These are exciting
times for the global tire market. There is a flurry of mergers and acquisitions
(M&As) taking place across the world and tire companies are leaving no
stone unturned in making sure that they stay ahead of the curve.
M&As that will
redefine the global tire market industry
Tire major Yokohama Rubber, for instance, originally bought farm and Off-The-Road (OTR) tire maker Alliance Tire Group B.V. (ATG) in a deal worth USD 1.1 billion. Through this foundational acquisition, Yokohama Rubber took control of two tire factories in Israel and India. ATG had reported sales at USD 529 million in the fiscal year with an operating profit to the tune of USD 95 million. Building heavily on this baseline, Yokohama recently redefined the sector by acquiring Trelleborg Wheel Systems for EUR 2.07 billion in 2023 and successfully finalizing the purchase of Goodyear's OTR tire business for USD 905 million in early 2025.
In another historical deal, Cooper Tire & Rubber Co. acquired a 65 per cent stake in China-based Qingdao Ge Rui Da Rubber Co. Ltd. The deal was estimated at USD 93 million, as per media reports. Qingdao Ge Rui Da manufactures radial truck and bus tires and its supply chain is spread across the world, anchored by a million sq ft plant in Pindu, Qindao Province in China. This strategic asset was later absorbed into a massive global consolidation when The Goodyear Tire & Rubber Company fully acquired Cooper Tire for USD 2.5 billion. This mega-merger subsequently required Goodyear to deleverage its balance sheet by selling off its synthetic rubber assets to Gemspring Capital for USD 650 million in late 2025.
As the third major deal in the global tire market, Salvadori S.r.l., an Italian supplier of tire, retread and industrial rubber repair products, was acquired by Technical Rubber Co. Inc. (TRC), which is a tire repair materials producer. This enabled Technical Rubber to initially foray into the rubber recycling domain. By 2026, this acquisition proved highly prescient, serving as the foundation for TRC's launch of its new Advanced Mobility Solutions (AMS) division, positioning the company as a global leader in circular economy tire lifecycle management.
What’s more?
Furthermore, tire bellwether Michelin has recently bought
Levorin Pneus e Camaras, a Brazilian manufacturer of bicycle and motorcycle
tires, for an undisclosed sum. In 2015, Levorin generated sales of $155
million. The company employs more than 2,000 employees and its plants are
located in Sao Paulo and Manaus, Brazil.
This exciting phase of mergers and acquisitions further
continues with tire major Trelleborg taking over CGS Holding. This deal will reinforce Trelleborg’s
leadership in agricultural and industrial tire market.
What is Europe OTR
Tire Market Size?
As per TechSci Research Report titled “Europe OTR Tire Market By Vehicle Type (Mining, Construction &
Industrial Equipment; Agriculture Vehicles; and Others), By Country,
Competition Forecast and Opportunities, 2022”, the Europe and CIS tire
market was pegged at USD 2.85 billion in 2016.
The report forecast a compounded annual growth rate (CAGR)
of around 7 per cent for the Europe OTR tire market for the next five years –
that means, the market will cross USD 4.21 billion size by 2022.
What is driving this
growth?
The research inferences drawn by TechSci Research conclude
that it is due to the growing construction and agriculture activities that are
fuelling growth in Europe OTR tire market. These factors directly link back to
the sales of OTR tires in this region, and even otherwise across the
world.
Continental Aktiengesellschaft, Compagnie Générale des
Établissements Michelin, Bridgestone Corporation, The Yokohama Rubber Co., Ltd,
Sumitomo Rubber Industries, Ltd, Toyo Tire & Rubber Company, Hangzhou
Zhongce Rubber Co. Ltd. and Triangle Tyre Co. Ltd, CEAT Limited, are among the
major tire companies in the Euro region.
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