Lingerie Market to Cross $ 125 Billion by 2024
Increasing working
class female population base, rapid urbanization, growing organized retail and
e-commerce, and innovative offerings to drive global lingerie market through
2024
According
to TechSci Research report, “Global Lingerie Market By
Product Type, By Distribution Channel, By Region, Competition, Forecast &
Opportunities, 2013 – 2024,
global lingerie market is projected to surpass $ 125 billion by 2024, on the
back of growing urbanization, rising working class population base and
expanding sales channel. Moreover, aggressive marketing & promotional strategies, growing organized retail and e-commerce
sector, and increasing manufacturers’ focus on innovative offerings are
expected to positively influence the market during forecast period. L Brands, Inc., Triumph
International Spiesshofer & Braun KG Hanesbrands Inc., PVH Corp., Calzedonia
Group, Jockey International, Inc., American Eagle Outfitters Inc., MAS
Holdings, Wacoal Holdings Corp. and Wolf Lingerie S.A. are the leading market
players.
Browse 173 Figures spread through 170 Pages and an in-depth TOC
on "Global
Lingerie Market"
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In
terms of region, Asia-Pacific dominated the global lingerie market in 2017 and
is expected to maintain its leading position in coming years as well, owing to large
population base, rapid urbanization and rising disposable income in the region.
Global lingerie market can be
broadly categorized into bra, knickers & panties, lounge wear, shape wear
and others. The bra segment accounts for the largest demand share, globally. Organized
retail sector is rapidly growing across the globe, which in turn is resulting
in the increased availability of lingerie wear. Modern retail outlets offer a
wide range of products under one roof. Growing organized retail sector coupled
with increasing brand awareness is boosting the demand for different types of
lingerie wear through e-retail channels, globally.
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“Technical advancements in lingerie manufacturing, with
a number of manufacturers using luxurious, delicate fabrics and designs such as
mesh and lace, is expected to drive global lingerie market. Additionally,
several manufacturers are patenting innovative technologies and claiming
benefits of their lingerie products such as cellulite reduction, weight loss
and improved muscle tone. These factors, in addition to rising demand for
premium brands, increasing penetration in rural areas and aggressive marketing
& promotional strategies, are expected to positively influence global lingerie
market in coming years.”, said Mr. Karan Chechi, Research Director with
TechSci Research, a research based global management consulting firm.
“Global Lingerie
Market By Product Type, By Distribution Channel, By Region, Competition,
Forecast & Opportunities, 2013 – 2024” has evaluated the future growth
potential of global lingerie market and provides statistics and information on
market structure, size, share and future growth. The report is intended to
provide cutting-edge market intelligence and help decision makers to take sound
investment decisions. Besides, the report also identifies and analyzes the
emerging trends along with essential drivers, challenges and opportunities
present in global lingerie market.
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