Archery Equipment Market – Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Equipment Type (Bow, Arrows, Broadheads, Crossbow), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 2.67 Billion
CAGR (2026-2031)	3.91%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 3.36 Billion

Market Overview

The Global Archery Equipment Market will grow from USD 2.67 Billion in 2025 to USD 3.36 Billion by 2031 at a 3.91% CAGR. The Global Archery Equipment Market encompasses the manufacturing and commercialization of bows, arrows, targets, and related accessories intended for hunting, sports, and recreational use. The primary drivers fueling market growth include the rising integration of archery into educational curriculums and the increasing popularity of outdoor individual sports. Furthermore, the global visibility of competitive archery events continues to stimulate demand for equipment among new enthusiasts, acting as a steady catalyst for industry revenue distinct from temporary consumer fads or product trends.

According to the 'National Archery in the Schools Program', in '2025', the initiative announced a historic milestone of operating in over 10,000 schools. Despite this positive institutional engagement, a significant challenge impeding broader market expansion is the high cost of advanced materials required for modern equipment. The expense of precision manufacturing often results in premium retail pricing, which limits accessibility for entry-level consumers and restricts potential volume growth in price-sensitive developing regions.

Key Market Drivers

The rising popularity of archery as a competitive and Olympic sport acts as a formidable catalyst for the global equipment market, driving demand for high-performance recurve bows, stabilizers, and precision accessories. This surge is heavily amplified by strategic digital engagement that connects professional events with a younger, global audience, thereby converting casual viewers into active participants who require specialized gear. The visibility of elite athletes in international tournaments fosters a deeply engaged community that prioritizes equipment upgrades and brand loyalty. According to World Archery, June 2025, in the '2024 Annual Activity Report', the federation and its member associations reached a combined total of 3.6 million followers across major social media platforms, highlighting the expanding digital footprint that underpins modern market growth.

Concurrently, the growth in bowhunting and wildlife management activities provides a sustained revenue stream, particularly for the compound bow and broadhead segments. This market driver is supported by unique conservation funding models where equipment sales generate tax revenue that is reinvested into public land access and range development, creating a cyclical growth ecosystem. According to the Archery Trade Association, October 2025, in the 'Federal Excise Tax Collections' release, the industry generated over $10.6 million in excise taxes during the final quarter of the fiscal year, underscoring the substantial economic volume of hunting equipment sales. This commercial momentum is further bolstered by foundational participation efforts; according to the National Archery in the Schools Program, in 2024, the organization's student survey reported that 23.5 million students have been introduced to the sport since inception, securing a long-term pipeline of future consumers.

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Key Market Challenges

The primary challenge hampering the growth of the Global Archery Equipment Market is the prohibitive cost associated with advanced materials and precision manufacturing. As manufacturers utilize high-performance composites and alloys to improve accuracy and durability, the production expenses rise significantly, leading to premium retail pricing. This economic barrier directly affects market expansion by making the sport less accessible to entry-level participants and younger demographics who often lack the disposable income for expensive gear. Consequently, the market faces difficulty in converting casual interest into sustained sales volume, particularly in price-sensitive developing regions where lower-cost alternatives are scarce.

The industry's focus on high-value, performance-driven products is evident in recent commercial activities. According to the 'Archery Trade Association', in '2025', the organization hosted '450 exhibitors' at its annual trade show to present the latest equipment and innovations. While this turnout demonstrates a vibrant supply chain, the prevalence of high-cost inventory at such major industry events highlights the gap between technological advancement and consumer affordability. By prioritizing premium models, the market inadvertently restricts its potential customer base, limiting widespread adoption and slowing overall volume growth.

Key Market Trends

The Expansion of Direct-to-Consumer and Online Retail Channels is fundamentally reshaping the market's distribution landscape as manufacturers seek to capture higher margins and control the consumer brand experience. By leveraging proprietary e-commerce platforms, brands can bypass traditional intermediaries, offering exclusive inventory and personalized customization options directly to end-users. This vertical integration allows companies to rapidly adjust to consumer purchasing behaviors and mitigate the impact of physical retail fluctuations, effectively converting digital engagement into immediate transactions. According to Escalade, Inc., October 2024, in the 'Escalade Reports Third Quarter 2024 and Year to Date 2024 Results', the company generated more than 29% year-over-year growth in its owned e-commerce sales, highlighting the increasing efficacy of digital storefronts in driving revenue despite broader retail challenges.

