Asia Pacific Sports Apparel Market, By Type (T-Shirts, Sweatshirts, Sports Vests, Track Pants & Tights, Others), By End User (Men, Women, Kids), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Others), By Country, Competition, Forecast & Opportunities, 2020-2030F

Asia Pacific Sports Apparel Market was valued at USD 1.62 billion in 2024 and is expected to reach USD 2.34 billion by 2030 with a CAGR of 6.38% during the forecast period. The Asia-Pacific sports apparel market is experiencing dynamic growth, propelled by increasing health consciousness, urbanization, and the rising popularity of athleisure wear. Consumers across the region are embracing active lifestyles, leading to heightened demand for performance-oriented and stylish sportswear. E-commerce platforms have significantly enhanced accessibility, allowing brands to reach a broader audience. Countries like China, India, and Japan are at the forefront, with China leading in revenue generation and India witnessing rapid expansion due to a youthful demographic and growing fitness awareness. Global brands such as Nike, Adidas, and Lululemon, along with regional players like Decathlon and Li-Ning, are intensifying competition through innovative product offerings and localized marketing strategies. The market is also witnessing a shift towards sustainable practices, with consumers favoring eco-friendly materials and ethical production processes.

Japan's e-commerce market is expected to grow by 7.7% in 2025, driven by increasing consumer preference for online shopping and the widespread use of mobile devices

Market Drivers

Rising Health and Fitness Awareness

One of the primary drivers of the Asia Pacific sports apparel market is the growing awareness of health and fitness among consumers. With increasing incidences of lifestyle-related diseases such as obesity, diabetes, and cardiovascular ailments, individuals across the region are prioritizing healthier lifestyles. This shift has resulted in more people engaging in physical activities such as gym workouts, yoga, running, cycling, and recreational sports, subsequently driving the demand for appropriate sports apparel.

Governments in countries like India, China, and Australia are actively promoting fitness through public health campaigns and initiatives such as India’s “Fit India Movement” and China’s “Healthy China 2030” policy. These programs encourage citizens to adopt active lifestyles, indirectly boosting the demand for functional and performance-enhancing sportswear. In response, apparel manufacturers are developing technically advanced clothing that offers sweat resistance, breathability, and flexibility, catering to a wide range of physical activities.

In 2023, the National Health Commission (NHC) revealed that health awareness among the Chinese population rose to 27.78% in 2022, reflecting a 2.38 percentage point increase from the previous year. This heightened focus on health and wellness is a major factor driving the growth of the sports apparel market in the Asia Pacific region.

Growing Demand for Athleisure and Lifestyle Integration

Athleisure—the blending of athletic and leisurewear—is a trend that has firmly taken root across the Asia Pacific region. Consumers are now looking for sports apparel that not only supports physical activity but also serves as comfortable, stylish daily wear. This demand for multifunctional clothing that bridges the gap between performance and fashion is driving innovation in design and material.

Urbanization and changing work environments, especially with the rise of remote work, have further blurred the lines between casual and professional attire. Many consumers now favor versatile clothing that can transition from a workout session to casual social settings. This has encouraged brands to develop collections that offer technical performance features while maintaining a trendy aesthetic.

Moreover, as Asian consumers become more brand-conscious and trend-aware, they are willing to invest in high-quality, fashionable sports apparel. Global brands such as Adidas, Nike, Puma, and Under Armour, as well as regional labels like Li-Ning and Anta, are capitalizing on this shift by offering athleisure lines that appeal to modern lifestyle sensibilities.

Technological Advancements and Sustainable Innovation

Technological innovation in fabric and design is another significant growth driver in the Asia Pacific sports apparel market. Consumers are increasingly seeking sportswear that offers superior comfort, durability, moisture-wicking properties, temperature regulation, and odor control. In response, companies are incorporating advanced textiles such as antimicrobial fabrics, stretchable materials, and smart textiles embedded with sensors to enhance performance and user experience.

