United States hair care market is expected to grow at a steady CAGR during the forecast period. Hair care products are applied in order to manage common hair problems including hair loss, split ends, dandruff, dry scalp, among others. The United States hair care market is driven by growing need to nourish the scalp in order to keep hairs healthy. In addition to this, rise in self-awareness regarding fashion trends, especially among youngsters is anticipated to rev up the hair care market during the forecast period. Moreover, stressful life of working-class population has increased the hair damage, thereby leading to upsurge in the demand for hair care products, which in turn is expected to positively influence the growth of market over the next few years.

The United States hair care market is segmented based on type, distribution channel, company and region. Considering the distribution channel, the market is fragmented into modern trade, general store, specialty stores, online sales channel, and others. Among these, the general store segment dominated the United States hair care market until 2020 and is further anticipated to maintain its dominance during the forecast period as well, which is accredited to the easy availability of the products in the stores coupled with ease of buying. Moreover, the buyers can check the quality of products by their own before buying, which is further contributing to the growing trend.

Major players operating in the United States hair care market include Shiseido USA, Johnson & Johnson Services, Inc., Unilever USA, Amway, Oriflame USA, Procter & Gamble US, L'Oreal USA, Inc., Revlon Inc., Kao, Beiersdorf Inc. and others. The companies are adopting competitive strategies include mergers & acquisitions, partnership, agreements, and new products developments in order to expand their geographic reach and to increase the customer bases.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022–2026

Objective of the Study:

  • To analyze and estimate the market size of United States hair care market from 2016 to 2019.
  • To estimate and forecast the market size of United States hair care market from 2020 to 2026 and growth rate until 2026.
  • To classify and forecast United States hair care market based on type, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the United States hair care market.
  • To identify drivers and challenges for United States hair care market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in United States hair care market.
  • To conduct pricing analysis for United States hair care market.
  • To identify and analyze the profile of leading players operating in United States hair care market.
  • To identify key sustainable strategies adopted by market players in United States hair care market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of United States hair care market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Hair care product manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to hair care
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, United States hair care market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • United States Hair Care Market, By Type:
    • Hair Spray
    • Conditioner
    • Shampoo
    • Hair Oil
    • Others
  • United States Hair Care Market, By Distribution Channel:
    • Modern Trade
    • General Store
    • Specialty Stores
    • Online Sales Channel
    • Others
  • United States Hair Care Market, By Region:
    • Midwest Region
    • West Region
    • North East Region
    • South Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States hair care market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
United States hair care market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

1.     Product Overview

2.    Research Methodology

3.    Impact of COVID-19 of US Hair Care Market

4.    Executive Summary

5.    Voice of Customer/Customer Insight

6.    US Hair Care Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others)

6.2.2.     By Distribution Channel (Modern Trade, General Store, Specialty Stores, Online Sales Channel, Others)

6.2.3.     By Region (Midwest, West, North East, South)

6.2.4.    By Company

6.3.  Market Attractiveness Index

7.    Midwest US Hair Care Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Type

7.2.2.     By Distribution Channel

8.    West US Hair Care Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Type

8.2.2.     By Distribution Channel

9.    North East US Hair Care Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Type

9.2.2.     By Distribution Channel

10.  South US Hair Care Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Type

10.2.2.  By Distribution Channel

11.  Market Dynamics

11.1.  Drivers/Opportunities

11.2.  Challenges/Restraints

12.  Market Trends & Developments

13.  Pricing Analysis

14.  Policy and Regulatory Landscape

15.  US Economic Profile

16.  Competitive Landscape

16.1.    Company Profiles

16.1.1.  Shiseido USA

16.1.2.  Johnson & Johnson Services, Inc.

16.1.3.  Unilever USA

16.1.4.  Amway

16.1.5.  Oriflame USA

16.1.6.  Procter & Gamble US

16.1.7.  L'Oreal USA, Inc.

16.1.8.  Revlon Inc.

16.1.9.  Kao

16.1.10.                Beiersdorf Inc.

17.  Strategic Recommendations

18. About Us & Disclaimer