Animal Based Protein Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Raw Material (Whey, Casein, Egg, Fish, Others), By Product (Protein Powder, Protein Bars, Ready-to-Drink, Others), By Distribution Channel (Supermarkets/ Hypermarkets, Online Stores, Chemist/ Drugstores, Specialty Stores, Others), By Application (Sports Nutrition, Functional Food), By Region and Competition, 2020-2030F

Market Overview

Global Animal Based Protein Supplements Market was valued at USD 15.20 billion in 2024 and is expected to reach USD 22.01 billion in the forecast period with a CAGR of 6.32% through 2030. This growth is largely fueled by increasing awareness about fitness, rising participation in sports and gym activities, and growing demand for high-protein diets. Consumers are becoming more health-conscious, particularly in developed economies, driving demand for supplements that offer functional benefits such as improved muscle mass, faster recovery, and better metabolic health.

Animal-based protein supplements, including whey, casein, egg, and collagen proteins, are favored due to their high bioavailability and complete amino acid profiles. Whey protein remains the most dominant segment owing to its rapid digestion and effectiveness in muscle synthesis. Casein, known for its slow absorption, is preferred for sustained protein release, especially overnight. Collagen supplements, on the other hand, are gaining traction for their benefits in joint health, skin elasticity, and bone strength, broadening the consumer base beyond just athletes.

The market is further bolstered by product innovations, strategic partnerships, and the expansion of e-commerce platforms offering easy access to diverse supplement brands. Companies are focusing on developing tailored products targeting specific consumer needs such as weight management, aging wellness, and sports nutrition. Additionally, emerging economies are becoming lucrative markets due to improving income levels and shifting lifestyles. Despite the rise of plant-based alternatives, animal-based proteins continue to dominate owing to their superior nutritional profile, making them a staple in the global protein supplement industry.

Key Market Drivers

Increasing Health and Wellness Awareness

In an era where health and wellness have become central to consumers’ lifestyles, the global animal-based protein supplements market is experiencing strong momentum. As people grow more conscious of their dietary habits and physical well-being, many are turning to supplements made from whey, casein, and collagen to meet their daily nutritional goals. In fact, nearly 64% of global consumers report taking dietary supplements regularly to enhance their health. This shift from reactive healthcare to proactive wellness is significantly driving the demand for high-quality protein supplementation.

Protein is essential for muscle repair, growth, and overall physical maintenance key concerns for fitness enthusiasts and health-driven individuals alike. With over 29% of global consumers actively pursuing weight management programs, protein’s ability to promote satiety and preserve lean muscle makes animal-based options an attractive solution. These supplements are also critical for older adults seeking to maintain bone density and mobility, positioning them as essential tools in age-related health maintenance. The credibility of animal proteins, due to their complete amino acid profiles and superior digestibility, continues to strengthen consumer preference. Furthermore, modern, fast-paced lifestyles have led to a greater demand for convenient, nutritious solutions. Animal-based protein powders, bars, and ready-to-drink shakes offer hassle-free nutrition for busy individuals who might otherwise skip protein-rich meals. These products appeal not only to athletes and gym-goers but also to everyday consumers looking for effective ways to stay energized and nutritionally balanced throughout the day. With the health and wellness movement gaining global traction, the demand for animal-based protein supplements is expected to remain on an upward trajectory.

Building on the growing emphasis on health and wellness, the demand for animal-based protein supplements continues to accelerate as consumers actively seek functional nutrition that supports their evolving lifestyles. Today’s consumers are not just focusing on physical aesthetics but are equally concerned about long-term health outcomes such as immunity, metabolic function, and mobility. Protein supplements derived from animal sources serve as a practical solution to meet these goals, offering efficient absorption and high nutritional value that align with both preventive and performance-oriented health strategies.

The increasing popularity of structured fitness routines and sports activities across all age groups has cemented the role of protein in daily nutrition. From casual gym-goers to professional athletes, the need for fast-releasing, complete proteins has placed products like whey and casein at the forefront of supplement choices. These supplements are being consumed not just post-workout but also as meal replacements or mid-day snacks, showing how they are being woven into everyday consumption patterns for energy, recovery, and muscle maintenance.

Aging Population and Muscle Maintenance

The global animal-based protein supplements market is witnessing increased demand, largely fueled by the dual forces of an aging population and heightened awareness of muscle maintenance as a cornerstone of healthy aging. Populations worldwide are aging at a rapid pace by 2030, 1 in 6 people globally will be aged 60 years or older. As individuals enter their later years, they increasingly seek solutions to preserve their vitality, mobility, and independence. Animal-based proteins like whey, casein, and collagen have emerged as essential tools in supporting muscle health, reducing frailty, and addressing age-related nutritional challenges.

Maintaining muscle mass is crucial to reducing the risk of falls, fractures, and mobility impairments in older adults. Sarcopenia, or age-related muscle loss, affects up to 50% of individuals over the age of 80. High-quality protein is key to slowing this decline, and animal-based sources are particularly effective due to their complete amino acid profiles and superior bioavailability. Products like whey and collagen are especially beneficial because they support muscle repair, enhance strength, and improve physical function—all vital components of aging well. Animal-based protein supplements also offer practical advantages for older adults who may face difficulties with meal prep, appetite loss, or digestive issues. These supplements are available in user-friendly formats such as powders, ready-to-drink shakes, and capsules, ensuring ease of consumption. Additionally, collagen supports joint health, flexibility, and bone density—factors that become increasingly important with age. By helping seniors meet their protein requirements and maintain muscle and joint function, these supplements significantly contribute to prolonged independence and improved quality of life.

Building on these benefits, animal-based protein supplements are becoming an integral part of elderly nutrition plans across healthcare settings and households alike. Healthcare professionals increasingly recommend whey or collagen supplements to elderly patients recovering from surgery, injury, or chronic illness, as adequate protein intake can speed up recovery and enhance overall resilience. As a result, hospitals, nursing homes, and assisted living facilities are incorporating these supplements into daily menus to support patient strength and nutritional balance. Moreover, many older adults are proactively embracing active lifestyles, participating in low-impact exercises like walking, yoga, and resistance training. These routines, while gentle, still require adequate protein to support muscle recovery and prevent degeneration. Animal-based protein supplements allow seniors to align their diets with their activity levels without the burden of complex meal planning. For those with chewing difficulties or low appetites, a nutrient-dense protein shake or collagen drink can offer a much-needed nutritional boost in a palatable, easy-to-consume form.

Efficacy and Performance Benefits

The global animal-based protein supplements market is experiencing a significant surge in demand, largely driven by the undeniable efficacy and performance benefits these products offer. As consumers worldwide seek ways to optimize their workouts, recover faster, and achieve their fitness goals, protein supplements sourced from animals, such as whey, casein, and collagen, have taken center stage. Animal-based protein supplements are celebrated for their exceptional amino acid profiles, particularly in proteins like whey and casein. These profiles include all essential amino acids, which are the building blocks of muscle tissue. This completeness ensures that the body has the necessary resources to effectively repair and build muscles. The rapid absorption of animal-based proteins is another key advantage. Whey protein, for example, is known for its quick digestion and absorption, making it an ideal choice for post-workout recovery. Athletes and fitness enthusiasts value this efficiency, as it allows them to maximize the benefits of their training sessions. Animal-based protein supplements, when consumed strategically, can stimulate muscle protein synthesis more effectively than some other protein sources. This anabolic effect helps individuals optimize their muscle growth and recovery, making these supplements especially attractive to those looking to build lean muscle mass. Protein supplements, sourced from animals, provide a source of sustained energy that can be tapped into during workouts. Athletes and active individuals rely on this steady energy supply to power through demanding physical activities, ultimately improving their performance. Animal-based protein supplements can help reduce muscle fatigue and the perception of effort during exercise. This means that individuals can train harder and longer, pushing their limits and improving their overall athletic performance. Post-exercise recovery is a critical aspect of any fitness regimen. Animal-based protein supplements, with their rapid absorption and muscle repair properties, help individuals recover more quickly after intense workouts. This reduced recovery time allows for more frequent and productive training sessions. Achieving specific body composition goals, such as muscle gain or fat loss, often requires careful attention to nutrition. Animal-based protein supplements are prized for their ability to support these goals, helping individuals achieve the physique they desire.

