Vietnam Yogurt Market Segmented, By Type (Non-Flavored, Flavored), By Fat Content (Regular, Low-Fat, Fat Free), By Product Type (Conventional Yogurt, Set Yogurt, Greek Yogurt, Frozen Yogurt, Others), By Packaging (Pouches, Bottles, Tetra Packs, Others), By Distribution Channel (Supermarket & Hypermarket, Convenience Store, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2021-2031F

Key Insights	Details
Forecast Period	2027-2031
Market Size (2025)	USD 512.45 Million
CAGR (2026-2031)	5.41%
Fastest Growing Segment	Greek Yogurt
Largest Market	Southern Vietnam
Market Size (2031)	USD 702.98 Million

Market Overview

The Yogurt Market in Vietnam will grow from USD 512.45 Million in 2025 to USD 702.98 Million by 2031 at a 5.41% CAGR. Yogurt is a fermented dairy product produced by the bacterial fermentation of milk, typically involving Lactobacillus delbrueckii subsp. bulgaricus and Streptococcus thermophilus, which convert lactose into lactic acid, imparting its characteristic texture and tart flavor. The Vietnam yogurt market is primarily driven by increasing consumer health consciousness, leading to greater demand for nutritious and probiotic-rich foods, and rising disposable incomes, enabling consumers to purchase premium and value-added dairy products. Urbanization further contributes to market growth by enhancing product accessibility and exposing consumers to evolving culinary and health trends.

According to the Vietnam Dairy Association (VDA), total industry revenue in 2025 was estimated at VND 133,042 trillion, reflecting sustained activity within the broader dairy sector. A significant challenge impeding market expansion is the persistent reliance on imported raw materials due to a limited domestic fresh milk supply, as local production satisfies only approximately 45 percent of the country's dairy demand.

Key Market Drivers

Health awareness drives probiotic demand and yogurt uptake
Rising health and wellness awareness is a primary catalyst for the expansion of the Vietnam yogurt market, as consumers increasingly prioritize nutritious and functional foods. This heightened consciousness is leading to a greater demand for probiotic-rich products, which are perceived to offer digestive and immune benefits. For instance, according to the Vietnam National Institute of Nutrition, in May 2026, 40% of urban consumers had incorporated probiotic drinks into their daily diets, reflecting a strong inclination towards health-supportive beverages within the broader dairy category. This shift indicates a sustained consumer trend towards preventative health measures and a willingness to integrate beneficial foods like yogurt into regular consumption patterns.

Urbanization and changing lifestyles boost yogurt demand and dairy imports
Accelerated urbanization and evolving lifestyle changes further underpin the robust growth of the market, driven by shifts in demographic distribution and daily routines. As more Vietnamese citizens migrate to urban centers, the demand for convenient, ready-to-eat, and healthy food options like yogurt significantly increases. According to Worldometer, based on United Nations data, in 2026, 42.18% of Vietnam's total population is urban, highlighting the substantial consumer base exposed to modern retail and diverse food trends. These urbanized lifestyles, often characterized by busy schedules, favor products that are easily accessible and provide nutritional value. Consequently, the dairy sector as a whole benefits from these dynamics; according to Trade Data Monitor LLC, in 2025, Vietnam imported $1.5 billion of dairy products from global suppliers, a 20 percent increase compared to 2024, underscoring the growing overall demand for dairy.

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Key Market Challenges

Imported Inputs Elevate Costs and Complexity
The Vietnam yogurt market faces a significant impediment to growth stemming from its substantial dependence on imported raw materials. A limited domestic fresh milk supply necessitates manufacturers to source a considerable portion of their inputs from abroad, making them vulnerable to global market fluctuations and increasing operational complexities. This reliance directly translates to heightened production costs for local yogurt producers due to factors such as international shipping expenses, currency exchange rate volatility, and potential import duties.

Record Imports Pressure Margins, Investment, and Demand
According to the Vietnam Dairy Association, in 2025, the country's dairy industry imports surpassed $1.43 billion, underscoring the scale of this external dependency. These elevated input costs can compress profit margins for manufacturers, limiting their capacity for investment in innovation or market expansion. Ultimately, these increased costs are often passed on to consumers, potentially impacting affordability and constraining overall demand for yogurt products within Vietnam. This situation hampers the ability of the domestic market to fully capitalize on rising consumer health consciousness and disposable incomes, despite these positive market drivers.

Key Market Trends

Growth of Plant-Based Yogurt and Nut-Ingredient Demand
The growing adoption of plant-based yogurt alternatives represents a significant trend reshaping the Vietnam yogurt market, driven by evolving consumer preferences for non-dairy options rooted in dietary diversification, ethical considerations, and perceived additional health benefits beyond traditional probiotics. This trend compels manufacturers to innovate, expanding their product portfolios to include almond, soy, and oat-based yogurts. Such diversification directly influences the market by creating new segments and intensifying competition between dairy and non-dairy producers. According to the USDA Foreign Agricultural Service, in April 2026, Vietnam's imports of tree nuts, crucial ingredients for various plant-based milk and yogurt alternatives, surged by 40 percent in 2025 compared to 2024. This indicates a robust increase in the supply chain supporting plant-based product manufacturing.

