasing disposable incomes and inclination towards better quality games & toys for children. Moreover, manufacturers are using innovative materials in the educational toys production, which are not only just attractive but also less toxic. Increasing number of day care schools which are using toys for the kid’s entertainment and growth, drives the Australia Baby Toys market. Furthermore, due to changing consumption patterns and increasing demand for eco-friendly products, the demand for Baby Toys in Australia is going to boost over the next five years as well.

Some of the major players operating in Australia Baby Toys market are Mattel, Inc., LEGO, Tripple Ess Toys Pvt. Ltd., FUNSKOOL, Tobu Enterprises, Hasbro, PLAYGRO TOYS INDIA PVT. LTD, Bandai, Geoffrey, LLC, Hamleys. etc.

Objective of the Study:

  • To analyze and forecast the market size of Australia Baby Toys market, in terms of Value and Volume.
  • To classify and forecast Australia Baby Toys market based on product, material type, age, point of sale and regional distribution.
  • To identify drivers and challenges for Australia Baby Toys market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Australia Baby Toys market.
  • To conduct the pricing analysis for Australia Baby Toys market.
  • To identify and analyze the profile of leading players involved in the supply of Australia Baby Toys Manufacturers.
  • Profile the key players and analyze their market shares and core competencies

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To perform the study, TechSci Research conducted primary as well as exhaustive secondary research. Initially, TechSci Research prepared an exhaustive list of Baby Toys Market Manufacturers operating in Australia. Subsequently, TechSci Research conducted primary research surveys, which include primary calls, email responses, etc., with the identified companies. While interviewing, the respondents were also asked about their major competitors. Through this technique, TechSci Research could include Manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analysed product offerings, distribution channels, and regional presence of all major companies of Baby Toys in Australia.

TechSci Research calculated the market size for Australia Baby Toys market using a bottom-up technique, wherein Manufacturers value data for different applications, were recorded as well as forecast for the future years. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analysing historical sales data of respective Manufacturers to arrive at the overall market size. Multiple secondary sources such as directories, databases such as Company Websites, company annual reports, white papers, investor presentations and financial reports were also used by TechSci Research.

Key Target Audience:

  • Baby Toys Manufacturers
  • Suppliers & Distributors
  • End Users
  • Research organizations and consulting companies.
  • Associations, organizations, forums and alliances related to Baby Toys Market.
  • Industry associations
  • Market research and consulting firm.

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as Baby Toys market retailers & suppliers, customers and policy makers. The study would also help them to target the growing segments over the coming years (next two to five years), thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.



Base Year


Historical Data

2017 – 2020

Estimated Year


Forecast Period

2023 – 2027

Quantitative Units

Revenue in USD Million, Volume in Units and CAGR for 2017-2021 and 2022E-2027F

Report coverage

Revenue forecast, volume forecast, company share, competitive landscape, growth factors, and trends

Segments covered

·         Product Type

·         Material Type

·         Age

·         Point of Sales

Regional scope

Queensland, Western Australia, Tasmania, New South Wales, Northern Territory, South Australia, Victoria

Key companies profiled

Mattel, Inc., LEGO, Tripple Ess Toys Pvt. Ltd., FUNSKOOL, Tobu Enterprises, Hasbro, PLAYGRO TOYS INDIA PVT. LTD, Bandai, Geoffrey, LLC, Hamleys.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, Australia Baby Toys Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Product Type:
    • Electronic
    • Soft
    • Educational
    • Others
  • Market, by Material Type:
    • Cotton
    • Plastic
    • Silicon
    • Foam
  • Market, by Age:
    • Infant (0-12 Months)
    • Toddlers (1 year - 3 years)
    • Pre-Schoolers (3 years & Above)
  • Market, by Point of Sale:
    • Exclusive store
    • Hypermarket/Supermarket
    • Retail Stores
    • Online
    • Others
  • Market, by Region:
    • Queensland
    • Western Australia
    • Tasmania
    • New South Wales
    • Northern Territory
    • South Australia
    • Victoria

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Australia Baby Toys market.

Available Customizations:

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

Table of content

1.    Research Methodology

2.    Product Overview 

3.    Impact of COVID-19 Australia Baby Toys Market

4.    Executive Summary

5.    Voice of Customers

5.1.  Product Awareness

5.2.  Brand Awareness

5.3.  Brand Propensity

5.4.  Purchase Frequency

6.    Australia Baby Toys Market Outlook

6.1.   Market Size & Forecast

6.1.1.  By Value & Volume

6.2.   Market Share & Forecast

6.2.1.  By Product Type (Electronic, Soft, Educational & Others*)

6.2.2.  By Material Type (Cotton, Plastic, Silicon, Foam)

6.2.3. By Age (Infant (0-12 Months), Toddlers (1 year - 3 years), Pre-Schoolers (3 years & Above))

6.2.4. By Point of Sale (Exclusive store, Hypermarket/Supermarket, Retail Stores, Online & Others**)

6.2.5. By Region 

6.2.6. By Company

6.3.   Market Attractiveness Index

6.3.1.  By Type

6.3.2.  By Region

7.    Australia Electronic Toys Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value & Volume

7.2.   Market Share & Forecast

7.2.1. By Age (Infant (0-12 Months), Toddlers (1 year - 3 years), Pre-Schoolers (3 years & Above)

7.3.   Product Benchmarking & Pricing Analysis

8.     Australia Soft Toys Outlook

8.1.   Market Size & Forecast

8.1.1. By Value & Volume

8.2.   Market Share & Forecast

8.2.1. By Age (Infant (0-12 Months), Toddlers (1 year - 3 years), Pre-schoolers (3 years & Above)

8.3.   Product Benchmarking & Pricing Analysis

9.    Australia Educational Toys Market Outlook

9.1.   Market Size & Forecast

9.1.1. By Value & Volume

9.2.   Market Share & Forecast

9.2.1. By Age (Infant (0-12 Months), Toddlers (1 year - 3 years), Pre-schoolers (3 years & Above)

9.3.    Product Benchmarking & Pricing Analysis

10.  Market Dynamics

10.1.              Market Drivers

10.2.              Market Challenges

11.  Policy & Regulatory Landscape

12.  Market Trends & Developments

13.  Pricing Analysis

14.  Australia Economic Profile

15.  Competitive Landscape

15.1.              Company profile

15.1.1.  Mattel, Inc

15.1.2.  LEGO

15.1.3.  Tripple Ess Toys Pvt. Ltd.

15.1.4.  FUNSKOOL,

15.1.5.  Tobu Enterprises

15.1.6.  Hasbro


15.1.8.  Bandai,

15.1.9.  Geoffrey, LLC

15.1.10.                Hamleys

 16. Strategic Recommendations

Figures and Tables

Frequently asked questions


Growing trend for technology-based educational baby toys and increasing online retailers with variety of toys, drives the Australia baby toys market during forecast period.


Australia baby toys market is segmented on the basis of product type, material type, age, point of sale, and region.


Increasing popularity of online gaming could restrain the growth of Australia baby toys market during forecast period.


Some of the major players operating in Australia Baby Toys market are Mattel, Inc., LEGO, Tripple Ess Toys Pvt. Ltd., FUNSKOOL, Tobu Enterprises, Hasbro, PLAYGRO TOYS INDIA PVT. LTD, Bandai, Geoffrey, LLC, Hamleys. etc.


Parvati Sharma

Account Manager BD
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