India Personal Grooming Market By Product Type (Hair Dryer, Hair Straightener, etc.), By End User (Individual Customer & Institutional Customer), By Distribution Channel (Online Retail, Institutional Sales, etc.), Competition, Forecast & Opportunities, FY2026

India female grooming market stood at USD226.95 million in FY2020 and is projected to grow at a CAGR of over 21.16% in the next five years. India male grooming market stood at USD208.22 million in FY2020 and is projected to grow at a CAGR of over 20.97% to cross USD590.54 million by FY2026. Growth in the personal grooming market of India can be attributed to rapid urbanization and growing consumer demand for more convenient and professional grooming products. Now a days, increased advertising compaigns aimed at youth population are influencing the current generation and growing penetration of various international brands are pushing the demand for grooming products among men and women  of India. The companies are strategically focusing on attracting youth population by launching new innovative designs and user-friendly products, as millennials are more attracted towards such products. Furthermore, rising demand for professional products like hair curlers and hair straighteners has been witnessed in India owing to upcoming middle class with rising disposable income and youth population beyond 16 years who are highly influenced by aggressive marketing strategies and digital media. These factors are anticipated to fuel growth in India personal grooming market in the coming years as well.

India male grooming market can be segmented based on product type, end user, distribution channel and region. In terms of product type, market is split into shaver (electric) and trimmer. Trimmer segment led the market in FY2020 with share of over 73%. Increasing advertisements and growing sales volume of trimmer are expected to drive the trimmer market in the next five years as well. 

Companies operating in the India personal grooming market include Philips India Limited, Panasonic India Private Limited, Vega Industries Private Limited, Procter & Gamble Hygiene & Health Care Ltd., Havells India Limited. Personal grooming majors are investing in research and development to launch new products and maintain their share in the competitive market. Launch of Panasonic’s patented nanoeTM and platinum ions technology in hair dryer exemplifies that.

Years considered for this report:

Historical Years: FY2016-FY2019

Base Year: FY2020

Estimated Year: FY2021

Forecast Period: FY2022–FY2026

Objective of the Study:

·         To analyze and forecast market size of India personal grooming market.

·         To define, classify and forecast India personal grooming market on the basis of segment (Hair Dryers, Curlers, Straighteners, Trimmers and Shavers)

·         To scrutinize the detailed market segmentation and forecast the market size segmenting India personal grooming market into four regions namely, North Region, West Region, East Region and South Region.

·         To identify tailwinds and headwinds for India personal grooming market.

·         To get an idea about the consumers’ behavior towards Brand Awareness, frequency of Personal Grooming Appliances, sources of information and factors influencing purchase decision.

·         To examine competitive developments such as expansions, new product launches, supply contracts and mergers & acquisitions in the India personal grooming market.

·         To evaluate competitor pricing, average market selling prices and trends in the India personal grooming market.

·         To strategically profile the leading players, which are involved in the supply of personal grooming products in India.

Click here to download the sample

TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of personal grooming manufacturers and suppliers in India. Subsequently, we conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, end use sector/s, and regional presence of all major personal grooming suppliers across the country.

TechSci Research calculated the market size for India personal grooming market using a bottom-up approach, wherein manufacturers’ value sales data for different types of personal grooming products (Male Grooming and Female Grooming) was recorded and subsequently forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

• India personal grooming product manufacturers, suppliers and other stakeholders
• Associations, organizations, associations and alliances related to personal grooming industry
• Government bodies such as regulating authorities and policy makers
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as personal grooming product manufacturers, distributors, dealers and policy makers to understand which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, India personal grooming market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• Market, by Segment
• Female Grooming
• Hair Dryers
• Hair Straighteners
• Hair Curlers
• Trimmers & Shavers
• Male Grooming
• Trimmers
• Shavers
• Market, by Distribution Channel Type:
• India Female Grooming         
• Multibranded Electronic Stores
• Exclusive Brand Stores
• Supermarkets/Hypermarkets
• Online Retail
• Institutional Sales
• India Male Grooming 
• Multibranded Electronic Stores
• Exclusive Brand Stores
• Supermarkets/Hypermarkets
• Online Retail
• Institutional Sales
• Traditional Retail
•  Market, by Geography:
• North
• East
• West
• South

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Personal Grooming market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

• Detailed list of distributors and dealers across the country.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Product Information

• Detailed analysis of new products in the market and their driving forces in the market.