Forecast Period
|
2026-2030
|
Market Size (2024)
|
USD 0.89
Billion
|
CAGR (2025-2030)
|
7.47%
|
Fastest Growing Segment
|
Online
|
Largest Market
|
Southern
|
Market Size (2030)
|
USD 1.35 Billion
|
Market Overview
The Vietnam
Yogurt market was valued at USD 0.89 Billion in 2024 and is expected to grow to USD 1.35 Billion by 2030 with
a CAGR of 7.47% during the forecast period. The Vietnam Yogurt market is driven by several
factors, including increasing health awareness among consumers who are seeking
nutritious and convenient food options. As disposable incomes rise,
particularly in urban areas, there is greater demand for premium yogurt
products, including low-fat, probiotic, and plant-based varieties. The growing
preference for healthy digestion, immunity-boosting foods, and better overall
wellness further supports yogurt consumption. Also, urbanization has led to a
more diverse range of yogurt products being available, including flavored and
functional variants, catering to different taste preferences. This trend
towards healthier lifestyles and greater product availability is driving growth
in the Vietnam Yogurt market.
Key Market Drivers
Large
Pool of People Suffering from Digestive Problem
A significant driver of the Vietnam
Yogurt market is the large pool of people suffering from digestive problems. As
a part of this, according to a recent study, as of May 2024, up to 70% of the
people in the country has or is at risk of stomach ailments caused by
Helicobacter Pylori bacteria. Chronic gastritis is the most frequent pathology,
accounting for 31%–64% of gastrointestinal endoscopy patients. In recent
years, digestive health issues, including bloating, indigestion, and irregular
bowel movements, have become increasingly prevalent in Vietnam due to changing
diets, stress, and lifestyle factors. Yogurt, particularly probiotic yogurt,
has gained popularity as a natural remedy to improve gut health. The probiotics
in yogurt, such as Lactobacillus and Bifidobacterium, promote the growth of
healthy gut bacteria and aid digestion, making it an attractive option for
individuals seeking to address digestive discomfort.
As awareness of the benefits of
probiotics grows, many consumers are turning to yogurt as part of their daily
diet to support digestive health, boost immunity, and improve overall
well-being. This trend is further fueled by an increasing number of yogurt
brands introducing products specifically marketed for digestive health, with
claims of enhanced probiotic content. Also, the growing availability of yogurt
in various flavors and formats, such as drinkable and low-fat options, makes it
more appealing to a broader consumer base. With more people in Vietnam seeking
natural and preventive solutions to digestive issues, the demand for yogurt
continues to rise, making digestive health a key driver of growth in the
country's yogurt market.
Growing
Number of E-Commerce Platform
The growing number of e-commerce platforms in Vietnam
is significantly driving the yogurt market. As online shopping continues to
gain momentum across the country, more consumers are turning to e-commerce
platforms to purchase dairy products, including yogurt. This shift is primarily
driven by the convenience and accessibility of online shopping, particularly in
urban areas where busy lifestyles leave little time for traditional grocery
shopping. As a part of this, according to a recent study, as of 2022, Vietnam's
e-commerce market value based on B2C revenue was estimated to be 16.4 billion
US dollars, accounting for around 7.5% of total retail sales of products and
services in the country that year. This segment's revenue was expected to
approach USD 20 billion by 2023.
E-commerce platforms provide consumers with a wide
range of yogurt products from various brands, offering them the ability to
compare prices, flavors, and health benefits with ease. Also, the rise of
digital payment methods, door-to-door delivery services, and promotional offers
from online retailers has made it even more appealing for consumers to purchase
yogurt online. Also, online platforms enable yogurt brands to reach a broader audience,
including those in rural and less-accessible regions. This expanded
distribution network has made yogurt more accessible to a larger population,
contributing to increased market penetration. Social media and influencer
marketing on e-commerce platforms also play a role in boosting consumer
awareness about the health benefits of yogurt, driving demand for probiotic and
functional yogurt products. As the e-commerce landscape continues to evolve,
the convenience and expanded reach of these platforms are expected to remain a
key driver of growth in Vietnam’s yogurt market.
