India Personal Grooming Market to be Fueled by Hair Dryers Product Type
The growing consumer
demand for convenient & professional grooming products and growing demand
from millennials will drive the India Personal Grooming market in the
forecasted years.
According to
TechSci Research report, “India Personal Grooming Market –By Region,
Competition, Forecast & Opportunities, 2019-2029F,” Demand for grooming
services like salons and spas has increased as a result of the fast-paced urban
Indian way of life, ultimately boosting the market growth for personal grooming
in the industry.
People are
becoming more aware about the newest beauty trends and products as a result of
the internet and social media. They also have a better understanding of the
advantages of personal grooming and how it affects both their appearance and
self-confidence.
India has a
sizable and expanding population, with many people under the age of 35. This
group, which is a major consumer of personal grooming products in India, is
particularly interested in fashion and grooming. The need for grooming products
and services will probably continue to rise as this group expands. Moreover,
with the influence of media, social media, and global fashion trends, Indian
consumers are becoming more conscious about their personal grooming and
appearance. There is a growing demand for grooming products and services that
cater to the changing preferences and lifestyle choices of consumers.
Consumer behavior
in India is significantly influenced by the media and entertainment sectors,
particularly when it comes to grooming and fashion. The popularity of
well-groomed and stylish actors and actresses in movies and television
programmes has increased demand for grooming goods and services that can assist
individuals achieve a similar appearance. Moreover, it is now simpler for
consumers to obtain grooming goods and services from the comfort of their own
homes due to India's expanding e-commerce market. Since many were reluctant to
leave their houses during the pandemic, this has increased demand for online
grooming products.
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The India
personal grooming market is fragmented based on product type, by end user, and
distribution channel. Based on product type, the market is segmented into hair
dryers, hair straighteners, hair curlers and trimmers & shavers. On the
basis of end user, the market is divided into individual customer and
institutional customer. Further, based on distribution channel, the market is
fragmented into multi-branded stores, hypermarkets/supermarkets, exclusive
stores, online and others (direct sales, distributor & dealers, etc.)
The hair dryers’
segment is expected to dominate the India personal grooming market, owing to
the high demand among millennials who spend a lot on their appearance, hairs,
etc. Moreover, the increasing working individuals in the country and marketing
by various brands through social media and influencers is significantly impacting
the market growth of personal grooming market in India.
The online
segment is expected to grow during the forecasted period owing to the presence
of a variety of brands on different online channels. Furthermore, online
channels allow consumers to compare different brands of products at the same
place. Thus, it is expected to contribute to the growth of the personal
grooming market.
Thus, the
personal grooming market in India is being driven by various factors, including
rising disposable incomes, changing lifestyles, increasing awareness, growing
population, increasing urbanization, influence of media and entertainment,
increasing awareness of hygiene, and the growth of e-commerce. As these drivers
continue to evolve, the personal grooming market in India is expected to grow
even further in the coming years.
Key market
players in the India Personal Grooming market include:
- Philips India Limited
- Panasonic India Private Limited
- Vega Industries Private Limited
- Procter & Gamble Hygiene & Health Care Ltd
- Havells India Limited
- Imagine Marketing Limited (Boat)
- Xiaomi Technology India Private Limited
- Syska Led Lights Pvt Ltd
- Dyson Technology India Pvt Ltd
- Realme Mobile Telecommunications (India) Private Limited
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“The personal grooming market in India is expanding
as a result of consumer increased knowledge of these goods through social media
and innovative marketing techniques used by different manufacturers. The growing
online channels are further contributing to the market growth as people are
shifting towards online channels because they provide them with wider products
and allow them to compare easily between different products available in the
market. Moreover, the male personal grooming segment which includes trimmers,
shavers, etc., can cater to the growth of India personal grooming market in the
forecasted period.” said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
“India Personal Grooming Market, By Product Type
(Hair Dryers, Hair Straighteners, Hair Curlers and Trimmers & Shavers), By
End User (Individual Customer and Institutional Customer), By Distribution
Channel (Multi-Branded Stores, Hypermarkets/Supermarkets, Exclusive Stores,
Online and Others (Direct Sales, Distributor & Dealers etc.)) By Region,
Competition, Forecast & Opportunities, 2019-2029F”, has evaluated the future growth
potential of personal grooming in India and provides statistics and information on market structure,
size, share and future growth. The report is intended to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities present in India personal
grooming market.
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