India female grooming market stood at $ 152 million in 2018 and is projected to grow at a CAGR of over 26% to surpass $ 623 million by 2024. India male grooming market stood at $ 643 million in 2018 and is projected to grow at a CAGR of over 11% to cross $ 1.2 billion by 2024. Anticipated growth in the market can be attributed to rising urbanization, increasing disposable income of middle class population, changing preferences of Indian consumers for professional products and growth of professional beauty & wellness market. Moreover, innovation in products offerings, enhanced shopping experience on e-commerce websites, increasing demand for professional products among consumers and innovative branding and marketing, promotional strategies are further expected to propel demand for personal grooming products in India over the next five years.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast market size of India personal grooming market.
  • To define, classify and forecast India personal grooming market on the basis of segment (Hair Dryers, Curlers, Straighteners, Trimmers and Shavers)
  • To scrutinize the detailed market segmentation and forecast the market size segmenting India personal grooming market into four regions namely, North Region, West Region, East Region and South Region.
  • To identify tailwinds and headwinds for India personal grooming market.
  • To get an idea about the consumers’ behavior towards Brand Awareness, frequency of Personal Grooming Appliances, sources of information and factors influencing purchase decision.
  • To examine competitive developments such as expansions, new product launches, supply contracts and mergers & acquisitions in the India personal grooming market.
  • To evaluate competitor pricing, average market selling prices and trends in the India personal grooming market.
  • To strategically profile the leading players, which are involved in the supply of personal grooming products in India.


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Some of the major players operating in the India personal grooming market are:

Phillips India Limited, Panasonic India Private Limited, Vega Industries Pvt. Ltd., Gillette India Limited, Havells India Limited, Syska LED Lights Private Limited, Wahl India Grooming Products Private Limited, Gryphon Appliances Limited, Syska Led Lights Pvt Ltd., Nova Marketing, SSIZ International Products, NOVA Marketing, etc.

TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of personal grooming manufacturers and suppliers in India. Subsequently, we conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, end use sector/s, and regional presence of all major personal grooming suppliers across the country.

TechSci Research calculated the market size for India personal grooming market using a bottom-up approach, wherein manufacturers’ value sales data for different types of personal grooming products (Male Grooming and Female Grooming) was recorded and subsequently forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • India personal grooming product manufacturers, suppliers and other stakeholders
  • Associations, organizations, associations and alliances related to personal grooming industry
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as personal grooming product manufacturers, distributors, dealers and policy makers to understand which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, India personal grooming market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Segment
    • Female Grooming
      • Hair Dryers
      • Hair Straighteners
      • Hair Curlers
      • Trimmers & Shavers
    • Male Grooming
      • Trimmers
      • Shavers
  • Market, by Distribution Channel Type:
    • India Female Grooming         
      • Multibranded Electronic Stores
      • Exclusive Brand Stores
      • Supermarkets/Hypermarkets
      • Online Retail
      • Institutional Sales
    • India Male Grooming 
      • Multibranded Electronic Stores
      • Exclusive Brand Stores
      • Supermarkets/Hypermarkets
      • Online Retail
      • Institutional Sales
      • Traditional Retail
  •  Market, by Geography:
    • North
    • East
    • West
    • South

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Personal Grooming market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across the country.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Product Information

  • Detailed analysis of new products in the market and their driving forces in the market.
In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.       Voice of Customer

1.1.    Brand Awareness

1.2.    Usage of Personal Grooming Appliances

1.3.    Factors Influencing Purchasing of Personal Grooming Appliances

2.       Female Grooming: An Introduction & Classification

3.       Research Methodology

4.       Executive Summary

5.       India Female Grooming Market Outlook

5.1.    Market Size & Forecast

5.1.1. By Value & Volume

5.2.    Market Share & Forecast

5.2.1. By Product Type (Hair Dryers, Hair Straighteners, Hair Curlers and Trimmers & Shavers)

5.2.2. By End User (Individual Customer and Institutional Customer)

5.2.3. By Distribution Channel (Multibranded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

5.2.4. By Region (North, East, South, West)

5.2.5. By Company

5.3.    Market Attractiveness Index (By Product Type; End User; Distribution Channel and Region)

6.       India Hair Dryers Market Outlook

6.1.    Market Size & Forecast

6.1.1. By Value & Volume

6.2.    Market Share & Forecast

6.2.1. By Product Type (Corded Vs Cordless)

6.2.2. By Distribution Channel (Multibranded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

6.3.    Pricing Analysis

7.       India Hair Straighteners Market Outlook

7.1.    Market Size & Forecast

7.1.1. By Value & Volume

7.2.    Market Share & Forecast

7.2.1. By Product Type (Ceramic, Titanium and Tourmaline)

7.2.2. By Distribution Channel (Multibranded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

7.3.    Pricing Analysis

8.       India Hair Curlers Market Outlook

8.1.    Market Size & Forecast

8.1.1. By Value & Volume

8.2.    Market Share & Forecast

8.2.1. By Product Type (Curlers Vs Crimpers)

8.2.2. By Distribution Channel (Multibranded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

8.3.    Pricing Analysis

9.       India Hair Trimmers & Shavers Market Outlook

9.1.    Market Size & Forecast

9.1.1. By Value & Volume

9.2.    Market Share & Forecast

9.2.1. By Distribution Channel (Multibranded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

9.3.    Pricing Analysis

10.   Male Grooming: An Introduction & Classification

11.   Research Methodology

12.   Executive Summary

13.   India Male Grooming Market Outlook

13.1.   Market Size & Forecast

13.1.1.    By Value & Volume

13.2.   Market Share & Forecast

13.2.1.    By Product Type (Shavers and Trimmers)

13.2.2.    By End User (Individual Customer Vs Institutional Customer)

13.2.3.    By Distribution Channel (Multibranded electronic stores, Exclusive Brand Stores, Supermarket/Hypermarkets, Traditional Retail, Online Retail, Institutional Sales)

13.2.4.    By Region (North, East, South, West)

13.2.5.    By Company

13.3.   Market Attractiveness Index (By Product Type; End User; Distribution Channel and Region)

14.   India Shavers Market Outlook

14.1.   Market Size & Forecast

14.1.1.    By Value & Volume

14.2.   Market Share & Forecast

14.2.1.    By Product Type (Electric Rotary Shavers, Electric Foil Shavers, Non-Electric Shavers/Razors)

14.2.2.    By Distribution Channel (Multibranded Electronic Stores, Exclusive Brand Stores, Traditional Retail, Supermarkets/Hypermarkets, Online Retail, Institutional Sales)

14.3.   Pricing Analysis

15.   India Trimmers Market Outlook

15.1.   Market Size & Forecast

15.1.1.    By Value & Volume

15.2.   Market Share & Forecast

15.2.1.    By Connectivity (Corded and Cordless)

15.2.2.    By Product Type (Beard trimmers, Hair trimmers/clippers, Nose & ear trimmers)

15.2.3.    By Distribution Channel (Multibranded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail, Institutional Sales)

15.3.   Pricing Analysis

16.   Supply Chain Analysis

17.   Import & Export Analysis

18.   Market Dynamics

18.1.   Drivers

18.2.   Challenges

19.   Market Trends & Development

20.   Policy & Regulatory Landscape

21.   India Economic Profile

22.   Competitive Landscape

22.1.   Competition Outlook

22.2.   Company Profiles

22.2.1.    Philips India Limited

22.2.2.    Panasonic India Private Limited

22.2.3.    Vega Industries Private Limited

22.2.4.    Gillette India Limited

22.2.5.    Havells India Limited

22.2.6.    Wahl India Grooming Products Pvt. Ltd.

22.2.7.    Gryphon Appliances Limited

22.2.8.    Syska Led Lights Pvt Ltd

22.2.9.    Nova Marketing

22.2.10.   SSIZ International

23.   Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

  • List of Figures

    Figure 1: Unaided Brand Awareness, By Company, 2019 (Base=200)

    Figure 2: Aided Brand Awareness, By Company, 2019 (Base=200)

    Figure 3: Personal Grooming Appliances Usage, By Type, 2019 (Base=200)

    Figure 4: Usage Frequency, By Appliance Type, 2019, (Base=200)

    Figure 5: Sources of Information for Personal Grooming Appliances, 2019 (Base=200)

    Figure 6: Factors Influencing Purchase Decision, 2019 (Base=200)

    Figure 7: India Female Grooming Market Size, By Value (USD Million), By Volume (Million Unit), 2014-2024F

    Figure 8: India Urban Population Share (As a %age of Total Population), 2013-2017

    Figure 9: India Female Grooming Market Share, By Product Type, By Volume, 2014–2024F

    Figure 10: India Female Grooming Market Share, By End User, By Volume, 2014–2024F

    Figure 11: India Retail Industry Size, By Value, 2000-2020F (USD Billion)

    Figure 12: India Female Grooming Market Share, By Distribution Channel, By Volume, 2014–2024F

    Figure 13: India Female Grooming Market Share, By Region, By Volume, 2018 & 2024F

    Figure 14: India Female Grooming Market Share, By Region, By Volume, 2014–2024F

    Figure 15: India Female Grooming Market Share, By Company, By Value, 2018 & 2024F

    Figure 16: India Female Grooming Market Attractiveness Index, By Product Type, By Volume, 2019E-2024F

    Figure 17: India Female Grooming Market Attractiveness Index, By End User, By Volume, 2019E-2024F

    Figure 18: India Female Grooming Market Attractiveness Index, By Distribution Channel, By Volume, 2019E-2024F

    Figure 19: India Female Grooming Market Attractiveness Index, By Region, By Volume, 2019E-2024F

    Figure 20: India Hair Dryers Market Size, By Value (USD Million), By Volume (Million Unit), 2014-2024F

    Figure 21: India Female Population, 2013-2017 (Million)

    Figure 22: India Hair Dryers Market Share, By Product Type, By Volume, 2014–2024F

