Point of Use Water Purifiers Market is Expected to grow at a robust CAGR of 4.30% through 2030F

The increasing global point of use water purifiers market is driven by rising preference for smart and connected water purifiers, shift toward multi-stage and hybrid filtration technologies during the forecast period 2026-2030F.

According to TechSci Research report, “Point of Use Water Purifiers Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2020-2030F”, The Global Point of Use Water Purifiers Market was valued at USD 25.61 Billion in 2024 and is expected to reach USD 33.27 Billion by 2030 with a CAGR of 4.30% during the forecast period. The integration of smart technologies into point-of-use water purifiers is emerging as a transformative trend in the global market. With the increasing adoption of IoT, AI, and mobile-based interfaces, consumers now seek purifiers that not only clean water but also provide real-time monitoring, control, and alerts. Smart purifiers can detect total dissolved solids (TDS) levels, monitor filter life, send maintenance reminders, and notify users of malfunction through apps or cloud platforms. These features enhance convenience and foster greater consumer trust by ensuring uninterrupted access to safe water. Urban customers, particularly in North America, Europe, and technologically advanced Asian countries like South Korea and Japan, are driving demand for these connected solutions. The proliferation of smartphones and smart home ecosystems has made it easier to integrate water purification into broader home automation systems.

Leading brands are also leveraging data collected from connected devices to improve product designs and deliver predictive maintenance services. For example, purifiers now come equipped with voice-assistant compatibility, UV sterilization with digital timers, and automatic water-dispensing mechanisms based on user preferences. The growing emphasis on personalization and automation has redefined the user experience in this market. As water quality continues to fluctuate and consumer lifestyles become increasingly tech-centric, smart purifiers are becoming a default choice in premium and mid-tier segments. Manufacturers who can combine high purification performance with advanced digital features are well-positioned to capture a larger share of this expanding demand. In the coming years, smart POU systems are expected to evolve further, incorporating AI to adjust filtration levels dynamically and offering cloud-based service management to optimize performance and user satisfaction.

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Based on product type, under counter/under sink filters is the fastest growing segment in the global Point of Use Water Purifiers market during the forecast period, due to their space-saving design, superior aesthetic integration, and high-performance filtration capabilities. These systems are installed discreetly beneath kitchen sinks, offering clean and purified water directly through a dedicated faucet without occupying valuable countertop space—a feature highly valued in modern urban households where kitchen space is often limited. One of the key factors driving this growth is the increasing demand for seamless kitchen designs that blend functionality with style. Under sink filters allow homeowners to maintain uncluttered surfaces while still benefiting from robust, multi-stage filtration systems. Many of these units combine reverse osmosis (RO), carbon, and sediment filters, ensuring comprehensive removal of contaminants such as heavy metals, chlorine, pesticides, and microbial impurities.

Additionally, under counter systems are preferred for their high flow rates and large filtration capacities, making them suitable for medium to large households and even light commercial use. As water consumption needs increase due to lifestyle changes and health consciousness, consumers are shifting toward solutions that offer both convenience and efficiency. The growing urban middle class, particularly in regions like Asia-Pacific and the Middle East, is fueling adoption, as these filters cater to their demand for premium, durable, and low-maintenance water purification solutions. Technological advancements have also made under sink units more compact, energy-efficient, and easier to install and service, eliminating earlier concerns about complexity. Moreover, real estate developers and interior designers are increasingly recommending integrated water purification solutions as part of modern kitchen packages, boosting awareness and adoption during new constructions. With rising consumer expectations for both functionality and aesthetics, under counter/under sink filters are positioned as the optimal solution for long-term, high-quality water purification, driving their rapid growth in the POU market globally.

Based on region, Asia Pacific is the fastest growing region in the Global Point of Use Water Purifiers Market during the forecast period due to a combination of rising population, increasing urbanization, growing health awareness, and poor water quality in many parts of the region. Countries such as India, China, Indonesia, Vietnam, and the Philippines are witnessing rapid urban expansion, putting immense pressure on existing municipal water infrastructure, which often fails to deliver clean, potable water consistently. As a result, consumers across both urban and rural areas are increasingly turning to household-level water purification solutions to ensure safe drinking water. Rising disposable incomes and expanding middle-class populations are further driving demand for affordable and efficient POU purifiers. In countries like India and China, more than 50% of urban households now view water purifiers as essential appliances, spurred by heightened concerns over waterborne diseases such as diarrhea, cholera, and typhoid. The World Health Organization estimates that millions in the region still lack access to safe drinking water, intensifying the need for reliable in-home solutions.

Additionally, the region is witnessing strong government initiatives and public-private partnerships aimed at improving water access and hygiene awareness. Marketing efforts, community outreach programs, and rural water quality campaigns have helped boost adoption, especially of entry-level purifiers such as UV and gravity-based systems. The presence of major global and regional players such as Kent, Eureka Forbes, Coway, and Panasonic, along with the rise of domestic brands offering localized and cost-effective solutions, further supports market expansion. The e-commerce boom in Asia Pacific also facilitates wider distribution and accessibility of water purifiers, particularly in Tier 2 and Tier 3 cities. With worsening groundwater quality, increasing consumer health awareness, and aggressive market penetration strategies, Asia Pacific is set to lead the growth trajectory of the global POU water purifiers market in the coming years.

Key market players in the Global Point of Use Water Purifiers market are: -

• Pentair plc  
• Coway Co., Ltd.
• LG Electronics Inc.
• Panasonic Corporation
• A. O. Smith Corporation
• Unilever PLC
• 3M Company
• Culligan International
• Brita GmbH
• BWT AG 

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“The global Point-of-Use (POU) water purifiers market presents significant growth opportunities driven by rising health awareness, growing concerns over water contamination, and increasing demand for affordable, in-home purification solutions. Rapid urbanization in emerging economies, coupled with inadequate municipal water infrastructure, boosts demand for compact, efficient POU systems. Technological advancements such as smart purifiers, energy-efficient models, and multi-stage filtration create room for product innovation. Expansion of e-commerce and direct-to-consumer channels enables wider market reach, especially in underserved regions. Additionally, sustainability trends are opening opportunities for eco-friendly and low-waste purification technologies, positioning the market for substantial long-term growth across residential and commercial sectors.Top of Form” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based Global management consulting firm.

“Point of Use Water Purifiers Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Countertop filters, Under counter/under sink filters, Others), By Technology (Reverse Osmosis, UV filters, Gravity filters, Others), By Application (Residential, Non-Residential), By Region, and By Competition, 2020-2030F,” has evaluated the future growth potential of Global Point of Use Water Purifiers Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Point of Use Water Purifiers Market.

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