Sustainability is also gaining traction as consumers become more environmentally conscious. There is rising demand for apparel made from recycled or organic materials, and brands are responding with eco-friendly initiatives. For example, Adidas has launched products made from ocean plastic, while smaller regional players are using bamboo fiber and other biodegradable materials.

A report published in July 2024 found that 96% of Australian consumers engage in sustainable practices, with 42% willing to pay extra for sustainable products.

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Key Market Challenges

Intense Market Competition and Price Pressure

The Asia Pacific sports apparel market is highly competitive, with a growing number of domestic and international brands vying for market share. Global giants such as Nike, Adidas, Puma, and Under Armour are expanding aggressively in the region, while local players like Li-Ning, Anta (China), ASICS (Japan), and HRX (India) are also gaining traction by offering affordable alternatives with localized appeal.

This intense competition has led to significant price pressure, especially in emerging markets where cost-sensitive consumers dominate. While premium consumers may gravitate toward international brands, a large portion of the population seeks value-for-money products. To capture this segment, many brands engage in aggressive discounting and promotional campaigns, which can impact profit margins and brand positioning.

Prevalence of Counterfeit Products

Counterfeit sports apparel remains a significant challenge in many Asia Pacific countries, particularly in markets like China, India, Indonesia, and the Philippines. The region’s vast informal economy and the ease of online distribution have facilitated the proliferation of fake products that mimic popular brands in appearance but compromise on quality.

These counterfeit products pose a dual threat: they erode consumer trust in genuine brands and lead to substantial revenue losses. Many consumers unknowingly purchase counterfeit goods due to lack of awareness or are knowingly drawn to them due to lower prices. This undermines the efforts of authentic brands to build credibility and deliver consistent quality.

Key Market Trends

Surge in Athleisure and Everyday Activewear

One of the most significant trends transforming the Asia Pacific sports apparel market is the rise of athleisure a style of clothing that blends athletic functionality with everyday fashion. Consumers are increasingly opting for sports apparel not just for workouts, but for casual outings, remote work, travel, and social gatherings. This shift reflects changing lifestyle preferences driven by urbanization, fast-paced routines, and a growing desire for comfort without compromising on style.

The COVID-19 pandemic accelerated this trend as people adopted more relaxed dress codes while working from home. As a result, brands are launching collections that merge performance technologies like sweat-wicking and stretch fabrics with minimalist, fashion-forward designs. Companies like Lululemon, Adidas, and Uniqlo have expanded their athleisure offerings across Asia, while local players such as Li-Ning and HRX are also capturing attention with versatile and affordable options.

Integration of Smart Fabrics and Wearable Technology

Technology is reshaping the functionality of sports apparel in the Asia Pacific market through the rise of smart textiles and wearable-integrated clothing. As fitness tracking and health monitoring become mainstream, consumers are looking for clothing that not only supports movement but also delivers insights about physical performance.

Smart sports apparel includes garments embedded with sensors that monitor metrics such as heart rate, respiration, posture, and temperature. These innovations are being used not only by elite athletes but also by fitness enthusiasts and health-conscious consumers. Some brands are partnering with tech companies to develop AI-enabled apparel and connected fitness ecosystems that sync with mobile apps and wearable devices.

Personalization and Customization Through Digital Tools

Another key trend in the Asia Pacific sports apparel market is the growing demand for personalized and customizable products. Consumers are increasingly seeking unique clothing that reflects their individual style, fit preferences, and performance needs. This trend is being powered by digital tools such as 3D body scanning, virtual fitting rooms, and AI-based style recommendation engines.

Brands are responding by offering customizable options on their websites, allowing customers to choose colors, prints, materials, and even monograms. Nike’s “Nike By You” platform, for example, enables Asian consumers to design their own sneakers and apparel online. Startups and niche brands are also using customization to differentiate themselves from mass-market players.