    Figure 23: India Hair Dryers Market Share, By Distribution Channel, By Volume, 2014–2024F

    Figure 24: India Hair Straighteners Market Size, By Value (USD Million), By Volume (Million Unit), 2014-2024F

    Figure 25: India Hair Straighteners Market Share, By Product Type, By Volume, 2014–2024F

    Figure 26: India Hair Straighteners Market Share, By Distribution Channel, By Volume, 2014–2024F

    Figure 27: India Hair Curlers Market Size, By Value (USD Million), By Volume (Million Unit), 2014-2024F

    Figure 28: India Hair Curlers Market Share, By Product Type, By Volume, 2014–2024F

    Figure 29: India Hair Curlers Market Share, By Distribution Channel, By Volume, 2014–2024F

    Figure 30: India Hair Trimmers & Shavers Market Size, By Value (USD Million), By Volume (Million Unit),

    2014-2024F

    Figure 31: India GDP per Capita, PPP, 2013-2017 (Constant 2011 USD)

    Figure 32: India Hair Trimmers & Shavers Market Share, By Distribution Channel, By Volume, 2014–2024F

    Figure 33: India Male Grooming Market Size, By Value (USD Million), By Volume (Million Unit), 2014-2024F

    Figure 34: India per Capita Household Final Consumption Expenditure, 2013-2017 (USD)

    Figure 35: India Male Grooming Market Share, By Product Type, By Volume, 2014–2024F

    Figure 36: India Male Grooming Market Share, By End User, By Volume, 2014–2024F

    Figure 37: India FMCG Sector Share, By Product Segment, By Value, 2017

    Figure 38: India Male Grooming Market Share, By Distribution Channel, By Volume, 2014–2024F

    Figure 39: India Male Grooming Market Share, By Region, By Volume, 2018 & 2024F

    Figure 40: India Male Grooming Market Share, By Region, By Volume, 2014–2024F

    Figure 41: India Male Grooming Market Share, By Company, By Value, 2018 & 2024F

    Figure 42: India Male Grooming Market Attractiveness Index, By Product Type, By Volume, 2019E-2024F

    Figure 43: India Male Grooming Market Attractiveness Index, By Distribution Channel, By Volume, 2019E-2024F

    Figure 44: India Male Grooming Market Attractiveness Index, By End User, By Volume, 2019E-2024F

    Figure 45: India Male Grooming Market Attractiveness Index, By Region, By Volume, 2019E-2024F

    Figure 46: India Shavers Market Size, By Value (USD Million), By Volume (Million Unit), 2014-2024F

    Figure 47: India Population Share, By Age Group, 2013–2017 (% age of Total Population)

    Figure 48: India Shavers Market Share, By Product Type, By Volume, 2014–2024F

    Figure 49: India Shavers Market Share, By Distribution Channel, By Volume, 2014–2024F

    Figure 50: India Trimmers Market Size, By Value (USD Million), By Volume (Million Unit), 2014-2024F

    Figure 51: India Trimmers Market Share, By Connectivity, By Volume, 2014–2024F

    Figure 52: India Trimmers Market Share, By Product Type, By Volume, 2014–2024F

    Figure 53: India Trimmer Market Share, By Distribution Channel, By Volume, 2014–2024F

    Figure 54: India Export with HS Code 85163100, By Value (USD Million), By Volume (Thousand Unit), 2014-2018

    Figure 55: India Import with HS Code 85163100, By Value (USD Million), By Volume (Thousand Unit), 2014-2018

    Figure 56: India Export with HS Code 85163200, By Value (USD Million), By Volume (Thousand Unit), 2014-2018

    Figure 57: India Import with HS Code 85163200, By Value (USD Million), By Volume (Thousand Unit), 2014-2018

    Figure 58: India Export with HS Code 85102000, By Value (USD Million), By Volume (Thousand Unit), 2014-2018

    Figure 59: India Import with HS Code 85102000, By Value (USD Million), By Volume (Thousand Unit),

    2014-2018

    Figure 60: India Export with HS Code 85103000, By Value (USD Million), By Volume (Thousand Unit), 2014-2018

    Figure 61: India Import with HS Code 85103000, By Value (USD Million), By Volume (Thousand Unit), 2014-2018

    Figure 62: India Youth Population (Age 15-34 years), By Gender (Thousand), 1971-2031P

    Figure 63: Internet Users (Million) and Internet Penetration (Percentage) in India, 2009-2016

     

    List of Tables

    Table 1: India Hair Dryer Prices, By Select Brand, By Feature, 2019

    Table 2: India Hair Straightener Prices, By Select Brand, By Feature, 2019

    Table 3: India Hair Curler Prices, By Select Brand, By Feature, 2019

    Table 4: India Trimmer & Shaver Prices, By Select Brand, By Product Type, 2019

    Table 5: India Shaver Prices, By Select Brand, By Product Type, 2019

    Table 6: India Trimmer Prices, By Select Brand, By Connectivity, 2019

    Table 7: India Grooming Appliances Market Duties and Tariffs, 2019