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Report Description

Report Description

 

Forecast Period

2026-2030

Market Size (2024)

USD 0.89 Billion

CAGR (2025-2030)

7.47%

Fastest Growing Segment

Online

Largest Market

Southern

Market Size (2030)

USD 1.35 Billion


Market Overview

The Vietnam Yogurt market was valued at USD 0.89 Billion in 2024 and is expected to grow to USD 1.35 Billion by 2030 with a CAGR of 7.47% during the forecast period. The Vietnam Yogurt market is driven by several factors, including increasing health awareness among consumers who are seeking nutritious and convenient food options. As disposable incomes rise, particularly in urban areas, there is greater demand for premium yogurt products, including low-fat, probiotic, and plant-based varieties. The growing preference for healthy digestion, immunity-boosting foods, and better overall wellness further supports yogurt consumption. Also, urbanization has led to a more diverse range of yogurt products being available, including flavored and functional variants, catering to different taste preferences. This trend towards healthier lifestyles and greater product availability is driving growth in the Vietnam Yogurt market.

Key Market Drivers

Large Pool of People Suffering from Digestive Problem

A significant driver of the Vietnam Yogurt market is the large pool of people suffering from digestive problems. As a part of this, according to a recent study, as of May 2024, up to 70% of the people in the country has or is at risk of stomach ailments caused by Helicobacter Pylori bacteria. Chronic gastritis is the most frequent pathology, accounting for 31%–64% of gastrointestinal endoscopy patients. In recent years, digestive health issues, including bloating, indigestion, and irregular bowel movements, have become increasingly prevalent in Vietnam due to changing diets, stress, and lifestyle factors. Yogurt, particularly probiotic yogurt, has gained popularity as a natural remedy to improve gut health. The probiotics in yogurt, such as Lactobacillus and Bifidobacterium, promote the growth of healthy gut bacteria and aid digestion, making it an attractive option for individuals seeking to address digestive discomfort.

As awareness of the benefits of probiotics grows, many consumers are turning to yogurt as part of their daily diet to support digestive health, boost immunity, and improve overall well-being. This trend is further fueled by an increasing number of yogurt brands introducing products specifically marketed for digestive health, with claims of enhanced probiotic content. Also, the growing availability of yogurt in various flavors and formats, such as drinkable and low-fat options, makes it more appealing to a broader consumer base. With more people in Vietnam seeking natural and preventive solutions to digestive issues, the demand for yogurt continues to rise, making digestive health a key driver of growth in the country's yogurt market.

Growing Number of E-Commerce Platform

The growing number of e-commerce platforms in Vietnam is significantly driving the yogurt market. As online shopping continues to gain momentum across the country, more consumers are turning to e-commerce platforms to purchase dairy products, including yogurt. This shift is primarily driven by the convenience and accessibility of online shopping, particularly in urban areas where busy lifestyles leave little time for traditional grocery shopping. As a part of this, according to a recent study, as of 2022, Vietnam's e-commerce market value based on B2C revenue was estimated to be 16.4 billion US dollars, accounting for around 7.5% of total retail sales of products and services in the country that year. This segment's revenue was expected to approach USD 20 billion by 2023.

E-commerce platforms provide consumers with a wide range of yogurt products from various brands, offering them the ability to compare prices, flavors, and health benefits with ease. Also, the rise of digital payment methods, door-to-door delivery services, and promotional offers from online retailers has made it even more appealing for consumers to purchase yogurt online. Also, online platforms enable yogurt brands to reach a broader audience, including those in rural and less-accessible regions. This expanded distribution network has made yogurt more accessible to a larger population, contributing to increased market penetration. Social media and influencer marketing on e-commerce platforms also play a role in boosting consumer awareness about the health benefits of yogurt, driving demand for probiotic and functional yogurt products. As the e-commerce landscape continues to evolve, the convenience and expanded reach of these platforms are expected to remain a key driver of growth in Vietnam’s yogurt market.

Rising Working Population Across the Region

The rising working population across the region is a significant driver of the yogurt market. As more individuals join the workforce, particularly in urban areas, there is a growing demand for convenient, nutritious, and portable food options. As a part of this, according to a recent study, of Vietnam's working-age population, 51.3 million were considered employed. This was an increase of 683,000 over 2022. Yogurt fits well into this lifestyle, offering a quick, on-the-go meal or snack that is both healthy and filling. Working professionals, who often have busy schedules, are increasingly turning to yogurt as a convenient source of protein, vitamins, and probiotics to support their energy levels and digestive health.

Also, the demand for healthier, ready-to-eat foods is rising as consumers become more health-conscious and seek nutritious alternatives to traditional fast foods. Yogurt, with its benefits for gut health, immune support, and overall well-being, aligns with these preferences. The growing number of working women in the region also contributes to this trend, as they seek food options that are easy to consume, nutritious, and complement a busy lifestyle. The expansion of office spaces and commercial areas further accelerates the demand for yogurt, with many workers opting to have yogurt as part of their breakfast, snack, or even as a light meal during their workday. This trend highlights the importance of yogurt in catering to the nutritional needs of a rapidly growing and increasingly busy working population.



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Key Market Challenges

 Supply Chain Disruption

Supply chain disruption is a significant challenge in the yogurt market, impacting production, distribution, and pricing. As yogurt is a perishable product, it requires an efficient and well-maintained cold chain system to preserve its quality from production to delivery. Any disruptions in this chain—due to factors like transportation delays, logistical challenges, or issues with raw material supply (such as milk)—can result in stock shortages, product wastage, and increased costs for manufacturers.

The COVID-19 pandemic highlighted the vulnerability of supply chains, causing interruptions in production schedules, delays in raw material deliveries, and transportation bottlenecks. Also, fluctuations in the price of raw materials, especially milk, can add unpredictability to production costs, making it difficult for manufacturers to maintain stable pricing. Also, as the demand for yogurt increases, the pressure on supply chains intensifies, requiring more robust and flexible logistics strategies. The challenge of maintaining a consistent supply of quality ingredients and ensuring efficient distribution channels remains crucial for the growth of the yogurt market, especially as consumers increasingly seek fresh, locally produced products. Addressing these supply chain challenges is vital for manufacturers to meet growing demand and maintain customer satisfaction in the competitive yogurt market.

Presence of Strict Government Norms Across the Region

The presence of strict government norms in Vietnam poses a challenge to the yogurt market, particularly in terms of production, packaging, and labeling. As the Vietnamese government continues to enforce rigorous food safety and quality standards, yogurt manufacturers are required to meet stringent regulations, which can increase operational costs and complexity. For example, the use of preservatives, additives, and other ingredients in yogurt must comply with national health standards, and any non-compliance can lead to product recalls or penalties.

Also, regulations related to labeling and advertising must clearly state nutritional content, sourcing, and health claims. These regulations are essential for consumer protection but can also increase the burden on manufacturers to ensure accurate labeling and maintain transparency with customers. Strict environmental regulations regarding waste management and packaging materials are also impacting yogurt production. Companies are being urged to adopt sustainable packaging and minimize environmental impact, which may require additional investments in eco-friendly technologies. While these regulations aim to improve product quality and protect consumers, they can act as a barrier to entry for smaller players in the market who may struggle to meet the costs of compliance. Overall, navigating the complex regulatory landscape remains a significant challenge for businesses operating in Vietnam’s yogurt market.

Key Market Trends

Rising Demand for Flavored Yoghurt

The rising demand for flavored yogurt is a prominent trend in the Vietnam yogurt market, driven by evolving consumer preferences for variety and taste. Traditionally, plain yogurt was the dominant choice, but there has been a noticeable shift towards flavored yogurt, especially among younger consumers and families. Flavored yogurt offers a wide range of tastes, including fruit, chocolate, and even exotic combinations, catering to diverse consumer tastes and preferences. This trend is fuelled by an increasing desire for more indulgent, enjoyable, and snack-like options that also deliver health benefits.

Consumers are also becoming more adventurous in their choices, seeking out unique and premium flavors, which has led to the introduction of exotic fruit-based yogurts, such as dragon fruit, mango, and passion fruit. These innovative flavors cater to the growing demand for products that combine convenience, taste, and health benefits. Also, the rise in awareness about the health benefits of probiotics and the digestive advantage of yogurt is contributing to the popularity of flavored varieties, as they offer a palatable way to consume yogurt regularly. Manufacturers are capitalizing on this trend by introducing new flavor profiles and healthier alternatives, such as low-sugar and organic options, driving further growth in the flavored yogurt segment in Vietnam.

Rising Demand of Plant-Based Yogurt

The rising demand for plant-based yogurt is a significant trend in the Vietnam yogurt market, driven by increasing health awareness and dietary preferences for non-dairy alternatives. As a part of this, according to a recent study, as of May 2024, 49 percent of respondents aged 25 to 34 reported eating plant-based foods multiple times per week. In the same study, approximately 86 percent of respondents stated they have consumed plant-based alternatives to animal-based food products in general. As more Vietnamese consumers adopt vegan, vegetarian, or lactose-free diets due to health reasons, environmental concerns, or ethical choices, plant-based yogurt options are gaining popularity. These yogurts, made from ingredients like almond, coconut, soy, and oat milk, provide an excellent alternative for individuals who cannot or choose not to consume dairy products. Plant-based yogurt is also seen as a healthier option, with many products being marketed as low in sugar, high in fiber, and rich in plant-based protein. The growing awareness of the environmental impact of dairy farming is further boosting the demand for plant-based products, as they are perceived as more sustainable. Also, the availability of a wide range of flavors and the introduction of probiotic and fortified plant-based yogurts are attracting a broader consumer base, including those who are not strictly vegan but seek healthier, eco-friendly food choices. As the plant-based food movement continues to gain momentum, this trend is expected to contribute significantly to the growth of the yogurt market in Vietnam.

Increased Focus on Sustainable Packaging

Increased focus on sustainable packaging is becoming a prominent trend in the Vietnam yogurt market, driven by both consumer demand and environmental concerns. As awareness of plastic waste and its environmental impact grows, consumers and businesses alike are pushing for more eco-friendly packaging solutions. In response, yogurt manufacturers are shifting towards biodegradable, recyclable, and compostable materials to reduce their carbon footprint and align with sustainability goals.

This trend is particularly significant in the packaging of single-serve and ready-to-drink yogurt products, which often rely on plastic containers. Brands are adopting alternative packaging options such as paper-based cartons, glass jars, and plant-based plastics, which not only appeal to environmentally conscious consumers but also comply with increasing regulations on waste reduction. The government has also begun to introduce policies aimed at reducing plastic usage and promoting recycling, further encouraging manufacturers to explore sustainable packaging options. In addition, consumer preference for products that are environmentally friendly has led to a rise in demand for brands that emphasize sustainable practices. As sustainability becomes an essential consideration for both consumers and companies, the adoption of eco-friendly packaging is expected to continue growing in the Vietnam yogurt market, benefiting both the environment and brand image.

Segmental Insights

Distribution Channel Insights

Supermarket & Hypermarket dominated the Vietnam Yogurt market, due to their widespread availability and convenience for consumers. These retail outlets offer a wide range of yogurt products, including various flavors, sizes, and brands, making them a one-stop shop for consumers. The large-scale nature of supermarkets and hypermarkets also allows them to cater to diverse customer preferences, offering both local and international yogurt brands. Also, the growing trend of health-conscious eating among Vietnamese consumers has increased the demand for yogurt, which supermarkets and hypermarkets are quick to capitalize on. Their competitive pricing, frequent promotions, and wide reach make them the dominant distribution channels in the market.



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Regional Insights

Southern dominated the Vietnam Yogurt market, due to its large urban population, growing middle class, and rapidly expanding food and beverage sector. Cities like Ho Chi Minh City, the economic hub of the country, have witnessed an increase in consumer demand for diverse and premium dairy products, including yogurt. With rising health awareness and busy lifestyles, consumers in the South are turning to convenient, nutritious options like yogurt. Also, the region's developed retail infrastructure, including modern supermarkets and convenience stores, facilitates easier access to a variety of yogurt brands. The combination of urbanization, higher disposable incomes, and changing dietary habits contributes to the Southern region's dominance in the Vietnam yogurt market.

Recent Developments

  • In June 2024, Morinaga Nutritional Foods Vietnam JSC, a subsidiary of Japan's Morinaga Milk Industry Co., Ltd., launched its new Morinaga Zero Fat Drink Yogurt in Vietnam, capitalizing on the rapidly expanding drinking yogurt market. The introduction corresponds with Euromonitor International's upbeat outlook, which predicts a 10-12% compound annual growth rate for Vietnam's drinking yogurt market between 2023 and 2028. The increased consumer knowledge of the health advantages of yogurt intake, particularly low-fat and functional yogurts, is driving this expansion.
  • In October 2023, Vinamilk, Vietnam's premier dairy brand, announced a cooperation memorandum with key Chinese partners at the Hanoi investment, trade, and tourism promotion conference in Guangzhou.Prior to this collaboration, the Chinese partners visited Vinamilk's facilities in Vietnam and expressed confidence in the company's capabilities after sampling Vinamilk's products designed for the Chinese market. Vinamilk will produce bespoke yogurt products adapted to match the quality criteria and preferences of the Chinese market as part of this amazing relationship.
  • In April 2023, Growtheum Capital Partners has partnered with International Dairy Products to promote IDP's rapid commercial expansion in Vietnam and throughout Southeast Asia. Vietnam’s dairy industry is predicted to expand steadily, driven by rising demand for healthy goods. IDP has emerged as a notable local dairy producer in Vietnam. This is made possible by its approach to product creation, brand building, and targeted execution. The company has generated a yearly growth rate of around 50% since 2019, with reported revenues of VND6.1 trillion in 2022, positioning IDP among the fastest growing consumer companies in Vietnam and the region.