Segmental Insights

Type Insights

T-shirts represent the dominating segment in the Asia Pacific sports apparel market, driven by their versatility, comfort, and widespread appeal across age groups and fitness levels. Ideal for both athletic and casual use, sports T-shirts made with moisture-wicking, breathable fabrics have become a staple in consumers’ wardrobes. Their popularity is further bolstered by the rising athleisure trend and increasing participation in fitness activities such as yoga, running, and gym workouts. Additionally, brands are leveraging bold designs, technical innovations, and influencer marketing to boost appeal. The affordability and everyday usability of T-shirts make them a core product category in the region.

Sales Channel Insights

Supermarkets/hypermarkets was the dominating distribution channel in the Asia Pacific sports apparel market due to their extensive reach, affordability, and consumer convenience. These retail formats offer a wide range of sportswear options at competitive prices, attracting budget-conscious buyers across urban and semi-urban areas. Consumers benefit from the ability to physically inspect products, try on apparel, and take advantage of promotional offers and bundled deals. Additionally, established retail chains often collaborate with popular sportswear brands to offer exclusive collections. Their strong presence and accessibility make supermarkets and hypermarkets the preferred shopping destination for everyday sports apparel in the region.

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Country Insights

China was the dominating country in the Asia Pacific sports apparel market, driven by its large population, rising disposable income, and growing health consciousness. Increased participation in fitness activities such as running, gym workouts, and yoga has fueled demand for performance and athleisure wear. The presence of both international brands like Nike and Adidas, alongside strong domestic players such as Li-Ning and Anta, has intensified product innovation and consumer engagement. E-commerce penetration, government support for sports initiatives, and the popularity of sports influencers on social media further contribute to China’s leadership in the region’s dynamic and rapidly evolving sports apparel landscape.

Recent Developments

• ​In Dec 2023, ASICS plans to open 50 new stores across India by 2025, expanding its presence in Tier 2 and 3 cities. This initiative aims to tap into emerging demand for sports and fitness products, contributing to ASICS India's year-on-year growth.

• In April 2024, PUMA and Scuderia Ferrari have unveiled the "Crews Go Summer Collection," blending racing heritage with contemporary streetwear. Featuring bold graphics and relaxed fits in colors like Rossa Corsa and Pink Lilac, the line includes hoodies, shirts, and shorts crafted from seersucker fabric.

• In Feb 2025, Nike and Kim Kardashian's Skims have launched a new women's activewear brand, NikeSkims, combining Nike's performance technology with Skims' inclusive designs. The collection includes apparel, footwear, and accessories.

• In July 2024, playR has launched its latest range of innovative sports apparel, featuring T-shirts, polos, jackets, shorts, tracksuits, lowers, and socks. The collection integrates advanced fabric technology with ergonomic design to enhance comfort and performance for athletes across various sports.

Key Market Players

• Adidas AG
• Nike, Inc.
• Puma SE
• Under Armour Inc.
• Lululemon Athletica Inc.
• Columbia Sportswear Company
• New Balance Athletics, Inc.
• Li Ning Company Limited
• VF Corporation
• Fila Holdings Corp.

Report Scope:

In this report, the Asia Pacific Sports Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·          Asia Pacific Sports Apparel Market, By Type:

o   T-Shirts

o   Sweatshirts

o   Sports Vests

o   Track Pants & Tights

o   Others

·         Asia Pacific Sports Apparel Market, By End User:

o   Men

o   Women

o   Kids

·         Asia Pacific Sports Apparel Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Specialty Stores

o   Online

o   Others

·         Asia Pacific Sports Apparel Market, By Country:

o   China

o   Japan

o   India

o   South Korea

o   Australia

o   Singapore

o   Indonesia

o   Rest of Asia Pacific

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Asia Pacific Sports Apparel Market.

Available Customizations:

Asia Pacific Sports Apparel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

·         Detailed analysis and profiling of additional market players (up to five).

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