United States Gluten-Free Products Market to Grow with a CAGR of 8.99% through 2030
The United States gluten-free products
market is driven by increasing health consciousness, rising gluten intolerance
awareness, and demand for alternative food options, innovations and diverse
product offerings fuel market growth
According
to TechSci Research report, “United States Gluten-Free Products Market – By
Region, Competition, Forecast & Opportunities, 2030F”, the United
States Gluten-Free Products market stood at USD 2.37 billion in 2024 and is
anticipated to grow USD 3.96 billion by 2030 with a CAGR of 8.99% during
forecast period. The United
States gluten-free products market has undergone remarkable growth over the
past decade, transforming from a niche segment catering primarily to
individuals with celiac disease into a thriving mainstream industry. This
expansion is largely attributed to increasing consumer awareness of
gluten-related health issues, including gluten intolerance and sensitivity, as
well as the broader perception of gluten-free diets being healthier. While only
a small percentage of the population is medically required to avoid gluten,
many Americans are voluntarily adopting gluten-free diets as part of wellness
and lifestyle trends, thereby driving widespread demand across multiple product
categories.
One of the key strengths of the U.S.
gluten-free market is its product diversity. Initially limited to a narrow
range of specialty products, the market now includes a vast assortment of
bakery goods, snacks, beverages, ready-to-eat meals, pasta, cereals, and frozen
foods that cater to gluten-free consumers. Among these, bakery products have
emerged as the dominant segment. Consumers are increasingly seeking gluten-free
bread, cakes, muffins, and cookies that deliver the same taste and texture as
traditional wheat-based versions. Thanks to advancements in food science and
baking technologies, manufacturers are now able to produce gluten-free baked
goods with significantly improved quality and nutritional profiles. Ingredients
like almond flour, rice flour, and sorghum have become staples in the
formulation of gluten-free bakery products, ensuring better consistency,
flavor, and health benefits.
Health and wellness continue to be major
drivers in consumer preference, pushing brands to reformulate or launch
products with added nutritional benefits. Today’s gluten-free products are not
just free from gluten—they are also high in fiber, protein, and essential
nutrients. Clean-label trends are pushing manufacturers to use fewer artificial
ingredients, preservatives, and additives, aligning gluten-free offerings with
the broader consumer movement toward transparency and simplicity in food
labeling. Consumers now demand not only dietary compliance but also products
that support overall health.
Despite the optimistic outlook, the U.S.
gluten-free products market faces several challenges. One major concern is the
cost of gluten-free alternatives, which are typically more expensive than their
conventional counterparts due to specialized production methods and
ingredients. Additionally, the lack of standardization in gluten-free labeling
can cause confusion and mistrust among consumers. Ensuring product safety and
avoiding cross-contamination in processing facilities also remain critical
issues that manufacturers must address to maintain consumer confidence and
protect those with medical gluten sensitivities.
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" United States Gluten-Free Products Market”
The United States Gluten-Free Products market is segmented
into type, source, sales channel, and company.
Based on the sales channel, the online segment is
the fastest-growing channel in the United States gluten-free products market,
driven by increasing consumer preference for convenience, variety, and easy
access to specialty foods. E-commerce platforms like Amazon, Thrive Market, and
brand-specific websites offer extensive gluten-free options, enabling consumers
to explore and purchase products not readily available in local stores.
Features such as subscription models, doorstep delivery, and user reviews
enhance the shopping experience. Additionally, the COVID-19 pandemic
accelerated online grocery adoption, and this behavior has continued,
especially among health-conscious and diet-specific consumers, making online
retail a key growth driver in the gluten-free products landscape.
Based on the region,
the West United States is emerging as the fastest-growing region in the
nation's gluten-free products market, propelled by a convergence of
health-conscious consumers, innovative food startups, and a robust natural
foods infrastructure. States like California, Oregon, and Colorado have long
been at the forefront of wellness trends, fostering early adoption of
gluten-free diets not only among individuals with celiac disease or gluten
sensitivity but also among those pursuing holistic health and wellness
lifestyles. This regional enthusiasm is further amplified by the presence of
pioneering gluten-free brands such as Udi's, Canyon Bakehouse, and Bob's Red
Mill, which are headquartered in the West and have significantly influenced
product innovation and availability. The proliferation of farmers' markets,
health food stores, and a strong e-commerce presence has made gluten-free
products more accessible, catering to the region's demand for clean-label,
plant-based, and allergen-free options. As Western consumers continue to
prioritize dietary transparency and functional nutrition, the region's
gluten-free market is poised for sustained growth, solidifying its leadership
in shaping national gluten-free trends.
Major companies
operating in United States Gluten-Free Products market are:
- Conagra
Brands, Inc.
- The
Hain Celestial Group
- General
Mills Inc.
- Kellogg
Co.
- The
Kraft Heinz Company
- Hero
Group
- Barilla
America, Inc.
- Bob's
Red Mill Natural Foods, Inc.
- Freedom
Foods Group Limited
- Pamela’s
Products, Inc.
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“Several macro
and micro-level trends are also influencing the trajectory of the gluten-free
market in the U.S. One significant trend is the rise in e-commerce and online
grocery platforms. Digital shopping channels have become particularly important
for consumers seeking specific or premium gluten-free brands that may not be
widely available in local stores. Online platforms like Amazon, Thrive Market,
and various brand-specific websites allow consumers to explore a broader
product range, read reviews, and make informed decisions from the comfort of
their homes. Subscription models and auto-delivery services further simplify
gluten-free shopping for regular consumers. Another noteworthy trend is the
integration of gluten-free options into the foodservice sector. From fast food
to fine dining, restaurants are increasingly offering gluten-free alternatives
to cater to diverse dietary needs. Major chains like Chipotle, Domino’s, and
California Pizza Kitchen have introduced gluten-free menu items, reflecting
growing awareness and inclusivity in the industry. This has not only helped
individuals with gluten sensitivities eat out with greater confidence but has
also normalized gluten-free diets for the general public,” said Mr. Karan
Chechi, Research Director of TechSci Research, a research-based management
consulting firm.
"United States
Gluten-Free Products Market, By Type (Bakery Products, Pizzas & Pastas,
Cereals & Snacks, Savories Others), By Source (Oilseeds & Pulses, Rice
& Corn, Dairy & Meat Products and Others), By Sales Channel
(Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Region,
Competition, Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of United States Gluten-Free Products
market and provides statistics & information on market size, structure and
future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the United States Gluten-Free
Products market.
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