The United States pet food market is anticipated to grow at an impressive CAGR during the forecast period. The term "pet food" refers to a meal intended to satisfy the taste and provide for the dietary requirements of domesticated animals. Some ingredients used to manufacture pet food include meat, peas, maize, barley, shellfish, feed grain, and chicken. Pet food offers several positive health effects, such as boosting immunity, extending life expectancy, maintaining a healthy weight, reducing the risk of allergies and skin diseases, and decreasing digestive problems. The humanization of pets in recent years has inspired owners to treat their animals like family members. Owners now spend more money on wholesome pet food as they are more concerned about their animals' well-being and health. As a result, producers are putting more effort into finding ethically sound products and implementing modifications to the manufacturing process. 70% of U.S. households, or about 90.5 million families, own a pet, according to the 2021-2022 National Pet Owners Survey conducted by the American Pet Products Association (APPA).

The U.S. market is characterized by high consumer awareness and interest in ingredient content. A significant opportunity for low-cost marketing of the unique and novel product lines of developing companies is presented by the rising e-commerce market penetration. Pet food prices are rising across the country as a result of numerous competitors offering innovative products.

The industry for pet food is driven by pet humanization. Spending on premium, sustainable, and organic goods has also increased due to the growing interest in pet nutrition and health. Branded and high-income households prefer highly nutritious food items for their pets.

United States Pet Food Market Trends

The main driver for the growth in the pet food industry in the US is the rising adoption of pets due to the high rate of family nuclearization. In addition, with high-income levels and shifting consumer preferences, packaged and branded pet food demand has grown nationwide. Additionally, market growth has been aided by the widespread availability of natural pet food and the emergence of e-commerce platforms. Furthermore, the demand for nutrient-rich, energy-dense pet food products that are healthy and safe for consumption has boosted by shifting attitudes toward pet ownership and increasing pet owners' awareness of pet health. As a result, many producers have released organic and natural food items devoid of artificial fertilizers, pesticides, antibiotics, artificial coloring, and chemical by-products. They have also created creative product variations with flavor enhancers and longer shelf life.

New Product Launches Fuels the Market Growth

Manufacturers are launching new products due to the high demand for these products in the United States. For instance, PawCo found its proprietary, meat-free, plant-based dog food available. It includes all the vital vitamins, minerals, and amino acids most adult dogs require to thrive. Various fruit and vegetables are combined with plant-based protein in its product offerings, such as peanut butter and apples, green mix and carrots, and blueberries and vegetables. The foods are also suggested for allergic pets because they don't contain any animal products.

Rising Pet Ownership Aids the Market Growth

One of the key factors driving the market is the rising pet ownership globally, particularly in developed nations like the United States. Pet owners are more likely to choose wholesome, high-quality food for their animals due to the trend toward treating pets as human beings, further accelerating market growth. Additionally, consumers are encouraged to spend money on organic products to maintain the health of their pets by the rising per capita income of consumers. However, another growth-promoting factor for the pet food market in the United States is the easy availability of goods in various price ranges.