United States candy market was
valued USD19705.40 million in the year 2020 and it is anticipated to reach over
USD23617.64 million by the end of 2026, growing at a CAGR of over 3.23%
during the forecast period owing to increasing innovation in existing products
and rising demand for candies in the United States market. It is the increasing consumption during holidays like
Halloween and Easter that are the primary cause of increasing revenue
generation of candy market. However, rising health concerns about diseases like
obesity and diabetes are somewhat inhibiting the growth of the United States
candy market. To tackle this situation, sugar-free and low-calorie candies are
being manufactured by the companies. Major challenges faced by the candy industry
include rising government regulations related to quality control, packaging
& supply chain, changing consumer preferences and health issues, which
might hamper the growth of the market through 2026.
market's most lucrative target demographic are young people. According to the
United States Census Bureau, children aged 3 to 17 years accounted for 73.6
million in 2016. The increasing availability of various types of candy, both
chocolate and non-chocolate candies, has resulted in a strong demand among
The United States
candy market can be segregated based on product, type, distribution channels
and region. In terms of product, the United States candy market is divided into
sugar candy, chocolate candy, and gum candy. Among these, it is the chocolate candy that is expected to hold the fastest growing market share since
individuals in the nation have started to restrict their confectionery intake
by treating themselves to bite-sized chocolate candies. Dark chocolate candies go
well with the country's current "healthy eating" trend. Consumers are
selecting premium dark chocolate candies to have a guilt-free experience as
dark chocolate has been shown to offer various health advantages.
continuously launching innovative products and taking aggressive branding
initiatives in categories of sugar and gum candies. For instance, Big Red is a
cinnamon-flavored gum made by Mars Incorporated. Product development by Mars
Incorporated also intended to address the rising health risks associated with
candy consumption, such as diabetes. Therefore, most of the companies have
developed sugar-free candies aimed at the diabetic population.
While considering the distribution
channels, the market is segmented into Departmental Stores, Convenience Stores,
Supermarkets/Hypermarkets, and Online Sales Channel. In the year 2020, the
departmental stores accounted for a majority share in the United States candy
market. However, the online sales channel is expected to increase at a rapid
pace during the forecast period reason being the lucrative offers and availability
In terms of region,
the United States candy market is categorized into South, West, Mid-West, and
North-East. Among these regions, West is the fastest growing contributor for
the candy market especially the Utah State based on sales generated and higher
demand for candies in these regions. As the people are becoming more urbanized
and aware of new things and their accessibility. This is owing to the fact that
large corporations control a large portion of the confectionery market in urban
The candy market has become
an attractive destination for investments and several large multinational
companies are entering into this market. Some of the major players
operating in this market are Mars Incorporated,
The Hershey Company, Mondelez International, Ferrera Candy Company, Perfetti
Van Melle USA Inc., General Mills, Tootsie Roll Industries, Inc., The Topps
Company, Inc., See's Candy Shops, Inc., and DeMet's Candy Company. The
candy market is highly fragmented due to many local and international
considered for this report:
Historical Years: 2016-2019
Base Year: 2020
Estimated Year: 2021
Forecast Period: 2022-2026
Objective of the Study:
- To analyze the historical growth in the market
size of the United States candy market from 2016 to 2020.
- To estimate and forecast the market size of the
United States candy market from 2021 to 2026 and growth rate until 2026.
- To classify and forecast the United States candy
market based on product, distribution
channels, region, and company.
- To identify the dominant region or segment in
the United States candy market.
- To identify drivers and challenges for the United
States candy market.
- To examine competitive developments such as
expansions, new product launches, mergers & acquisitions, etc., in the
United States candy market.
- To identify and analyze the profile of leading
players operating in the United States candy market.
- To identify key sustainable strategies adopted
by market players in the United States candy market.
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TechSci Research performed both primary as well as exhaustive
secondary research for this study. Initially, TechSci Research sourced a list
of manufacturers across the globe. Subsequently, TechSci Research conducted
primary research surveys with the identified companies. While interviewing, the
respondents were also enquired about their competitors. Through this technique,
TechSci Research was able to include the manufacturers which could not be
identified due to the limitations of secondary research. TechSci Research
analyzed the manufacturers, distribution channels, and presence of all major
players across the globe.
TechSci Research calculated the market size of the United States
candy market using a bottom-up approach, wherein data for various segments was
recorded and forecast for the future years. TechSci Research sourced these
values from the industry experts and company representatives and externally
validated them through analyzing historical data of these product types and
applications for getting an appropriate, overall market size. Various secondary
sources such as company websites, news articles, press releases, company annual
reports, investor presentations, and financial reports were also studied by
Key Target Audience:
distributors, and end users
research and consulting firms
bodies such as regulating authorities and policymakers
forums, and alliances related to candy
The study is useful in providing answers to several critical
questions that are important for the industry stakeholders such as
manufacturers, end-users, etc., besides allowing them in strategizing
investments and capitalizing on market opportunities.
In this report, the United States candy
market has been segmented into the following categories, in addition to
the industry trends which have also been detailed below:
United States Candy Market, By Product:
- United States Candy Market, By Distribution
- United States Candy Market, By Region:
Company Profiles: Detailed analysis of the major
companies present in the United States candy market.
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
- Detailed analysis and
profiling of additional market players (up to five).