Putting immense efforts into product development without understanding your target audience can go in vain, no matter how amazing the product quality is. An audience survey plays a vital role in doing business and performing audience analysis can help the brands to reach their potential consumers. An audience survey provides a better understanding of the customers and what they care about. Thus, businesses can utilize the analysis to effectively communicate by crafting the right message that resonates with them. Besides developing a basic understanding of audience, brands can also set the right strategies to succeed in the long term.

The purpose of an audience survey is to know about audiences' interests, influencing factors, problems that the customers might experience with the offered product/service, or their overall perception of a specific brand. Often, marketers confuse the term audience research with market research as the terms are used interchangeably. However, the two types of research differ in a way that market research includes information about the overall market whereas audience research only involves the specific group of people to collect insights about their views, opinions, and need.