United States candy market was valued USD19705.40 million in the year 2020 and it is anticipated to reach over USD23617.64 million by the end of 2026, growing at a CAGR of over 3.23% during the forecast period owing to increasing innovation in existing products and rising demand for candies in the United States market. It is the increasing consumption during holidays like Halloween and Easter that are the primary cause of increasing revenue generation of candy market. However, rising health concerns about diseases like obesity and diabetes are somewhat inhibiting the growth of the United States candy market. To tackle this situation, sugar-free and low-calorie candies are being manufactured by the companies. Major challenges faced by the candy industry include rising government regulations related to quality control, packaging & supply chain, changing consumer preferences and health issues, which might hamper the growth of the market through 2026.

The candy market's most lucrative target demographic are young people. According to the United States Census Bureau, children aged 3 to 17 years accounted for 73.6 million in 2016. The increasing availability of various types of candy, both chocolate and non-chocolate candies, has resulted in a strong demand among children.

The United States candy market can be segregated based on product, type, distribution channels and region. In terms of product, the United States candy market is divided into sugar candy, chocolate candy, and gum candy. Among these, it is the chocolate candy that is expected to hold the fastest growing market share since individuals in the nation have started to restrict their confectionery intake by treating themselves to bite-sized chocolate candies. Dark chocolate candies go well with the country's current "healthy eating" trend. Consumers are selecting premium dark chocolate candies to have a guilt-free experience as dark chocolate has been shown to offer various health advantages.

Companies are continuously launching innovative products and taking aggressive branding initiatives in categories of sugar and gum candies. For instance, Big Red is a cinnamon-flavored gum made by Mars Incorporated. Product development by Mars Incorporated also intended to address the rising health risks associated with candy consumption, such as diabetes. Therefore, most of the companies have developed sugar-free candies aimed at the diabetic population.

While considering the distribution channels, the market is segmented into Departmental Stores, Convenience Stores, Supermarkets/Hypermarkets, and Online Sales Channel. In the year 2020, the departmental stores accounted for a majority share in the United States candy market. However, the online sales channel is expected to increase at a rapid pace during the forecast period reason being the lucrative offers and availability of discounts.

In terms of region, the United States candy market is categorized into South, West, Mid-West, and North-East. Among these regions, West is the fastest growing contributor for the candy market especially the Utah State based on sales generated and higher demand for candies in these regions. As the people are becoming more urbanized and aware of new things and their accessibility. This is owing to the fact that large corporations control a large portion of the confectionery market in urban regions.

The candy market has become an attractive destination for investments and several large multinational companies are entering into this market. Some of the major players operating in this market are Mars Incorporated, The Hershey Company, Mondelez International, Ferrera Candy Company, Perfetti Van Melle USA Inc., General Mills, Tootsie Roll Industries, Inc., The Topps Company, Inc., See's Candy Shops, Inc., and DeMet's Candy Company. The candy market is highly fragmented due to many local and international suppliers.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022-2026

Objective of the Study:

  • To analyze the historical growth in the market size of the United States candy market from 2016 to 2020.
  • To estimate and forecast the market size of the United States candy market from 2021 to 2026 and growth rate until 2026.
  • To classify and forecast the United States candy market based on product, distribution channels, region, and company.
  • To identify the dominant region or segment in the United States candy market.
  • To identify drivers and challenges for the United States candy market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the United States candy market.
  • To identify and analyze the profile of leading players operating in the United States candy market.
  • To identify key sustainable strategies adopted by market players in the United States candy market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels, and presence of all major players across the globe.

TechSci Research calculated the market size of the United States candy market using a bottom-up approach, wherein data for various segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated them through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations, and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Manufacturers, distributors, and end users
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policymakers
  • Organizations, forums, and alliances related to candy

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, end-users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities. 

Report Scope:

In this report, the United States candy market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         United States Candy Market, By Product:

o   Sugar Candy

o   Chocolate Candy

o   Gum Candy

  • United States Candy Market, By Distribution Channels:
    • Departmental Store
    • Convenience Stores
    • Supermarkets/Hypermarkets
    • Online Sales Channel
  • United States Candy Market, By Region:
    • South
    • West
    • Mid-West
    • North-East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States candy market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on United States Candy Market

4.    Executive Summary

5.    Voice of Customer

5.1.  Factors Influencing Purchase Decisions

5.2.  Brand Awareness

5.3.  Challenges Faced by Customers

5.4.  Preferred Distribution Channel

6.    United States Candy Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product (Sugar Candy, Chocolate Candy, and Gum Candy)

6.2.2.     By Distribution Channel (Departmental Stores, Convenience Stores, Supermarkets/Hypermarkets, and Online Sales Channel)

6.2.3.     By Company (2020)

6.2.4.     By Region

6.3.  Market Map

7.    United States Sugar Candy Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Product (Hard Candies, Center Filled, Panned, and Others (Cotton Candy, Jellies, Lollipops, Licorice, etc.)

7.2.2.     By Distribution Channel

8.    United States Chocolate Candy Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Product (Plain, Center Filled, Panned, and Lollipops)

8.2.2.     By Distribution Channel

9.    United States Gum Candy Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Product (Bubble Gum, and Chewing Gum)

9.2.2.     By Distribution Channel

10.  Market Dynamics

10.1. Drivers

10.2. Challenges

11.  Market Trends & Developments

12.  Competitive Landscape

12.1.  Mars Incorporated

12.2.  The Hershey Company

12.3.  Ferrera Candy Company (Ferrero SA)

12.4.  Mondelez International, Inc.

12.5.  Perfetti Van Melle USA Inc.

12.6.  General Mills, Inc.

12.7.  Tootsie Roll Industries, Inc.

12.8.  The Topps Company, Inc.

12.9.  See's Candy Shops, Inc.

12.10.  DeMet's Candy Company

12.11.  NV Confiserie Trefin

12.12.  Sweet Candy Company

12.13.  Taffy Town, Inc.

12.14.  Taste of Nature, Inc.

12.15.  Quality Candy Company

13.  Strategic Recommendations

14.  About Us & Disclaimer

  • List of Figures

    Figure 1:  United States Candy Market Size, By Value (USD Million), 2016-2026F

    Figure 2:  United States Candy Market Share, By Product, By Value, 2016-2026F

    Figure 3:  United States Candy Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 4:  United States Candy Market Share, By Company, By Value, 2020

    Figure 5:  United States Candy Market Share, By Region, By Value, 2020 & 2026F

    Figure 6:  United States Candy Market Map, By Distribution Channel, Market Size (USD Million) & Growth Rate (%), 2020

    Figure 7:  United States Candy Market Map, By Region, Market Size (USD Million) & Growth Rate (%), 2020

    Figure 8:  United States Chocolate Candy Market Size, By Value (USD Million), 2016-2026F

    Figure 9:  United States Chocolate Candy Market Share, By Product, By Value, 2016-2026F

    Figure 10:  United States Chocolate Candy Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 11:  United States Sugar Candy Market Size, By Value (USD Million), 2016-2026F

    Figure 12:  United States Sugar Candy Market Share, By Product, By Value, 2016-2026F

    Figure 13:  United States Sugar Candy Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 14:  United States Gum Candy Market Size, By Value (USD Million), 2016-2026F

    Figure 15:  United States Gum Candy Market Share, By Product, By Value, 2016-2026F

    Figure 16:  United States Gum Candy Market Share, By Distribution Channel, By Value, 2016-2026F