Report Description

Forecast Period


Market Size (2023)

USD645.36 Million

CAGR (2023-2028)


Fastest Growing Segment


Largest Market

South India

India Personal Grooming market is experiencing high demand owing to the growing e-commerce channels in India and rising number of startups offering personal grooming products.

India Personal Grooming Market Scope

Maintaining and cleaning one's body parts is made possible through the practice of personal grooming. To maintain personal hygiene, people must wash and clean their body parts. Personal grooming plays an important part in developing a person's personality and boosting self-esteem.  Products like hair dryers, hair straighteners, hair curlers, and trimmers and shavers are covered within the category of personal grooming.

India Personal Grooming Market Overview

The personal grooming market in India has witnessed significant growth in recent years. Factors such as rising disposable income, changing lifestyles, increasing awareness about personal grooming, and the influence of social media have contributed to the market's expansion. Moreover, the emergence of e-commerce platforms and increased internet penetration has transformed the personal grooming market in India. Online retailing has provided consumers with easy access to a wide range of products and brands, contributing to the market growth.

India Personal Grooming Market Drivers

Rising awareness towards personal grooming is one influencing factor in the expansion of the personal grooming market in India. Consumers are becoming more and more conscious of the importance of proper hygiene and appearance. Consequently, the demand for personal grooming products like haircare and oral care has increased. There are a number of reasons for the rising concern for personal hygiene and appearance. The expanding impact of media and advertising is one of the primary causes. Media messages promoting the value of personal cleanliness and grooming are reaching more Indian consumers. In addition, there is a growing emphasis on education in India, which has led to more people becoming aware of the importance of personal hygiene and appearance.

Additionally, customers have become more conscious of the significance of climate sustainability. To this, several companies have released products that are sustainable in terms of their packaging and components.

In India, the industry for personal grooming is primarily fueled by e-commerce, due to which consumers now have more convenience, accessibility, and choice when buying personal grooming products. One of the main benefits of e-commerce is that it provides customers with the ability to compare pricing and product attributes across many brands and dealers, helping them make better purchasing decisions. A wide variety of personal grooming products are also offered via e-commerce platforms, including niche and specialty items that would not be found in traditional brick-and-mortar stores.

India Personal Grooming Market Trends

The personal grooming industry in India has been significantly impacted by social media, which has changed consumer behavior and increased demand for particular products and services. Social media platforms like Instagram and YouTube have become popular channels for beauty influencers to share their favorite products and techniques. Consumers are exposed to a wider variety of beauty trends and products, leading to increased demand for certain types of personal grooming products. Social media has made it possible for users to share their personal experiences with personal care products, giving companies useful input and influencing the buying habits of their followers.

Social media has developed into an essential means for businesses to connect with their target market and raise brand awareness. Influencer marketing and social media advertising are being used by brands to advertise their goods and services. Social media has made it possible for businesses to interact with consumers directly, making personalized recommendations and responding to their issues, ultimately increasing consumer trust and brand loyalty.