Latest Insights

Can PLI Scheme Revive the Indian Economy?

Consulting | Dec, 2021

Production Linked Incentive (PLI) scheme in April 2020, with an aim to revive the Indian economy, get rid of India’s unemployment plague.

Why are Major Conglomerates Suddenly Splitting Up into New Corporate Entities?

Consulting | Nov, 2021

There has been a crazy new trend of ginormous global companies dismantling into multiple entities as diversification isn’t a rage in the corporate world. Companies like Johnson & Johnson, GE, Pfizer, Merck, GlaxoSmithKline have recently announced their corporate divorces, but the splits are not confined to the healthcare sector.

Shipping Containers Shortage and Its Impact on Global Economy

Consulting | Nov, 2021

Almost every industry is facing the brunt of constrained supply chain issues prompted by container shortages, the logistics chaos has become a major concern for exporters around the globe, which is continuing to plague global supply chains.

Charging Solutions for Electric Mobility

Consulting | Nov, 2021

With growing environmental awareness and rising fuel prices, electric vehicles are getting more and more popular. Making a transition from conventional cars to electric cars can be straightforward as all the controls remain in the same place, but the only thing that creates a significant distinction is the fuelling connector.

Is India Set to Become a Global Leader in Solar Energy?

Consulting | Nov, 2021

Energy sector is undergoing a major transformation. The 2030 milestone is crucial for a cleaner and brighter future for millions of Indians in the coming decade. India can create a pathway to sustainable growth for nations around the globe, transitioning to clean energy and ensuring inclusive growth for all.

Why should Every Retailer Opt for Mystery Shopping Program?

Consulting | Oct, 2021

Retailers, market research companies, and consumer watchdogs conduct mystery shopping programs to check the quality of service in brick-and-mortar environments such as retail stores, restaurants, bank branches, and so on

How to Develop Successful Brand Tracking Strategy?

Consulting | Oct, 2021

Brand tracking studies primarily focus on financial metrics to determine the ROI of brand-building initiatives to measure the success of the brand.

How is Advanced Analytics Changing the Future of Business?

Consulting | Oct, 2021

Advanced analytics encompasses mature techniques such as process automation, machine learning, predictive modeling, etc. Data scientists often leverage advanced analytics tools to help an organization become more responsive in critical decision making

How Can Digital Mention Analytics Influence Brand Marketing Strategies?

Consulting | Oct, 2021

Social media outreach does not simply end with creating and posting content on digital platforms. On the contrary, the real work starts when marketers need to track whether the content has been well-received or how they stack up against competitors.

How Could Energy Crisis in Europe, UK, and China Impact India?

Consulting | Oct, 2021

While "Sorry out of signs" has become ubiquitous at petrol stations in different parts of the United Kingdom, unprecedented power cuts in Northern China have left millions of homes and industries without electricity. At the same time, the skyrocketing energy prices across Europe are breaking records. The big multi-continental energy crunches are spilling into economic forecasts, supply chains, and beyond.

How to Optimize your Marketing Campaigns?

Consulting | Oct, 2021

Brands design marketing campaigns to promote a specific endeavour, create awareness of the organization, or simply attract new customers. Campaign assessment surveys offer brands a 360-degree view of how marketing efforts affect brand value by analyzing metrics such as brand awareness, perception, purchase intent, and more.

How Can Audience Analysis Help in Brand Growth?

Consulting | Oct, 2021

An audience survey plays a vital role in doing business and performing audience analysis can help the brands to reach their potential consumers.

How to Develop a Successful Product?

Consulting | Sep, 2021

Businesses across the world experienced a shockwave of changes in 2020 due to the disruptions caused by the coronavirus pandemic. Amidst the rapidly transforming business ecosystem and accelerating digital adoption, product development companies are striving to develop new and innovative solutions to meet future demands.

How to Price a Product?

Consulting | Sep, 2021

Product pricing strategy is both an art and science. While under-pricing the product can result in losses and project the brand as cheap and unreliable, overpricing can risk the product's affordability for the target audience.

Decoding Economic Stimulus 4.0: Rs. 6.29 Lakh Crore COVID-19 Recovery Package

Consulting | Jun, 2021

Amidst the economic crisis caused by the devastating second wave of coronavirus in the country, Finance Minister Nirmala Sitharaman announced a host of relief measures for small-scale industries, healthcare and tourism sectors, farmers, state governments, employees as well as microfinance users.

How Foreign Companies Can Enter India!

Consulting | Jun, 2021

Foreign companies, before entering the Indian market should consider the main points like, assessment of the total market, their potential buyers and target market, knowing about your competition, pricing & product mix, entry options, regulatory environment, choosing impactful business model and then most important part to consider is implementation of the business strategy.

How to Plan India Entry Strategy for your Business

Consulting | Jun, 2021

With the rollout of the Union Budget, India has now permitted 100 percent FDI (foreign direct investment) in single brand retailing to help fuel the growth opportunities for both foreign retailers as well as the domestic market.

India As A Global R&D Hub

Consulting | Jun, 2021

With the growing requirement of new product design and development owing to reduced product life cycles, research and development (R&D) have become quintessential to devise new applications utilizing the stock of knowledge.

How can foreign companies enter US Market

Consulting | Mar, 2021

From a business-friendly environment to specific technology and supply chain infrastructure, relative transparency to ease of doing business, United States market has a lot to offer. Regardless of industry, businesses investing in United States automatically gain competitive edge therefore

Why Companies Want to Move Supply Chain from China to India?

Consulting | Sep, 2020

Disruptions caused due to COVID-19 have crippled the economies in numerous countries. The global economic lockdown has pushed countries into one of the worst recessions of all time