Veterinary Dietary Supplements Market Size and Outlook 2030

Report Description

Forecast Period	2026-2030
Market Size (2024)	USD 2.92 Billion
CAGR (2025-2030)	8.89%
Fastest Growing Segment	Cannabidiol (CBD)
Largest Market	North America
Market Size (2030)	USD 4.87 Billion

Market Overview

The Global Veterinary Dietary Supplements Market, valued at USD 2.92 Billion in 2024, is projected to experience a CAGR of 8.89% to reach USD 4.87 Billion by 2030. Veterinary dietary supplements are substances for oral consumption by animals, providing nutritional or therapeutic benefits beyond standard dietary requirements, and are distinct from pharmaceutical drugs. Main market growth drivers include the increasing humanization of pets, leading to elevated owner expenditure on animal welfare and preventative healthcare. This is further supported by rising global pet ownership rates and heightened awareness regarding the benefits of specialized supplements for various health concerns in both companion and livestock animals.

The broader pet industry, which includes veterinary dietary supplements, exhibits substantial economic activity. According to the American Pet Products Association, total United States pet industry expenditures reached US$147 billion in 2023, growing to an estimated US$152 billion in 2024, underscoring significant investment in animal well-being. A key challenge impeding market expansion involves the complexities of stringent regulatory approvals and varying standards across international markets, affecting product innovation and commercialization.

Key Market Drivers

Two significant driving factors for the Global Veterinary Dietary Supplements Market are the increasing pet humanization and ownership rates, alongside the rising incidence of chronic conditions and an expanding aging pet population. The increasing pet humanization and ownership rates profoundly influence the global veterinary dietary supplements market. With pets increasingly viewed as cherished family members, owners invest significantly in their health and well-being, driving demand for advanced nutritional solutions. This includes proactive measures such as supplements supporting general vitality, specific health needs, and preventative care. According to the American Pet Products Association's 2025 State of the Industry Report, 94 million U. S. households owned at least one pet in 2024, reflecting a substantial consumer base committed to their animals' welfare. This emotional bond directly translates into higher demand for diverse dietary supplements.

The rising incidence of chronic conditions and an expanding aging pet population are critical market drivers. Longer pet lifespans, a result of improved veterinary care, lead to a higher prevalence of age-related ailments such as osteoarthritis and cognitive dysfunction. Supplements are frequently recommended by veterinary professionals to manage symptoms, slow disease progression, and enhance quality of life for older animals. Banfield Pet Hospital's 2023 State of Pet Health report indicated nearly 40% of dogs and cats in the U. S. were classified as senior, aged seven or older, signifying a considerable demographic requiring specialized nutritional interventions. The American Veterinary Medical Association's 2024 Pet Ownership and Demographics Sourcebook reported the total U. S. pet cat and dog population at an estimated 163.5 million, highlighting the vast scope of the companion animal health sector.

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Key Market Challenges

The complexities of stringent regulatory approvals and varying standards across international markets present a significant challenge for the Global Veterinary Dietary Supplements Market. This regulatory landscape directly hampers growth by increasing the time and cost associated with product development and commercialization. Manufacturers face elevated expenses for research, testing, and documentation to meet diverse requirements across different regions. This fragmentation necessitates tailored product formulations and labeling for each market, preventing economies of scale and slowing the introduction of innovative veterinary dietary supplements globally.

The absence of harmonized international standards further complicates market entry and expansion. Businesses must navigate distinct legal frameworks, ingredient restrictions, and efficacy substantiation demands, which can lead to delays and increased operational overhead. This variability can also lead to inconsistencies in product quality and claims. For instance, according to the National Animal Supplement Council, a review of its members' arthritic joint assistance supplements in 2023 revealed that approximately 25 percent did not meet their stated label claims. Such discrepancies, often stemming from differing regulatory oversight, undermine consumer confidence and impede broader market acceptance.

Key Market Trends

Two significant trends are currently shaping the Global Veterinary Dietary Supplements Market, reflecting evolving consumer demands and distribution methodologies.

