MENA teleshopping market stood at $ 208 million in 2017 and is projected to grow at a CAGR of 2.8% to cross $ 245 million by 2023, on the back of availability of highly popular as well as unique products, high per capita income, and growing television viewership base. Moreover, live customer service from call centers, discounts and deals, and advertisement of products on social media platforms such as LinkedIn, WhatsApp and Instagram are some of the other factors expected to fuel teleshopping market in the Middle East and North Africa region in the coming years. 

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast MENA teleshopping market size.
  • To define, classify and forecast the MENA teleshopping market on the basis of operation type, category, payment mode, source of order, region and company.
  • To analyze and forecast the market share, in terms of value, for teleshopping with respect to operation type: dedicated channel and infomercial.
  • To identify tailwinds and headwinds for MENA teleshopping market.
  • To examine business model and average order size in MENA teleshopping market.
  • To strategically profile the leading players operating in MENA teleshopping market.


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Some of the major players operating in the MENA teleshopping market are Citrus TV FZ LLC, United Trading & Marketing Ltd. Co. (U-Mark), Indiyaa Distribution Network LLP, Teleone Consumers Product Private Limited, HBN Network Private Limited, KID Shopping Channel Ltd, Thane International Inc., Mulin TV Shopping, Souktv Morocco, MeShopTV, etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of teleshopping companies operating in the MENA region. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include teleshopping companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the categories, payment mode, and regional presence of all major teleshopping companies across the region.

TechSci Research calculated the MENA teleshopping market size using a bottom-up approach, where teleshopping companies value share data for operation type (dedicated channel and infomercial) was recorded and forecast for future years was made. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective companies to arrive at the overall market size. Various secondary sources such as Company Annual Reports, International Monetary Fund (IMF), Ministry of Information and Broadcasting, Intelligence Agency (CIA), World Bank, Press Releases, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Databases, etc., were also studied by TechSci Research.

 

Key Target Audience:

  • Teleshopping companies
  • Organizations, forums and alliances related to teleshopping
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as teleshopping companies and industry experts. The study would also help them to target the growing segments over the coming years, thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, the MENA teleshopping market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Operation Type:
    • Dedicated Channel
    • Infomercial
  • Market, by Payment Mode:
    • Cash on Delivery
    • Debit/Credit Card
    • Mobile Wallet
    • Net Banking
  • Market, by Category:
    • Home Furniture & Furnishing
    • Apparel, Footwear & Accessories     
    • Consumer Electronics & Appliances
    • Gold Costume Jewelry
    • Hardware
    • Diamond Costume Jewelry   
    • Silver Costume Jewelry                                             
  • Market, by Source of Order:
    • Television
    • Internet
  • Market, by Country:
    • Saudi Arabia
    • UAE
    • Israel
    • Egypt
    • Qatar
    • Rest of MENA            

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in MENA teleshopping market.

Voice of Customer: Customer Analysis by considering the parameters: frequency of ordering, preferred mode of payment, customer spending pattern, brand awareness, preferred time of ordering, key sources of awareness, and key factors influencing online purchase of goods.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of teleshopping companies across all major countries in MENA.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.       Teleshopping: An Introduction

2.       Research Methodology

3.       Executive Summary

4.       Voice of Customer

4.1.    Frequency of Ordering

4.2.    Preferred Mode of Payment

4.3.    Customer Spending Pattern

4.4.    Brand Awareness

4.5.    Preferred Time of Ordering

4.6.    Key Sources of Awareness

4.7.    Key Factors Influencing Online Purchase of Goods

5.       Global Teleshopping Market Overview

6.       MENA Teleshopping Market Outlook

6.1.    Market Size & Forecast

6.1.1.By Value & Volume (Number of Order)

6.2.    Market Share & Forecast

6.2.1.By Operation Type (Dedicated Channels Vs. Infomercials)

6.2.2.By Category

6.2.3.By Payment Mode (Cash on Delivery, Debit/Credit Card, Mobile Wallet & Net Banking)

6.2.4.By Source of Order (Television Vs. Internet)

6.2.5.By Country

6.2.6.By Company

7.       Saudi Arabia Teleshopping Market Outlook

7.1.    Market Size & Forecast

7.1.1.By Value & Volume

7.2.    Market Share & Forecast

7.2.1.By Operation Type

7.2.2.By Category

7.2.3.By Payment Mode (Cash on Delivery, Debit/Credit Card, Mobile Wallet & Net Banking)

7.2.4.By Source of Order (Television Vs. Internet)

7.3.    Average Order Size Analysis

7.4.    Competition Outlook

8.       Israel Teleshopping Market Outlook

8.1.    Market Size & Forecast

8.1.1.By Value & Volume

8.2.    Market Share & Forecast

8.2.1.By Operation Type

8.2.2.By Category

8.2.3.By Payment Mode (Cash on Delivery, Debit/Credit Card, Mobile Wallet & Net Banking)

8.2.4.By Source of Order (Television Vs. Internet)

8.3.    Average Order Size Analysis

8.4.    Competition Outlook

9.       UAE Teleshopping Market Outlook

9.1.    Market Size & Forecast

9.1.1.By Value & Volume

9.2.    Market Share & Forecast

9.2.1.By Operation Type

9.2.2.By Category

9.2.3.By Payment Mode (Cash on Delivery, Debit/Credit Card, Mobile Wallet & Net Banking)

9.2.4.By Source of Order (Television Vs. Internet)

9.3.    Average Order Size Analysis

9.4.    Competition Outlook

10.   Qatar Teleshopping Market Outlook

10.1.  Market Size & Forecast

10.1.1.    By Value & Volume

10.2.  Market Share & Forecast

10.2.1.    By Operation Type

10.2.2.    By Category

10.2.3.    By Payment Mode (Cash on Delivery, Debit/Credit Card, Mobile Wallet & Net Banking)

10.2.4.    By Source of Order (Television Vs. Internet)

10.3.  Average Order Size Analysis

10.4.  Competition Outlook

11.   Egypt Teleshopping Market Outlook

11.1.  Market Size & Forecast

11.1.1.    By Value & Volume

11.2.  Market Share & Forecast

11.2.1.    By Operation Type

11.2.2.    By Category

11.2.3.    By Payment Mode (Cash on Delivery, Debit/Credit Card, Mobile Wallet & Net Banking)

11.2.4.    By Source of Order (Television Vs. Internet)

11.3.  Average Order Size Analysis

11.4.  Competition Outlook

12.   Other Countries Teleshopping Market Outlook

13.   Market Dynamics

13.1.  Drivers/Opportunities

13.2.  Challenges/Restraints

14.   Market Trends & Developments

15.   SWOT Analysis

16.   Business Model Analysis

17.   Competitive Landscape

17.1.  Company Profiles

17.1.1.    Citruss TV FZ LLC

17.1.2.   KID Shopping Channel Ltd.

17.1.3.    United Trading & Marketing Ltd. Co. (U-Mark)

17.1.4.    Indiyaa Distribution Network LLP

17.1.5.    Teleone Consumers Product Private Limited

17.1.6.    HBN Network Private Limited

17.1.7.    Thane International Inc.

17.1.8.   Mulin TV Shopping

17.1.9.    Souktv Morocco

17.1.10.    MeShopTV

18.   Strategic Recommendations

 

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

  • List of Figures

     

    Figure 1: Frequency of Ordering (Sample Size=200)

    Figure 2: Preferred Mode of Payment (Sample Size=200)

    Figure 3: Customer Spending Pattern, Per Order (Sample Size=200)

    Figure 4: Brand Awareness (Sample Size=200)

    Figure 5: Preferred Time of Ordering (Sample Size=200)

    Figure 6: Key Sources of Awareness (Sample Size=200)

    Figure 7: Key Factors Influencing Online Purchase of Goods (Sample Size=200)

    Figure 8: MENA Teleshopping Gross Merchandise Value (GMV), 2013–2023F (USD Million)

    Figure 9: MENA Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013–2023F

    Figure 10: MENA Teleshopping Market Share, By Operation Type, By Value, 2013-2023F

    Figure 11: MENA Household Final Consumption Expenditure Per Capita, 2012-2016 (USD Thousand)

    Figure 12: MENA Teleshopping Market Share, By Category, By Value, 2013–2023F

    Figure 13: MENA Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F

    Figure 14: MENA Teleshopping Market Share, By Source of Order, By Value, 2013-2023F

    Figure 15: Middle East & Africa Number of Internet Users (Million), Internet Penetration (%), 2013-2016

