Global Artificial Nails Market By Type (Wrap, Press-on, Others), By Material (Xylonite, Nylon, Plastic, Others), By Distribution Channel (Store-based, Non store based), By Company, By Region, Forecast & Opportunities, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 2.63 Billion
CAGR (2026-2031)	4.93%
Fastest Growing Segment	Press-on
Largest Market	North America
Market Size (2031)	USD 3.51 Billion

Market Overview

The Global Artificial Nails Market will grow from USD 2.63 Billion in 2025 to USD 3.51 Billion by 2031 at a 4.93% CAGR. The Global Artificial Nails Market consists of synthetic enhancements, such as acrylics, gels, and press-ons, utilized to extend or protect natural nails. The primary drivers supporting market growth include increasing global disposable income and the expanding workforce of women, which necessitates maintained professional grooming standards. These structural economic factors are distinct from transient style trends, providing a stable foundation for long-term demand independent of shifting fashion preferences or seasonal designs.

However, market expansion faces a significant challenge due to consumer apprehension regarding the potential toxicity of chemical adhesives and damage to the natural nail plate. Such health-related hurdles can deter safety-conscious demographics from regular usage. Despite these concerns, the sector maintains a robust economic footprint, particularly within professional service environments. According to the British Beauty Council, in 2024, the beauty services sub-sector, which includes nail salons, generated £5.9 billion in Gross Value Added to the UK economy. This statistic underscores the resilience and financial magnitude of the service industry that drives artificial nail product consumption.

Key Market Drivers

The proliferation of social media influence and digital beauty trends acts as a primary catalyst for the Global Artificial Nails Market, fundamentally altering consumer discovery and consumption patterns. Visual-centric platforms such as TikTok and Pinterest serve as dynamic engines for viral aesthetics, where micro-trends emerge rapidly and drive immediate product demand. This digital ecosystem allows intricate designs to bypass traditional fashion cycles, directly inspiring consumers to replicate complex looks. For instance, according to Pinterest, August 2024, in the 'Fall 2024 Trend Report', consumer interest in specific aesthetics surged dramatically, with search volume for bow nail designs rising by 2,200%. This correlation between digital engagement and trend adoption compels manufacturers to accelerate production cycles and diversify design offerings to satisfy real-time market preferences.

Simultaneously, the market is being reshaped by the rapid expansion of e-commerce and direct-to-consumer channels, which provide the accessibility necessary to convert digital inspiration into sales. Brands are increasingly leveraging online platforms to offer professional-grade solutions to a global audience, bypassing the geographical limitations of brick-and-mortar retail. This shift is evident in the financial performance of major industry players; according to Coty Inc., August 2024, in the 'Fiscal Year 2024 Earnings Release', e-commerce net revenues for their Consumer Beauty segment grew by over 30% in the fiscal year. This digital momentum complements the stability of established physical retail infrastructure, which remains substantial. According to Sally Beauty Holdings, August 2024, the retailer reported consolidated net sales of $942 million in the third quarter, underscoring the immense financial scale of the specialized distribution networks supporting the wider nail care sector.

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Key Market Challenges

Market expansion is currently impeded by widespread consumer apprehension regarding the potential toxicity of chemical adhesives and the physical damage these products may cause to the natural nail plate. This fear creates a significant psychological barrier to entry for health-conscious consumers who prioritize wellness over cosmetic enhancements. The reliance on strong bonding agents and methacrylates, while necessary for product durability, is frequently associated with allergic reactions, brittleness, and thinning of the nail. Consequently, this stigmatization of artificial nail products restricts the total addressable market, as potential users opt for natural grooming alternatives to avoid long-term physiological harm.

This safety concern is validated by recent industry findings that highlight the risks associated with these chemical formulations. According to the New York Healthy Nail Salons Coalition, in 2024, approximately 17% of surveyed nail technicians reported experiencing reproductive health issues attributed to prolonged exposure to workplace chemicals. This statistic underscores the potency of the substances involved and reinforces consumer fears regarding the safety of the salon environment. When the workforce directly handling these products demonstrates such adverse health outcomes, it inevitably erodes consumer confidence, thereby hampering the broader acceptance and sustainable growth of the global artificial nails sector.

Key Market Trends

The market is currently witnessing a paradigm shift towards textured and 3D architectural nail designs, moving beyond traditional flat polish to incorporate haptic elements and structural embellishments. This proliferation of "sensory" manicures is characterized by the use of high-viscosity builder gels, chrome powders, and metallic hardware to create multi-dimensional effects that mimic jewelry or organic surfaces. This demand for maximalist, sensory-rich aesthetics is quantifiable; according to Pinterest, December 2024, in the 'Pinterest Predicts 2025' report, consumer searches for "Goddess nails," a key aesthetic featuring heavy gold texturing and relief work, surged by 760%. Manufacturers are responding by expanding their professional portfolios to include non-wipe 3D sculpting gels and specialized application tools, catering to a consumer base that increasingly views nails as sculptural accessories rather than mere cosmetic coloring.

Simultaneously, the industry is undergoing a material revolution driven by the adoption of eco-friendly and biodegradable formulations, directly addressing the environmental impact of disposable plastic tips and chemical waste. Brands are aggressively reformulating press-on matrices with post-consumer recycled (PCR) plastics and bio-sourced resins to align with the values of environmentally conscious demographics, fundamentally altering the supply chain. This transition is demand-led; according to Klarna, October 2025, in the 'Beauty Report 2025', 25.4% of consumers identified sustainability as a primary influence on their beauty purchasing decisions, signaling a critical pivot point for product development. Consequently, suppliers are prioritizing "10-free" certifications and compostable packaging solutions to secure loyalty from this growing segment of ethical purchasers.

Segmental Insights

The Press-on segment is distinguishing itself as the fastest-growing category in the Global Artificial Nails Market, driven by a marked consumer shift toward convenient do-it-yourself beauty maintenance. This expansion is primarily attributed to the increasing preference for cost-effective alternatives that eliminate the time and expense associated with professional salon visits. Advancements in adhesive formulations and material quality now allow users to obtain durable results without damaging the natural nail bed. Consequently, these products are gaining widespread traction among demographic groups prioritizing time efficiency and the flexibility of frequent aesthetic changes.

Regional Insights

North America holds a dominant position in the global artificial nails industry due to high consumer spending on personal grooming and widespread acceptance of nail aesthetics. The region benefits from a robust retail infrastructure and the presence of key manufacturers that ensure consistent product availability. Furthermore, market growth is supported by stringent safety guidelines enforced by the U.S. Food and Drug Administration regarding cosmetic ingredients, which fosters strong consumer confidence. This regulatory oversight, combined with the continuous influence of celebrity endorsements and social media trends, sustains steady demand for nail enhancements across the United States and Canada.

Recent Developments

• In October 2025, Olive & June expanded its offerings in the global artificial nails market by launching "Pressies," a new line of press-on nails specifically engineered for children and tweens. This product debut addressed the unique sizing requirements of younger users with smaller nail beds, featuring nineteen styles and multiple application methods including numbered tabs. The collection was designed to be safe and user-friendly, incorporating break-off tips to simplify the application process for parents and kids. This strategic launch followed the brand's acquisition by a major consumer products company, positioning it to capture a younger demographic.
• In January 2025, Sally Hansen released the Salon Effects Perfect Press-On collection, representing a significant product advancement in the global artificial nails market. This new line featured a caring adhesive and glue infused with skincare-inspired ingredients like Vitamin E and Pro-Vitamin B5 to prioritize nail health. The launch included thirty stock-keeping units offering various nail art designs such as glass green and minimal line art, along with trending shapes like coffin and almond. The Chief Brands Officer of Consumer Beauty at Coty noted that the updated technology aimed to provide results comparable to professional salon manicures.
• In August 2024, KISS Products Inc. announced a strategic collaboration with a high-end fashion designer to launch a limited-edition collection in the global artificial nails market. The partnership introduced six unique, fashion-forward nail designs that reflected runway aesthetics in a convenient, ready-to-wear format. These press-on nails were developed to be durable with a wear time of up to seven days, allowing consumers to achieve luxurious, salon-style looks at home. The collection combined the designer's innovative wardrobe concepts with the beauty company's established expertise in distributing professional-quality nail and lash products.
• In May 2024, Lottie London introduced the "Stay Press'd Press On Nails Collection 2.0," created in collaboration with a renowned celebrity nail artist. This launch within the global artificial nails market featured designs inspired by Los Angeles, utilizing the artist's signature coffin shape and a glossy gel finish. The collection was developed with sustainability in mind, as the nails were manufactured from 94% recycled plastic and packaged in recyclable materials. The range included vibrant designs and offered long-wear application options using either vegan nail glue or adhesive pads to suit consumer preferences.

Key Market Players

• Hand & Nail Harmony Inc.
• Anise Cosmetics LLC
• Intercontinental Nail Products Manufacturer
• Beauty 21 Cosmetics, Inc.
• Dashing Diva
• KISS Products, Inc.
• KM Nail Manufacturer
• Sheba Nails Inc.
• Nailene
• Young Nails Inc.

By Type	By Material	By Distribution Channel	By Region
Wrap Press-on Others	Xylonite Nylon Plastic Others	Store-based Non store based	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Artificial Nails Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Artificial Nails Market, By Type:

• Wrap
• Press-on
• Others

• Artificial Nails Market, By Material:

• Xylonite
• Nylon
• Plastic
• Others

• Artificial Nails Market, By Distribution Channel:

• Store-based
• Non store based

• Artificial Nails Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE