100% Juice Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Fruits, Vegetables, Fruits & Vegetables Blend), By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 32.34 Billion
CAGR (2026-2031)	8.01%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 51.35 Billion

Market Overview

The Global 100% Juice Market will grow from USD 32.34 Billion in 2025 to USD 51.35 Billion by 2031 at a 8.01% CAGR. The global 100% juice market comprises beverages produced entirely from the natural liquid of fruits or vegetables, free from added sugars, preservatives, or artificial flavorings. The primary drivers supporting this sector’s growth include an entrenched consumer focus on preventative health and the intrinsic demand for convenient, vitamin-rich nutrition. Unlike temporary consumption trends, these fundamental motivators rely on the widespread recognition of pure juice as a vital source of micronutrients and a staple of clean-label dietary habits, sustaining interest even amidst shifting lifestyle preferences.

Nevertheless, extreme volatility in raw material costs presents a formidable barrier to sustained market expansion. Adverse weather conditions and crop diseases have recently tightened global supplies of key commodities like orange concentrate, necessitating price hikes that reduce affordability and volume. According to the Association of the German Fruit Juice Industry, in 2024, per-capita consumption of fruit juices in Germany decreased to 15.7 liters, reflecting the severe impact of these inflationary and supply-side pressures. Overcoming such supply chain fragility remains the most significant challenge impeding broader industry growth.

Key Market Drivers

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Rising Global Health Consciousness and Focus on Preventive Wellness is fundamentally reshaping the 100% juice market, driving a pronounced migration toward nutrient-dense and functional beverages. Consumers are increasingly prioritizing preventative health measures, leading to a surge in demand for smoothies, immunity shots, and cold-pressed options that promise superior micronutrient retention compared to traditional heat-pasteurized concentrates. This trend is particularly visible in the resilience of functional sub-categories, which continue to expand even as broader volume consumption faces inflationary headwinds. According to The Grocer, March 2025, in the 'Focus On Juices & Smoothies' report, volume sales of smoothies in the UK market defied the wider category decline, registering a significant growth of 17.7 percent. This performance validates the industry’s strategic pivot toward high-value, functional nutrition that aligns with clean-label dietary habits.

Simultaneously, the Expansion of Premium and Organic Product Offerings has emerged as a critical driver, serving as a value-generation mechanism to counterbalance supply chain volatility. With global citrus supplies remaining tight, manufacturers are premiumizing portfolios through refrigerated formats and sophisticated vegetable-fruit blends that justify higher price points. This value-over-volume strategy is evident in the United States, where consumers remain willing to pay for perceived freshness. According to Beverage Industry, July 2025, in the '2025 State of the Beverage Industry' report, sales for the refrigerated juice and juice drinks category in the US increased by 2.6 percent to nearly 8.7 billion dollars. To support this premium demand amidst localized shortages, global trade flows remain essential; according to the USDA Foreign Agricultural Service, January 2025, in the 'Citrus: World Markets and Trade' report, Brazil is projected to account for three-quarters of global orange juice exports, underscoring its pivotal role in sustaining availability for these high-value markets.

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Key Market Challenges

Supply chain fragility resulting from extreme raw material cost volatility stands as a formidable barrier to the expansion of the Global 100% Juice Market. This challenge is acutely felt in the citrus sector, where the industry’s dependence on specific agricultural regions leaves it vulnerable to unmanageable environmental disruptions. When major commodities like orange concentrate face severe production deficits due to crop diseases or adverse weather, the immediate consequence is a sharp reduction in global inventory. Manufacturers are subsequently forced to absorb escalating input costs, which inevitably translates into higher retail prices that deter price-sensitive consumers and compress overall sales volumes.

The magnitude of this supply contraction is highlighted by recent data from the world's leading citrus producing region. According to Fundecitrus, in April 2025, the final orange production for the 2024-2025 crop season in the key São Paulo and West-Southwest Minas Gerais belt totaled 230.87 million boxes, representing a decline of 24.85% compared to the previous season. Such drastic reductions in yield directly restrict the availability of essential raw materials required for 100% juice production, thereby stalling market value growth and limiting the industry's ability to meet global demand.

Key Market Trends

The Rise of Immunity-Boosting and Vitamin-Fortified Shot Formats is rapidly consolidating as a dominant market force, driven by consumer demand for high-potency, time-efficient nutrition. Unlike traditional large-format juices, these concentrated doses offer functional efficacy in a convenient volume, appealing to time-poor demographics seeking immediate health benefits without high sugar caloric loads. This shift is characterized by the proliferation of targeted formulations containing ingredients like ginger, turmeric, and probiotics, which are outperforming broader category growth. According to The Grocer, March 2025, in the 'Just what the doctor ordered? Trends in juices & smoothies 2025' report, value sales for the functional shot brand Moju surged by 51.9 percent, illustrating the intense consumer gravitation toward these specialized, high-margin wellness products.

