Vietnam E Pharmacy Market to Grow with a CAGR of 13.34% through 2030

Vietnam E Pharmacy Market is expanding rapidly, driven by rapid digitalization and internet penetration, rising health awareness and strong government support for healthcare digital transformation.

According to TechSci Research report, “Vietnam E Pharmacy Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Vietnam E Pharmacy Market stood at USD 129.59 Million in 2024 and is anticipated to grow USD 274.64 Million by 2030 with a CAGR of 13.34% during forecast period. The Vietnam e-pharmacy market is undergoing significant transformation, driven by a broader shift toward digital healthcare adoption and the changing needs of modern consumers. With growing internet penetration and smartphone usage, particularly among urban and young populations, the market is steadily moving toward digital-first solutions. E-pharmacy platforms offer consumers the convenience of accessing medications and healthcare products without visiting a physical pharmacy, a trend that gained substantial momentum during the COVID-19 pandemic. This shift is not merely a response to temporary restrictions but rather a long-term change in consumer behavior, underpinned by increased awareness of health, personal well-being, and the convenience offered by digital channels. The ability to access a wide variety of healthcare products with home delivery and secure online payment has positioned e-pharmacies as an essential component of Vietnam’s evolving healthcare landscape.

Government support has played a pivotal role in enabling the growth of the e-pharmacy sector. As part of its broader national digital transformation strategy, the Vietnamese government has initiated policies to modernize the healthcare system through digital means. Efforts to standardize e-prescriptions, integrate digital health records, and promote telemedicine have created a supportive regulatory environment for e-pharmacy operators. While challenges still exist in enforcing regulations around product quality, prescription authenticity, and pharmacy licensing, there has been clear momentum toward formalizing the sector. These reforms have attracted investments from both local and international players, boosting the credibility of digital health services.

Vietnamese consumers, particularly in urban areas, are increasingly seeking quick and accessible ways to manage their health. E-pharmacies address these needs by offering fast delivery, prescription upload features, digital consultations, and a range of health and wellness products. The integration of customer support tools such as virtual pharmacists and AI-based recommendations has further enhanced user experience, helping consumers find suitable medications and manage their treatment plans effectively. Additionally, the ability to make discreet purchases online has boosted demand for products related to mental health, sexual wellness, and chronic disease management.

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The Vietnam E Pharmacy Market is segmented into type, operating platform, and company.

Based on the type, prescription medicines are the fastest-growing segment in Vietnam’s e-pharmacy market, fueled by the rising adoption of telemedicine and increased demand for chronic disease management solutions. As consumers become more comfortable with virtual consultations, electronic prescriptions are becoming more common, enabling patients to purchase prescribed medications directly through integrated digital platforms. The government’s push to digitize healthcare services, including the standardization of e-prescriptions, has further legitimized the online sale of prescription drugs. Additionally, growing awareness of lifestyle-related health issues and the need for long-term medication have contributed to this segment's rapid expansion. E-pharmacies are responding by partnering with licensed healthcare professionals and ensuring secure delivery of prescription medicines, making this a high-growth area within Vietnam’s evolving healthcare landscape.

Based on the region, Northern Vietnam is currently the fastest‑growing region in Vietnam’s e‑pharmacy market, propelled by the rapid urbanization and digital transformation sweeping through key cities like Hanoi and Hai Phong; these metropolitan centers boast robust internet infrastructure, high smartphone adoption, and an increasingly health‑conscious middle class eager for convenient healthcare solutions—factors that have accelerated the uptake of digital prescriptions, online consultations, and home medication delivery; additionally, government initiatives promoting telemedicine and e‑health pilot programs have been particularly active in the north, boosting trust in licensed online pharmacies; tech‑savvy consumers benefit from seamless integration across digital platforms, mobile payments, and logistics networks, which are expanding faster here than in other regions and positioning Northern Vietnam as the primary growth engine of the country’s e‑pharmacy ecosystem.

Major companies operating in Vietnam E Pharmacy Market are:

• The Medcare Medical Services Investment Joint Stock Company
• Buymed
• FPT Digital Retail Joint Stock Company
• Jio Health Clinics Limited
• Med247
• Gia Han Trading And Technologies Joint Stock Company
• Pharmacity Pharmaceutical Joint Stock Company
• Centre Médical International
• Medigo Software Limited Liability Company
• mClinica Pte. Ltd.

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“Vietnam’s e-pharmacy market is driven by rising digital penetration, increasing health awareness, government support for digital healthcare, and improved logistics and payment infrastructure. Simultaneously, key trends shaping the market include integration with telemedicine platforms, AI-based personalization, expansion of wellness and OTC product categories, and growing investments and consolidation. The combination of consumer demand for convenience and technology-enabled healthcare access is accelerating the shift toward digital pharmaceutical services.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Vietnam E Pharmacy Market By Type (Prescription Medicines, Over-The-Counter Medicines), By Operating Platform (Websites, Apps), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Vietnam E Pharmacy Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Vietnam E Pharmacy Market.

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