Concurrently, the Emergence of Lightweight and Compact Bow Designs for Mobility is driving significant product innovation, particularly within the hunting segment where maneuverability in confined spaces is paramount. Engineering advancements are enabling the production of ultra-compact crossbows and short-axle-to-axle compound bows that maintain high kinetic energy output without the bulk of traditional frames. This shift addresses the needs of users operating in dense terrain or tree stands, prioritizing ergonomic efficiency and ease of transport over traditional form factors. According to the Archery Trade Association, March 2025, in the 'Retail Trend Tracker Survey', crossbow sales nationally increased by 10 points in the fourth quarter of 2024 compared to the same period in the previous year, underscoring the accelerating consumer shift toward these compact, high-performance platforms.

Segmental Insights

The Online distribution channel is currently identified as the fastest-growing segment in the Global Archery Equipment Market. This expansion is primarily driven by a significant shift in consumer purchasing behavior toward e-commerce platforms, which offer superior convenience and a broader inventory compared to traditional physical retailers. Online storefronts provide archers with the critical ability to effortlessly compare technical specifications, pricing, and user reviews across a vast range of global brands. Furthermore, manufacturers are increasingly adopting direct-to-consumer digital strategies to reach underserved geographic regions, thereby overcoming the logistical limitations of brick-and-mortar networks and fueling widespread market accessibility.

Regional Insights

North America leads the Global Archery Equipment Market, primarily driven by a deep-rooted cultural affinity for bowhunting and widespread participation in recreational target shooting. This regional dominance is reinforced by a robust institutional framework, where established bodies like the Archery Trade Association play a pivotal role in fostering industry growth through trade advocacy and standardization. Furthermore, the active promotion of the sport by organizations such as USA Archery ensures a steady influx of new enthusiasts through youth development programs. The presence of major equipment manufacturers and a highly developed retail infrastructure further solidify the region's commanding market position.

Recent Developments

• In December 2024, Easton Technical Products introduced its 2025 range of hunting arrows, addressing the evolving performance requirements of the Global Archery Equipment Market. The launch featured the Easton 5.0, a new small-diameter shaft constructed with the company's Acu-Carbon process to reduce wind resistance and friction during penetration. Additionally, the company released the 5MM FMJ MAX, an upgraded version of its popular Full Metal Jacket line that integrates an aluminum core with a carbon exterior. these innovations were aimed at providing bowhunters with versatile setup options for velocity and accuracy, strengthening the company's foothold in the arrow manufacturing industry.
• In November 2024, Hoyt Archery announced the launch of its 2025 hunting bow collection, a major update for the Global Archery Equipment Market. The new flagship models, the carbon-fiber RX-9 and the aluminum Alpha AX-2, were engineered with the proprietary HBX Gen 4 cam system to deliver enhanced smoothness and energy transfer. The company designed these bows to offer quarter-inch draw length adjustments and improved vibration dampening, directly addressing consumer demand for customizable and quiet high-performance equipment. This launch underscores the company's continued investment in research and development to maintain a leading position in the premium bow segment.
• In September 2024, Bear Archery unveiled its 2025 bow lineup, marking a significant development for the Global Archery Equipment Market. The release highlighted the new Legend series, which comprises the Persist 33, Whitetail INT, and Legend 30 compound bows, all featuring advanced integration capabilities for accessories. Furthermore, the company announced a strategic collaboration with Mossy Oak Gamekeeper to produce a co-branded bow model designed for conservation-minded hunters. This partnership and the introduction of the new series demonstrate the company's focus on combining traditional craftsmanship with modern technology to appeal to a diverse consumer base.
• In February 2024, Scott Archery, a recognized manufacturer in the Global Archery Equipment Market, expanded its portfolio with the launch of two new release aids produced in the United States. The company introduced the Fusion, a highly customizable back-tension release featuring modular two, three, and four-finger designs, and the Solus, a single-sear hook-style release engineered for precise travel and tension adjustments. These product introductions were developed to address the technical needs of experimental and professional shooters, thereby reinforcing the company's commitment to innovation and domestic manufacturing within the high-performance archery accessory sector.

Key Market Players

• Easton Technical Products, Inc.
• Mathews Archery, Inc.
• Bear Archery, Inc.
• Heritage Outdoor Group LLC
• Bowtech, Inc.
• Ragim S.r.l.
• Tenpoint Crossbow Technologies
• Southwest Archery
• Good Sportsman’s Marketing, LLC
• Elite Outdoors LLC

By Equipment Type	By Sales Channel	By Region
Bow Arrows Broadheads Crossbow	Supermarkets/Hypermarkets Specialty Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Archery Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Archery Equipment Market, By Equipment Type:

• Bow
• Arrows
• Broadheads
• Crossbow

• Archery Equipment Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

• Archery Equipment Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE