Press Release

Milk-based Baby Food Holds the Leading Share in the Turkey Baby Food Market During the Forecast Period

Increasing urbanization & changing lifestyles and the rising number of new products drive the growth of the baby food market in Turkey.

According to TechSci Research report, Turkey Baby Food Market- By Region, Competition, Forecast and Opportunities, 2017-2027, the Turkey baby food market is expected to grow at an impressive rate during the forecast period. Baby food is any soft, easily digestible food explicitly designed for infants between the ages of four to six months and two years that is neither breast milk nor infant formula. The first steps in making these purees and concentrates are to chop, wash, and grind the vegetables (which heats the puree.) After that, the fiber is removed along with the stones, skins, and seeds. For newborns, fiber pureeing and thermal processing are needed even though this produces a smooth consistency. Purees are created by pulping finely ground fruit or vegetable pieces with liquid to make a pulp. Traditionally, whole fruits and vegetables were boiled before being pulped in a paddle finisher to create infant feeds.

Urban areas host the most contemporary retailing formats and significant hubs for delivering commercially prepared baby foods. Baby foods are primarily marketed to urban consumers because most rural families still puree or mash portions of adult meals for their infants. Even though the cost is a significant consideration, it's also essential to remember that many Turkish women do not have other jobs outside the home, which gives them the time to make homemade meals for their infants. As a result, Turkey's demand for baby food remained modest.

The Turkish government has introduced pregnancy-friendly labor laws, such as paid maternity leaves of 16 weeks and 1.5-hour daily breastfeeding breaks, which have contributed to lowering the demand for milk formula in the nation.

Browse over XX market data Figures spread through 70 Pages and an in-depth TOC on "Turkey Baby Food Market"

The Turkey baby food market is segmented based on product type, age group, type of milk formula, distribution channel, and region.

Based on product type, the market is segmented into milk-based baby food, dried baby food, and others (prepared baby food). Among these, milk-based baby food holds the leading share in the market during the forecast period. The most common baby food item on the market is milk-based food, which is regarded as the best substitute for breast milk. According to the analysis, it will have a sizable revenue share during the forecast period and will be the dominant segment.

 Based on age group, the market is segmented into 0-6 months, 6-12 months, and 12-24 months. Among these, 6-12 months is expected to hold the leading share in the market during the forecast period because the babies of 6-12 months consume milk-based and dried food, which drives the baby food market in Turkey.

Based on the type of milk formula, the market is segmented into standard milk-powdered formula, follow-on milk powdered formula, growing-up milk formula, and unique baby milk formula. Among these, the standard milk-powdered formula is expected to hold the leading share in the market during the forecast period. The majority of baby food products sold in Turkey were standard milk powdered formula products. Growing-up milk formula, regular milk powdered formula, and special baby milk formula were placed in that order. Infants with special nutritional needs or those allergic to a particular ingredient typically need unique baby milk formula.

Based on distribution channels, the market is segmented into supermarkets/hypermarkets, online pharmacies, convenience stores, and others. Among these, the online segment is the fastest growing segment in the market during the forecast period because online stores offer attractive product discounts. The easy availability of toilet care products in online stores is driving the growth of the baby food market in Turkey.

The market is segmented based on region: Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia. Among these, the Marmara segment is expected to hold the leading share in the market during the forecast period owing to increasing urbanization and changing lifestyles in the region, which fuels the demand for the baby food market in Turkey.

Major operating companies operating in the Turkey baby food market are:

  • Hero Gıda San ve Tic A.Ş
  • Abbott Laboratories Imp. Ihr. and Tic. Ltd. Sti.
  • Arı Gıda Sanayi A.Ş.
  • Eti Gida Sanayi Ve Ticaret A.S.
  • HiPP Dış Ticaret Ltd. Şti.
  • Kaprikorn Gıda İthalat Dış Ticaret Limited Şirketi A.Ş.
  • Nestlé Türkiye Gıda San. A.Ş. Sütaş Süt Ürünleri A.Ş.
  • Yaşar Holding A.Ş.
  • Yıldız Holding

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"Unique milk formula has emerged due to technological development and ongoing research and development in Turkey's food and nutrition sector. Food manufacturers must ensure that the nutritional infant food market is adequately controlled and contains a bio-available mixture of nutrients without hazardous substances. Parents can now buy baby food for malnourished, allergic, and lactose-intolerant infants. They are also thought of as potential food sources. These nutrients are included in minimum and maximum amounts that are regulated. The manufacturers should consider all these factors to increase their revenue and market share.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

Turkey Baby Food Market By Product Type (Milk Based Baby Food, Dried Baby Food, Others (Prepared Baby Food), By Age Group (0-6 months, 6-12 months, 12-24 months), By Type of Milk Formula (Standard Milk-Powdered Formula, Follow-on Milk Powdered Formula, Growing-up Milk Formula and Special Baby Milk Formula), By Distribution Channel (Supermarkets/Hypermarkets, Online, Pharmacies, Convenience Stores, and Others), By Region,  Company, Forecast & Opportunities, 2017-2027, has evaluated the future growth potential of Turkey baby food market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in baby food market in Turkey.

Mr. Ken Mathews
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Tel: +1-646-360-1656
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