Teleshopping Market to Grow with a CAGR of 1.15% Globally through 2028
Global Teleshopping Market continues to thrive due to
the factors such as advancements in technology, consumer convenience, and
direct marketing strategies.
According to TechSci Research report, “Global Teleshopping
Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2028”, the Global Teleshopping Market stood at USD 46.85
billion in 2022 and is anticipated to grow with a CAGR of 1.15% in the forecast
period, 2024-2028. The global teleshopping market is a dynamic and evolving
sector of the retail industry that leverages television as a medium for
marketing and selling products and services directly to consumers.
Teleshopping, also known as television shopping, home shopping, or infomercial
retailing, has witnessed significant growth and transformation over the years,
driven by technological advancements, changing consumer preferences, and a
competitive business landscape.
Teleshopping, in its earliest form, can be traced back
to the late 1940s when television networks began experimenting with short
advertising segments to promote products. However, it wasn't until the 1970s
that the concept of dedicated teleshopping channels and infomercials took root.
Innovators like Ron Popeil and his "Ronco" brand were among the
pioneers of infomercial retailing, using television as a powerful tool to
showcase and sell their products directly to consumers.
The 1980s marked a turning point for teleshopping,
with the emergence of dedicated shopping channels such as QVC and the Home
Shopping Network (HSN) in the United States. These channels introduced the
concept of live shopping broadcasts, where hosts demonstrated products, engaged
with viewers, and facilitated immediate purchases via toll-free phone lines.
Browse over XX market data Figures spread
through XX Pages and an in-depth TOC on "Global Teleshopping
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The global teleshopping market is characterized by a
diverse range of players, including teleshopping networks, e-commerce
platforms, direct response marketers, and product manufacturers. These entities
contribute to the creation, distribution, and promotion of products through
television broadcasts and digital channels. Some key players in the market
include:
QVC, along with its subsidiary HSN, is a major player
in the teleshopping industry. It operates dedicated shopping channels and
e-commerce platforms, offering a wide array of products, including fashion,
beauty, electronics, and home goods.
HSN, part of the QVC Group, specializes in live
shopping broadcasts and online retail. It focuses on engaging viewers and
providing a personalized shopping experience.
Shop LC (formerly known as Liquidation Channel) is a
global teleshopping network that specializes in jewelry, gemstones, and
lifestyle products. It reaches audiences through television broadcasts and
digital platforms.
Amazon Live is an extension of the e-commerce giant's
platform, featuring live shopping streams where brands and sellers showcase
products and interact with viewers. It seamlessly integrates with Amazon's
online marketplace.
HSN is known for its interactive live shopping
broadcasts and online shopping experience. It offers a wide range of products,
including fashion, electronics, and home essentials.
Teleshopping networks and platforms cater to a wide
range of product categories, providing consumers with diverse options and
shopping experiences. Some of the most prominent product categories featured in
teleshopping broadcasts include:
Teleshopping channels offer clothing, accessories, and
footwear for various demographics. Viewers can explore the latest fashion
trends and make stylish purchases from the comfort of their homes. Beauty
products, skincare, makeup, and personal care items are frequently showcased on
teleshopping programs. Live demonstrations and expert recommendations enhance
the shopping experience.
Teleshopping is known for its extensive jewelry
collections, including gemstones, watches, and designer pieces. Viewers often
have the opportunity to learn about gemology and jewelry craftsmanship. Teleshopping
networks present a wide range of electronic devices, gadgets, and home
electronics. Informative demonstrations highlight the features and benefits of
these products.
Teleshopping platforms offer an array of home and
kitchen products, from cookware and appliances to home decor and organizational
solutions. Live cooking demonstrations and home improvement shows are popular
segments. Health and wellness products, including fitness equipment,
supplements, and wellness devices, are promoted to help consumers lead
healthier lives.
Teleshopping often features collectible items,
memorabilia, and limited-edition products that appeal to collectors and
enthusiasts. Some teleshopping networks specialize in niche product categories,
such as rare coins, antiques, or innovative gadgets.
The integration of e-commerce into teleshopping has
expanded the market's reach. Consumers can shop online via dedicated websites
and mobile apps, offering a convenient and 24/7 shopping experience. Teleshopping
broadcasts have evolved to include interactive elements. Viewers can engage
with hosts and presenters through live chats, social media, and toll-free phone
lines, allowing for real-time questions and feedback.
Some teleshopping platforms utilize AR technology to
enhance the shopping experience. Viewers can virtually try on clothing,
visualize how products will look in their homes, and receive personalized
recommendations. Teleshopping companies have adopted an omnichannel approach,
allowing consumers to shop seamlessly across multiple channels. This includes
watching broadcasts on television, browsing online, and making purchases via
mobile devices.
Teleshopping networks collect data on viewer
preferences, buying behaviors, and demographics. This data is used to
personalize recommendations, tailor marketing efforts, and optimize product
offerings. The proliferation of mobile devices has led to the development of
mobile shopping apps. These apps enable viewers to browse products, receive
notifications about live broadcasts, and make purchases on the go.
The Global Teleshopping Market is segmented into operating
type, category, payment mode, source of order, regional and company.
Based on the operation type, Dedicated Channel segment
emerged as the dominant player in the global teleshopping market. Dedicated
teleshopping channels offer viewers an immersive and focused shopping
experience. By dedicating their entire programming to product showcases and
sales, these channels create an environment where viewers can explore a wide
range of products without distractions.
Based on region, the North America has a significant
share in the global teleshopping market. North America is a leader in
technological innovations. Teleshopping companies in the region leverage
cutting-edge technology to provide seamless shopping experiences, including
online platforms, mobile apps, and interactive features that enhance viewer
engagement.
Major companies operating in Global Teleshopping Market
are:
- Shop LC
- QVC, Inc.
- Canis Television and Media Ltd
- Tristar Products, Inc.
- Gem Shopping Network Inc.
- EVINE Live Inc.
- America's Collectibles Network
- Ideal Shopping Direct Limited
- HSN, Inc.
- America's Value Channel
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“The global teleshopping market remains a dynamic and
evolving sector of the retail industry. Its ability to adapt to changing
consumer behaviors and technological advancements positions it as a relevant
and competitive retail channel. As teleshopping continues to embrace digital
innovation and expand its reach, it is poised to offer consumers around the
world convenient access to a diverse array of products and services, all while
maintaining its unique blend of entertainment and commerce.” said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based management
consulting firm.
“Teleshopping Market – Global Industry Size, Share,
Trends, Opportunity, and Forecast, Segmented By Operation Type (Dedicated
Channel, Infomercial), By Category (Home Furniture & Furnishing, Apparel,
Others), By Payment Mode (Cash on Delivery, Debit/Credit Card, Mobile Wallet
& Net Banking), By Source of Order (Television, Internet), By Region, By
Competition, 2018-2028”, has evaluated the future growth potential of global
teleshopping market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in global teleshopping market.
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