Rising
Working Population Across the Region
The rising working population across the region is a
significant driver of the yogurt market. As more individuals join the
workforce, particularly in urban areas, there is a growing demand for
convenient, nutritious, and portable food options. As a part of this,
according to a recent study, of Vietnam's working-age population, 51.3 million
were considered employed. This was an increase of 683,000 over 2022. Yogurt
fits well into this lifestyle, offering a quick, on-the-go meal or snack that
is both healthy and filling. Working professionals, who often have busy
schedules, are increasingly turning to yogurt as a convenient source of
protein, vitamins, and probiotics to support their energy levels and digestive
health.
Also, the demand for healthier, ready-to-eat foods is
rising as consumers become more health-conscious and seek nutritious
alternatives to traditional fast foods. Yogurt, with its benefits for gut
health, immune support, and overall well-being, aligns with these preferences.
The growing number of working women in the region also contributes to this
trend, as they seek food options that are easy to consume, nutritious, and
complement a busy lifestyle. The expansion of office spaces and commercial
areas further accelerates the demand for yogurt, with many workers opting to
have yogurt as part of their breakfast, snack, or even as a light meal during
their workday. This trend highlights the importance of yogurt in catering to
the nutritional needs of a rapidly growing and increasingly busy working
population.

Download Free Sample Report
Key Market Challenges
Supply Chain Disruption
Supply chain disruption is a significant challenge in
the yogurt market, impacting production, distribution, and pricing. As yogurt
is a perishable product, it requires an efficient and well-maintained cold
chain system to preserve its quality from production to delivery. Any
disruptions in this chain—due to factors like transportation delays, logistical
challenges, or issues with raw material supply (such as milk)—can result in
stock shortages, product wastage, and increased costs for manufacturers.
The COVID-19 pandemic highlighted the vulnerability of
supply chains, causing interruptions in production schedules, delays in raw
material deliveries, and transportation bottlenecks. Also, fluctuations in the
price of raw materials, especially milk, can add unpredictability to production
costs, making it difficult for manufacturers to maintain stable pricing. Also,
as the demand for yogurt increases, the pressure on supply chains intensifies,
requiring more robust and flexible logistics strategies. The challenge of
maintaining a consistent supply of quality ingredients and ensuring efficient
distribution channels remains crucial for the growth of the yogurt market,
especially as consumers increasingly seek fresh, locally produced products.
Addressing these supply chain challenges is vital for manufacturers to meet
growing demand and maintain customer satisfaction in the competitive yogurt
market.
Presence
of Strict Government Norms Across the Region
The presence of strict government norms in Vietnam
poses a challenge to the yogurt market, particularly in terms of production,
packaging, and labeling. As the Vietnamese government continues to enforce
rigorous food safety and quality standards, yogurt manufacturers are required
to meet stringent regulations, which can increase operational costs and
complexity. For example, the use of preservatives, additives, and other
ingredients in yogurt must comply with national health standards, and any
non-compliance can lead to product recalls or penalties.
Also, regulations related to labeling and advertising
must clearly state nutritional content, sourcing, and health claims. These
regulations are essential for consumer protection but can also increase the
burden on manufacturers to ensure accurate labeling and maintain transparency
with customers. Strict environmental regulations regarding waste management and
packaging materials are also impacting yogurt production. Companies are being
urged to adopt sustainable packaging and minimize environmental impact, which
may require additional investments in eco-friendly technologies. While these
regulations aim to improve product quality and protect consumers, they can act
as a barrier to entry for smaller players in the market who may struggle to
meet the costs of compliance. Overall, navigating the complex regulatory
landscape remains a significant challenge for businesses operating in Vietnam’s
yogurt market.
Key Market Trends
Rising
Demand for Flavored Yoghurt
The rising demand for flavored yogurt is a prominent
trend in the Vietnam yogurt market, driven by evolving consumer preferences for
variety and taste. Traditionally, plain yogurt was the dominant choice, but
there has been a noticeable shift towards flavored yogurt, especially among
younger consumers and families. Flavored yogurt offers a wide range of tastes,
including fruit, chocolate, and even exotic combinations, catering to diverse
consumer tastes and preferences. This trend is fuelled by an increasing desire
for more indulgent, enjoyable, and snack-like options that also deliver health
benefits.
Consumers are also becoming more adventurous in their
choices, seeking out unique and premium flavors, which has led to the
introduction of exotic fruit-based yogurts, such as dragon fruit, mango, and
passion fruit. These innovative flavors cater to the growing demand for
products that combine convenience, taste, and health benefits. Also, the rise
in awareness about the health benefits of probiotics and the digestive
advantage of yogurt is contributing to the popularity of flavored varieties, as
they offer a palatable way to consume yogurt regularly. Manufacturers are
capitalizing on this trend by introducing new flavor profiles and healthier
alternatives, such as low-sugar and organic options, driving further growth in
the flavored yogurt segment in Vietnam.
Rising
Demand of Plant-Based Yogurt
The rising demand for plant-based yogurt is a
significant trend in the Vietnam yogurt market, driven by increasing health
awareness and dietary preferences for non-dairy alternatives. As a part of
this, according to a recent study, as of May 2024, 49 percent of respondents
aged 25 to 34 reported eating plant-based foods multiple times per week. In the
same study, approximately 86 percent of respondents stated they have consumed
plant-based alternatives to animal-based food products in general. As more
Vietnamese consumers adopt vegan, vegetarian, or lactose-free diets due to
health reasons, environmental concerns, or ethical choices, plant-based yogurt
options are gaining popularity. These yogurts, made from ingredients like
almond, coconut, soy, and oat milk, provide an excellent alternative for
individuals who cannot or choose not to consume dairy products. Plant-based
yogurt is also seen as a healthier option, with many products being marketed as
low in sugar, high in fiber, and rich in plant-based protein. The growing
awareness of the environmental impact of dairy farming is further boosting the
demand for plant-based products, as they are perceived as more sustainable.
Also, the
availability of a wide range of flavors and the introduction of probiotic and
fortified plant-based yogurts are attracting a broader consumer base, including
those who are not strictly vegan but seek healthier, eco-friendly food choices.
As the plant-based food movement continues to gain momentum, this trend is
expected to contribute significantly to the growth of the yogurt market in
Vietnam.
Increased
Focus on Sustainable Packaging
Increased focus on sustainable packaging is becoming a
prominent trend in the Vietnam yogurt market, driven by both consumer demand
and environmental concerns. As awareness of plastic waste and its environmental
impact grows, consumers and businesses alike are pushing for more eco-friendly
packaging solutions. In response, yogurt manufacturers are shifting towards
biodegradable, recyclable, and compostable materials to reduce their carbon
footprint and align with sustainability goals.
This trend is particularly significant in the
packaging of single-serve and ready-to-drink yogurt products, which often rely
on plastic containers. Brands are adopting alternative packaging options such
as paper-based cartons, glass jars, and plant-based plastics, which not only
appeal to environmentally conscious consumers but also comply with increasing
regulations on waste reduction. The government has also begun to introduce
policies aimed at reducing plastic usage and promoting recycling, further encouraging
manufacturers to explore sustainable packaging options. In addition, consumer
preference for products that are environmentally friendly has led to a rise in
demand for brands that emphasize sustainable practices. As sustainability
becomes an essential consideration for both consumers and companies, the
adoption of eco-friendly packaging is expected to continue growing in the
Vietnam yogurt market, benefiting both the environment and brand image.
Segmental Insights
Distribution
Channel Insights
Supermarket & Hypermarket dominated the Vietnam Yogurt
market, due to their widespread availability and convenience for consumers.
These retail outlets offer a wide range of yogurt products, including various
flavors, sizes, and brands, making them a one-stop shop for consumers. The
large-scale nature of supermarkets and hypermarkets also allows them to cater
to diverse customer preferences, offering both local and international yogurt
brands. Also, the growing trend of health-conscious eating among Vietnamese
consumers has increased the demand for yogurt, which supermarkets and
hypermarkets are quick to capitalize on. Their competitive pricing, frequent
promotions, and wide reach make them the dominant distribution channels in the
market.

Download Free Sample Report
Regional Insights
Southern dominated the Vietnam Yogurt market, due to its large
urban population, growing middle class, and rapidly expanding food and beverage
sector. Cities like Ho Chi Minh City, the economic hub of the country, have
witnessed an increase in consumer demand for diverse and premium dairy
products, including yogurt. With rising health awareness and busy lifestyles, consumers
in the South are turning to convenient, nutritious options like yogurt. Also,
the region's developed retail infrastructure, including modern supermarkets and
convenience stores, facilitates easier access to a variety of yogurt brands.
The combination of urbanization, higher disposable incomes, and changing
dietary habits contributes to the Southern region's dominance in the Vietnam
yogurt market.
Recent Developments
- In June 2024, Morinaga
Nutritional Foods Vietnam JSC, a subsidiary of Japan's Morinaga Milk Industry
Co., Ltd., launched its new Morinaga Zero Fat Drink Yogurt in Vietnam,
capitalizing on the rapidly expanding drinking yogurt market. The introduction
corresponds with Euromonitor International's upbeat outlook, which predicts a
10-12% compound annual growth rate for Vietnam's drinking yogurt market between
2023 and 2028. The increased consumer knowledge of the health advantages of
yogurt intake, particularly low-fat and functional yogurts, is driving this
expansion.
- In October 2023, Vinamilk,
Vietnam's premier dairy brand, announced a cooperation memorandum with key
Chinese partners at the Hanoi investment, trade, and tourism promotion
conference in Guangzhou.Prior to this collaboration, the Chinese partners
visited Vinamilk's facilities in Vietnam and expressed confidence in the
company's capabilities after sampling Vinamilk's products designed for the
Chinese market. Vinamilk will produce bespoke yogurt products adapted to match
the quality criteria and preferences of the Chinese market as part of this
amazing relationship.
- In April 2023, Growtheum
Capital Partners has partnered with International Dairy Products to promote
IDP's rapid commercial expansion in Vietnam and throughout Southeast Asia.
Vietnam’s dairy industry is predicted to expand steadily, driven by rising
demand for healthy goods. IDP has emerged as a notable local dairy producer in
Vietnam. This is made possible by its approach to product creation, brand
building, and targeted execution. The company has generated a yearly growth
rate of around 50% since 2019, with reported revenues of VND6.1 trillion in
2022, positioning IDP among the fastest growing consumer companies in Vietnam
and the region.
Key Market Players
- Morinaga
Nutritional Foods Vietnam Joint Stock Company
- Vietnam
Soya Products Company
- Nestlé
Vietnam Co., Ltd.
- Danone
S.A.
- Kerry
Group plc
- Novonesis
Group
- Dana
Dairy
- Chobani
Global Holdings, LLC
- Lactalis
US Yogurt
- FAGE
International S.A.
By Type
|
By Fat Content
|
By Product Type
|
By Packaging
|
By Distribution
Channel
|
By Region
|
|
|
- Conventional Yogurt
- Set Yogurt
- Greek Yogurt
- Frozen Yogurt
- Others
|
- Pouches
- Bottles
- Tetra Packs
- Others
|
- Supermarket & Hypermarket
- Convenience Store
- Specialty Stores
- Online
- Others
|
|
Report Scope:
In this report, the Vietnam Yogurt Market has been
segmented into the following categories, in addition to the industry trends
which have also been detailed below:
- Vietnam Yogurt Market, By Type:
o Non-Flavored
o Flavored
- Vietnam Yogurt Market, By Fat Content:
o Regular
o Low-Fat
o Fat Free
- Vietnam Yogurt Market, By Product Type:
o Conventional Yogurt
o Set Yogurt
o Greek Yogurt
o Frozen Yogurt
o Others
- Vietnam Yogurt Market, By Packaging:
o Pouches
o Bottles
o Tetra Packs
o Others
- Vietnam Yogurt Market, By Distribution Channel:
o Supermarket &
Hypermarket
o Convenience Store
o Specialty Stores
o Online
o Others
- Vietnam Yogurt Market, By
Region:
o Southern
o Northern
o Central
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the Vietnam Yogurt Market.
Available Customizations:
Vietnam Yogurt Market report with the given
market data, TechSci Research offers customizations according to a company's
specific needs. The following customization options are available for the
report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
Vietnam Yogurt Market is an upcoming report to be
released soon. If you wish an early delivery of this report or want to confirm
the date of release, please contact us at [email protected]