Report Description

Forecast Period


Market Size (2022)

USD 135.30 million

CAGR (2023-2028)


Fastest Growing Segment

Chemically Synthesized

Largest Market

North America

Market Overview

Global Animal Chewables Market has valued at USD 135.30 million in 2022 and is anticipated to project impressive growth in the forecast period with a CAGR of 10.10% through 2028. The Global Animal Chewables Market has been experiencing remarkable growth in recent years, driven by a combination of factors that reflect the evolving preferences and concerns of pet owners. As people worldwide continue to welcome furry companions into their lives, the demand for pet-related products, including animal chewables, has surged.

Key Market Drivers

Rising Pet Ownership

Pet ownership has been on the rise worldwide, with an increasing number of people opening their hearts and homes to furry, feathered, and scaled companions. This growing trend of pet ownership is not only a testament to the special bond humans share with animals but also a significant driver of the Global Animal Chewables Market.

One of the most apparent ways in which rising pet ownership drives the growth of the animal chewables market is by simply increasing the number of potential consumers. As more individuals and families adopt pets, the market for pet-related products, including animal chewables, expands organically. With more pets becoming cherished members of households, pet owners are increasingly concerned about their pets' health and well-being. This heightened awareness has led to an increased demand for pet products that promote health and address specific needs. Animal chewables, which often double as supplements and treats, are well-positioned to fulfill this demand.

Modern pet owners often view their animals as integral family members. This "humanization" of pets means that people want to provide their animals with the same level of care and comfort they would offer to human family members. Consequently, they are more willing to invest in premium pet products, such as high-quality chewables with added health benefits. Animal chewables offer a convenient and enjoyable way for pet owners to bond with their pets while simultaneously addressing health needs. The act of giving a chewable treat can strengthen the human-animal bond, making it a rewarding experience for both parties.

To cater to the diverse needs and preferences of pet owners, the animal chewables market has seen significant innovation. Manufacturers continually introduce new flavors, formulations, and ingredients to entice both pets and their owners. For example, chewables designed to support joint health, dental hygiene, or skin and coat care are now commonplace. Veterinarians play a vital role in guiding pet owners toward appropriate products. When veterinarians recommend specific chewables to address health concerns or provide additional nutrients, it instills confidence in pet owners and encourages them to purchase these products.

Emphasis on Pet Health

Pet ownership isn't just about companionship anymore; it's a commitment to providing the best possible care for our beloved animal companions. As the world increasingly prioritizes the health and well-being of pets, the Global Animal Chewables Market has experienced a significant surge in growth.

Pet owners today are more health-conscious than ever before. They're acutely aware that their pets' well-being is a top priority. As a result, they are actively seeking out products that contribute to their pets' health and longevity. Animal chewables are seen as a convenient and enjoyable way to provide essential nutrients, vitamins, and minerals, thereby aligning with the goal of maintaining optimal pet health. Animal chewables cater to a wide range of specific health needs in pets. Whether it's dental health, joint mobility, digestive support, or skin and coat care, there is a chewable product designed to address these concerns. This variety allows pet owners to target their pets' unique health requirements, further emphasizing the role of chewables in maintaining pet health.

The saying "an ounce of prevention is worth a pound of cure" applies to pet health as well. Pet owners increasingly recognize the value of preventive care to avoid costly and distressing health issues later on. Chewable supplements are often used as a preventive measure, promoting overall wellness and reducing the risk of certain health conditions. Traditional pet supplements often come in the form of pills or liquids, which can be challenging to administer to pets. Chewables, on the other hand, are more convenient for both pet owners and their furry friends. The ease of administering these products encourages pet owners to prioritize their pets' health by incorporating chewables into their daily routines.

Chewable treats serve a dual purpose: they offer nutritional benefits while providing a form of positive reinforcement during training or daily interactions. This positive association with chewables not only strengthens the bond between pets and their owners but also encourages pet owners to choose these products to support their pets' health. Pet owners come from all age groups, but younger generations, such as Millennials and Generation Z, are increasingly joining the ranks of pet parents. These demographics tend to be more informed about pet health and are willing to invest in high-quality products like chewables for their pets, further driving market growth.

Convenience and Portability

In today's fast-paced world, convenience and portability have become paramount considerations in various aspects of our lives, including our pets' care and nutrition. This shift in consumer preferences has played a pivotal role in boosting the growth of the Global Animal Chewables Market.

Pet ownership no longer revolves solely around the home environment. More people are integrating their pets into various aspects of their lives, from travel and outdoor adventures to social gatherings. The need for easily transportable pet products has made animal chewables an attractive option for pet owners on the go. One of the most significant advantages of animal chewables is their simplicity of administration. Unlike traditional supplements that may require the use of pills, liquids, or injections, chewables are ready to serve. This ease of use makes it more convenient for pet owners to provide essential nutrients and supplements to their pets consistently. For both pets and their owners, visits to the veterinarian can be stressful. In many cases, veterinarians recommend chewable supplements as a stress-free alternative to traditional medication. Pets are more likely to accept tasty chewable treats, reducing the anxiety associated with medical procedures.

Whether it's a weekend getaway or an extended vacation, pet owners want to ensure their pets receive proper nutrition while traveling. Animal chewables are travel-friendly, and their compact, lightweight packaging makes them an ideal choice for pet owners on the move. In urban environments where space is limited, pet owners may have limited storage for pet supplies. Chewables are a space-saving solution compared to bulky containers of traditional supplements. Their compact size and long shelf life make them a convenient choice for apartment dwellers and those with limited storage options. Convenience plays a crucial role in ensuring that pet owners maintain a consistent care routine for their animals. Animal chewables, which often serve as both a treat and a supplement, encourage pet owners to incorporate these products into their daily pet care routines. Consistency in providing essential nutrients leads to better overall pet health.

Online Retail Growth

The global retail landscape has undergone a significant transformation in recent years, with e-commerce platforms becoming the preferred shopping destination for millions of consumers. This shift towards online retail has not only revolutionized the way we shop for human products but has also had a profound impact on the pet care industry. In particular, the Global Animal Chewables Market is experiencing substantial growth, driven in large part by the rise of online retail. Online retail platforms have eliminated geographical boundaries, allowing consumers from around the world to access a vast array of products, including animal chewables. This expanded reach opens up new markets and customer segments for manufacturers and retailers of these pet products.

One of the primary reasons behind the growth of online retail is the unparalleled convenience it offers. Pet owners can browse, compare, and purchase animal chewables from the comfort of their homes or on the go. This convenience factor has made online shopping an attractive choice, contributing to the market's growth. Online retailers can stock a more extensive range of products compared to brick-and-mortar stores with limited shelf space. This diversity benefits pet owners seeking specific types of chewables, whether they're looking for dental chews, joint supplements, or treats tailored to their pets' needs. Online shopping platforms provide a wealth of information through customer reviews and recommendations. Pet owners can read about the experiences of others who have tried specific chewable products, making it easier to choose the best options for their pets' health and preferences.

Many online retailers offer subscription services for pet products, including chewables. This model provides the convenience of automated deliveries, ensuring that pet owners never run out of essential supplements. Subscriptions are especially popular among busy pet owners who want to maintain consistent pet care routines.Online retailers typically provide comprehensive product information, including ingredient lists and nutritional details. This transparency is crucial for pet owners who want to make informed decisions about the products they give to their pets. Enhanced product information builds trust and encourages purchases.