Ready-to-Mix Market is Anticipated to Witness a Rapid Growth Through FY2026
Consumer convenience and
increasing working women population are acting as key growth drivers for India ready-to-mix
market.
According
to TechSci Research report, “India
Ready-to-Mix Market By Type (Snacks Mix, Curry Mix, Dessert Mix, Others),
By Distribution Channel (Offline (Supermarket/Hypermarket, Convenience Stores,
Independent Small Grocers), Online), By Region, Forecast & Opportunities, FY2026”, the market
is anticipated to undergo a robust CAGR during the forecast period. Key factors
fueling the growth of India ready-to-mix market are rise in population of
working women which is leading to high disposable income of households coupled
with the consumer convenience being offered by these products. Moreover, thriving retail sector, both online and
offline in the country is also acting as a major growth factor for India
ready-to-mix market. Also, the availability of variety of dishes, thereby
enabling the consumers to dish out their favorite preparations in moments just
by reading the instructions written on the wrapper is creating high demand for
ready to mix products in the country.
Additionally, manufacturers are also focusing on
ensuring the quality and freshness of the food products along with maintaining
their taste. This is helping in boosting the growth od India ready-to-mix
market. Furthermore, increase in private labels in ready-to-mix food is merging
as a new trend in Indian market and new retailers have started launching their
own private label brands. Owing to the claimed better quality and high food
safety standards, consumers are referring to private label ready-to-mix food
products. However, stringent regulations being imposed by the Food Safety and
Standards Authority of India (FSSAI) is posing as a challenge before
manufacturers as these regulations keep on getting modified from time to time.
Hence, the companies are expected to meet these standards and adjust themselves
to comply with these regulations.
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India
ready-to-mix market can be segmented based on type, distribution channel and
region. Based on type, the market is segmented into snacks mix, curry mix,
dessert mix and others. Among them, the snacks mix is expected to undergo
fastest growth during the forecast period on account of increasing demand for
products like rava dosa mix, dhokla mix, poha mix, etc. in the Indian market.
Based
on distribution channel, India ready-to-mix market can be categorized into
offline and online channels. The offline segment is further categorized into
supermarket/hypermarket, convenience stores and independent small grocers.
Among them, the online segment is expected to undergo high CAGR through FY2026 owing
to the growing preference of average consumers for online platforms due to the
fast paced life and rapid digitalization. Moreover, e-commerce sites are also
providing wide-range of products and are also offering major discounts which is
attracting Indian consumers.
Major players operating in the India ready-to-mix
market are MTR Foods Pvt. Ltd., Gits Food Products Pvt. Ltd., ITC Limited,
Bambino Agro Industries Ltd., Kohinoor Foods Limited, Ushodaya Enterprises Pvt.
Ltd., iD Fresh Food (India) Pvt. Ltd., Haldiram's Food International Pvt. Ltd.,
Maiyas Beverages and Foods Pvt. Ltd. and Rasoi Magic Foods (India) Pvt. Ltd.
Key growth strategies being adopted by leading market players include new
product launches, innovative packaging and investment on string distribution
channels.
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“Millennial
population are the biggest consumers of ready-to-mix food products in the
country. Rising urbanization and changing lifestyle has left less time to cook
food at home. Hence, ready-mix-food is a convenient option for working
population. The market is now witnessing entry of new and international food
brands which is expected to augment the growth of ready-to-mix market in coming
years,” said Mr. Karan Chechi, Research Director with TechSci Research, a
research based India management consulting firm.
“India Ready-to-Mix Market By Type (Snacks Mix, Curry
Mix, Dessert Mix, Others), By Distribution Channel (Offline
(Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers),
Online), By Region, Forecast & Opportunities, FY2026” has evaluated the future growth potential of ready-to-mix
market and provides statistics & information on market size, structure and
future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities in India ready-to-mix market.
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