Press Release

ASEAN Water Purifier Market to Grow at 10.15% CAGR Through 2026

Increasing health awareness, rapid economic growth, rising urbanization and deteriorating ground and surface water quality to drive the growth of the ASEAN water purifier market.

According to TechSci Research report, ASEAN Water Purifier Market By Mode (POU and POE), By Type (Under Sink, Counter Top, Faucet Mount & Others), By Technology (RO, UF, UV, Media, & Others), By Sales Channel (Distributor, Direct, Retail, Plumber / Contractor and Online), By Country, Competition, Forecast & Opportunities, 2026, the ASEAN water purifier market was valued USD1593.10 million in 2020 and is expected to grow at a CAGR of 10.15% during the forecast period. Anticipated growth in the market can be attributed to increasing awareness about health and wellness, scarcity of safe and clean drinking water, rapid economic growth and rising urbanization across the country. Furthermore, promotion of clean water, high demand for portable water purifiers coupled with increasing consumer spending are positively impacting the growth of the market. Additionally, increase in spending by the key players, technological advancements and new product launches are expected to further propel the growth of market until 2026. However, stiff competition from foreign players and surging demand for packaged water bottle can hamper the growth of the water purifier market through 2026.

Due to the ongoing COVID-19 situation across the globe, most of the water purifier manufacturers are increasing their online presence through online support systems such as dedicated product video mapping, offering all the details and benefits regarding the product, assigning a product executive who can assist and guide the audience in a more fruitful way, thereby giving all the benefits and experience of retail shopping to customers. Further, owing to high capital investments in water purifier manufacturing, companies can offer high-end value services to the customers to increase their presence in the market such as giving discounts on purchase and installation of membranes, etc.

The ASEAN water purifier market has been segmented based on mode, type, technology, sales channel, country and competition. In terms of mode, the ASEAN water purifier market can be divided into POU (Point-of-Use) and POE (Point-of-Entry). Among which POU has dominated the ASEAN water purifier market in 2020 as they are typically user-friendly, inexpensive, low maintenance, and grid-independent. Moreover, they treat and reduce the number of pathogens in water supplies, and many POU systems have been deployed and used by the communities, improving their livelihood.

Based on type, the ASEAN water purifier market can be segmented into counter top, under sink, faucet mount and others. Among which counter top model have accounted for the largest share in the ASEAN water purifier market in 2020 and the trend is likely to continue until 2026 as these types of water purifiers are cheaper than other types of water purifiers, simpler to install and require less space when compared with other water purifiers.

In terms of technology, the ASEAN water purifier market can be segmented into RO, UF, UV, Media and Others. Among which, RO technology accounted for the largest share in the ASEAN water purifier market due to its property of effectively removing impurities, germs and dissolve salts from water. Additionally, the TDS levels in the ASEAN region are high, which makes end users procure RO water purifiers as they give better results as compared to other available technologies.           

Browse 70 Figures spread through 123 Pages and an in-depth TOC on "ASEAN Water Purifier market"

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In terms of sales channel, the ASEAN water purifier market can be segmented into Distributor, Direct, Retail, Plumber / Contractor and Online. Among which, the retail segment acquired the largest market share of around 35% in 2020 and the trend is likely to continue throughout the forecast period as retailers allow customers to try the product before purchasing and high affinity towards physical store is another reason for the retail segment to dominate the market.

Major players operating in the ASEAN Water Purifier market are Coway Co. Ltd., Unilever PLC, CUCKOO International (MAL) Sdn. Bhd., Thiensurat Public Company Limited (TSR), Karofi Group Joint Stock Company and others. After-sales service and product portfolio are the key factors for selecting brand for water purifier. Improved after-sales service can help companies to gain trust and improve customer relationship.

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“Indonesia is the largest country in the ASEAN water purifier market and is expected to continue its dominance during the forecast period. The dominance of the country is primarily attributed to the growing industrialization along with the rising concerns regarding ill-effects of consuming poor-quality water. Moreover, the growth of the market is projected to be aided by the increasing per capita income of the consumers coupled with the ubiquitous presence of distributors in the country.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based ASEAN management consulting firm.

ASEAN Water Purifier Market By Mode (POU and POE), By Type (Under Sink, Counter Top, Faucet Mount & Others), By Technology (RO, UF, UV, Media, & Others), By Sales Channel (Distributor, Direct, Retail, Plumber/Contractor and Online), By Country, Competition, Forecast & Opportunities, 2026 has evaluated the future growth potential of water purifier market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the ASEAN water purifier market.


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