Personalized and Breed-Specific Supplementation represents a key trend, signifying a market shift toward highly tailored nutritional support for animals. This approach transcends general wellness, focusing on dietary solutions engineered for an animal's unique genetic predispositions, specific health conditions, and life stage requirements. The American Feed Industry Association (AFIA) highlighted "product and formula personalization" as a significant emerging trend at its 2024 Pet Food Conference. This advanced customization addresses individual needs such as joint support for large dog breeds or specific dermatological requirements. Elanco Animal Health Incorporated launched its Pet Protect line in February 2025, offering veterinarian-formulated supplements designed to cater to the diverse health needs of pets. This innovation aligns with the growing desire among pet owners for more precise and effective health interventions.

The Dominance of E-commerce and Subscription Models is fundamentally transforming how veterinary dietary supplements reach consumers. This trend is driven by consumer preference for convenience, a wider array of choices, and often more competitive pricing available through online channels. This evolution in sales strategy enables direct-to-consumer interactions, fostering brand loyalty and predictable revenue streams through recurring purchases. According to the American Pet Products Association's (APPA) 2025 State of the Industry Report, online purchasing of pet products surpassed in-store sales in 2024, with 51% of all pet parents buying products online. Furthermore, the report indicated that 52% of all pet parents utilized subscription-based purchasing for pet products in 2024, an increase from 46% in 2023, with pet vitamins and supplements specifically accounting for 16% of these subscription purchases. This strong shift underscores the vital role digital platforms play in market accessibility and sustained consumer engagement.

Segmental Insights

In the Global Veterinary Dietary Supplements Market, the Cannabidiol (CBD) segment is experiencing rapid growth, driven by evolving consumer perceptions and increasing scientific interest. This segment's expansion is primarily fueled by the growing trend of pet humanization, where owners are increasingly seeking advanced and holistic health solutions for their companion animals, leading to greater acceptance of alternative therapies like CBD. Pet owners are becoming more aware of CBD's potential therapeutic benefits for various ailments, including anxiety, pain management, and inflammation in pets. Furthermore, the expanding array of CBD product formats, from oils to treats, caters to diverse pet needs and owner preferences. While the regulatory landscape is still maturing, the recognition of hemp-derived cannabinoids through initiatives such as the US Farm Bill 2018 has contributed to increased market legitimacy and accessibility for these products.

Regional Insights

North America leads the Global Veterinary Dietary Supplements Market due to several converging factors. The region demonstrates exceptionally high pet ownership rates and a pronounced trend of pet humanization, where animals are considered integral family members, driving increased spending on their well-being. This perspective fosters greater awareness among owners regarding pet health and the importance of preventive care through dietary supplements. Furthermore, North America benefits from a well-developed veterinary infrastructure and a robust regulatory environment, ensuring product safety and efficacy, which collectively bolsters consumer confidence and fuels the demand for premium veterinary dietary supplements.

Recent Developments

In February 2025, Elanco Animal Health Incorporated unveiled Pet Protect, a new line of veterinarian-formulated, science-backed supplements designed for comprehensive pet wellness. This launch introduced a variety of products targeting specific health needs in dogs and cats, including joint health, multivitamins, Omega-3, fast-acting calming, allergy and immune support, and digestive function. The company emphasized that Pet Protect was developed with over 25 years of veterinary experience, utilizing proven ingredients. This initiative aims to address the growing demand for proactive pet wellness solutions in the global veterinary dietary supplements market.

In December 2024, Nature's Zest, a family-run supplements company, announced a strategic partnership with the Animal News Agency. This collaboration was established in anticipation of Nature's Zest's upcoming launch of a new range of pet products in 2025. The company’s entry into the pet care sector signifies a notable expansion, leveraging its existing expertise in human health supplements to cater to pets' joint, gastrointestinal, and immune health needs. This partnership aims to broaden the brand's reach and establish a strong presence within the growing global veterinary dietary supplements market.

In August 2024, Pet Honesty, a natural pet wellness brand, launched an innovative line of liquid supplements for dogs. This new format includes offerings for Hip + Joint Health, Skin + Coat Health, and a 10-in-1 Multivitamin. These liquid formulations are designed for convenient, easy-to-dispense administration, allowing pet owners to mix them directly into their pet's food. The supplements feature a base of salmon oil and bone broth, enhanced with active ingredients such as glucosamine, biotin, and essential vitamins and minerals, aiming to support overall pet health and vitality.

In April 2024, Royal Canin, a division of Mars, Incorporated, significantly expanded its Veterinary Gastrointestinal (GI) portfolio by introducing five new specialized diets for both cats and dogs. These innovative products were developed through a collaborative effort involving Royal Canin researchers, veterinary specialists, and practitioners. The aim of these new nutritional solutions is to improve the gastrointestinal health of pets. The expanded range includes formulas such as Gastrointestinal Low Fat + Hydrolyzed Protein Canine and Gastrointestinal Hydrolyzed Protein Feline, addressing various dietary sensitivities and digestive needs to provide advanced veterinary nutritional support.

Key Market Players

Boehringer Ingelheim International GmbH..
Virbac S.A
Ark Naturals Company
Beaphar Group
FoodScience LLC
NOW Health Group, Inc
Nutramax Laboratories, Inc.
Nutri-Pet Research, Inc.,
Canna Companion
Nestle S.A.

By Distribution Channel	By Application	By Type	By Dosage Form	By Region
Pet Specialty Stores Retail Others Online/ E-commerce Offline	Joint Health Support Calming/ Stress/ Anxiety Digestive Health Energy and Electrolytes Immunity Support Skin & Coat Health Others	Omega 3 Fatty Acids Proteins & Peptides Cannabidiol (CBD) Multivitamins & Minerals Probiotics & Prebiotics Others	Tablets & Capsules Gummies & Chewables Powders Liquids Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Veterinary Dietary Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Veterinary Dietary Supplements Market, By Distribution Channel:

o Pet Specialty Stores

o Retail

o Others

o Online/ E-commerce

o Offline

Veterinary Dietary Supplements Market, By Application:

o Joint Health Support

o Calming/ Stress/ Anxiety

o Digestive Health

o Energy and Electrolytes

o Immunity Support

o Skin & Coat Health

o Others

Veterinary Dietary Supplements Market, By Type:

o Omega 3 Fatty Acids

o Proteins & Peptides

o Cannabidiol (CBD)

o Multivitamins & Minerals

o Probiotics & Prebiotics

o Others

Veterinary Dietary Supplements Market, By Dosage Form:

o Tablets & Capsules

o Gummies & Chewables

o Powders

o Liquids

o Others

Veterinary Dietary Supplements Market, By Region:

o North America

§ United States

§ Canada

§ Mexico

o Europe

§ France

§ United Kingdom

§ Italy

§ Germany

§ Spain

o Asia Pacific

§ China

§ India

§ Japan

§ Australia

§ South Korea

o South America

§ Brazil

§ Argentina

§ Colombia

o Middle East & Africa

§ South Africa

§ Saudi Arabia

§ UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Veterinary Dietary Supplements Market.

Available Customizations:

Global Veterinary Dietary Supplements Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Veterinary Dietary Supplements Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Veterinary Dietary Supplements Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Distribution Channel (Pet Specialty Stores, Retail, Others, Online/ E-commerce, Offline)

5.2.2. By Application (Joint Health Support, Calming/ Stress/ Anxiety, Digestive Health, Energy and Electrolytes, Immunity Support, Skin & Coat Health, Others)

5.2.3. By Type (Omega 3 Fatty Acids, Proteins & Peptides, Cannabidiol (CBD), Multivitamins & Minerals, Probiotics & Prebiotics, Others)

5.2.4. By Dosage Form (Tablets & Capsules, Gummies & Chewables, Powders, Liquids, Others)

5.2.5. By Region

5.2.6. By Company (2024)

5.3. Market Map

6. North America Veterinary Dietary Supplements Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Distribution Channel

6.2.2. By Application

6.2.3. By Type

6.2.4. By Dosage Form

6.2.5. By Country

6.3. North America: Country Analysis

6.3.1. United States Veterinary Dietary Supplements Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Distribution Channel

6.3.1.2.2. By Application

6.3.1.2.3. By Type

6.3.1.2.4. By Dosage Form

6.3.2. Canada Veterinary Dietary Supplements Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Distribution Channel

6.3.2.2.2. By Application

6.3.2.2.3. By Type

6.3.2.2.4. By Dosage Form

6.3.3. Mexico Veterinary Dietary Supplements Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Distribution Channel

6.3.3.2.2. By Application

6.3.3.2.3. By Type

6.3.3.2.4. By Dosage Form

7. Europe Veterinary Dietary Supplements Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Distribution Channel

7.2.2. By Application

7.2.3. By Type

7.2.4. By Dosage Form

7.2.5. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Veterinary Dietary Supplements Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Distribution Channel

7.3.1.2.2. By Application

7.3.1.2.3. By Type

7.3.1.2.4. By Dosage Form

7.3.2. France Veterinary Dietary Supplements Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Distribution Channel

7.3.2.2.2. By Application

7.3.2.2.3. By Type

7.3.2.2.4. By Dosage Form

7.3.3. United Kingdom Veterinary Dietary Supplements Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Distribution Channel

7.3.3.2.2. By Application

7.3.3.2.3. By Type

7.3.3.2.4. By Dosage Form

7.3.4. Italy Veterinary Dietary Supplements Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Distribution Channel

7.3.4.2.2. By Application

7.3.4.2.3. By Type

7.3.4.2.4. By Dosage Form

7.3.5. Spain Veterinary Dietary Supplements Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Distribution Channel

7.3.5.2.2. By Application

7.3.5.2.3. By Type

7.3.5.2.4. By Dosage Form

8. Asia Pacific Veterinary Dietary Supplements Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Distribution Channel

8.2.2. By Application

8.2.3. By Type

8.2.4. By Dosage Form

8.2.5. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Veterinary Dietary Supplements Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Distribution Channel

8.3.1.2.2. By Application

8.3.1.2.3. By Type

8.3.1.2.4. By Dosage Form

8.3.2. India Veterinary Dietary Supplements Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Distribution Channel

8.3.2.2.2. By Application

8.3.2.2.3. By Type

8.3.2.2.4. By Dosage Form

8.3.3. Japan Veterinary Dietary Supplements Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Distribution Channel

8.3.3.2.2. By Application

8.3.3.2.3. By Type

8.3.3.2.4. By Dosage Form

8.3.4. South Korea Veterinary Dietary Supplements Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Distribution Channel

8.3.4.2.2. By Application

8.3.4.2.3. By Type

8.3.4.2.4. By Dosage Form

8.3.5. Australia Veterinary Dietary Supplements Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Distribution Channel

8.3.5.2.2. By Application

8.3.5.2.3. By Type

8.3.5.2.4. By Dosage Form

9. Middle East & Africa Veterinary Dietary Supplements Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Distribution Channel

9.2.2. By Application

9.2.3. By Type

9.2.4. By Dosage Form

9.2.5. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Veterinary Dietary Supplements Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Distribution Channel

9.3.1.2.2. By Application

9.3.1.2.3. By Type

9.3.1.2.4. By Dosage Form

9.3.2. UAE Veterinary Dietary Supplements Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Distribution Channel

9.3.2.2.2. By Application

9.3.2.2.3. By Type

9.3.2.2.4. By Dosage Form

9.3.3. South Africa Veterinary Dietary Supplements Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Distribution Channel

9.3.3.2.2. By Application

9.3.3.2.3. By Type

9.3.3.2.4. By Dosage Form

10. South America Veterinary Dietary Supplements Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Distribution Channel

10.2.2. By Application

10.2.3. By Type

10.2.4. By Dosage Form

10.2.5. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Veterinary Dietary Supplements Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Distribution Channel

10.3.1.2.2. By Application

10.3.1.2.3. By Type

10.3.1.2.4. By Dosage Form

10.3.2. Colombia Veterinary Dietary Supplements Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Distribution Channel

10.3.2.2.2. By Application

10.3.2.2.3. By Type

10.3.2.2.4. By Dosage Form

10.3.3. Argentina Veterinary Dietary Supplements Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Distribution Channel

10.3.3.2.2. By Application

10.3.3.2.3. By Type

10.3.3.2.4. By Dosage Form

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Veterinary Dietary Supplements Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Boehringer Ingelheim International GmbH..

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Virbac S.A

15.3. Ark Naturals Company

15.4. Beaphar Group

15.5. FoodScience LLC

15.6. NOW Health Group, Inc

15.7. Nutramax Laboratories, Inc.

15.8. Nutri-Pet Research, Inc.,

15.9. Canna Companion

15.10. Nestle S.A.

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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