After-Sun Care Products Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 2.42 Billion
CAGR (2026-2031)	4.27%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 3.11 Billion

Market Overview

The Global After-Sun Care Products Market will grow from USD 2.42 Billion in 2025 to USD 3.11 Billion by 2031 at a 4.27% CAGR. The Global After-Sun Care Products Market consists of topical formulations specifically engineered to hydrate, soothe, and repair the epidermis following exposure to ultraviolet radiation. The primary drivers supporting market growth include an escalating consumer awareness regarding the long-term dermatological impacts of UV exposure and a shifting focus toward holistic skin health regimens that prioritize recovery alongside prevention. This expansion is further bolstered by the rising incidence of skin damage which necessitates effective reparative solutions to mitigate inflammation and prevent premature photoaging.

Despite this positive trajectory, the market encounters a substantial challenge regarding the seasonal nature of product demand which restricts revenue generation to specific climatic periods and complicates inventory management. This volatility is often exacerbated by inconsistent consumer adherence to preventative measures which drives the acute need for these products but limits year-round adoption. According to the American Academy of Dermatology, in 2025, half of Gen Z adults reported being sunburned in 2024. This statistic underscores a persistent lack of protection that necessitates reparative after-sun solutions while simultaneously highlighting the educational barriers impeding complete market maturity.

Key Market Drivers

Heightened consumer awareness regarding the long-term dermatological risks of UV radiation acts as a primary catalyst for the Global After-Sun Care Products Market. Consumers are increasingly prioritizing long-term skin health, shifting from reactive sunburn treatment to proactive barrier repair and hydration regimens. This evolution drives demand for scientifically backed formulations containing soothing agents like panthenol and aloe vera, which are marketed as essential steps in a holistic sun protection routine. The financial impact of this health-conscious behavior is evident in the performance of dermatologically focused brands. According to Beiersdorf, February 2025, in the 'Annual Report 2024', the company’s Derma business unit achieved strong double-digit organic sales growth of 10.6%, driven significantly by the performance of the Eucerin Sun and Face categories. This data underscores how the convergence of health awareness and therapeutic skincare needs is expanding the addressable market for reparative after-sun solutions.

Simultaneously, the recovery and expansion of the global travel and tourism industry serve as a critical volume driver, directly correlating vacation activities with product consumption. As travelers return to sunny destinations and outdoor leisure, the frequency of sun exposure events increases, necessitating immediate access to cooling and hydrating products. According to UN Tourism, January 2025, in the 'World Tourism Barometer', international tourism virtually recovered to 99% of pre-pandemic levels in 2024, with approximately 1.4 billion arrivals recorded globally. This resurgence in mobility ensures consistent retail throughput in travel hubs and resorts, supporting broader category growth. Reflecting this positive market momentum, major players are reporting robust financial results; according to Cosmetics Business, March 2025, in the article 'Beiersdorf sales hit record €9.9 billion high in 2024', the Nivea brand achieved a 9% global sales increase in 2024, supported by successful volume strategies in key mass-market channels.

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Key Market Challenges

The seasonal nature of product demand constitutes a formidable obstacle to the consistent growth of the Global After-Sun Care Products Market. This cyclical volatility disrupts financial stability by confining the majority of revenue generation to limited climatic windows, typically peak summer months. Consequently, manufacturers and retailers face complex inventory management issues, balancing the risk of stockouts during high-demand periods against the financial burden of holding dead stock during off-peak seasons. This erratic cash flow complicates long-term strategic planning and deters investment in year-round product development, forcing the market to remain reactive to weather patterns rather than proactive in establishing daily skin health routines.

Furthermore, this seasonality is reinforced by consumer apathy toward skin protection and recovery outside of warm weather, which severely limits market penetration during cooler months. Despite the permanent presence of ultraviolet radiation, usage drops precipitously when temperatures fall. According to the American Academy of Dermatology, in 2024, only 13% of Americans planned to use sun protection when engaging in outdoor activities during cold weather. This data illustrates a profound educational gap regarding year-round skin damage, directly restricting the frequency of product application and preventing the category from evolving into a staple of daily dermatological care.

Key Market Trends

The Adoption of Eco-Conscious and Sustainable Packaging Solutions represents a fundamental structural shift in the market, driven by intensifying regulatory pressure and a consumer base increasingly sensitive to marine ecosystem preservation. Manufacturers are aggressively transitioning away from virgin plastics toward post-consumer recycled (PCR) materials and refillable formats to mitigate the environmental footprint of seasonal product consumption. This operational pivot is creating a competitive advantage for legacy brands that successfully integrate circular economy principles without compromising product stability. According to Beiersdorf, March 2025, in the 'Annual Report 2024', the company achieved an absolute reduction of 25% in greenhouse gas emissions across Scopes 1, 2, and 3 by the end of 2024, a milestone significantly supported by packaging innovations such as converting Nivea cream tins to 80% recycled aluminum.

Simultaneously, the Emergence of Multifunctional Hybrid Skincare Formulations is reshaping the competitive landscape as consumers demand high-performance products that combine post-sun repair with aesthetic enhancement and daily utility. This trend is moving the category beyond basic cooling gels into sophisticated territories involving "skinification," where after-sun solutions incorporate advanced 3-in-1 benefits like hydration, barrier repair, and gradual tanning or tinting. This convergence allows brands to extend the relevance of sun care products beyond the immediate vacation window, turning them into staples of daily beauty regimens. According to Unilever, February 2025, in the 'Full Year 2024 Results', the Beauty & Wellbeing division reported underlying sales growth of 6.5%, primarily driven by the robust performance of innovations in multifunctional skin care and prestige therapy lines.

Segmental Insights

The Online distribution channel is recognized as the fastest-growing segment within the Global After-Sun Care Products Market. This expansion is primarily driven by rising consumer reliance on e-commerce platforms that provide access to a broader inventory of specialized skin recovery treatments compared to physical stores. Digital retailers facilitate detailed product research, allowing buyers to verify ingredient lists and review user testimonials regarding efficacy for sun-exposed skin. Consequently, the convenience of home delivery combined with the capability to easily compare diverse brands is significantly accelerating the adoption of online purchasing in this industry.

Regional Insights

North America maintains a leading position in the global after-sun care products market due to widespread consumer awareness concerning skin health and UV radiation damage. This heightened consciousness is frequently supported by educational campaigns from institutions such as the Skin Cancer Foundation, which encourage comprehensive sun protection and recovery regimes. Consequently, consumers in this region prioritize products that offer hydration and soothing benefits following sun exposure. The market leadership is further sustained by high disposable income levels and a well-developed retail sector that ensures the broad availability of effective personal care formulations.

Recent Developments

In November 2024, prestige sun care brand Lancaster, owned by Coty, collaborated with global travel retailer Avolta to exclusively launch its suncare and photorepair collections in the Argentine market. The debut included the brand's signature Golden Tan Maximizer After Sun line, which is formulated to prolong a tan for up to one month while repairing sun-exposed skin. This strategic expansion into South American travel retail introduced Lancaster's "Full Light Technology" and regenerative science to a new consumer base, emphasizing products that combine advanced protection with deep skin recovery and anti-aging benefits.
In August 2024, San Diego-based skincare company Terns entered the market with the launch of two innovative after-sun care products designed specifically for outdoor enthusiasts: the EVERYDAY Daily After-Sun Care cream and the MAYDAY Intense After-Sun Relief gel cream. These formulations feature the proprietary Sirenas Complex, a blend derived from marine botanicals intended to target skin inflammation and oxidative stress caused by ultraviolet exposure. The launch aimed to address the "aftereffects" of sun exposure, with the daily cream functioning as a counterpart to daily sunscreen use, while the intense relief gel targets acute sunburn and irritation.
In April 2024, BASF’s Personal Care division showcased its breakthrough active ingredient, Hydrasensyl Glucan Green, which received the Kenvue Trusted Science Award at the in-cosmetics Global event in Paris. This multifunctional beta-glucan ingredient was recognized for its ability to merge the beneficial properties of hyaluronic acid and collagen, offering significant skin-smoothing and hydrating benefits. The ingredient is specifically positioned for use in after-sun care applications due to its clinical ability to quickly soothe erythema (redness) and calm irritated skin following UV exposure, addressing the growing demand for effective post-sun recovery solutions.
In February 2024, Japanese beauty brand Anessa, a subsidiary of Shiseido, introduced a new multi-functional skincare product titled the Night Sun Care Serum. Designed to be used on both the face and body, this serum functions as an all-in-one toner, emulsion, and serum that repairs UV-induced damage while the user sleeps. The formulation contains niacinamide to help improve skin brightness and reduce wrinkles, along with a blend of glutamic acid and aloe extract to restore the skin's moisture barrier. The product was developed to address the drying and inflammatory effects of accumulated sun exposure.

Key Market Players

L'Oréal S.A.
The Estée Lauder Companies Inc.
Shiseido Company, Limited
Unilever PLC
Beiersdorf AG
Johnson & Johnson Consumer Inc.
Bioderma Laboratories
Clarins Group
Coty Inc.
Edgewell Personal Care Company

By Product Type	By End User	By Source	By Distribution Channel	By Region
Powder Lotion Gel Serum and Others (Face Wash, Scrub, Spray)	Male Female	Organic Conventional	Supermarkets/Hypermarkets Pharmacy & Drug Stores Multi-Branded Stores Online and Others (Direct Sales, etc.)	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global After-Sun Care Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

After-Sun Care Products Market, By Product Type:

Powder
Lotion
Gel
Serum
and Others (Face Wash, Scrub, Spray)

After-Sun Care Products Market, By End User:

Male
Female

After-Sun Care Products Market, By Source:

Organic
Conventional

After-Sun Care Products Market, By Distribution Channel:

Supermarkets/Hypermarkets
Pharmacy & Drug Stores
Multi-Branded Stores
Online
and Others (Direct Sales, etc.)

After-Sun Care Products Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global After-Sun Care Products Market.

Available Customizations:

Global After-Sun Care Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global After-Sun Care Products Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global After-Sun Care Products Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product Type (Powder, Lotion, Gel, Serum, and Others (Face Wash, Scrub, Spray))

5.2.2. By End User (Male, Female)

5.2.3. By Source (Organic, Conventional)

5.2.4. By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Multi-Branded Stores, Online, and Others (Direct Sales, etc.))

5.2.5. By Region

5.2.6. By Company (2025)

5.3. Market Map

6. North America After-Sun Care Products Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product Type

6.2.2. By End User

6.2.3. By Source

6.2.4. By Distribution Channel

6.2.5. By Country

6.3. North America: Country Analysis

6.3.1. United States After-Sun Care Products Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Product Type

6.3.1.2.2. By End User

6.3.1.2.3. By Source

6.3.1.2.4. By Distribution Channel

6.3.2. Canada After-Sun Care Products Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Product Type

6.3.2.2.2. By End User

6.3.2.2.3. By Source

6.3.2.2.4. By Distribution Channel

6.3.3. Mexico After-Sun Care Products Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Product Type

6.3.3.2.2. By End User

6.3.3.2.3. By Source

6.3.3.2.4. By Distribution Channel

7. Europe After-Sun Care Products Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Product Type

7.2.2. By End User

7.2.3. By Source

7.2.4. By Distribution Channel

7.2.5. By Country

7.3. Europe: Country Analysis

7.3.1. Germany After-Sun Care Products Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Product Type

7.3.1.2.2. By End User

7.3.1.2.3. By Source

7.3.1.2.4. By Distribution Channel

7.3.2. France After-Sun Care Products Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Product Type

7.3.2.2.2. By End User

7.3.2.2.3. By Source

7.3.2.2.4. By Distribution Channel

7.3.3. United Kingdom After-Sun Care Products Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Product Type

7.3.3.2.2. By End User

7.3.3.2.3. By Source

7.3.3.2.4. By Distribution Channel

7.3.4. Italy After-Sun Care Products Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Product Type

7.3.4.2.2. By End User

7.3.4.2.3. By Source

7.3.4.2.4. By Distribution Channel

7.3.5. Spain After-Sun Care Products Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Product Type

7.3.5.2.2. By End User

7.3.5.2.3. By Source

7.3.5.2.4. By Distribution Channel

8. Asia Pacific After-Sun Care Products Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Product Type

8.2.2. By End User

8.2.3. By Source

8.2.4. By Distribution Channel

8.2.5. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China After-Sun Care Products Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Product Type

8.3.1.2.2. By End User

8.3.1.2.3. By Source

8.3.1.2.4. By Distribution Channel

8.3.2. India After-Sun Care Products Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Product Type

8.3.2.2.2. By End User

8.3.2.2.3. By Source

8.3.2.2.4. By Distribution Channel

8.3.3. Japan After-Sun Care Products Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Product Type

8.3.3.2.2. By End User

8.3.3.2.3. By Source

8.3.3.2.4. By Distribution Channel

8.3.4. South Korea After-Sun Care Products Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Product Type

8.3.4.2.2. By End User

8.3.4.2.3. By Source

8.3.4.2.4. By Distribution Channel

8.3.5. Australia After-Sun Care Products Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Product Type

8.3.5.2.2. By End User

8.3.5.2.3. By Source

8.3.5.2.4. By Distribution Channel

9. Middle East & Africa After-Sun Care Products Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Product Type

9.2.2. By End User

9.2.3. By Source

9.2.4. By Distribution Channel

9.2.5. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia After-Sun Care Products Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Product Type

9.3.1.2.2. By End User

9.3.1.2.3. By Source

9.3.1.2.4. By Distribution Channel

9.3.2. UAE After-Sun Care Products Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Product Type

9.3.2.2.2. By End User

9.3.2.2.3. By Source

9.3.2.2.4. By Distribution Channel

9.3.3. South Africa After-Sun Care Products Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Product Type

9.3.3.2.2. By End User

9.3.3.2.3. By Source

9.3.3.2.4. By Distribution Channel

10. South America After-Sun Care Products Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Product Type

10.2.2. By End User

10.2.3. By Source

10.2.4. By Distribution Channel

10.2.5. By Country

10.3. South America: Country Analysis

10.3.1. Brazil After-Sun Care Products Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Product Type

10.3.1.2.2. By End User

10.3.1.2.3. By Source

10.3.1.2.4. By Distribution Channel

10.3.2. Colombia After-Sun Care Products Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Product Type

10.3.2.2.2. By End User

10.3.2.2.3. By Source

10.3.2.2.4. By Distribution Channel

10.3.3. Argentina After-Sun Care Products Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Product Type

10.3.3.2.2. By End User

10.3.3.2.3. By Source

10.3.3.2.4. By Distribution Channel

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global After-Sun Care Products Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. L'Oréal S.A.

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. The Estée Lauder Companies Inc.

15.3. Shiseido Company, Limited

15.4. Unilever PLC

15.5. Beiersdorf AG

15.6. Johnson & Johnson Consumer Inc.

15.7. Bioderma Laboratories

15.8. Clarins Group

15.9. Coty Inc.

15.10. Edgewell Personal Care Company

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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