Vitamin B5 Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Sales Channel (Direct, Indirect), By End Use (Animal Feed Additives, Pharmaceuticals, Food & Beverages, Personal Care, Others), By Region and Competition, 2020-2030F

Market Overview

Global Vitamin B5 Market was valued at USD 347.08 Million in 2024 and is expected to reach USD 669.99 Million by 2030 with a CAGR of 5.06%. Vitamin B5, also known as pantothenic acid, is vital for energy metabolism, synthesis of coenzyme A, and the maintenance of healthy skin, hair, and the nervous system. These health benefits have led to rising consumer demand for Vitamin B5-enriched products. Market dynamics are shaped by several factors. Growing consumer focus on preventive healthcare and wellness is fueling demand for dietary supplements and fortified foods containing Vitamin B5. Additionally, the expanding pharmaceutical sector utilizes Vitamin B5 in various therapeutic formulations, particularly for addressing deficiencies and promoting metabolic health.

Despite promising growth prospects, the Vitamin B5 market faces challenges including fluctuations in raw material availability and production costs, which can impact pricing and supply stability. Manufacturers are responding by investing in advanced production technologies and supply chain optimization to improve efficiency and cost-effectiveness.

Key Market Drivers

Growth in Pharmaceutical Industry

The rapid growth of the pharmaceutical industry is a critical factor propelling the expansion of the global Vitamin B5 (pantothenic acid) market. Over the past two decades, the global pharmaceutical industry has achieved substantial growth, generating revenues of approximately USD 1.6 trillion in 2023. This impressive expansion positions the industry's market size on par with the gross domestic products (GDPs) of nations such as Spain, Mexico, and Australia. Known for its essential role in synthesizing coenzyme A and supporting metabolic functions, Vitamin B5 is increasingly utilized in pharmaceutical formulations aimed at improving overall health and managing various medical conditions.

Pharmaceutical companies are incorporating Vitamin B5 in a wide range of products, including multivitamins, dermatological treatments, and nutritional supplements targeting metabolic disorders and skin health. Vitamin B5 IP Grade, commonly referred to as Pantothenic Acid, is a high-purity variant of Vitamin B5 that complies with Indian Pharmacopoeia (IP) standards. It is extensively utilized in the pharmaceutical and nutraceutical industries due to its critical functions in energy metabolism, coenzyme A synthesis, and the promotion of healthy skin, hair, and immune system support. This trend is largely driven by the rising prevalence of lifestyle-related diseases, such as diabetes and cardiovascular ailments, where Vitamin B5 plays a supportive therapeutic role.

Growth in Cosmetic Industry

The beauty and personal care market has been a significant driver of growth and innovation in recent years, fueled by increasing consumer emphasis on self-care and wellness globally. Although the market experienced a minor disruption in 2020, the global cosmetics sector has maintained steady growth since 2004 and is projected to achieve revenues approaching USD 140 billion by 2030. The rapid expansion of the global cosmetic industry has become a pivotal driver for the Vitamin B5 market, largely due to the increasing incorporation of this essential nutrient also known as pantothenic acid into a variety of skincare and personal care products. Vitamin B5 is highly valued in cosmetics for its moisturizing, healing, and anti-inflammatory properties, which help improve skin hydration, promote wound healing, and enhance overall skin health.

Rising consumer awareness about skincare and a growing preference for products with natural and effective ingredients have intensified demand for Vitamin B5-enriched formulations. This trend is particularly prominent in markets focused on anti-aging, acne treatment, and sensitive skin care, where Vitamin B5 plays a critical role in maintaining skin barrier function and reducing irritation.

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Key Market Challenges

Limited Consumer Awareness

A significant challenge confronting the global Vitamin B5 market is limited consumer awareness regarding the vitamin’s benefits and applications. Despite its essential role in energy metabolism, skin health, and overall physiological functions, Vitamin B5 remains relatively underrecognized compared to other B-complex vitamins. This lack of awareness hampers widespread consumer adoption and restricts market growth potential.

Many consumers are not fully informed about the specific health advantages that Vitamin B5 offers, which affects their purchasing decisions. In markets where nutritional education and health literacy are low, the demand for Vitamin B5-enriched supplements and fortified products tends to be subdued. This gap in knowledge often results in Vitamin B5 being overshadowed by more commonly promoted vitamins, thereby limiting the vitamin’s market penetration.

Key Market Trends

Expansion in Functional Foods and Beverages

The growing consumer focus on health and wellness has significantly accelerated the expansion of functional foods and beverages, emerging as a pivotal trend in the global Vitamin B5 market. Worldwide, the demand for functional foods and beverages has surged significantly, driven by socioeconomic shifts and an increasing consumer focus on health enhancement. Botanical-derived functional ingredients are extensively utilized due to their phytochemical properties and associated health benefits. Manufacturers are increasingly incorporating Vitamin B5 into a broad range of products, including fortified drinks, nutritional bars, and dietary supplements, to enhance their health benefits and cater to the rising demand for immunity-boosting and energy-supporting nutrients. This trend is further propelled by heightened awareness of Vitamin B5’s role in metabolism, skin health, and stress reduction, making it a favored ingredient in products targeting active lifestyles and preventive healthcare.

Consequently, food and beverage companies are investing heavily in research and development to innovate and diversify product portfolios, aiming to capture health-conscious consumers. This expansion not only broadens market reach but also drives competitive differentiation, positioning Vitamin B5-enriched functional products as a significant growth avenue in the global nutritional landscape.

Segmental Insights

Sales Channel Insights

Based on Sales Channel, Direct have emerged as the fastest growing segment in the Global Vitamin B5 Market in 2024. One major driver of this growth is the increasing inclination of Vitamin B5 producers to sell directly to large-scale buyers such as cosmetic companies, pharmaceutical manufacturers, and dietary supplement formulators. Direct interactions enable manufacturers to better understand client-specific requirements and deliver tailored solutions, fostering stronger partnerships and increasing customer loyalty.

End Use Insights

Based on End Use, Animal Feed Additives have emerged as the fastest growing segment in the Global Vitamin B5 Market during the forecast period. Primarily, Vitamin B5 plays a crucial role in enhancing animal metabolism, growth performance, and overall health. As the global demand for meat, dairy, and poultry products rises, livestock producers are increasingly incorporating Vitamin B5 into feed formulations to improve feed efficiency, nutrient absorption, and immune function in animals. This focus on optimizing animal productivity directly contributes to the rapid growth of this segment.

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Regional Insights

Based on Region, North America have emerged as the dominating region in the Global Vitamin B5 Market in 2024. Consumers in North America exhibit a strong focus on health, wellness, and preventive care. This heightened awareness has led to increased demand for dietary supplements and fortified foods containing Vitamin B5, especially among aging populations and health-conscious individuals seeking to enhance energy metabolism and skin health. The region benefits from a well-developed healthcare infrastructure and a robust nutraceutical industry. This ecosystem supports extensive research, innovation, and commercialization of Vitamin B5 products, including supplements, functional foods, and pharmaceuticals, facilitating rapid market expansion.

Recent Development

• In October 2024, The Beauty Health Company, the parent company of the flagship brand Hydrafacial, announced the global launch of the Hydrafacial Hydralock HA Booster. This proprietary formulation, supported by clinical testing, delivers the signature Hydrafacial glow with sustained benefits. Clinically proven to increase skin hydration threefold, the formula helps to plump and firm the skin, provides 24-hour moisture and radiance, and reduces the appearance of wrinkles by 63% after a single treatment. The innovative booster combines a proprietary Triple Hyaluronic Acid Complex, Vitamin B5, and Fruit Extracts, which work synergistically to provide both immediate and lasting hydration and glow, while also enhancing skin firmness and diminishing fine lines and wrinkles.
• In October 2024, Bayer’s Consumer Health Division introduced Bepanthen, a globally recognized skincare brand, to the Indian market. This launch aligns with insights from the 2024 Bepanthen Survey on Dry Skin, conducted by Ipsos across seven major Indian cities, which highlighted a high prevalence of dry skin conditions and a notable lack of awareness among patients regarding effective management. The Bepanthen product portfolio now available in India features specialized moisturizers and cleansers formulated for the face and body, targeting dry, irritated, and sensitive skin. These products are free from fragrance and parabens, and contain Pro-Vitamin B5 and prebiotics. Designed to deliver both immediate relief and support long-term skin health, the formulations promote skin regeneration.
• In 2025, LUCOFAST was officially launched across India, introducing a carefully formulated, refreshing hydration beverage designed to support energy, recovery, and immune health. Now available on Amazon, Flipkart, and the official website, LUCOFAST targets fitness enthusiasts, athletes, and individuals with active lifestyles. The product addresses this demand through a fast-absorbing formula that replenishes essential nutrients lost through sweat, stress, and physical exertion. Key features of LUCOFAST include B-Vitamins (B9, B3, B5, B6), which support energy production, metabolism, and cognitive function.
• In May 2024, Zydus Wellness, a science-driven FMCG leader, announced the expansion of its flagship brand Glucon-D into the electrolyte energy ready-to-drink (RTD) beverage category with the pilot launch of Glucon-D Activators. Leveraging the significant market presence of the Glucon-D brand in the energy segment and the promising growth opportunity, the company initiated the pilot rollout of Glucon-D Activators in Telangana and Andhra Pradesh. The product is enriched with three essential electrolytes Sodium, Potassium, and Chloride along with Vitamins C, B3, B5, and B6, formulated with an Electro Smart formula designed to replenish, re-energize, and refresh the body. To support brand visibility, the company launched a new TV commercial in these regions, portraying the demanding and fast-paced lifestyle of consumers. The ad features a fatigued young news reporter and his perspiring cameraman concluding a news segment on a hot summer day, effectively communicating the product’s relevance.

Key Market Players

• Yifan Pharmaceutical
• Xinfa Pharmaceutical Co., Ltd
• Brother Enterprises Holding Co., Ltd
• Shandong Hwatson Biochem Co.,Ltd
• Shandong Huachen Pharmaceutical Co., Ltd
• BASF SE
• DSM-Firmenich
• Anhui Tiger Biotech Co., Ltd
• U.K. Vet Chem
• Avanscure Lifesciences Pvt. Ltd

Report Scope

In this report, the Global Vitamin B5 Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Vitamin B5 Market, By Sales Channel:

o   Direct

o   Indirect

• Vitamin B5 Market, By End Use:

o   Animal Feed Additives

o   Pharmaceuticals

o   Food & Beverages

o   Personal Care

o   Others

• Vitamin B5 Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Vitamin B5 Market.

Available Customizations:

Global Vitamin B5 Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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