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Key Market Challenges

Regulatory Complexity

Regulatory complexity remains a major hurdle in the growth trajectory of the global animal-based protein supplements market. With each country enforcing its own set of rules and standards for dietary supplements, manufacturers often struggle to ensure uniform compliance across multiple regions. From ingredient approvals to permissible health claims and labeling requirements, companies must adapt their formulations and marketing strategies for each target market, which can delay product launches and strain operational efficiency. The lack of harmonization in global regulatory frameworks also adds to the overall cost of doing business. Companies are often required to invest heavily in legal counsel, product testing, and documentation to meet the diverse regulatory demands. For example, what is considered a safe additive or health claim in the U.S. may not be permitted in the EU or Asia, leading to reformulation or relabeling. These added costs can be particularly burdensome for smaller players, limiting innovation and competitive diversity in the market. Moreover, frequent changes or updates to regulatory policies can disrupt ongoing operations and supply chains. Manufacturers must stay constantly updated on international compliance requirements to avoid penalties, product recalls, or market bans. This not only consumes valuable time and resources but can also erode consumer trust if not managed properly. The complexity and unpredictability of global regulations remain a persistent barrier, hindering faster global expansion and potentially dampening investor confidence in the sector.

Key Market Trends

Growing Fitness and Sports Nutrition Trends

The global animal-based protein supplements market is riding high on a wave of fitness and sports nutrition trends that are sweeping across the globe. As more individuals embrace active lifestyles and prioritize their health and fitness goals, the demand for protein-rich supplements, sourced from animals like whey, casein, and collagen, has surged. Fitness and sports nutrition have transcended niche markets to become mainstream phenomena. Whether its professional athletes seeking to optimize their performance or everyday fitness enthusiasts working to achieve their goals, the role of nutrition, particularly protein, cannot be underestimated. Protein is the cornerstone of muscle growth, repair, and recovery. Athletes and fitness enthusiasts are well aware of this fact, and they have been increasingly turning to protein supplements to meet their elevated dietary needs. Animal-based protein supplements, with their superior amino acid profiles and bioavailability, have become the go-to choose for those looking to boost performance and enhance recovery. The desire for a sculpted, lean physique has driven many individuals to adopt regular exercise routines. Whether it's for bodybuilding, toning, or weight management, protein plays a vital role in achieving these goals. Protein supplements, especially those derived from animal sources, offer a convenient way to maintain or increase muscle mass while controlling calorie intake. Intense workouts can lead to muscle soreness and fatigue. Protein supplements are valued for their ability to expedite recovery and reduce muscle damage. Athletes and fitness enthusiasts often consume protein supplements immediately after workouts to aid in muscle repair and minimize the time needed for recuperation. Many fitness enthusiasts follow specialized diets such as the high-protein, low-carb regimen of the ketogenic diet or the paleo diet. Animal-based protein supplements align well with these dietary choices, providing a reliable source of protein without the added carbohydrates and sugars often found in plant-based alternatives.  The popularity of sports participation and organized athletic events has soared in recent years. From marathons and triathlons to obstacle courses and CrossFit competitions, athletes of all levels are looking for ways to enhance their performance and endurance. Protein supplements are seen as a means to gain a competitive edge and maintain energy levels during intense physical activities.

Segmental Insights

Raw Material Insights

Based on the category of Raw Material, whey protein dominated the market in 2024, holding the largest share of revenue. The growing occurrence of chronic illnesses due to lifestyle changes, particularly among millennials, is a significant driver for the adoption of protein-rich diets. This trend is expected to boost the demand for whey protein in the foreseeable future. Expanding on this diversification, the distinct benefits offered by each type of animal-based protein are enabling brands to create more targeted and personalized supplement solutions. For instance, while whey remains the go-to for rapid muscle recovery post-exercise, egg protein is carving out its niche in meal replacement products and endurance nutrition due to its slower digestion rate and nutrient density. These characteristics make egg protein particularly effective in supporting sustained energy levels, appetite control, and long-term muscle maintenance, all of which are increasingly valued in both athletic and lifestyle-driven consumers.

Product Insights

Based on the category of Product, protein powder emerged as the dominant force in the market in 2024, driven by its versatility, ease of use, and widespread availability. Protein powders, especially those made from whey, casein, and egg proteins, have become a staple among athletes, fitness enthusiasts, and health-conscious individuals seeking to increase their protein intake conveniently. Their ability to blend easily into shakes, smoothies, or meals makes them a preferred choice across all age groups. Additionally, growing awareness about muscle maintenance, weight management, and overall wellness has boosted their popularity beyond the gym environment. The wide variety of flavors, targeted formulations (e.g., for performance, recovery, or weight loss), and packaging sizes has further contributed to their dominance, appealing to both beginners and seasoned users in the health and fitness space.

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Regional Insights

In 2024, North America secured the largest share of revenue, primarily due to the region's strong consumer awareness regarding the protein content found in animal-based supplements and a dedicated focus on leading healthier, more active lifestyles. The prevalence of e-commerce platforms as significant sales channels has also played a substantial role in contributing to the region's dominant market share for these supplements.

In addition, the presence of established health and nutrition brands, coupled with advanced distribution networks, has strengthened product accessibility across North America. A rising trend toward personalized nutrition and high demand for clean-label, science-backed formulations further support market expansion. Frequent product innovation and aggressive marketing strategies have also helped maintain consumer interest and reinforce the region’s leadership position.

Asia Pacific, is expected to grow fastest during the forecast period. Changing lifestyles, increasing urbanization, and evolving dietary preferences among consumers have resulted in a growing demand for nutritious food products. This trend is expected to drive market growth. Moreover, there is a positive outlook regarding the consumption of functional foods due to the rising incidence of cardiovascular diseases and the proliferation of weight management programs, further stimulating market expansion. Furthermore, the market is benefiting from an increase in physical activity levels and the growing consumption of protein and energy supplements. Advancements in nutrition science, food technology, and innovations in the development of healthier ingredients are also anticipated to boost product demand in the region throughout the forecast period.

Recent Developments

• In March 2025, Vivici, a Dutch ingredients startup, has launched Vivitein™ BLG, its flagship product under the Vivitein™ protein platform, in the U.S. market. This animal-free beta-lactoglobulin (BLG) is produced using precision fermentation and delivers a highly functional, complete protein with superior amino acid composition. Vivitein™ BLG is tailored for B2B customers looking to create innovative and differentiated protein products in sectors such as sports nutrition, beverages, and functional foods. Its clean-label appeal and sustainability benefits align with evolving consumer demands.
• In March 2025, French biotech firm Verley has launched a groundbreaking FermWhey™ range of precision‑fermented, animal‑free whey protein powders, marking a global first in functionalized dairy alternatives. This B2B ingredient lineup—including Native, MicroStab, and Gel variants—is designed for sports nutrition, UHT beverages, and spoonable products. Verley’s formulations boast 11 % more leucine than traditional whey isolates and 50 % more than soy, enhancing muscle synthesis, stability, and digestibility while offering a sustainable, animal‑free option. The range is now available for sampling with full commercial rollout expected in 2026.
• In August 2024, India-based Zydus Lifesciences has acquired a 50% stake in Sterling Biotech from precision-fermentation pioneer Perfect Day, forming an equal joint venture. The collaboration plans to establish a cutting-edge facility in India to produce fermented, animal-free dairy proteins for global markets. This strategic move expands Zydus’s presence in specialty biotech and supports growing demand for lactose‑free and sustainable nutrition. Leveraging Perfect Day’s technology and Zydus’s manufacturing strengths, the venture positions India as a leading hub in the precision fermentation supply chain.
• In July 2023, Unico Nutrition has introduced Apollo II, a breakthrough hybrid protein powder created in partnership with precision fermentation innovator Perfect Day. This next-generation supplement blends grass-fed dairy protein, egg white, and animal-free whey produced through fermentation, delivering superior taste, texture, and performance. Apollo II offers enhanced satiety, clean macros, and a smoother mouthfeel thanks to cross-flow filtration. It also supports sustainability goals by significantly reducing water use, greenhouse gas emissions, and energy consumption compared to conventional whey production. The product is available in six flavorful variants.

Key Market Players

• Glanbia PLC
• AMCO Proteins
• Quest Nutrition LLC
• NOW Foods
• Bountiful Co/The
• MusclePharm Corp
• Abbott Laboratories Inc
• Iovate Health Sciences International Inc
• Transparent Labs
• Woodbolt Distribution LLC

Report Scope:

In this report, the Global Animal Based Protein Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Animal Based Protein Supplements Market, By Raw Material:

o   Whey

o   Casein

o   Egg

o   Fish

o   Others

• Animal Based Protein Supplements Market, By Product:

o   Protein Powder

o   Protein Bars

o   Ready-to-Drink

o   Others

• Animal Based Protein Supplements Market, By Distribution Channel:

o   Supermarkets/ Hypermarkets

o   Online Stores

o   Chemist/ Drugstores

o   Specialty Stores

o   Others

• Animal Based Protein Supplements Market, By Application:

o   Sports Nutrition

o   Functional Food

• Animal Based Protein Supplements Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  Germany

§  United Kingdom

§  France

§  Italy

§  Spain

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Animal Based Protein Supplements Market.

Available Customizations:

Global Animal Based Protein Supplements market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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