Animal Based Protein Supplements Market to Grow with a CAGR of 6.32% through 2030
Heightened focus on health and wellness is expected to drive the Global Animal Based Protein Supplements Market growth in the forecast period, 2026-2030.
According to TechSci Research report, “Animal Based Protein Supplements Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the Global Animal Based Protein Supplements Market stood at USD 15.20 billion in 2024 and is anticipated to grow with a CAGR of 6.32% in the forecast period. This can be attributed to convenience and busy lifestyles. Modern lifestyles are characterized by busy schedules and limited time for meal preparation. Animal-based protein supplements offer a convenient and quick way to meet daily protein requirements. They are easily portable and can be consumed on the go, making them an attractive option for individuals with hectic lives.
Additionally, the digitalization of health and wellness is transforming how consumers access and purchase dietary supplements. E-commerce platforms and digital health apps are becoming essential tools for reaching and engaging consumers. Companies are expected to invest more in online marketing, direct-to-consumer sales, and digital health initiatives to connect with tech-savvy consumers. The market is experiencing growth due to a rising number of health-conscious consumers seeking supplements with high protein content and nutritional value. These preferences align with numerous health benefits associated with animal-based protein supplements, supported by robust scientific evidence and recognized by government food regulatory agencies like the FDA. Consequently, the increasing incidence of health issues stemming from nutrient deficiencies is expected to drive market expansion.
The prevailing trend among consumers favoring high-protein products, driven by a growing interest in sports and fitness, is further boosting the demand for animal-based protein supplements. In 2024, the U.S. dominated the market, with a proactive approach to addressing chronic health concerns driving demand for these supplements. Additionally, the rising adoption of personalized nutrition in the country is anticipated to have a positive influence on product demand. Manufacturers in the sports nutrition industry increasingly prefer these products due to their widespread availability and robust amino acid profiles. Nevertheless, market growth may face hindrances during the forecast period as more vegan and lactose-intolerant consumers gravitate toward plant-based supplements.
The COVID-19 pandemic heightened consumer awareness about the role of health and wellness in reducing mortality risk, leading to a shift towards preventive healthcare. However, lockdown measures implemented in various countries resulted in gym and fitness center closures, impacting protein supplement sales. As lockdown restrictions eased, there was a substantial increase in demand for whey protein supplements, attributed to its reputation as a complete protein source for overall health maintenance. It provides all the essential amino acids necessary for supporting the immune system's cell structure, making it particularly attractive to customers.
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The Global Animal Based Protein Supplements Market is segmented into raw material, product, distribution channel, application, regional distribution, and company.
Based on product, the ready-to-drink segment is expected to grow fastest during the forecast period, driven by increasing consumer demand for convenience, portability, and on-the-go nutrition. In today’s fast-paced lifestyles, many individuals seek quick yet nutritious solutions, and RTD animal-based protein beverages offer a hassle-free way to meet daily protein needs without preparation. These drinks are especially popular among busy professionals, gym-goers, and travelers who prioritize health but have limited time for meal planning. Additionally, innovations in flavor, texture, and packaging, along with growing availability through retail and online channels, are boosting consumer appeal. The rise of clean-label trends and fortified RTD formulas targeting specific needs such as post-workout recovery, meal replacement, or beauty wellness further strengthens the segment’s growth outlook.
Based on region, Asia Pacific is expected to grow fastest during the forecast period, , fueled by rising disposable incomes, growing health awareness, and rapid urbanization across countries like China, India, Japan, and South Korea. As more consumers in the region adopt fitness-oriented lifestyles, the demand for high-quality protein supplements is surging. The expanding middle class is increasingly seeking convenient nutrition options, and animal-based proteins such as whey and collagen are gaining popularity for their efficacy in muscle building, weight management, and aging support. Additionally, the growing presence of international brands, aggressive marketing strategies, and the expansion of online retail platforms are making supplements more accessible. Government initiatives promoting preventive healthcare and nutrition are also expected to contribute to the region’s accelerated market growth.
Major
companies operating in Global Animal Based Protein Supplements Market
are:
- Glanbia
PLC
- AMCO
Proteins
- Quest
Nutrition LLC
- NOW
Foods
- Bountiful
Co/The
- MusclePharm
Corp
- Abbott
Laboratories Inc
- Iovate
Health Sciences International Inc
- Transparent
Labs
- Woodbolt
Distribution LLC
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“The global animal-based protein supplements market is poised for exciting developments in the coming years. Sustainability and ethical sourcing, novel protein sources, customized formulations, plant-animal hybrids, enhanced bioavailability, clean label products, and digital health are all trends that will shape the industry's future. As consumer preferences continue to evolve, companies that embrace these trends and stay ahead of the curve will thrive in this dynamic and competitive market. The future of animal-based protein supplements promises innovative and diverse options that cater to the evolving needs of health-conscious consumers worldwide,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
“Animal Based Protein Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Raw Material (Whey, Casein, Egg, Fish, Others), By Product (Protein Powder, Protein Bars, Ready-to-Drink, Others), By Distribution Channel (Supermarkets/ Hypermarkets, Online Stores, Chemist/ Drugstores, Specialty Stores, Others), By Application (Sports Nutrition, Functional Food), By Region and Competition, 2020-2030F”, has evaluated the future growth potential of Global Animal Based Protein Supplements Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Animal Based Protein Supplements Market.
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