The United States pet food
market is anticipated to grow at an impressive CAGR during the forecast period.
The term "pet food" refers to a meal intended to satisfy the taste
and provide for the dietary requirements of domesticated animals. Some
ingredients used to manufacture pet food include meat, peas, maize, barley,
shellfish, feed grain, and chicken. Pet food offers several positive health
effects, such as boosting immunity, extending life expectancy, maintaining a
healthy weight, reducing the risk of allergies and skin diseases, and
decreasing digestive problems. The humanization of pets in recent years has
inspired owners to treat their animals like family members. Owners now spend
more money on wholesome pet food as they are more concerned
about their animals' well-being and health. As a result, producers are putting
more effort into finding ethically sound products and implementing
modifications to the manufacturing process. 70% of U.S. households, or about
90.5 million families, own a pet, according to the 2021-2022 National Pet
Owners Survey conducted by the American Pet Products Association (APPA).
The U.S. market is
characterized by high consumer awareness and interest in ingredient content. A
significant opportunity for low-cost marketing of the unique and novel product
lines of developing companies is presented by the rising e-commerce market
penetration. Pet food prices are rising across the country as a result of
numerous competitors offering innovative products.
The industry for pet food is
driven by pet humanization. Spending on premium, sustainable, and organic goods
has also increased due to the growing interest in pet nutrition and health.
Branded and high-income households prefer highly nutritious food items for
United States Pet Food Market
The main driver for the growth
in the pet food industry in the US is the rising adoption of pets due to the
high rate of family nuclearization. In addition, with high-income levels and
shifting consumer preferences, packaged and branded pet food demand has grown
nationwide. Additionally, market growth has been aided by the widespread
availability of natural pet food and the emergence of e-commerce platforms.
Furthermore, the demand for nutrient-rich, energy-dense pet food products that
are healthy and safe for consumption has boosted by shifting attitudes toward
pet ownership and increasing pet owners' awareness of pet health. As a result,
many producers have released organic and natural food items devoid of
artificial fertilizers, pesticides, antibiotics, artificial coloring, and
chemical by-products. They have also created creative product variations with
flavor enhancers and longer shelf life.
New Product Launches Fuels the
Manufacturers are launching
new products due to the high demand for these products in the United States.
For instance, PawCo found its proprietary, meat-free, plant-based dog food
available. It includes all the vital vitamins, minerals, and amino acids most
adult dogs require to thrive. Various fruit and vegetables are combined with
plant-based protein in its product offerings, such as peanut butter and apples,
green mix and carrots, and blueberries and vegetables. The foods are also
suggested for allergic pets because they don't contain any animal products.
Rising Pet Ownership Aids the
One of the key factors
driving the market is the rising pet ownership globally, particularly in
developed nations like the United States. Pet owners are more likely to choose
wholesome, high-quality food for their animals due to the trend toward treating
pets as human beings, further accelerating market growth. Additionally,
consumers are encouraged to spend money on organic products to maintain the
health of their pets by the rising per capita income of consumers. However,
another growth-promoting factor for the pet food market in the United States is
the easy availability of goods in various price ranges.