Latest Insights

How to Optimize your Marketing Campaigns?

Consulting | Oct, 2021

Brands design marketing campaigns to promote a specific endeavour, create awareness of the organization, or simply attract new customers. Campaign assessment surveys offer brands a 360-degree view of how marketing efforts affect brand value by analyzing metrics such as brand awareness, perception, purchase intent, and more.

How Can Audience Analysis Help in Brand Growth?

Consulting | Oct, 2021

An audience survey plays a vital role in doing business and performing audience analysis can help the brands to reach their potential consumers.

How to Develop a Successful Product?

Consulting | Sep, 2021

Businesses across the world experienced a shockwave of changes in 2020 due to the disruptions caused by the coronavirus pandemic. Amidst the rapidly transforming business ecosystem and accelerating digital adoption, product development companies are striving to develop new and innovative solutions to meet future demands.

How to Price a Product?

Consulting | Sep, 2021

Product pricing strategy is both an art and science. While under-pricing the product can result in losses and project the brand as cheap and unreliable, overpricing can risk the product's affordability for the target audience.

Decoding Economic Stimulus 4.0: Rs. 6.29 Lakh Crore COVID-19 Recovery Package

Consulting | Jun, 2021

Amidst the economic crisis caused by the devastating second wave of coronavirus in the country, Finance Minister Nirmala Sitharaman announced a host of relief measures for small-scale industries, healthcare and tourism sectors, farmers, state governments, employees as well as microfinance users.

How Foreign Companies Can Enter India!

Consulting | Jun, 2021

Foreign companies, before entering the Indian market should consider the main points like, assessment of the total market, their potential buyers and target market, knowing about your competition, pricing & product mix, entry options, regulatory environment, choosing impactful business model and then most important part to consider is implementation of the business strategy.

How to Plan India Entry Strategy for your Business

Consulting | Jun, 2021

With the rollout of the Union Budget, India has now permitted 100 percent FDI (foreign direct investment) in single brand retailing to help fuel the growth opportunities for both foreign retailers as well as the domestic market.

India As A Global R&D Hub

Consulting | Jun, 2021

With the growing requirement of new product design and development owing to reduced product life cycles, research and development (R&D) have become quintessential to devise new applications utilizing the stock of knowledge.

How can foreign companies enter US Market

Consulting | Mar, 2021

From a business-friendly environment to specific technology and supply chain infrastructure, relative transparency to ease of doing business, United States market has a lot to offer. Regardless of industry, businesses investing in United States automatically gain competitive edge therefore

Why Companies Want to Move Supply Chain from China to India?

Consulting | Sep, 2020

Disruptions caused due to COVID-19 have crippled the economies in numerous countries. The global economic lockdown has pushed countries into one of the worst recessions of all time

How is Coronavirus Shaping the Online Education Market of India?

Consulting | Aug, 2020

Ongoing pandemic is negatively impacting the health of the citizens and hindering various industries that serve as the backbone of any economy.

Importance of Market Research for Informed Business Decisions during COVID-19

Consulting | Jul, 2020

When emergencies and pandemics happen, fitting readiness and a proactive reaction can enable business to adapt to the scenario.

Impact Analysis and Insights on India’s Biggest Economic Stimulus Package

Consulting | May, 2020

On 13th May, Finance Minister of India announced economic relief package for reviving the impact of COVID-19 pandemic and lockdown on the economy of the country.

Guide to Appoint Distributors in India

Consulting | Mar, 2020

Distributors are a vital part of the supply chain cycle. They link the producers/manufacturers with the retailers and ensure that finished goods reach the consumers on time

How European Companies Can Increase Efficiency & Stay Profitable

Consulting | Oct, 2018

Businesses that work efficiently are more likely to grow, maximise their profits or enter new markets. Often, simple changes can enable you to expand your ability and achieve your business output