Key Market Players  

  • Morinaga Nutritional Foods Vietnam Joint Stock Company
  • Vietnam Soya Products Company
  • Nestlé Vietnam Co., Ltd.
  • Danone S.A.
  • Kerry Group plc
  • Novonesis Group
  • Dana Dairy
  • Chobani Global Holdings, LLC
  • Lactalis US Yogurt
  • FAGE International S.A.

By Type

By Fat Content

By Product Type

By Packaging

By Distribution Channel

 

By Region

  • Non-Flavored
  • Flavored
  • Regular
  • Low-Fat
  • Fat Free
  • Conventional Yogurt
  • Set Yogurt
  • Greek Yogurt
  • Frozen Yogurt
  • Others
  • Pouches
  • Bottles
  • Tetra Packs
  • Others
  • Supermarket & Hypermarket
  • Convenience Store
  • Specialty Stores
  • Online
  • Others
  • Southern
  • Northern
  • Central

 

Report Scope:

In this report, the Vietnam Yogurt Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  •   Vietnam Yogurt Market, By Type:

o   Non-Flavored

o   Flavored

  • Vietnam Yogurt Market, By Fat Content:

o   Regular

o   Low-Fat

o   Fat Free

  • Vietnam Yogurt Market, By Product Type:

o   Conventional Yogurt

o   Set Yogurt

o   Greek Yogurt

o   Frozen Yogurt

o   Others

  • Vietnam Yogurt Market, By Packaging:

o   Pouches

o   Bottles

o   Tetra Packs

o   Others

  • Vietnam Yogurt Market, By Distribution Channel:

o   Supermarket & Hypermarket

o   Convenience Store

o   Specialty Stores

o   Online

o   Others

  • Vietnam Yogurt Market, By Region:

o   Southern

o   Northern

o   Central

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Vietnam Yogurt Market.

Available Customizations:

Vietnam Yogurt Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Vietnam Yogurt Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customers

4.1.  Brand Awareness

4.2.  Factor Influencing Purchase Decision

4.3.  Customer Satisfaction

5.    Vietnam Yogurt Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Type Market Share Analysis (Non-Flavored, Flavored)

5.2.2.    By Fat Content Market Share Analysis (Regular, Low-Fat, Fat Free)

5.2.3.    By Product Type Market Share Analysis (Conventional Yogurt, Set Yogurt, Greek Yogurt, Frozen Yogurt, Others)

5.2.4.    By Packaging Market Share Analysis (Pouches, Bottles, Tetra Packs, Others)

5.2.5.    By Distribution Channel Market Share Analysis (Supermarket & Hypermarket, Convenience Store, Specialty Stores, Online, Others)

5.2.6.    By Regional Market Share Analysis

5.2.6.1.        Southern Market Share Analysis

5.2.6.2.        Northern Market Share Analysis

5.2.6.3.        Central Market Share Analysis

5.2.7.    By Top 5 Companies Market Share Analysis, Others (2024)

5.3.  Vietnam Yogurt Market Mapping & Opportunity Assessment

5.3.1.    By Type Market Mapping & Opportunity Assessment

5.3.2.    By Fat Content Market Mapping & Opportunity Assessment

5.3.3.    By Product Type Market Mapping & Opportunity Assessment

5.3.4.    By Packaging Market Mapping & Opportunity Assessment

5.3.5.    By Distribution Channel Market Mapping & Opportunity Assessment

5.3.6.    By Regional Market Mapping & Opportunity Assessment

6.    Vietnam Non-Flavored Yogurt Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Fat Content Market Share Analysis (Regular, Low-Fat, Fat-Free)

6.2.2.    By Product Type Market Share Analysis

6.2.3.    By Packaging Market Share Analysis

6.2.4.    By Distribution Channel Market Share Analysis

7.    Vietnam Flavored Yogurt Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Fat Content Market Share Analysis (Regular, Low-Fat, Fat-Free)

7.2.2.    By Product Type Market Share Analysis

7.2.3.    By Packaging Market Share Analysis

7.2.4.    By Distribution Channel Market Share Analysis

8.    Market Dynamics

8.1.  Drivers

8.2.  Challenges

9.    SWOT Analysis

9.1.  Strengths

9.2.  Weaknesses

9.3.  Opportunities

9.4.  Threats

10. Market Trends & Developments

11. Vietnam Economic Profile

12. Policy & Regulatory Landscape

13. Competitive Landscape

13.1.            Company Profiles

13.1.1. Morinaga Nutritional Foods Vietnam Joint Stock Company

13.1.1.1.     Company Details

13.1.1.2.     Products

13.1.1.3.     Financials (As Per Availability)

13.1.1.4.     Key Market Focus & Geographical Presence

13.1.1.5.     Recent Developments

13.1.1.6.     Key Management Personnel

13.1.2. Vietnam Soya Products Company

13.1.2.1.     Company Details

13.1.2.2.     Products

13.1.2.3.     Financials (As Per Availability)

13.1.2.4.     Key Market Focus & Geographical Presence

13.1.2.5.     Recent Developments

13.1.2.6.     Key Management Personnel

13.1.3. Nestlé Vietnam Co., Ltd.

13.1.3.1.     Company Details

13.1.3.2.     Products

13.1.3.3.     Financials (As Per Availability)

13.1.3.4.     Key Market Focus & Geographical Presence

13.1.3.5.     Recent Developments

13.1.3.6.     Key Management Personnel

13.1.4. Danone S.A.

13.1.4.1.     Company Details

13.1.4.2.     Products

13.1.4.3.     Financials (As Per Availability)

13.1.4.4.     Key Market Focus & Geographical Presence

13.1.4.5.     Recent Developments

13.1.4.6.     Key Management Personnel

13.1.5. Kerry Group plc

13.1.5.1.     Company Details

13.1.5.2.     Products

13.1.5.3.     Financials (As Per Availability)

13.1.5.4.     Key Market Focus & Geographical Presence

13.1.5.5.     Recent Developments

13.1.5.6.     Key Management Personnel

13.1.6. Novonesis Group

13.1.6.1.     Company Details

13.1.6.2.     Products

13.1.6.3.     Financials (As Per Availability)

13.1.6.4.     Key Market Focus & Geographical Presence

13.1.6.5.     Recent Developments

13.1.6.6.     Key Management Personnel

13.1.7. Dana Dairy

13.1.7.1.     Company Details

13.1.7.2.     Products

13.1.7.3.     Financials (As Per Availability)

13.1.7.4.     Key Market Focus & Geographical Presence

13.1.7.5.     Recent Developments

13.1.7.6.     Key Management Personnel

13.1.8. Chobani Global Holdings, LLC

13.1.8.1.     Company Details

13.1.8.2.     Products

13.1.8.3.     Financials (As Per Availability)

13.1.8.4.     Key Market Focus & Geographical Presence

13.1.8.5.     Recent Developments

13.1.8.6.     Key Management Personnel

13.1.9. Lactalis US Yogurt

13.1.9.1.     Company Details

13.1.9.2.     Products

13.1.9.3.     Financials (As Per Availability)

13.1.9.4.     Key Market Focus & Geographical Presence

13.1.9.5.     Recent Developments

13.1.9.6.     Key Management Personnel

13.1.10.              FAGE International S.A.

13.1.10.1.  Company Details

13.1.10.2.  Products

13.1.10.3.  Financials (As Per Availability)

13.1.10.4.  Key Market Focus & Geographical Presence

13.1.10.5.  Recent Developments

13.1.10.6.  Key Management Personnel

14. Strategic Recommendations/Action Plan

14.1.            Key Focus Areas

14.2.            Target By Type

14.3.            Target By Distribution Channel

15. About Us & Disclaimer

Figures and Tables


Frequently asked questions

Frequently asked questions

The market size of the Vietnam Yogurt Market was estimated to be USD 0.89 Billion in 2024.

Key drivers for the Vietnam Yogurt market include growing consumer preference for convenient, healthy, and on-the-go food options, alongside rising health awareness.

Major trends in the Vietnam Yogurt market include increasing demand for plant-based alternatives, sustainable packaging, functional yogurt varieties, and innovative flavors to cater to diverse preferences.

Major challenges in the Vietnam Yogurt market include supply chain disruptions, high production costs, competition from dairy alternatives, and stringent regulatory standards on food safety and packaging.

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