India Personal Grooming Market Analysis By Trends, Share, Size & Forecast 2029

Summary

Report Description

Forecast Period	2025-2029
Market Size (2023)	USD645.36 Million
CAGR (2023-2028)	19.45%
Fastest Growing Segment	Online
Largest Market	South India

India Personal Grooming market is experiencing high demand owing to the growing e-commerce channels in India and rising number of startups offering personal grooming products.

India Personal Grooming Market Scope

Maintaining and cleaning one's body parts is made possible through the practice of personal grooming. To maintain personal hygiene, people must wash and clean their body parts. Personal grooming plays an important part in developing a person's personality and boosting self-esteem. Products like hair dryers, hair straighteners, hair curlers, and trimmers and shavers are covered within the category of personal grooming.

India Personal Grooming Market Overview

The personal grooming market in India has witnessed significant growth in recent years. Factors such as rising disposable income, changing lifestyles, increasing awareness about personal grooming, and the influence of social media have contributed to the market's expansion. Moreover, the emergence of e-commerce platforms and increased internet penetration has transformed the personal grooming market in India. Online retailing has provided consumers with easy access to a wide range of products and brands, contributing to the market growth.

India Personal Grooming Market Drivers

Rising awareness towards personal grooming is one influencing factor in the expansion of the personal grooming market in India. Consumers are becoming more and more conscious of the importance of proper hygiene and appearance. Consequently, the demand for personal grooming products like haircare and oral care has increased. There are a number of reasons for the rising concern for personal hygiene and appearance. The expanding impact of media and advertising is one of the primary causes. Media messages promoting the value of personal cleanliness and grooming are reaching more Indian consumers. In addition, there is a growing emphasis on education in India, which has led to more people becoming aware of the importance of personal hygiene and appearance.

Additionally, customers have become more conscious of the significance of climate sustainability. To this, several companies have released products that are sustainable in terms of their packaging and components.

In India, the industry for personal grooming is primarily fueled by e-commerce, due to which consumers now have more convenience, accessibility, and choice when buying personal grooming products. One of the main benefits of e-commerce is that it provides customers with the ability to compare pricing and product attributes across many brands and dealers, helping them make better purchasing decisions. A wide variety of personal grooming products are also offered via e-commerce platforms, including niche and specialty items that would not be found in traditional brick-and-mortar stores.

India Personal Grooming Market Trends

The personal grooming industry in India has been significantly impacted by social media, which has changed consumer behavior and increased demand for particular products and services. Social media platforms like Instagram and YouTube have become popular channels for beauty influencers to share their favorite products and techniques. Consumers are exposed to a wider variety of beauty trends and products, leading to increased demand for certain types of personal grooming products. Social media has made it possible for users to share their personal experiences with personal care products, giving companies useful input and influencing the buying habits of their followers.

Social media has developed into an essential means for businesses to connect with their target market and raise brand awareness. Influencer marketing and social media advertising are being used by brands to advertise their goods and services. Social media has made it possible for businesses to interact with consumers directly, making personalized recommendations and responding to their issues, ultimately increasing consumer trust and brand loyalty.

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India Personal Grooming Market Challenges

Counterfeit and imitation products pose a significant challenge in the personal grooming market in India. Counterfeit products are those that are intentionally made to look like genuine products, often infringing upon trademarks and copyrights, while imitation products are those that mimic the design or packaging of popular brands without directly infringing upon intellectual property rights. Moreover, counterfeit and imitation products often do not meet the same quality and safety standards as genuine products. They may lack proper testing and fail to comply with regulatory requirements. This can potentially harm consumers and damage the reputation of genuine brands.

The personal grooming market in India is highly fragmented, with a large number of small and medium-sized players competing for market share. This fragmentation can create challenges for new entrants looking to establish themselves in the market. With so many brands competing for market share, consumers in India may be less likely to be loyal to a particular brand. This can create a highly competitive environment where brands must continually innovate and offer new products to stay relevant.

Recent Developments

A D2C lifestyle consumer tech company named Boat entered the personal grooming market in 2021. Boat introduced grooming tools like beard trimmers, shavers, groomers, among other products, under a sub-brand called Misfit as part of their category expansion plan.
In 2022, Xiaomi introduced Xiaomi Grooming Kit Pro in the Indian market as the newest product in its line of personal grooming products.
In 2020, Panasonic India launched hair dryer equipped with its patented nanoe and Platinum ions Technology.
In 2023, Sharp launched a hair dryer in a strategic partnership with Vestige. The new hair dryer has an excellent wind flow system in addition to Sharp's original, patented plasmacluster technology.

Market Opportunities

In India, the market for men's grooming is expanding quickly. Previously, women were more likely to utilize personal grooming products, but in recent years, men have also started to purchase such products. Products for men's grooming encompass a variety of items, including skincare, haircare, beard care, shaving supplies, and perfumes. One of the major elements influencing the growth of men's grooming in India is the rising awareness among men for the importance of personal grooming and appearance. Men are willing to spend time and money on grooming services and products as they become more self-aware of their appearance. Men's grooming has also expanded as a result of the development of social media and the impact of celebrities and influencers. Businesses are taking advantage of this trend by providing a variety of men's grooming items that meet various demands and tastes. For instance, businesses currently offer products created particularly for men's skincare, hair style, and beard care. Companies can profit from the rising demand for personal grooming items among Indian men by tapping into this expanding industry and providing a wide selection of affordable grooming goods and services.
The men's grooming market in India is a relatively untapped market with huge potential for growth. Men's grooming products have become increasingly popular in recent years, driven by a growing awareness of the importance of personal grooming and hygiene. Men's grooming products refer to a range of personal care products designed specifically for men, including haircare, and shaving products. Shaving products such as razors, shaving creams, and aftershave lotions are essential items in any men's grooming kit. Overall, the men's grooming market in India is growing rapidly, presenting significant opportunities for both domestic and international brands. However, it is important for companies to understand the unique needs and preferences of the Indian consumer and tailor their products and marketing strategies accordingly.

Market Segmentation

The India personal grooming market is fragmented based on product type, by end user and distribution channel. Based on product type, the market is segmented into hair dryers, hair straighteners, hair curlers and trimmers & shavers. On the basis of end user, the market is divided into individual customer and institutional customer. Further, based on distribution channel, the market is fragmented into multi-branded stores, hypermarkets/supermarkets, exclusive stores, online and others include direct sales, distributor & dealers etc.

Company Profiles

Philips India Limited, Panasonic India Private Limited, Vega Industries Private Limited, Procter & Gamble Hygiene & Health Care Ltd., Havells India Limited, Imagine Marketing Limited (Boat), Xiaomi Technology India Private Limited, Syska LED Lights Pvt Ltd, Dyson Technology India Pvt Ltd, Realme Mobile Telecommunications (India) Private Limited are some of the leading companies in the India personal grooming market.

Attribute	Details
Base Year	2023
Historic Data	2019 – 2022
Estimated Year	2024
Forecast Period	2025– 2029
Quantitative Units	Value in USD Million, Volume in Thousand Units, CAGR for 2019-2023 and 2024-2029
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Product Type End User Distribution Channel Region
Regional scope	North, West, South, East
Key Companies Profiled	Philips India Limited, Panasonic India Private Limited, Vega Industries Private Limited, Procter & Gamble Hygiene & Health Care Ltd., Havells India Limited, Imagine Marketing Limited (Boat), Xiaomi Technology India Private Limited, Syska Led Lights Pvt Ltd, Dyson Technology India Pvt Ltd, Realme Mobile Telecommunications (India) Private Limited
Customization scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, India personal grooming market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Personal Grooming Market, By Product Type:

Hair Dryers
Hair Straighteners
Hair Curlers
Trimmers & Shavers

India Personal Grooming Market, By End User:

Individual Customer
Institutional Customer

India Personal Grooming Market, By Distribution Channel:

Multi-Branded Stores
Hypermarkets/Supermarkets
Exclusive Stores
Online
Others (Direct Sales, Distributor & Dealers etc.)

India Personal Grooming Market, By Region:

North
West
South
East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India personal grooming market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

India Personal Grooming Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Market)

4.1. Sample Size Determination

4.2. Respondent Demographics

4.2.1. By Gender

4.2.2. By Age

4.2.3. By Occupation

4.3. Brand Awareness

4.4. Factors Influencing Purchase Decision

4.5. Customer Satisfaction

4.6. Challenges Faced After Purchase

5. India Personal Grooming Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2. Market Share & Forecast

5.2.1. By Product Type Market Share Analysis (Hair Dryers, Hair Straighteners, Hair Curlers and Trimmers & Shavers)

5.2.2. By End User Market Share Analysis (Individual Customer and Institutional Customer)

5.2.3. By Distribution Channel Market Share Analysis (Multi-Branded Stores, Hypermarkets/Supermarkets, Exclusive Stores, Online and Others (Direct Sales, Distributor & Dealers etc.))

5.2.4. By Region Market Share Analysis

5.2.4.1. North India Market Share Analysis

5.2.4.2. West India Market Share Analysis

5.2.4.3. South India Market Share Analysis

5.2.4.4. East India Market Share Analysis

5.2.5. By Company Market Share Analysis

5.3. India Personal Grooming Market Mapping & Opportunity Assessment

5.3.1. By Product Type Market Mapping & Opportunity Assessment

5.3.2. By End User Market Mapping & Opportunity Assessment

5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4. By Regional Market Mapping & Opportunity Assessment

6. India Hair Dryers Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2. Market Share & Forecast

6.2.1. By Product Type Market Share Analysis (Corded Vs Cordless)

6.2.2. By Distribution Channel Market Share Analysis (Multi-Branded Stores, Hypermarkets/Supermarkets, Exclusive Stores, Online and Others (Direct Sales, Distributor & Dealers etc.))

7. India Hair Straighteners Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.1.2. By Volume

7.2. Market Share & Forecast

7.2.1. By Product Type Market Share Analysis (Ceramic, Titanium and Tourmaline)

7.2.2. By Distribution Channel Market Share Analysis (Multi-Branded Stores, Hypermarkets/Supermarkets, Exclusive Stores, Online and Others (Direct Sales, Distributor & Dealers etc.))

8. India Hair Curlers Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Product Type Market Share Analysis (Curlers Vs Crimpers)

8.2.2. By Distribution Channel Market Share Analysis (Multi-Branded Stores, Hypermarkets/Supermarkets, Exclusive Stores, Online and Others (Direct Sales, Distributor & Dealers etc.))

9. India Hair Trimmers & Shavers Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Distribution Channel Market Share Analysis (Multi-Branded Stores, Hypermarkets/Supermarkets, Exclusive Stores, Online and Others (Direct Sales, Distributor & Dealers etc.))

10. Market Dynamics

10.1. Drivers

10.1.1. Growing online channels

10.1.2. High demand among females

10.1.3. Increasing focus on health & hygiene

10.2. Challenges

10.2.1. Presence of Counterfeit Products

10.2.2. Quality concerns

11. Impact of COVID-19 on India Personal Grooming Market

11.1. Impact Assessment Model

11.1.1. Key Segments Impacted

11.1.2. Key Regions Impacted

11.1.3. Key Distribution Channel Impacted

12. Market Trends & Developments

12.1. Changing perception among consumers

12.2. Unique marketing techniques

12.3. Launch of new products by brands

12.4. Increasing awareness through social media

13. Porter’s Five Forces Model

13.1. Competitive Rivalry

13.2. Bargaining Power of Buyers

13.3. Bargaining Power of Suppliers

13.4. Threat of New Entrants

13.5. Threat of Substitutes

14. SWOT Analysis

14.1. Strengths

14.2. Weaknesses

14.3. Opportunities

14.4. Threats

15. Policy & Regulatory Landscape

16. India Economic Profile

17. Competitive Landscape

17.1. Company Profiles

17.1.1. Philips India Limited

17.1.1.1. Company Details

17.1.1.2. Product & Services

17.1.1.3. Financials (As Per Availability)

17.1.1.4. Key market Focus & Geographical Presence

17.1.1.5. Recent Developments

17.1.2. Panasonic India Private Limited

17.1.2.1. Company Details

17.1.2.2. Product & Services

17.1.2.3. Financials (As Per Availability)

17.1.2.4. Key market Focus & Geographical Presence

17.1.2.5. Recent Developments

17.1.3. Vega Industries Private Limited

17.1.3.1. Company Details

17.1.3.2. Product & Services

17.1.3.3. Financials (As Per Availability)

17.1.3.4. Key market Focus & Geographical Presence

17.1.3.5. Recent Developments

17.1.4. Procter & Gamble Hygiene & Health Care Ltd.

17.1.4.1. Company Details

17.1.4.2. Product & Services

17.1.4.3. Financials (As Per Availability)

17.1.4.4. Key market Focus & Geographical Presence

17.1.4.5. Recent Developments

17.1.5. Havells India Limited

17.1.5.1. Company Details

17.1.5.2. Product & Services

17.1.5.3. Financials (As Per Availability)

17.1.5.4. Key market Focus & Geographical Presence

17.1.5.5. Recent Developments

17.1.6. Xiaomi Technology India Private Limited

17.1.6.1. Company Details

17.1.6.2. Product & Services

17.1.6.3. Financials (As Per Availability)

17.1.6.4. Key market Focus & Geographical Presence

17.1.6.5. Recent Developments

17.1.7. Syska Led Lights Pvt Ltd

17.1.7.1. Company Details

17.1.7.2. Product & Services

17.1.7.3. Financials (As Per Availability)

17.1.7.4. Key market Focus & Geographical Presence

17.1.7.5. Recent Developments

17.1.8. Dyson Technology India Pvt Ltd

17.1.8.1. Company Details

17.1.8.2. Product & Services

17.1.8.3. Financials (As Per Availability)

17.1.8.4. Key market Focus & Geographical Presence

17.1.8.5. Recent Developments

17.1.9. Imagine Marketing Limited (Boat)

17.1.9.1. Company Details

17.1.9.2. Product & Services

17.1.9.3. Financials (As Per Availability)

17.1.9.4. Key market Focus & Geographical Presence

17.1.9.5. Recent Developments

17.1.10. Realme Mobile Telecommunications (India) Private Limited

17.1.10.1. Company Details

17.1.10.2. Product & Services

17.1.10.3. Financials (As Per Availability)

17.1.10.4. Key market Focus & Geographical Presence

17.1.10.5. Recent Developments

18. Strategic Recommendations/Action Plan

18.1. Key Focus Areas

18.2. Target Regions

18.3. Target Product Type

19. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What are the trends in the India personal grooming market?

The India personal grooming market is expected to witness high demand in the coming years due to the unique marketing tactics opted by several brands such as influencer collaboration and social media marketing.

What are the drivers in the India personal grooming market?

The India personal grooming market is experiencing high demand due to the rising consumers awareness among consumers regarding these products, high demand from millennials, and growing online channels in India.

What are the challenges in India Personal Grooming market?

The availability of counterfeit products of various brands and the high products prices is restricting the market growth of India personal grooming market.

What are the major companies operating in the India personal grooming market?

Philips India Limited, Panasonic India Private Limited, Vega Industries Private Limited, Procter & Gamble Hygiene & Health Care Ltd., Havells India Limited, Imagine Marketing Limited (Boat), Xiaomi Technology India Private Limited, Syska LED Lights Pvt Ltd, Dyson Technology India Pvt Ltd, VEGA Industries Private Limited are some of the major companies operating in the India Personal Grooming market.

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Press Release

India Personal Grooming Market to be Fueled by Hair Dryers Product Type

Jun, 2023

The growing consumer demand for convenient & professional grooming products and growing demand from millennials will drive the India Personal Grooming market in the forecasted years.

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