India Ready-to-Mix Market By Type (Snacks Mix, Curry Mix, Dessert Mix, Others), By Distribution Channel (Offline (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers), Online), By Region, Forecast & Opportunities, FY2026

India ready-to-mix market is anticipated to grow at a substantial rate of growth during the forecast period owing to the hectic lifestyle and time saving element associated with packaged food. Ready-to-mix products also ensure convenience along with taste and quality of food products. Manufacturers are also assuring freshness and high quality of products which is further contributing to the growing demand.

Ready-to-mix products enable the consumers to dish out their favourite preparations in moments just by reading the instructions written on the wrapper. In addition to this, growing organised retailing in India is also a major factor which is creating a consistent growth of ready-to-mix market. The availability of a variety of ready-to-mix products is also an attractive element which compels the consumer to buy the product. Most of these food products have expiry date which can be as long as 12-18 months. Hence, the market is expected to undergo rapid growth by FY2026.

India ready-to-mix market has been segmented based on type, distribution channel and region. Based on type, the market is segmented into snacks mix, curry mix, dessert mix and others. Among them, the snacks mix dominated the market with products like ava dosa mix, dhokla mix, poha mix, etc.

Based on distribution channel, India ready-to-mix market is segmented into offline and online channels. The offline segment is further categorized into supermarket/hypermarket, convenience stores and independent small grocers. Presently the offline segment dominates the market due to their large presence in the Indian market. Consumers often shop from supermarkets/hypermarkets as they offer one stop shopping experience. However, the online segment is also witnessing high demand owing to the increasing number of e-commerce sites who offer quick delivery of products.

Some of the major players operating in the India ready-to-mix market are  MTR Foods Pvt. Ltd., Gits Food Products Pvt. Ltd., ITC Limited, Bambino Agro Industries Ltd., Kohinoor Foods Limited, Ushodaya Enterprises Pvt. Ltd., iD Fresh Food (India) Pvt. Ltd., Haldiram's Food International Pvt. Ltd., Maiyas Beverages and Foods Pvt. Ltd. and Rasoi Magic Foods (India) Pvt. Ltd., among others. Leading companies are focusing on introducing new variants of products to increase their market share. They are also working on strong distribution network to enhance their popularity among consumers.

Years considered for this report:

Historical Years: FY2016-FY2019

Base Year: FY2020

Estimated Year: FY2021

Forecast Period: FY2022–FY2026

Objective of the Study:

·         To analyze and forecast market size of the India ready-to-mix market, in terms of value as well as volume.

·         To define, classify and forecast the India ready-to-mix market on the basis of type, by distribution channel and regional distribution.

·         To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting India ready-to-mix market into four regions, namely, North Region, West Region, East Region and South Region.

·         To identify tailwinds and headwinds for the India ready-to-mix market.

·         To examine competitive developments such as expansions, new product launches, supply contracts, and mergers & acquisitions in the India ready-to-mix market.

·         To evaluate competitor pricing, average market selling prices and trends in the India ready-to-mix market.

·         To strategically profile the leading players, which are involved in the supply of ready-to-mix in India.

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TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of ready-to-mix manufacturers and suppliers in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analysed product offerings, distribution channel, and regional presence of all major ready-to-mix suppliers across the country.

TechSci Research calculated the market size for the India ready-to-mix market using a bottom-up approach, where manufacturers’ value & volume sales data for different types of ready-to-mix was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.

Key Target Audience:

• India ready-to-mix manufacturers
• India ready-to-mix suppliers 
• Research organizations and consulting companies
• Associations, organizations, associations and alliances related to ready-to-mix
• Government bodies such as regulating authorities and policy makers
• Industry associations
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as ready-to-mix manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next five years) in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, India ready-to-mix market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• India Ready-to Mix Market, By Product Type:     
• Snacks Mix
• Curry Mix
• Dessert Mix
• Others
• India Ready-to Mix Market, By Distribution Channel:
• Offline
• Supermarket/Hypermarket
• Convenience Stores
• Independent Small Grocers
• Online
• India Ready-to Mix Market, By Geography:
• North Region
• East Region
• West Region
• South Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India ready-to-mix market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

• Profit margin analysis in case of direct and indirect sales channel.

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