Expansion of E-Commerce and Digital Distribution in Vietnam Yogurt Market
The expansion of e-commerce and digital distribution channels also significantly impacts the Vietnam yogurt market, fundamentally altering how products reach consumers and broadening market accessibility. This trend is driven by increasing internet penetration and smartphone usage, offering unparalleled convenience for urban and increasingly rural populations to purchase groceries, including yogurt. Brands are compelled to invest in robust online platforms and logistics to cater to this shift, enabling wider reach and direct-to-consumer engagement. According to Vinex, in November 2025, combined sales on the four largest e-commerce platforms in Vietnam—Shopee, TikTok Shop, Lazada, and Tiki—reached US$11.62 billion during the first nine months of 2025, marking a 34.4 percent increase year-on-year. This underscores the substantial and growing role of digital channels in the country's retail landscape, including for perishable goods like yogurt.

Segmental Insights

Greek Yogurt Emerges as the Fastest-Growing Segment Fueled by Health Awareness
The Vietnam Yogurt Market is experiencing significant segmental growth, with Greek Yogurt emerging as the fastest-growing category. This rapid expansion is primarily driven by heightened consumer health awareness across the nation. Vietnamese consumers increasingly prioritize nutritious foods, leading to a strong demand for Greek yogurt due to its recognized higher protein content, beneficial probiotics for digestive health, and lower sugar levels compared to traditional alternatives. Furthermore, evolving global food trends and modern urban lifestyles contribute to its appeal as a convenient, healthy, and premium food choice, fitting seamlessly into busy routines.

Regional Insights

Southern Vietnam: Market Leader Driven by Urban Demographics, Health Trends, and Retail Reach
Southern Vietnam stands as the leading region in the Vietnam Yogurt Market due to its robust economic landscape and evolving consumer behavior. The region, anchored by Ho Chi Minh City, exhibits a large urban population with higher disposable incomes, fostering increased demand for diverse and premium dairy products. Rising health awareness and dynamic lifestyles drive consumers towards convenient, nutritious yogurt options. Furthermore, the well-developed retail infrastructure, encompassing modern supermarkets and online platforms, ensures broad accessibility. Regulatory oversight by bodies like the Ministry of Industry and Trade (MOIT) and Ministry of Health (MOH), establishing clear food safety standards, also underpins market confidence.

Recent Developments

• In April 2025, TH true MILK announced plans for a significant investment in a new factory in Vietnam. Its subsidiary, TH Binh Duong Clean Food Company Limited, disclosed intentions to develop a VND6.07 trillion (US$234 million) facility in the southern province of Binh Duong. The expansive plant, covering approximately 100,000 square meters, is slated for the production of various dairy items, including yogurt, ice cream, and non-alcoholic beverages, in multiple phases. This substantial investment signifies the company’s commitment to expanding its production capacity within the Vietnamese dairy sector.
• In March 2025, TH true MILK introduced a new low-sugar probiotic yogurt drink. This product, named TH true YOGURT PROBIOTICS (85ml), featured a 29% reduction in added sugar and contained no artificial sweeteners. Made from fresh, farm-standard milk, the probiotic drink was formulated with a high concentration of beneficial bacteria. This launch by TH true MILK aimed to support consumers' immunity and gut health, catering to the growing interest in functional and health-oriented yogurt products in Vietnam.
• In December 2024, Vinamilk launched several new yogurt products in the Vietnam yogurt market. Among these were the Less Sugar Nata de Coco and Pandan Yoghurt varieties. These new offerings contained 25% less sugar compared to Vinamilk's existing sweetened aloe vera yogurt. The dairy producer's introduction of these reduced-sugar options underscored its focus on responding to evolving consumer preferences for healthier dairy choices within Vietnam, further diversifying its extensive product portfolio.
• In June 2024, Morinaga Nutritional Foods Vietnam JSC, a subsidiary of Japan's Morinaga Milk Industry Co., Ltd., introduced its new Morinaga Zero Fat Drink Yogurt to the Vietnamese market. This product launch expanded the company's existing zero-fat yogurt line, offering consumers options in Less Sugar and Less Sugar Strawberry flavors. The drinkable yogurt incorporated LAC-Shield®, a probiotic ingredient developed in Japan, which is recognized for enhancing digestive and immune systems. This strategic introduction aimed to meet the increasing consumer demand for health-centric, low-fat dairy products in Vietnam.

Key Market Players

• Almarai
• Al Rabie
• Saudi Dairy
• Danone
• Nestlé
• Al Safi Danone
• Al Othaim
• Lulu
• HyperPanda
• Amazon Vietnam

By Type	By Fat Content	By Product Type	By Packaging	By Distribution Channel	By Region
Non-Flavored Flavored	Regular Low-Fat Fat Free	Conventional Yogurt Set Yogurt Greek Yogurt Frozen Yogurt Others	Pouches Bottles Tetra Packs Others	Supermarket & Hypermarket Convenience Store Specialty Stores Online Others	Northern Central Southern

Report Scope:

In this report, the Vietnam Yogurt Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Vietnam Yogurt Market, By Type:

• Non-Flavored
• Flavored

• Vietnam Yogurt Market, By Fat Content:

• Regular
• Low-Fat
• Fat Free

• Vietnam Yogurt Market, By Product Type:

• Conventional Yogurt
• Set Yogurt
• Greek Yogurt
• Frozen Yogurt
• Others

• Vietnam Yogurt Market, By Packaging:

• Pouches
• Bottles
• Tetra Packs
• Others

• Vietnam Yogurt Market, By Distribution Channel:

• Supermarket & Hypermarket
• Convenience Store
• Specialty Stores
• Online
• Others

• Vietnam Yogurt Market, By Region:

• Northern
• Central
• Southern