Simultaneously, the Transition to Fully Recyclable and Plant-Based Packaging Materials is reshaping production standards as manufacturers respond to stringent circular economy regulations and consumer environmental expectations. Brands are increasingly moving away from difficult-to-recycle multi-layered liquid packaging board toward advanced mono-material solutions and plant-based fibers that ensure complete recyclability within standard waste streams. This structural pivot addresses the critical industry need to reduce carbon footprints while maintaining shelf-life integrity for sensitive juice products. According to PMMI, June 2025, in the '2025 Beverage Industry Packaging Trends' white paper, the sector is forecasting a notable shift in material usage, with paper-based packaging formats projected to increase by 43 percent as companies aggressively replace virgin plastics.

Segmental Insights

The Online segment has emerged as the fastest-growing distribution channel in the Global 100% Juice Market due to the substantial convenience it offers for purchasing heavy bulk beverage products. Consumers increasingly utilize e-commerce platforms to access a broader variety of premium and organic juice options that are frequently limited in physical retail outlets. This shift is further supported by the logistical benefit of home delivery, which negates the difficulty of transporting heavy liquid cartons personally. Additionally, the digital environment facilitates detailed product research regarding ingredients and sourcing, aligning with the rising consumer demand for transparency in nutritional content.

Regional Insights

North America leads the Global 100% Juice Market, sustained by a strong consumer preference for nutrient-dense and natural beverages. The region experiences high demand for products offering immunity support and clean ingredients, shifting consumption away from sugary soft drinks. This market position is strengthened by the U.S. Food and Drug Administration (FDA), which enforces rigorous labeling regulations that distinguish 100% juice from diluted fruit drinks, ensuring transparency and building buyer confidence. Additionally, established supply chains and the widespread availability of premium organic and functional options in major retail channels further consolidate North America’s supremacy in this sector.

Recent Developments

• In December 2024, the Eckes-Granini Group finalized the acquisition of Wolfgang Jobmann GmbH, a German fruit juice manufacturer known for the "Oranka" brand. This transaction was aligned with the group's strategy to consolidate its leadership in the European fruit juice market and expand its reach within the out-of-home and food service sectors where Wolfgang Jobmann held a strong presence. The acquisition provided Eckes-Granini with additional production capabilities and a complementary portfolio of juice products, facilitating further penetration into the professional gastronomy channel.
• In August 2024, Lassonde Industries Inc. inaugurated a major expansion of its manufacturing facility in Hendersonville, North Carolina, representing a US$53 million investment. The project included the installation of a new single-serve aseptic juice production line and the construction of a new 104,000-square-foot distribution center. This development was undertaken to increase the company's production capacity for single-serve beverages and improve logistics efficiency in the United States. The expansion allowed the company to better service retailers and meet the growing consumer demand for convenient, shelf-stable juice formats.
• In May 2024, the private equity owners of Bolthouse Farms completed a structural reorganization, splitting the company into two separate standalone entities to optimize operations. The division responsible for fresh beverages, including juices and smoothies, was rebranded as Generous Brands, while the fresh produce operations continued under the name Bolthouse Fresh Foods. This corporate separation was executed to allow Generous Brands to focus exclusively on driving growth and innovation within the premium fresh beverage market. The restructuring enabled the beverage business to pursue targeted strategies and potential future acquisitions to expand its footprint in the juice sector.
• In April 2024, Tropicana Brands Group introduced a new product line in the United Kingdom designated as the "Special Start" range, which comprised three varieties of 100% pure pressed fruit juices. The collection featured Sanguinello Blood Orange, Pink Grapefruit, and Pineapple flavors, developed to cater to consumer demand for natural, high-quality breakfast beverage options. This strategic launch was accompanied by a refreshed brand identity and packaging design intended to enhance shelf visibility and emphasize the natural origins of the ingredients. The initiative aimed to strengthen the company's competitive position within the ambient juice category by offering distinct, fruit-forward products.

Key Market Players

• Del Monte Foods, Inc.
• Suntory Beverage & Food Limited
• The Hain Celestial Group, Inc.
• Ocean Spray Cranberries, Inc.
• Welch Foods, Inc.
• Juice Master Ltd.
• Suja Life, LLC
• 7-ELEVEN, Inc.
• Greenhouse Juice Company ULC
• Pulp & Press USA Inc.

By Product Type	By Sales Channel	By Region
Fruits Vegetables Fruits & Vegetables Blend	Supermarket/Hypermarket Convenience Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global 100% Juice Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• 100% Juice Market, By Product Type:

• Fruits
• Vegetables
• Fruits & Vegetables Blend

• 100% Juice Market, By Sales Channel:

• Supermarket/Hypermarket
• Convenience Stores
• Online
• Others

• 100% Juice Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE