India female grooming market stood
at $ 152 million in 2018 and is projected to grow at a CAGR of over 26% to surpass
$ 623 million by 2024. India male grooming market stood at $ 643 million in
2018 and is projected to grow at a CAGR of over 11% to cross $ 1.2 billion by
2024. Anticipated growth in the market can be attributed to rising urbanization,
increasing disposable income of middle class population, changing preferences
of Indian consumers for professional products and growth of professional beauty
& wellness market. Moreover, innovation in products offerings, enhanced
shopping experience on e-commerce websites, increasing demand for professional
products among consumers and innovative branding and marketing, promotional
strategies are further expected to propel demand for personal grooming products
in India over the next five years.
Years considered for this report:
Historical
Years: 2014-2017
Base
Year: 2018
Estimated
Year: 2019
Forecast
Period: 2020–2024
Objective
of the Study:
- To analyze and forecast market size of India personal
grooming market.
- To define, classify and forecast India
personal grooming market on the basis of segment (Hair Dryers, Curlers, Straighteners,
Trimmers and Shavers)
- To scrutinize the detailed market segmentation
and forecast the market size segmenting India personal grooming market into
four regions namely, North Region, West Region, East Region and South
Region.
- To identify tailwinds and headwinds for India
personal grooming market.
- To get an idea about the consumers’ behavior
towards Brand Awareness, frequency of Personal Grooming Appliances,
sources of information and factors influencing purchase decision.
- To examine competitive developments such as
expansions, new product launches, supply contracts and mergers &
acquisitions in the India personal grooming market.
- To evaluate competitor pricing, average market
selling prices and trends in the India personal grooming market.
- To strategically profile the leading players,
which are involved in the supply of personal grooming products in India.
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Some of the major players operating in the India personal
grooming market are:
Phillips India Limited, Panasonic India Private
Limited, Vega Industries Pvt. Ltd., Gillette India Limited, Havells India
Limited, Syska LED Lights Private Limited, Wahl India Grooming Products Private
Limited, Gryphon Appliances Limited, Syska Led Lights Pvt Ltd., Nova Marketing, SSIZ
International Products, NOVA Marketing, etc.
TechSci Research performed primary as well as
exhaustive secondary research for this study. Initially, TechSci Research
sourced a list of personal grooming manufacturers and suppliers in India.
Subsequently, we conducted primary research surveys with the identified
companies. While interviewing, the respondents were also enquired about their
competitors. Through this technique, TechSci Research was able to include
manufacturers that could not be identified due to the limitations of secondary
research. TechSci Research analyzed product offerings, end use sector/s, and
regional presence of all major personal grooming suppliers across the country.
TechSci
Research calculated the market size for India personal grooming market using a
bottom-up approach, wherein manufacturers’ value sales data for different types
of personal grooming products (Male Grooming and Female Grooming) was recorded
and subsequently forecast for the future years. TechSci Research sourced these
values from industry experts and company representatives and externally
validated through analyzing historical sales data of respective manufacturers to arrive
at the overall market size. Various secondary sources such as company annual
reports, white papers, investor presentations and financial reports were also
studied by TechSci Research.
Key Target Audience:
- India
personal grooming product manufacturers, suppliers and other
stakeholders
- Associations,
organizations, associations and alliances related to personal grooming
industry
- Government
bodies such as regulating authorities and policy makers
- Market
research and consulting firms
The study is useful in providing answers to several
critical questions that are important for industry stakeholders such as personal
grooming product manufacturers, distributors, dealers and policy makers to
understand which market segments should be targeted
over the coming years in order to strategize investments and capitalize on
growth of the market.
Report Scope:
In this report, India personal grooming
market has been segmented into following categories, in addition to the
industry trends which have also been detailed below:
- Market,
by Segment
- Female
Grooming
- Hair
Dryers
- Hair
Straighteners
- Hair
Curlers
- Trimmers
& Shavers
- Male
Grooming
- Market,
by Distribution Channel Type:
- India
Female Grooming
- Multibranded
Electronic Stores
- Exclusive
Brand Stores
- Supermarkets/Hypermarkets
- Online
Retail
- Institutional
Sales
- India
Male Grooming
- Multibranded
Electronic Stores
- Exclusive
Brand Stores
- Supermarkets/Hypermarkets
- Online
Retail
- Institutional
Sales
- Traditional Retail
- Market, by Geography:
Competitive Landscape
Company Profiles: Detailed analysis of the major
companies present in the India Personal Grooming market.
Available Customizations:
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
Channel Partner Analysis
- Detailed
list of distributors and dealers across the country.
Company Information
- Detailed
analysis and profiling of additional market players (up to five).
Product Information
- Detailed
analysis of new products in the market and their driving forces in the
market.
In case you don’t find what
you are looking for, please get in touch with our custom research team at
sales@techsciresearch.com