China Water Purifier Market to surpass USD20 Billion by 2019
Increasing level of water pollution and various health programs conducted by NGOs and water purifier companies pushing water purifier sales throughout the country
In 2012, World Health Organization (WHO) estimates suggested that more than 1 billion people worldwide did not have access to clean and safe drinking water. This offers a huge opportunity to water purifier manufacturers as a large number of people are reeling under water crisis in most of the countries across the globe. In developed countries of Europe and North America, water purifiers are more predominant within households as well as commercial settings as most of them have installed advanced RO and UV based water purifications units. However, the situation is critical in developing and underdeveloped nations in Asia and Latin America, where even water supply infrastructure is not properly in place.
In APAC region, China has emerged as a burgeoning market for water purifiers due to rising industrialization and urbanization throughout the country. Though China has the largest consumer base across the globe, the penetration rate of water purifiers is less than 4%. However, with rising adoption of water purifiers in the country, the penetration rate is anticipated to grow, particularly in urban regions like south central and eastern provinces. Besides NGOs, many water purifier manufacturing companies are also conducting awareness programs in rural as well as urban areas to educate consumers about the importance of potable water and the health risks posed by drinking contaminated water. This strategy is turning out to be an important marketing tool for companies to boost their water purifier sales in China.
“Continuous rise in industrialization and urbanization in China is posing a grave threat to the water resources present in the country. This is expected to drive the adoption of water purifiers in residential as well as commercial segments for providing potable water for drinking and other applications. RO based water purifiers and filter media based water purification systems are more prevalent in China. However, considering the high prices of RO based water purifiers, several companies are developing alternative solutions like water pitchers, which are a cost-effective option for middle income households in China.” Said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“With around 3000 international as well as domestic water purifier manufacturing companies having their production base in China, the country is also emerging as one of the largest exporters of water purifiers to major markets like Europe, the US India and Israel among others.” added Mr. Chechi.
“China Water Purifier Market Forecast and Opportunities, 2019” has evaluated the future growth potential of China Water Purifier Market and provided the statistics and information on market structure, industry behaviour and trends. The report includes water purifier’s market projections and demand forecasting. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities available in water purifier market in China.
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