Electric Kettle Market to Grow with a CAGR of 7.14% through 2029

The global electric kettle market is expanding rapidly due to rising demand for convenient cooking appliances. Key factors driving growth include technological advancements, increased consumer preference for energy efficiency

According to TechSci Research report, “Electric Kettle Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, the global electric kettle market stood at USD 19.11 billion in 2023 and is to grow USD 28.81 billion by 2029 with a CAGR of 7.14% during the forecast period. The global electric kettle market is expanding due to rising demand for convenient and efficient kitchen appliances. Factors driving this growth include technological innovations like smart features and rapid boil technology, as well as increasing consumer focus on energy efficiency and sustainability fuel market expansion by boosting demand for modern, compact appliances. Companies are addressing these issues by adopting eco-friendly practices, enhancing safety features, and investing in product differentiation to meet evolving consumer preferences and maintain market relevance.

One of the primary drivers of growth in the electric kettle market is technological innovation. Recent developments have led to the integration of smart technology into electric kettles. Modern models now feature connectivity options that allow users to control the kettle remotely. This capability offers convenience by enabling users to start boiling water, adjust temperature settings, and monitor the process from anywhere. Consumer preferences are evolving, leading to a demand for customization and personalization in electric kettles. Modern consumers seek products that not only perform well but also align with their individual tastes and lifestyles. As a result, manufacturers are offering a wide range of designs, colors, and materials, allowing consumers to choose kettles that complement their kitchen decor and personal preferences.

Personalization extends beyond aesthetics to include functionality. Many electric kettles now offer features such as programmable settings, which allow users to pre-set boiling times or maintain water temperature for extended periods. Variable temperature controls cater to specific needs, such as brewing different types of tea or preparing baby formula. This level of customization enhances the user experience and addresses diverse consumer requirements.

Safety is a paramount concern for consumers when choosing kitchen appliances, including electric kettles. In response to this, manufacturers have incorporated advanced safety features into their products. Common safety enhancements include automatic shut-off functions that prevent the kettle from boiling dry and boil-dry protection mechanisms that shut off the kettle if it is turned on without water. Cool-touch exteriors and non-slip bases further enhance safety by preventing burns and ensuring stability during use.

Sustainability is another key consideration in the electric kettle market. As environmental awareness grows, consumers and manufacturers alike are placing greater emphasis on eco-friendly practices. Electric kettle manufacturers are adopting sustainable materials, such as recycled plastics and metals, and implementing recycling programs to reduce environmental impact. The focus on energy efficiency and the use of recyclable materials reflect a broader trend towards sustainability in the consumer appliance sector.

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The global electric kettle market is segmented into product type, application, distribution channel, regional distribution, and company.

Based on distribution channel, online segment is the fastest-growing sector in the global electric kettle market, driven by the increasing popularity of e-commerce and changing consumer shopping behaviors. Online platforms offer a vast selection of electric kettles, catering to diverse preferences and needs, which significantly enhances consumer convenience. The growth of online shopping is fueled by the ease of browsing, comparing products, and accessing customer reviews, which helps consumers make informed purchasing decisions.

E-commerce platforms provide competitive pricing, exclusive online deals, and detailed product information, which attract consumers seeking value and convenience. Additionally, the expansion of digital payment methods and improved logistics have facilitated seamless transactions and fast delivery, further boosting online sales. The COVID-19 pandemic accelerated the shift towards online shopping, as consumers increasingly preferred the safety and convenience of home delivery. As a result, online sales of electric kettles have surged, and this trend is expected to continue as more consumers embrace digital shopping and as e-commerce infrastructure continues to evolve. Manufacturers and retailers are investing in online channels to reach a broader audience and capitalize on this rapidly growing segment of the market.

Major companies operating in global Electric Kettle market are:

• Bajaj Electricals Limited
• Koninklijke Philips N.V.
• Xiaomi Corporation 
• Breville Pty Ltd
• Robert Bosch GmbH
• Whirlpool Corporation
• AB Electrolux
• Panasonic Corporation
• SEB SA
• Spectrum Brands Holdings, Inc. 

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“The global electric kettle market is witnessing robust growth driven by advancements in technology and increasing consumer demand for convenience. Key factors fueling this expansion include the integration of smart features, such as remote control via smartphone apps and precise temperature settings, which enhance user convenience. The emphasis on energy efficiency and sustainability also plays a crucial role, as consumers seek appliances that reduce energy consumption and align with eco-friendly practices.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Electric Kettle Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Stainless Steel, Plastic, Glass, Others), By Application (Residential, Commercial), By Distribution Channel (Offline, Online), By Region & Competition, 2019-2029F”, has evaluated the future growth potential of global Electric Kettle market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Electric Kettle market.

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