Turkey's Baby Food market is expected to
grow at an impressive pace in the anticipated period. The market demonstrated a
fiercely competitive environment, with domestic competitors attempting to
increase their market penetration and significant international players trying
to maintain their current market share. The Turkish baby food market is primarily
import-focused. It is also very open to new ideas and innovations.
Application-based baby food, or baby food created especially for infants with
specific physical and health issues, has become very popular nationwide. In Turkey, the number of
live births was around 1.79 million in 2021. Products made with
goat milk were also seen to appear during the review period. Although, the
government promotes breastfeeding among new mothers, the baby food market has
consistently grown over the past years.
The government of Turkey has particular
requirements to be fulfilled to import food into the country. Specific norms
for manufacturing, packaging, labeling, and others must be met to import
and sell food in the Turkish market. These regulations are expected to continue
as a hindrance in operations for both existing and potential players in the
baby food market of Turkey.
New Innovations Fuels the Market Growth
New baby food products, such as those
made specifically for babies with allergies, colic, premature babies,
regurgitation, and other problems, have drawn in new customers. Turkey has also
seen a rise in the popularity of products made with goat milk. Parents choose
goat milk formula if their children have soy and cow milk allergies. Thus, it
is anticipated that the emergence of novel products will fuel growth in the
market's overall size for baby food in Turkey. For instance, Serenity Kids
launched three meat and Herb infant food purees in support of the early &
open initiative, emphasizing the
necessity of sustainable farming and diverse veggie intake from a young age.
The business intends to introduce a new line for toddlers and older kids later
this year. There are three flavors: pasture-raised turkey & rosemary with
organic purple carrot, zucchini, & celery; grass-fed beef & ginger with
organic red bell pepper & broccoli; and free-range chicken & thyme with
organic parsnip & beet.
Companies Expanding Their Presence in
Turkey
The Turkish dairy producer Gönenli Süt
has awarded GEA a multi-million Euro contract to upgrade the nation's first
facility for producing powdered infant nutritional formula with cutting-edge
machine technology for the processing stage. The factory, built at a brand-new
Gönenli site in Akhisar, will produce premium infant formula for well-known
international brands, reducing the nation's reliance on imports. The plant is
slated to begin operations in March 2023, with a production capacity of 13,800
tonnes per year. GEA has used modern design methodologies to create spray
drying technology that can be tailored to satisfy the unique specifications of
each type of nutritional dairy powder. One MSD, 500 GEA spray dryer for infant
milk formula with a capacity greater than 2,000 kg/h of powder and one falling
film evaporator 2TVR1 (8,000 kg/h), will be included in the new Gönenli Süt
plant.
Strict Government Regulations Restricts the
Market Growth
The government of Turkey has particular
requirements to be fulfilled to import food into the country. Explicit norms for
manufacturing, packaging, labeling and others must be met to import and sell
food in the Turkish market. These regulations are expected to continue as a
hindrance in operations for both existing and potential players in the baby
food market of Turkey.
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Market Segmentation
Turkey baby food
market is segmented based on product type, age
group, type of milk formula, distribution channel, region, and company. Based on product type,
the market is segmented into milk-based baby food, dried baby food, and others
(prepared baby food). Based on age group, the market is segmented into 0-6
months, 6-12 months, and 12-24 months. Based on the type of milk formula, the
market is segmented into standard milk- powdered formula, follow-on milk powdered
formula, growing-up milk formula and special baby milk formula. Based on
distribution channels, the market is segmented into supermarkets/hypermarkets, online,
pharmacies, convenience stores, and others. Based on region, the market is
segmented into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern
Anatolia, Blacksea, and Eastern Anatolia.
Market Players
Hero Gıda San ve
Tic A.Ş, Abbott Laboratories Imp. Ihr. and Tic. Ltd. Sti., Arı Gıda Sanayi A.Ş.,
Eti Gida Sanayi Ve Ticaret A.S., HiPP Dış Ticaret Ltd. Şti.Kaprikorn Gıda
İthalat Dış Ticaret Limited Şirketi A.Ş., Nestlé Türkiye Gıda San. A.Ş..Sütaş
Süt Ürünleri A.Ş., Yaşar Holding A.Ş., and Yıldız Holding are the major
market players in Turkey baby food market.
|
Attribute
|
Details
|
|
Base Year
|
2021
|
|
Historic
Data
|
2017 – 2020
|
|
Estimated
Year
|
2022
|
|
Forecast
Period
|
2023 – 2027
|
|
Quantitative
Units
|
Revenue in USD
Million and CAGR for 2017-2021 and 2022-2027
|
|
Report Coverage
|
Revenue forecast, company
share, competitive landscape, growth factors, and trends
|
|
Segments Covered
|
·
Product Type
·
Age Group
·
Type Of Milk Formula
·
Distribution Channel
|
|
Regional
scope
|
Marmara,
Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea,
Eastern Anatolia
|
|
Key
companies profiled
|
Hero Gıda San ve Tic A.Ş, Abbott
Laboratories Imp. Ihr. and Tic. Ltd. Sti., Arı Gıda Sanayi A.Ş., Eti Gida
Sanayi Ve Ticaret A.S., HiPP Dış Ticaret Ltd. Şti.., Kaprikorn Gıda İthalat
Dış Ticaret Limited Şirketi A.Ş., Nestlé Türkiye Gıda San. A.Ş.,Sütaş Süt
Ürünleri A.Ş., Yaşar Holding A.Ş., and Yıldız Holding, etc.
|
|
Customization
scope
|
10% free report
customization with purchase. Addition or alteration to country, regional
& segment scope.
|
|
Pricing and
purchase options
|
Avail
customized purchase options to meet your exact research needs. Explore purchase options
|
|
Delivery
Format
|
PDF and Excel through Email (We can also provide the editable
version of the report in PPT/Word format on special request)
|
Report Scope:
In this report, Turkey baby food market
has been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- Turkey Baby Food Market, By Product Type:
- Milk Based Baby Food
- Dried Baby Food
- Others
·
Turkey Baby Food Market, By Age Group:
- 0-6 months
- 6-12 months
- 12-24 months
·
Turkey Baby Food Market, By Type of Milk Formula:
- Standard Milk Powdered Formula
- Follow-on Milk Powdered Formula
- Growing-up Milk Formula
- Special Baby Milk Formula
- Turkey Baby Food Market, By Distribution Channel:
- Supermarkets/Hypermarkets
- Online
- Pharmacies
- Convenience Stores
- Others
- Turkey Baby Food Market, By Region:
- Marmara
- Central Anatolia
- Mediterranean
- Aegean
- Southeastern Anatolia
- Blacksea
- Eastern Anatolia
Competitive Landscape
Company Profiles: Detailed analysis of the major
companies present in Turkey baby food market.
Available
Customizations:
With
the given market data, TechSci Research offers customizations according to a
company’s specific needs. The following customization options are available for
the report:
Company
Information
- Detailed analysis and profiling of additional
market players (up to five).
Turkey Baby Food Market is
an upcoming report to be released soon. If you wish an early delivery of this
report or want to confirm the date of release, please contact us at [email protected]