Asia-Pacific electric toothbrush market is predicted to register substantial growth in the coming years. Electric toothbrush has witnessed increasing popularity in the recent decade, due to rising awareness towards oral hygiene among people and increase in oral complications across the world. Moreover, electric toothbrush helps in effective removal of plaque and calculus from the oral cavity as compared to the manual toothbrush, thereby reducing oral problems such as gum diseases and tooth decay.

On the basis of bristle, the Asia-Pacific electric toothbrush market is divided into soft bristles and nanometer bristles. The soft bristles segment is a major contributor to Asia-Pacific electric toothbrush market and is anticipated to be the most lucrative segment during the forecast period, as it offers several oral benefits such as prevention of plaque formation & dental caries and is better suited for sensitive teeth.

Among the countries in Asia-Pacific region, China electric toothbrushes market is predicted to be the largest throughout the forecast period. The country also accounted for majority of Asia-Pacific electric toothbrushes market in 2018. The growth of China electric toothbrush market is majorly attributable to the presence of major manufacturers in the country.

The key players in Asia-Pacific electric toothbrush market are Colgate-Palmolive Company, The Procter & Gamble Company, Church & Dwight Co. Inc., Koninklijke Philips N.V., Omron Healthcare Inc. among others.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast the market size of Asia-Pacific electric toothbrush market
  • To forecast Asia-Pacific electric toothbrush market based on bristle type, head movement, end user, sales channel and regional distribution
  • To identify drivers and challenges for Asia-Pacific electric toothbrush market
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions etc. in Asia-Pacific electric toothbrush market
  • To conduct the pricing analysis for Asia-Pacific electric toothbrush market
  • To identify and analyze the profile of leading players in the Asia-Pacific electric toothbrush market


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Some of the leading players in the Asia-Pacific electric toothbrush market are Colgate-Palmolive Company, The Procter & Gamble Company, Church & Dwight Co. Inc., Koninklijke Philips N.V., Omron Healthcare Inc., Panasonic Corporation, FOREO, Wellness Oral Care, Bayer AG, Fairywill, etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of electric toothbrush manufacturers across the region. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the suppliers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and presence of all major electric toothbrush manufacturers across the region.

TechSci Research calculated Asia-Pacific electric toothbrush market size using a bottom-up approach, wherein data for various end user industries and its application across various product types were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company website, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Electric toothbrush manufacturers
  • Electric toothbrush suppliers, distributors and other stakeholders
  • Electric toothbrush end user industries
  • Organizations, forums and alliances related to electric toothbrush market
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Asia-Pacific electric toothbrush market has been segmented into following categories, in addition to the industry trends which have also been detailed below :

  • Market, By Bristle Type
    • Soft
    • Nanometer
  • Market, By Head Movement
    • Rotation/Oscillation
    • Sonic/Side-To-Side
  • Market, By End User
    • Children
    • Adult
  • Market, By Sales Channel
    • Store-based retail
    • Non store-based retail
  • Market, By Country:
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Australia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Asia-Pacific electric toothbrush market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

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1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

4.1.  Brand Awareness

4.2.  Sources of Information (Media Consumption)

4.3.  Preferred Point of Purchase

4.4.  Factors Influencing Purchase Decision

4.5.  Challenges/Issues Faced Post Purchase

5.    Asia-Pacific Electric Toothbrush Industry Overview

6.    Asia-Pacific Electric Toothbrush Market Outlook

6.1.  Market Size and Forecast

6.1.1.   By Value

6.1.2.   By Volume

6.2.  Market Share and Forecast

6.2.1.   By Bristle Type (Soft, Nanometer)

6.2.2.   By Head Movement (Rotation/Oscillation, Sonic/Side-To-Side)

6.2.3.   By End User (Children, Adult)

6.2.4.   By Sales Channel (Store-based Retail, Non-Store-based Retail)

6.2.5.   By Company

6.2.6.   By Region

6.3.    Market Attractive Index

7.    Asia-Pacific Electric Toothbrush Market Outlook

7.1.   Market Size and Forecast

7.1.1.   By Value

7.1.2.   By Volume

7.2.  Market Share & Forecast

7.2.1.   By Bristle Type

7.2.2.   By End User

7.2.3.   By Sales Channel

7.2.4.   By Country

7.3.  China Electric Toothbrush Market Outlook

7.3.1.   Market Size and Forecast

7.3.1.1.               By Value

7.3.1.2.               By Volume

7.3.2.   Market Share and Forecast

7.3.2.1.               By Bristle Type

7.3.2.2.               By End User

7.3.2.3.               By Sales Channel

7.3.3.   Pricing Analysis                                               

7.4.  Japan Electric Toothbrush Market Outlook

7.4.1.    Market Size and Forecast

7.4.1.1.               By Value

7.4.1.2.               By Volume

7.4.2.    Market Share and Forecast

7.4.2.1.               By Bristle Type

7.4.2.2.               By End User

7.4.2.3.               By Sales Channel

7.4.3.   Pricing Analysis                       

7.5.   India Electric Toothbrush Market Outlook

7.5.1.    Market Size and Forecast

7.5.1.1.               By Value

7.5.1.2.               By Volume

7.5.2.    Market Share and Forecast

7.5.2.1.               By Bristle Type

7.5.2.2.               By End User

7.5.2.3.               By Sales Channel

7.5.3.   Pricing Analysis                       

7.6.  South Korea Electric Toothbrush Market Outlook

7.6.1.    Market Size and Forecast

7.6.1.1.               By Value

7.6.1.2.               By Volume

7.6.2.    Market Share and Forecast

7.6.2.1.               By Bristle Type

7.6.2.2.               By End User

7.6.2.3.               By Sales Channel

7.6.3.   Pricing Analysis                       

7.7.  Australia Electric Toothbrush Market Outlook

7.7.1.    Market Size and Forecast

7.7.1.1.               By Value

7.7.1.2.               By Volume

7.7.2.    Market Share and Forecast

7.7.2.1.                By Bristle Type

7.7.2.2.               By End User

7.7.2.3.               By Sales Channel

7.7.3.   Pricing Analysis                       

7.8.  Indonesia Electric Toothbrush Market Outlook

7.8.1.    Market Size and Forecast

7.8.1.1.               By Value

7.8.1.2.               By Volume

7.8.2.    Market Share and Forecast

7.8.2.1.                By Bristle Type

7.8.2.2.               By End User

7.8.2.3.               By Sales Channel

7.8.3.   Pricing Analysis                       

8.    Market Dynamics

8.1.   Drivers

8.2.   Challenges

9.    Market Trends & Developments

10.  Pricing Analysis

11.  Competitive Landscape

11.1.          Competition Benchmarking

11.2.          Company Profiles (Leading companies)

11.2.1. Colgate-Palmolive Company

11.2.2. The Procter & Gamble Company

11.2.3. Church & Dwight Co., Inc.

11.2.4. Koninklijke Philips N.V.

11.2.5. Omron Healthcare, Inc.

11.2.6. Panasonic Corporation           

11.2.7. FOREO

11.2.8. Wellness Oral Care

11.2.9. Bayer AG

11.2.10.  Fairywill

12.  Strategic Recommendations

   (Note: The companies list can be customized based on the client requirements)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com