Body Care Majors such as Veet Bet High on India Male Grooming Market
Consumer Goods and Retail | Jan, 2020
Male grooming industry has come a
long way over the last decade. From being a non-entity to a multi-billion-dollar
market, male grooming is gaining worldwide acceptance and modern men are
engaging in one or other forms of grooming regimes. Men and grooming were
considered contrary in the past but with the rise of the metrosexual men, words
such as body care, skin care and hair care are new additions to the dictionary
of men.
Shift in Grooming Market
Changing landscape of grooming market is well noticeable
under the hood of FMCG giants as well. Emami was the first company in India to
launch fairness cream, ‘Fair & Handsome’ for men in 2005. Since then, male
grooming market has been growing at an unprecedent rate and the launch of men
centric grooming products by Marico, Emami, Loreal and Nivea validates that.

According to TechSci Research report “