ASEAN Water Purifier Market By Product Type (Under Sink, Counter Top, Faucet Mount & Others {Tankless, Smart Purifiers etc.}), By Sales Channel (Retail, Distributor and Others), By Country (Indonesia, Vietnam, Philippines, Singapore, Myanmar, Cambodia), Competition, Forecast & Opportunities, 2026

ASEAN water purifier market was valued USD 749.84 Million in 2019 and is expected to grow at CAGR of 9.71% during the forecast period. Rapid urbanization, favourable government regulations for safe and portable water and growing industrial developments is expected to drive growth in ASEAN water purifiers market. Furthermore, rising number of waterborne disease and health disorders due to increasing levels of pollutants in groundwater and rivers, rising level of contaminants in water such as suspended solids, toxins, harmful gases & chemicals coupled with depleting natural water resources is anticipated to fuel the water purifiers market in the region. However, rising competition for packaged water bottle might hamper the marker growth of ASEAN water purifiers market through 2026.

According to several reports, water reserves in various countries in the ASEAN region are declining due to numerous episodes of drought and climatic changes, thereby aggravating water management challenges and issues in the country. Nearly all ASEAN countries including Singapore, Malaysia, Vietnam, and others experience water shortage with little action actively being taken to address it. Thus, water purifier sales are anticipated to register strong growth in order to meet the increasing demand for safe drinking water in the region. 

ASEAN water purifier market is categorized based on product type, sales channel and country. Based on product type, the market is segmented into under sink, counter top, faucet mount & others. Out of these, under sink segment accounted for 50.45% share of the market in 2019 and is expected to continue its dominance in the forthcoming years as they have compact design and require less space. Based on sales channels, Retail segment is expected to hold the largest market share of 67.08% by 2026 due to increased consumer affinity towards physical stores as they allow customers to try before purchasing. 

Based on the country, Vietnam occupied largest share of water purifier in 2019 as the water purifier market in the country is majorily import driven. Besides, supply of bad quality tap water in households due to growing industrialization and rising health concerns regarding consumption of poor-quality water across major cities is positively influencing the growth of the market through 2026.

Major players operating in the ASEAN water purifier market are Karofi Group Joint Stock Company, The Kangaroo Group, Unilever PLC, A.O. Smith Corporation, Coway Co. Ltd., Panasonic Corporation, Koninklijke Philips N.V., Xiaomi Corporation, Novita SG Pte Ltd., and Brita GmbH. Due to the ongoing COVID-19 situation across the globe, most of the water purifier manufacturers are increasing their online presence through online support systems such as dedicated product video mapping offering all the details and benefits regarding the product, assigning a product executive who can assist and guide the audience in a more fruitful way, thereby giving all the benefits and experience of retail shopping to customers.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021-2026

Objective of the Study:

• To analyze and estimate the market size of ASEAN Water Purifier market from 2015- 2025
• To estimate and forecast the market size of ASEAN Water Purifier market from 2015-2025 and growth rate until 2025
• To classify and forecast ASEAN Water Purifier market based on product type,sales channel, company, and country distribution.
• To identify the dominant region or segment in the ASEAN Water Purifier market.
• To identify drivers and challenges for ASEAN Water Purifier market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in ASEAN Water Purifier market.
• To conduct pricing analysis for ASEAN Water Purifier market.
• To identify and analyze the profile of leading players operating in ASEAN Water Purifier market.
• To identify key sustainable strategies adopted by market players in ASEAN Water Purifier market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of Water Purifier manufacturers across ASEAN. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the Water Purifier manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the materials used in manufacturing Water Purifier, distribution channels and presence of all major players across the ASEAN countries.

TechSci Research calculated the market size of ASEAN Water Purifier market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

• Water Purifier manufacturers/ suppliers/ distributors
• Market research and consulting firms
• Government bodies such as regulating authorities and policymakers
• Organizations, forums, and alliances related to Water Purifier

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as Water Purifier manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, ASEAN water purifier market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• ASEAN Water Purifier Market, By Product Type:
• Under Sink
• Counter Top
• Faucet Mount
• Others (Tankless, Smart Purifiers etc.)
• ASEAN Water Purifier Market, By Sales Channel:
• Retail
• Distributor
• Others
• ASEAN Water Purifier Market, By Countries:
• Indonesia
• Vietnam
• Philippines
• Singapore
• Myanmar
• Cambodia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in ASEAN Water Purifier market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis