Vitamin B5 Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Sales Channel (Direct, Indirect), By End Use (Animal Feed Additives, Pharmaceuticals, Food & Beverages, Personal Care, Others), By Region and Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 367.03 Million
CAGR (2026-2031)	5.76%
Fastest Growing Segment	Direct
Largest Market	North America
Market Size (2031)	USD 513.61 Million

Market Overview

The Global Vitamin B5 Market is projected to grow from USD 367.03 Million in 2025 to USD 513.61 Million by 2031 at a 5.76% CAGR. Vitamin B5, commercially known as calcium pantothenate or pantothenic acid, is a vital water-soluble nutrient required for the synthesis of Coenzyme A and the metabolism of proteins, carbohydrates, and fats. The primary driver propelling market expansion is the escalating demand from the animal feed sector where the substance serves as an essential additive for livestock growth and health. Additionally, the cosmetic industry contributes significantly to global consumption through the utilization of panthenol in skincare and haircare formulations for its hydrating and restorative properties. These fundamental consumption needs sustain the market trajectory distinct from temporary shifting preferences or formulation trends.

A significant challenge impeding broader market stability is the extreme geographic concentration of manufacturing capacity which creates supply chain vulnerabilities. This heavy dependence on limited regional sources exposes the global market to price volatility and procurement risks during logistical disruptions or regulatory shifts in producing nations. According to the Institute for Feed Education and Research, in 2025, the United States relied on China for 78% of its total vitamin imports. This heavy reliance highlights the fragility of the supply network and the potential for trade barriers to disrupt availability for downstream industries.

Key Market Drivers

Increasing Adoption in Animal Feed and Livestock Nutrition serves as a critical catalyst for the vitamin B5 market, given the nutrient's indispensable role in optimizing metabolic function and growth rates in poultry and swine. As the livestock industry stabilizes following a period of fluctuation, the integration of calcium pantothenate into premixes has intensified to ensure herd health and operational efficiency. This resurgence in sector activity is evident in the recent financial performance of major ingredient suppliers who are capitalizing on the renewed need for essential additives. According to dsm-firmenich, February 2025, in the 'Integrated Annual Report 2024', the company's Animal Nutrition & Health business unit strengthened its performance with 12% sales growth in the fourth quarter, driven largely by improved pricing and robust volume demand.

Rising Demand for Cosmetic and Personal Care Formulations further underpins market value, specifically through the widespread application of panthenol as a hydrating and soothing agent in dermatological products. Brands are increasingly prioritizing barrier-repairing ingredients, securing vitamin B5's status as a staple in premium skincare lines and driving substantial volume requirements for raw material suppliers. This trend is reflected in the results of global beauty leaders; according to L'Oreal, February 2025, in the '2024 Annual Results', their Dermatological Beauty division achieved a like-for-like growth of 9.8%, significantly outpacing the broader beauty market. This consumption momentum is supported by active global trade flows. According to the Observatory of Economic Complexity, in 2025, the exports of vitamins from China increased by 17.5% between October and November, signaling robust downstream procurement activity across international markets.

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Key Market Challenges

The extreme geographic concentration of manufacturing capacity constitutes a critical vulnerability that hampers the stable growth of the Global Vitamin B5 Market. This heavy consolidation of production within a single region creates a rigid supply structure lacking the flexibility to absorb localized disruptions. Consequently, the global market is frequently exposed to severe price volatility and procurement uncertainty whenever the primary manufacturing hub faces regulatory shifts, environmental inspections, or logistical bottlenecks. This unpredictability forces downstream industries to operate defensively, often prioritizing inventory security over expansion or innovation.

According to the Institute for Feed Education and Research, in 2025, Chinese sources accounted for more than 80% of the total pantothenic acid imports into the United States. This high level of dependence on a single origin for such an essential nutrient highlights the fragility of the network. When supply from this dominant region contracts, it creates immediate global shortages that drive up costs for animal feed and cosmetic manufacturers. This structural risk stifles market development by making long-term planning difficult and discouraging investment in product lines that rely heavily on this volatile supply chain.

Key Market Trends

Expansion into Functional Energy Drinks and Sports Recovery Beverages is reshaping the demand curve for Vitamin B5 beyond traditional dietary supplements. As consumers increasingly seek convenient metabolic support, beverage manufacturers are fortifying product lines with pantothenic acid for its critical role in converting carbohydrates into glucose. This mainstreaming of functional hydration has turned energy drinks into a primary vehicle for B-complex consumption and extended market reach into the general lifestyle sector. This momentum is evident as according to Monster Beverage Corporation, February 2025, in the '2024 Fourth Quarter and Full-Year Financial Results', the Monster Energy Drinks segment net sales increased by 4.5% to $1.67 billion, highlighting the commercial velocity of B-vitamin enriched beverages.

Integration into Personalized Nutraceuticals and Custom Vitamin Packs represents a structural evolution in how consumers access essential nutrients like calcium pantothenate. The market is pivoting away from generic tablets toward targeted immunity formulations where Vitamin B5 is included for its benefits in stress management and cellular health. This shift towards tailored health solutions is driving higher value sales within the broader vitamins and minerals sector. Validating this growth, according to Haleon, February 2025, in the '2024 Full year results', their VMS portfolio delivered strong organic revenue growth of 7.6% for the fiscal year, driven largely by the performance of multivitamin brands such as Centrum.

Segmental Insights

The Direct segment is currently projected to be the fastest-growing distribution channel within the Global Vitamin B5 Market. This accelerated growth is primarily driven by the strategic shift of pharmaceutical and cosmetic manufacturers towards procuring raw materials, such as Calcium Pantothenate and D-Panthenol, directly from producers to ensure superior supply chain transparency. By bypassing intermediaries, end-use industries can significantly reduce procurement costs while maintaining strict oversight on ingredient purity. Furthermore, increasing pressure to comply with rigorous traceability standards set by regulatory bodies like the FDA encourages companies to establish direct manufacturer relationships, ensuring consistent quality and adherence to safety protocols.

Regional Insights

North America maintains a leading position in the global Vitamin B5 market driven by extensive consumption within the dietary supplement and animal nutrition sectors. The region experiences high demand for pantothenic acid in personal care applications due to established cosmetic industries in the United States and Canada. Additionally, market expansion is supported by structured regulatory frameworks from the US Food and Drug Administration that ensure product safety and quality compliance. This combination of strong industrial applications and favorable regulatory oversight cements the region as the primary market globally.

Recent Developments

• In December 2025, Zhejiang NHU achieved a major technological breakthrough in the "Global Vitamin B5 Market" by successfully implementing a one-step fermentation process for the production of Calcium D-Pantothenate. This advanced bio-fermentation technique utilizes renewable raw materials to produce Vitamin B5, effectively bypassing the traditional chemical synthesis routes that often require complex steps and hazardous reagents. The new process offers a sustainable alternative with reduced energy consumption and a smaller environmental footprint while delivering a product equivalent to natural sources. This development strengthens the company’s competitive position by providing a stable, high-quality supply of Vitamin B5 for animal nutrition and human health applications.
• In June 2025, DSM-Firmenich expanded its strategic distribution partnership with Brenntag to include the markets of Poland and the Czech Republic. Under this extended agreement, Brenntag assumed responsibility for distributing the company’s comprehensive portfolio of vitamins, including Vitamin B5, for pharmaceutical applications in these additional regions. This collaboration built upon an existing relationship that already covered Germany, Austria, and the Benelux countries, aiming to enhance supply chain security for pharmaceutical manufacturers. The partnership ensured that high-quality Vitamin B5 active pharmaceutical ingredients were readily available to meet the stringent regulatory and operational requirements of customers in the Central and Eastern European markets.
• In January 2025, Anhui Huaheng Biotechnology received significant industry recognition when its project on the biological manufacturing of Vitamin B5 series products was selected as one of the "Top Ten Excellent Cases of Industrialization of Biomanufacturing." The company successfully developed and industrialized a fermentation-based process to produce D-pantothenic acid using renewable biomass carbon sources. This innovative method addresses major environmental challenges associated with traditional chemical-enzymatic synthesis, such as the generation of wastewater. The selection underscored the "Global Vitamin B5 Market's" shift towards sustainable, low-carbon production technologies that maintain high material utilization and energy efficiency for applications in medicine, animal feed, and food.
• In February 2024, DSM-Firmenich announced plans to separate its Animal Nutrition & Health (ANH) business from the group to reduce exposure to volatility in the global vitamins market. This strategic decision was driven by unprecedented cyclical pressure and historically low vitamin prices that had significantly impacted the company’s earnings. The ANH segment, which is a leading producer in the "Global Vitamin B5 Market," was positioned to operate under a different ownership structure to better navigate the specific dynamics of the animal nutrition industry. The separation aimed to allow the parent company to focus on its high-growth health, nutrition, and beauty divisions while ensuring the ANH business could pursue its own strategy.

Key Market Players

• Chongqing Yifan Pharmaceutical Co., Ltd.
• Xinfa Pharmaceutical Co., Ltd
• Brother Enterprises Holding Co., Ltd
• Shandong Hwatson Biochem Co.,Ltd
• Shandong Huachen Pharmaceutical Co., Ltd
• BASF SE
• DSM-Firmenich
• Anhui Tiger Biotech Co., Ltd
• Vet-Chem Ltd
• Avanscure Lifesciences Pvt. Ltd

By Sales Channel	By End Use	By Region
Direct Indirect	Animal Feed Additives Pharmaceuticals Food & Beverages Personal Care Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Vitamin B5 Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Vitamin B5 Market, By Sales Channel:

• Direct
• Indirect

• Vitamin B5 Market, By End Use:

• Animal Feed Additives
• Pharmaceuticals
• Food & Beverages
• Personal Care
• Others

• Vitamin B5 Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE