Sea Buckthorn Market to Grow with a CAGR of 9.8% through 2029

The global sea buckthorn market is driven by the increasing demand for natural, organic, and healthy products, as well as the growing application of sea buckthorn in dietary supplements, pharmaceuticals, and the food and beverage industry.

According to TechSci Research report, “Sea Buckthorn Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, the global sea buckthorn market was valued at USD 356.75 Million in 2023 and is expected to reach USD 625.14 Million by 2029 with a CAGR of 9.8% during the forecast period. The Global Sea Buckthorn Market is poised for significant growth, driven by increasing consumer demand for natural and organic products, supportive government initiatives, and expanding applications in various industries. However, addressing challenges such as high wastage during processing and supply chain vulnerabilities will be crucial for sustaining this growth. Recent developments, including regulatory approvals and innovative cultivation practices, are expected to further propel the market forward. The increasing awareness of the health benefits associated with sea buckthorn, such as its antioxidant properties, immune-boosting capabilities, and skin health benefits, is a major driver of market growth. Consumers are increasingly incorporating sea buckthorn products into their diets and skincare routines, which has led to increased demand for supplements, oils, and skincare products containing this ingredient. The global shift towards natural and organic products is another key driver. Sea buckthorn, often grown in environmentally friendly conditions, aligns well with this trend, particularly in the cosmetics and personal care sector, where there is a high demand for natural ingredients.

 Sea buckthorn cultivation and processing involve high costs, primarily due to the labor-intensive harvesting process and the need for specialized equipment. This increases the price of end products, which can limit consumer accessibility, particularly in price-sensitive markets. The market faces challenges related to the consistent supply of high-quality raw materials. Factors such as climatic conditions, the limited cultivation regions, and lack of advanced farming techniques in certain areas can lead to supply chain disruptions, affecting the availability and pricing of sea buckthorn products. Overall, while the global sea buckthorn market shows strong potential due to increasing consumer awareness and demand for natural products, addressing the high production costs and supply chain issues will be crucial for sustained growth.

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The global sea buckthorn market is segmented into form, application, region, and company.

Based on application, the market segments include dietary supplements, pharmaceuticals, cosmetics and personal care, food and beverages, and others. The global sea buckthorn market is experiencing significant growth, driven by its diverse applications across various industries, including dietary supplements, pharmaceuticals, cosmetics and personal care, and food and beverages. Among these, the dietary supplement segment is particularly poised for rapid expansion. This growth is largely attributed to the nutrient-dense profile of sea buckthorn, which is rich in vitamins, minerals, and antioxidants. As consumers become increasingly health-conscious, they are turning to dietary supplements that offer multiple health benefits. Sea buckthorn is known for its ability to boost the immune system, improve skin health, and support overall wellness, making it a popular choice among supplement manufacturers. The rising awareness about the health benefits of natural ingredients has led to a surge in demand for sea buckthorn-based products. This trend is especially pronounced in the dietary supplement industry, where consumers are seeking products that can enhance their health and well-being. The increasing preference for preventive healthcare and the growing interest in natural remedies are also contributing to the growth of this segment. Additionally, the trend towards personalized nutrition, where consumers choose supplements based on their specific health needs, further drives the demand for sea buckthorn supplements. The pharmaceutical segment also holds a significant share of the sea buckthorn market. The therapeutic properties of sea buckthorn make it a valuable ingredient in the manufacturing of medicines. It is widely used in the treatment of various health conditions, including cardiovascular diseases, gastrointestinal disorders, and skin conditions. The presence of bioactive compounds such as flavonoids, carotenoids, and fatty acids in sea buckthorn enhances its medicinal value, making it a preferred choice in pharmaceutical formulations. As the demand for natural and herbal medicines continues to grow, the pharmaceutical segment is expected to maintain its strong market position.

In the food and beverages sector, sea buckthorn is increasingly being used in a variety of products, such as juices, jams, jellies, and other functional foods. Its unique flavor, combined with its high nutritional content, makes it an appealing ingredient for health-conscious consumers. The growing trend of clean-label products, where consumers seek foods with minimal processing and natural ingredients, is also driving the demand for sea buckthorn in this segment. Manufacturers are leveraging the health benefits of sea buckthorn to create products that cater to the rising demand for nutritious and natural food options. Regionally, North America is anticipated to witness substantial growth in the sea buckthorn market. This growth is driven by rising consumer awareness about the health benefits of sea buckthorn, including its anti-inflammatory, antioxidant, and immune-boosting properties. The increasing demand for natural and herbal ingredients in food, beverages, and personal care products is further propelling the market in this region. The U.S., in particular, is seeing a surge in product launches that cater to consumer demand for healthy and natural alternatives. For example, in April 2020, Sea Buckthorn Farm introduced a premium quality sea buckthorn oil blend, targeting consumers seeking high-quality natural products. The global sea buckthorn market is set for robust growth across various applications. The dietary supplement segment is leading this growth, driven by increasing consumer interest in health and wellness. The pharmaceutical and food and beverages segments are also significant contributors, with the latter benefiting from the clean-label and natural ingredient trends..

Major companies operating in global sea buckthorn market are:

• Biosash Business Pvt. Ltd. (Wellsash) 
• SeabuckWonders 
• Sibu Seaberry 
• Erbology Ltd 
• Seabuckthorn Beverages LLP 
• Natural Health Product (INT) Ltd
• W.S. Badger Company
• Natures Aid Limited
• Weleda, Inc.  
• TEREZIA COMPANY s.r.o

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“Consumers are increasingly seeking products that are free from synthetic additives and chemicals, which has led to a surge in the demand for sea buckthorn-based products. This trend is particularly strong in developed markets like North America and Europe, where consumers are more health-conscious and willing to pay a premium for organic and natural products. In the cosmetics industry, sea buckthorn is being incorporated into skincare products due to its anti-inflammatory and anti-aging properties. In the food and beverage industry, it is used in juices, jams, and health supplements, appealing to consumers interested in superfoods and functional foods. Furthermore, the trend towards sustainable and ethically sourced ingredients is also driving the demand for sea buckthorn, as it is often harvested from wild or organic farms, aligning with the values of environmentally-conscious consumers“, Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Sea Buckthorn Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Form (Juice, Oil, Powder, and Others), By Application (Dietary Supplement, Pharmaceutical, Cosmetics & Personal Care, Food & Beverages, and Others), By Region, & Competition, 2019-2029F”, has evaluated the future growth potential of global sea buckthorn market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global sea buckthorn market.

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