Press Release

ASEAN Water Purifier Market to Grow with a CAGR of 10.56% through 2029

ASEAN Water Purifier Market is being propelled by scarcity of safe and clean drinking water and the growing popularity of smart water purifiers and water purifiers with advanced features.


According to TechSci Research report, “ASEAN Water Purifier  Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the ASEAN Water Purifier  Market stood at USD 1723.3 million in 2023 and is anticipated to grow with a CAGR of 10.56% in the forecast period, 2025-2029. The ASEAN Water Purifier Market is a dynamic and burgeoning sector, driven by the increasing demand for clean and safe drinking water in the Association of Southeast Asian Nations (ASEAN) region. Water quality and health concerns, urbanization, and government initiatives are fueling the market's growth. Key technologies like reverse osmosis, UV sterilization, and activated carbon filtration are prevalent in providing effective water purification solutions. Both domestic and international companies are actively participating, offering innovative and sustainable water purifiers. As the ASEAN countries continue to address water quality challenges, the water purifier market is expected to expand and provide essential access to pure drinking water for the growing population.


Browse over XX market data Figures spread through 83 Pages and an in-depth TOC on "ASEAN Water Purifier  Market.”


Water quality and health concerns constitute one of the primary drivers of the ASEAN Water Purifier Market. Throughout the region, there is a growing recognition of the significant threats posed by waterborne diseases. Incidences of diseases such as diarrhea, cholera, and others remain a persistent concern in various ASEAN countries. In response to this, consumers, governments, and organizations are placing a heightened emphasis on ensuring access to clean and safe drinking water. Water purifiers are increasingly seen as a vital tool in mitigating these risks by providing an immediate and reliable solution to improve water quality.

Urbanization and population growth in the ASEAN region are also key drivers of the water purifier market. As more people migrate to cities and urban areas, the demand for clean drinking water escalates. Urban centers often face challenges in maintaining the quality of their water supply due to increased pollution, higher population density, and aging infrastructure. As a result, water purifiers are gaining traction as an essential component of households and businesses in urban areas. These systems help ensure a consistent supply of purified water, alleviating concerns related to the reliability and safety of the water source.

Government initiatives and regulations are playing a critical role in shaping the ASEAN Water Purifier Market. Many ASEAN countries have recognized the importance of providing access to clean and safe drinking water as a fundamental right. In response, governments are implementing various policies and regulations aimed at improving water quality and sanitation. These initiatives may encompass establishing quality standards for drinking water, enforcing stricter regulations for water treatment facilities, and running awareness campaigns to educate the public on the importance of clean water. In some instances, governments offer subsidies or incentives to encourage the adoption of water purification systems, making them more affordable for households. These actions create a conducive environment for consumers to invest in water purification solutions and for businesses to develop and expand their offerings to meet regulatory requirements.

Technological advancements and product innovation represent another critical driver in the ASEAN Water Purifier Market. The ongoing evolution of technology has led to the development of more efficient, cost-effective, and user-friendly water purification systems. Consumers increasingly demand high-performance, low-maintenance solutions that provide superior water quality. In response to this demand, manufacturers invest in research and development to create innovative water purifiers that utilize advanced filtration techniques, smart features, and sustainable design. For example, some water purifiers now incorporate Internet of Things (IoT) capabilities to monitor water quality in real-time and offer remote control through mobile apps. Additionally, there is a growing focus on sustainability and energy efficiency. Water purifier manufacturers are developing eco-friendly systems that reduce water wastage and energy consumption, aligning with the global trend toward environmentally responsible products. These innovations not only enhance the overall performance of water purifiers but also make them more appealing to environmentally conscious consumers.

ASEAN Water Purifier market is segmented into mode, type, technology, sales channel, and region.

Based on technology, the market is segmented into RO, UF, UV, media, and others.

Reverse Osmosis (RO) technology has emerged as a prominent and rapidly growing segment in the ASEAN Water Purifier Market. RO technology is gaining widespread popularity due to its exceptional ability to remove a wide range of contaminants, including heavy metals, chemicals, and microorganisms, providing high-quality purified drinking water. The demand for compact and efficient RO systems is rising, particularly in urban areas with water quality concerns. The technology's effectiveness in addressing waterborne diseases and improving overall water quality has made it a preferred choice for households and businesses in the ASEAN region, contributing to the substantial growth of the RO segment in the water purifier market.


Major companies operating in ASEAN Water Purifier  market are:

  • Coway Co. ltd.
  • Unilever PLC
  • CUCKOO International(MAL) Sdn. Bhd.
  • Thiensurat Public Company Limited (TSR)
  • Karofi Group Joint Stock Company
  • A.O. Smith Corporation
  • Panasonic Corporation
  • The Kangaroo Group
  • Amway Corp.
  • Koninklijke Philips N.V.


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“ The ASEAN Water Purifier Market is a rapidly evolving industry driven by increasing water quality concerns, urbanization, and government initiatives. It faces challenges related to economic disparities, infrastructure variability, regulatory complexities, and consumer education. The market trends highlight a focus on sustainability, advanced filtration technologies, smart features, and customizable solutions. Notably, Indonesia emerges as a dominant region in the market due to its large population, government support, and competitive landscape. As the ASEAN region continues to grow and grapple with water quality issues, water purifiers play a vital role in ensuring access to clean and safe drinking water, driving the market's expansion and innovation.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

ASEAN Water Purifier Market By Mode (POU, POE), By Type (Under Sink, Counter Top, Faucet Mount, Others (Tankless, Smart Purifiers etc.)), By Technology (RO, UF, UV, Media, Others), By Sales Channel (Distributor, Direct, Retail, Plumber/Contractor, Online) By Region, By Competition Forecast & Opportunities, 2019-2029F, has evaluated the future growth potential of ASEAN Water Purifier  market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers make sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in ASEAN Water Purifier  market.


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ASEAN Water Purifier Market By Mode (POU, POE), By Type (Under Sink, Counter Top, Faucet Mount, Others (Tankless, Smart Purifiers etc.)), By Technology (RO, UF, UV, Media, Others), By Sales Channel (Distributor, Direct, Retail, Plumber/Contractor, Online) By Country, By Competition Forecast & Opportunities, 2019-2029F

Consumer Goods and Retail | Feb, 2024

ASEAN Water Purifier Market is being propelled by scarcity of safe and clean drinking water and the growing popularity of smart water purifiers and water purifiers with advanced features.

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