    Figure 16: MENA Teleshopping Market Share, By Company, By Value, 2016

    Figure 17: MENA Teleshopping Market Share, By Company, By Value, 2023F

    Figure 18: MENA Teleshopping Market Share, By Country, By Value, 2013–2023F

    Figure 19: Saudi Arabia Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013–2023F

    Figure 20: Saudi Arabia GDP Per Capita, PPP, 2012-2016 (USD Thousand)

    Figure 21: Saudi Arabia Teleshopping Market Share, By Operation Type, By Value, 2013–2023F

    Figure 22: Saudi Arabia Household Final Consumption Expenditure Per Capita, 2012-2016 (USD Thousand)

    Figure 23: Saudi Arabia Teleshopping Market Share, By Category, By Value, 2013–2023F

    Figure 24: Saudi Arabia Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F

    Figure 25: Saudi Arabia Teleshopping Market Share, By Source of Order, By Value, 2013-2023F

    Figure 26: Saudi Arabia Internet User Base, 2012-2016 (As a % of Total Population)

    Figure 27: Saudi Arabia Teleshopping Market Average Order Size Analysis, 2013-2023F (USD)

    Figure 28: Israel Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013–2023F

    Figure 29: Israel GDP Per Capita, PPP, 2012-2016 (USD Thousand)

    Figure 30: Israel Teleshopping Market Share, By Operation Type, By Value, 2013–2023F

    Figure 31: Israel Household Final Consumption Expenditure Per Capita, 2012-2016 (USD Thousand)

    Figure 32: Israel Teleshopping Market Share, By Category, By Value, 2013–2023F

    Figure 33: Israel Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F

    Figure 34: Israel Teleshopping Market Share, By Source of Order, By Value, 2013-2023F

    Figure 35: Israel Internet User Base, 2012-2016 (As a % of Total Population)

    Figure 36: Israel Teleshopping Market Average Order Size Analysis, 2013-2023F (USD)

    Figure 37: UAE Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013–2023F

    Figure 38: UAE GDP Per Capita, PPP, 2012-2016 (USD Thousand)

    Figure 39: UAE Teleshopping Market Share, By Operation Type, By Value, 2013–2023F

    Figure 40: UAE Final Household Consumption Expenditure Per Capita, 2012-2016 (USD Thousand)

    Figure 41: UAE Teleshopping Market Share, By Category, By Value, 2013–2023F

    Figure 42: UAE Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F

    Figure 43: UAE Teleshopping Market Share, By Source of Order, By Value, 2013-2023F

    Figure 44: UAE Internet User Base, 2012-2016 (As a % of Total Population)

    Figure 45: UAE Teleshopping Market Average Order Size Analysis, 2013-2023F (USD)

    Figure 46: Qatar Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013–2023F

    Figure 47: Qatar GDP Per Capita, PPP, 2012-2016 (USD Thousand)

    Figure 48: Qatar Teleshopping Market Share, By Operation Type, By Value, 2013–2023F

    Figure 49: Qatar Household Final Consumption Expenditure Per Capita, 2012-2015 (USD Thousand)

    Figure 50: Qatar Teleshopping Market Share, By Category, By Value, 2013–2023F

    Figure 51: Qatar Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F

    Figure 52: Qatar Teleshopping Market Share, By Source of Order, By Value, 2013-2023F

    Figure 53: Qatar Internet User Base, 2012-2016 (As a % of Total Population)

    Figure 54: Qatar Teleshopping Market Average Order Size Analysis, 2013-2023F (USD)

    Figure 55: Egypt Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013–2023F

    Figure 56: Egypt GDP Per Capita, PPP, 2012-2016 (USD Thousand)

    Figure 57: Egypt Teleshopping Market Share, By Operation Type, By Value, 2013–2023F

    Figure 58: Egypt Household Final Consumption Expenditure Per Capita, 2012-2016 (USD Thousand)

    Figure 59: Egypt Teleshopping Market Share, By Category, By Value, 2013–2023F

    Figure 60: Egypt Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F

    Figure 61: Egypt Teleshopping Market Share, By Source of Order, By Value, 2013-2023F

    Figure 62: Egypt Internet User Base, 2012-2016 (As a % of Total Population)

    Figure 63: Egypt Teleshopping Market Average Order Size Analysis, 2013-2023F (USD)

     

    List of Tables

     

    Table 1: MENA Mobile Economy, 2016 & 2020 (Million)