Press Release

India Water Purifiers Market to Grow at 21% till 2021

Increasing industrialization coupled with growing consumer awareness regarding ill-effects of consuming poor quality water to drive water purifiers market in India through 2021

According to the recently published TechSci Research report India Water Purifiers Market By Technology, By Sales Channel, By Region, Competition Forecast and Opportunities, 2011 – 2021”, the water purifiers market in India is projected to grow at a CAGR of over 21% during 2016 - 2021. Deteriorating water quality coupled with rising awareness about the health risks associated with consumption of impure water are the primary drivers for water purifiers market in India. Moreover, escalating industrial activities, increasing water pollution and growing per capita income are further expected to boost demand for water purifiers in the country during forecast period.

According to the Census conducted in 2011, the literacy rate in India stood at 74.04%. Growing population of educated Indians has increased emphasis on quality of water. Western India held the largest market share in India water purifiers market in 2015, due to large consumer base for UV and gravity based water purifiers. However, with high penetration of water purifiers in North India, coupled with rising sales of RO water purifiers, the northern region is expected to register fastest growth over the next five years. Segment-wise, RO water purifiers segment holds a lion’s share of the water purifiers market in India, and this trend is expected to continue during the forecast period as well.


“Direct sales play an important role in educating the customers about the ill effects of poor quality water and demonstrating the use of water purifiers. Over the last few years, due to growing general awareness about impurities present in the water supplied and rising investments on marketing campaigns by the water purifier companies, the customers have become more familiar with the benefits of water purifiers. Moreover, with the advent of online marketing and surge in retail outlets, the quantity of water purifiers sold in India through retail services has constantly been increasing.’’ said Mr. Karan Chechi, Research Director, with TechSci Research, a research based global management consulting firm.

“India Water Purifiers Market By Technology, By Sales Channel, By Region, Competition Forecast and Opportunities, 2011 – 2021” has evaluated the future growth potential of water purifiers market in India and provides statistics and information on market size, consumer behavior and trends. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyzes emerging trends along with essential drivers, challenges and opportunities available in India water purifiers market.

About TechSci Research

TechSci Research is a leading global market research firm publishing premium market research reports. Serving 700 global clients with more than 600 premium market research studies, TechSci Research is serving clients across 11 different industrial verticals. TechSci Research specializes in research based consulting assignments in high growth and emerging markets, leading technologies and niche applications. Our workforce of more than 100 fulltime Analysts and Consultants employing innovative research solutions and tracking global and country specific high growth markets helps TechSci clients to lead rather than follow market trends.

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