United States Online Video Shopping Market to Grow with a CAGR of 18.98% through 2030F

The United States Online Video Shopping Market is driven by growing consumer demand for interactive, immersive shopping experiences, advancements in video technology, and increased e-commerce adoption.

According to TechSci Research report, “United States Online Video Shopping Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the United States Online Video Shopping Market was valued at USD 102.12 Million in 2024 and is expected to reach USD 120.34 Million by 2030 with a CAGR of 18.98% during the forecast period. The United States Online Video Shopping market has experienced substantial growth in recent years, due to the growth of social commerce across the region. Social media platforms like Instagram, Facebook, TikTok, and YouTube are increasingly integrating e-commerce features that allow users to discover, engage with, and purchase products directly through videos. This trend is fuelled by the growing popularity of influencer-driven content, where influencers showcase products and create an interactive shopping experience through live-streamed events, tutorials, and product reviews. Social commerce bridges the gap between entertainment and retail, enabling a seamless shopping experience while users engage with video content on social media. The ability to shop directly from video content enhances convenience and encourages impulse buying, particularly among younger, digitally native audiences. Brands are leveraging social commerce to create personalized and interactive shopping experiences, often with time-limited offers or exclusive deals during live streams. This shift is expected to continue as more retailers integrate video shopping features into their social media marketing strategies, further expanding the reach and accessibility of online shopping. As social commerce continues to grow, it will play an increasingly important role in shaping the future of online video shopping in the U.S.

The United States Online Video Shopping market is primarily driven owing to the Influencer-driven shopping across the region. As influencers and content creators gain substantial followings on platforms like Instagram, TikTok, and YouTube, they have become key drivers of consumer purchasing decisions. Influencers leverage video content to showcase products, offer reviews, and provide personalized recommendations, making the shopping experience more authentic and relatable. Through live-streamed events, sponsored posts, and unboxing videos, influencers create direct shopping opportunities for their audiences by linking products within the video content. These shoppable videos allow consumers to click on the product directly and make instant purchases, turning the entertainment experience into a seamless shopping journey. The effectiveness of influencer-driven shopping is enhanced by the trust and connection influencers build with their audiences. Their recommendations often lead to increased brand awareness and higher conversion rates for products featured in videos. This trend has not only changed how consumers discover and purchase products but also prompted brands to partner with influencers as part of their e-commerce strategies. With influencer-driven shopping continuing to rise, it is reshaping the future of video shopping and contributing significantly to the growth of the U.S. online video shopping market.

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on " United States Online Video Shopping Market” 

The United States Online Video Shopping Market is segmented into type, product type, payment mode and region.

Based on payment mode, online payment is the fastest-growing segment in the United States Online Video Shopping market driven by the increasing convenience and security of digital payment methods. As video shopping platforms continue to integrate seamless, shoppable video content, the need for efficient and secure payment systems has become critical. Consumers are increasingly adopting digital wallets, credit cards, and mobile payment solutions like Apple Pay and Google Pay, making it easier for them to complete purchases directly within video content. This trend is further accelerated by the rise of mobile-first shopping experiences, where users can shop and pay seamlessly on their smartphones and tablets. The integration of one-click payments and streamlined checkout processes allows for faster transactions, reducing friction and encouraging impulse buying. Also, advanced security measures like two-factor authentication and encryption are enhancing consumer trust in online payments, contributing to the rapid growth of this segment. As the online video shopping market continues to expand, the demand for convenient and secure payment solutions will drive further innovation in the payment landscape, making it an essential component of the consumer shopping experience in the U.S.

Based on region, Northeast region of is the fastest growing in the United States Online Video Shopping market driven by a combination of high internet penetration, a tech-savvy population, and strong e-commerce infrastructure. Major urban centers like New York, Boston, and Philadelphia are hubs for innovation, influencing the adoption of new shopping trends, including video-based shopping experiences. The region’s dense population and high disposable income contribute to the rapid adoption of online shopping platforms, particularly video shopping. Consumers in the Northeast are quick to embrace new technologies and shopping experiences, including influencer-driven content and live-streamed shopping events. This has led to a significant increase in the demand for shoppable videos and interactive video content, which allows users to engage with products and make purchases directly through video. Also, the high concentration of social media users and digital content creators in the Northeast has further fuelled the growth of video shopping. As more consumers in the region embrace mobile-first shopping and e-commerce platforms integrate video content with seamless payment systems, the Northeast is expected to maintain its position as a key driver of growth in the U.S. online video shopping market.

Major companies operating in United States Online Video Shopping Market are:

• Amazon.com, Inc.
• Smartzer Ltd
• Bambuser AB
• Buywith Inc.
• Clicktivated Video, Inc.
• Oveit Inc.,
• CommentSold, Inc.
• LiveSell
• GhostRetail Inc.
• Channelize.io.

Download Free Sample Report

Customers can also request for 10% free customization in this report.

“The United States Online Video Shopping Market is driven by consumer desire for convenience across the region. As consumers increasingly seek seamless, efficient shopping experiences, online video shopping platforms are catering to this demand by offering easy, interactive, and engaging ways to purchase products. Shoppable videos, which allow consumers to buy products directly from the video content, have become increasingly popular as they streamline the process, reducing the time and effort needed to browse and purchase. With mobile-first platforms and integrated payment solutions, consumers can shop on-the-go without leaving the video environment, making it more convenient than ever. Also, the rise of live-streamed shopping events and influencer-driven content provides consumers with personalized, real-time shopping experiences that feel more authentic and enjoyable. The convenience of online video shopping is also amplified by the ability to access product reviews, demonstrations, and tutorials within the video content, helping consumers make informed decisions without the need for additional research. As convenience continues to be a priority for consumers, video shopping platforms that offer a fast, easy, and enjoyable shopping experience are well-positioned for success in the U.S. market.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“United States Online Video Shopping Market By Type (Shoppable Videos, Livestream Shopping), By Product Type (Apparel & Accessories, Health & Personal Care, Consumer Electronics, Others), By Payment Mode (Online Payment, Cash on Delivery), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of United States Online Video Shopping Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States Online Video Shopping Market.

Contact Us-

TechSci Research LLC

420 Lexington Avenue, Suite 300,

New York, United States- 10170

M: +13322586602

Email: [email protected]

Website: www.techsciresearch.com