Wearable Breast Pumps Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component (Wearable Pumps, Accessories), By Technology (Manual Pumps, Battery Operated Pumps, Others), By End User (Hospitals & Clinics, Homecare), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 570.60 Million
CAGR (2026-2031)	8.93%
Fastest Growing Segment	Homecare
Largest Market	North America
Market Size (2031)	USD 953.27 Million

Market Overview

The Global Wearable Breast Pumps Market will grow from USD 570.60 Million in 2025 to USD 953.27 Million by 2031 at a 8.93% CAGR. Wearable breast pumps are compact, battery-operated devices designed to fit discreetly inside a nursing bra, enabling lactating individuals to express milk hands-free while maintaining mobility. The market is primarily driven by the rising female labor force participation rate and the consequent demand for convenient lactation solutions that accommodate professional schedules. Furthermore, the implementation of supportive government policies mandating workplace lactation breaks and the increasing emphasis on the long-term health benefits of breastfeeding serve as critical catalysts for the adoption of these innovative devices.

According to the World Health Organization, in 2024, global monitoring data indicated that 48 percent of infants under six months of age were exclusively breastfed, underscoring the substantial addressable market for efficient lactation management tools. Despite this strong potential, the market faces a significant challenge regarding the high retail price of wearable units compared to traditional electric pumps, which limits accessibility for lower-income demographics and could impede widespread market expansion.

Key Market Drivers

Technological advancements in smart and silent operation are fundamentally reshaping the global market by addressing the critical consumer demand for discretion and efficiency. Manufacturers are increasingly integrating hospital-grade suction capabilities into compact, tubeless designs that allow lactating individuals to express milk unobtrusively in professional or public settings. This innovation trajectory is heavily supported by sustained capital inflows into the Femtech sector, which fuel research and development despite broader economic headwinds. According to The Holistic Design Group, February 2025, in the 'Navigating the 2024 Investment Landscape in Women's Health' article, investments in women's health innovators saw a growth of 5% even as the overall health technology market experienced funding declines, signaling robust investor confidence in the scalability of next-generation lactation solutions.

The expansion of e-commerce and direct-to-consumer (DTC) channels serves as the second major driver, democratizing access to these advanced devices beyond traditional retail constraints. By leveraging digital platforms, brands can engage directly with their user base, offering educational content and personalized support that drives adoption rates globally. This strategy has proven highly effective in scaling market reach; according to Momcozy, January 2025, in the 'Momcozy 2024 Year in Review' press release, the brand successfully broadened its global sales network to reach over 4.5 million mothers worldwide. This shift towards accessible, home-based solutions is particularly vital as clinical support structures vary in effectiveness. According to the Centers for Disease Control and Prevention, March 2025, in the 'mPINC National Report', the national total score for maternity care practices supporting breastfeeding was 82 out of 100, indicating that while institutional foundations exist, the continuity of lactation care largely depends on the accessibility of efficient tools provided through these expanding commercial channels.

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Key Market Challenges

The high retail valuation of wearable breast pumps creates a substantial barrier to market saturation, effectively segmenting the product into a premium tier inaccessible to a broad customer base. While traditional electric pumps are typically fully subsidized by insurance plans, wearable units often constitute a non-standard option that requires consumers to pay significant out-of-pocket "upgrade" fees or the full retail price. This price disparity restricts adoption primarily to affluent demographics, preventing the devices from becoming a universal standard of care. Consequently, manufacturers struggle to penetrate the mass market, as the financial burden remains prohibitive for families prioritizing essential expenses over convenience-based tools.

This economic divide is particularly evident within lower-income sectors. According to the National WIC Association, in 2024, the WIC program served over 6.7 million participants monthly. This vast demographic generally relies on federal assistance for lactation aids and is largely excluded from the wearable market due to the absence of full coverage for these higher-cost units. By failing to align pricing models with the reimbursement structures available to this significant population, the industry forfeits a massive volume of potential users, directly hampering widespread expansion.

Key Market Trends

The introduction of customizable and bio-mimetic suction rhythms is transforming the market by shifting the technological focus from simple suction strength to physiological optimization. Manufacturers are increasingly utilizing clinical research to engineer suction patterns that closely replicate an infant’s natural nursing behavior, thereby triggering faster let-down reflexes and maximizing milk volume. This scientific approach addresses a primary consumer concern regarding the comparative efficiency of wearable devices versus traditional rental units, ensuring that convenience does not come at the cost of output. For instance, according to Medela, October 2025, in the 'Medela AG Introduces the New Motion InBra™ Wearable Breast Pump' press release, the company's new anatomically informed shield design and rhythm technology were clinically proven to increase milk expression by 11.8% compared to traditional mechanisms, validating the efficacy of biomimetic engineering in personal lactation devices.

Concurrently, advancements in high-efficiency and fast-charging battery solutions are eliminating the operational limitations of earlier wearable models. As users demand true all-day mobility without the anxiety of frequent recharging, brands are developing high-density power cells and portable charging cases that extend device autonomy significantly. This trend is critical for sustaining the value proposition of untethered pumping, allowing working mothers to maintain lactation schedules during travel or long shifts without requiring immediate access to power outlets. Illustrating this capability, according to Momcozy, January 2025, in the 'Momcozy Announces the U.S. Launch of the Air 1 Ultra-Slim Breast Pump in Q1 2025' press release, the newly introduced wireless charging case provides up to 5 days of usage or approximately 15 pumping sessions on a single charge, establishing a new standard for energy independence in the sector.

Segmental Insights

The homecare setting is currently the fastest-growing segment in the global wearable breast pumps market, driven by the increasing demand for convenient and discreet lactation solutions. This expansion is largely supported by global health recommendations from institutions such as the World Health Organization, which advocate for exclusive breastfeeding. Furthermore, the design of wearable devices allows mothers to continue pumping while managing household tasks or working remotely. Consequently, the shift from relying on stationary hospital-grade equipment to utilizing personal devices for daily use is accelerating adoption within residential environments.

Regional Insights

North America maintains a leading position in the global wearable breast pumps market, supported by robust healthcare infrastructure and favorable reimbursement frameworks. This dominance is largely attributed to legislation such as the Affordable Care Act in the United States, which requires health insurance plans to cover the cost of breastfeeding equipment, thereby increasing accessibility. Additionally, the U.S. Food and Drug Administration plays a crucial role in regulating product safety and clearing new devices, which builds consumer confidence. The high participation of women in the workforce further accelerates the adoption of mobile pumping solutions across the region.

Recent Developments

• In October 2024, the femtech company Elvie released the Elvie Stride 2, an upgraded version of its popular hands-free breast pump designed for enhanced comfort and performance. The new device featured improved ultra-soft silicone cups engineered to conform to the natural shape of the breast, ensuring a better fit for a wider range of users. It offered hospital-grade suction capabilities while utilizing advanced noise reduction technology for discreet operation. The Chief Product Officer at Elvie noted that the design improvements were driven by direct feedback from women, aiming to optimize milk output through superior fit and smart app connectivity.
• In June 2024, Medela announced the launch of the Swing Maxi Hands-free, a double electric breast pump combining the company's established suction technology with wearable collection cups. The new system featured a compact, pocket-sized motor and anatomically designed cups that fit discreetly inside a nursing bra, allowing for hands-free operation. The device utilized the brand's patented 2-Phase Expression technology to mimic a baby's natural sucking rhythm for efficient milk removal. The CEO of Medela stated that the product was developed based on extensive consumer insights to provide a flexible and intuitive pumping experience for active families, ensuring mobility without compromising on performance.
• In March 2024, Willow Innovations introduced the Willow 360, a next-generation wearable breast pump that integrated proprietary leak-proof technology with a new comprehensive support platform. This launch rebranded the company's previous flagship model and added "Willow 360 Care," a service providing users with access to personalized sizing guidance and feeding education from experts. The device maintained the brand's signature in-bra, cord-free design offering 360-degree mobility and hospital-grade suction. The Vice President of Product at Willow highlighted that this release aimed to offer a complete ecosystem of support, addressing the lack of guidance many mothers face during their breastfeeding journey.
• In January 2024, Lansinoh Laboratories launched the Lansinoh DiscreetDuo Wearable Pump, a strategic move to increase the accessibility of hands-free pumping technology. The company positioned this device as the first wearable breast pump available without an upgrade fee through most insurance plans, including Medicaid. The DiscreetDuo featured a compact, tubeless design with hospital-strength suction reaching up to 260mmHg and reusable six-ounce collection cups. By offering this product with full insurance coverage, the company aimed to address significant gaps in maternal health support and provide equitable access to convenient pumping solutions for mothers across diverse socioeconomic backgrounds.

Key Market Players

• Chiaro Technology Limited
• Freemie
• Medela AG
• Lansinoh Laboratories, Inc.
• BabyBuddha Products
• Ameda, Inc.
• Spectra Baby USA
• WillowPump
• Koninklijke Philips N.V.
• NatureBond LLC

By Component	By Technology	By End User	By Region
Wearable Pumps Accessories	Manual Pumps Battery Operated Pumps Others	Hospitals & Clinics Homecare	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Wearable Breast Pumps Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Wearable Breast Pumps Market, By Component:

• Wearable Pumps
• Accessories

• Wearable Breast Pumps Market, By Technology:

• Manual Pumps
• Battery Operated Pumps
• Others

• Wearable Breast Pumps Market, By End User:

• Hospitals & Clinics
• Homecare

• Wearable Breast Pumps Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE