United States Bread Market Growth, Share, Size & Forecast 2031

Summary

Report Description

The United States bread market was valued USD29.93 billion in 2022 and is projected to grow at a CAGR of 3.95% through 2028 and is anticipated to project robust growth in the forecast period. The market for bread in the United States is rising due to adoption of frozen & organic bread and advancement in production techniques in the United States market. Furthermore, during the forecast period, rising disposable income and increased bread consumption among the population are expected to boost the US bread market.

United States Bread Market Scope

Bread is a regular food consumed all across the country and is prepared by combining water, yeast, and flour before baking it at a particular temperature. It has been a part of diet from various years. It has been prepared in a number of ways with a wide range of components and processes. On the basis of type, breads are available as fresh and frozen bread in the US. Frozen breads are preserved to extend the shelf life while the fresh breads have no preservatives added, so they have a short shelf life. On the basis of ingredients, it is considered that organic breads have ingredients that have grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms (GMO's), or ionizing radiation The bread market in the United States has been categorized according to product type, which includes sandwich slices, bun, rolls, breadsticks, ciabatta, and others (loaves, brioche, baguette, etc.).

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United States Bread Market Overview

The United States Bread market is experiencing high demand owing to its versatility, affordability, and convenience as well as it is considered as the significant food in the American culture. It is a versatile food that can be eaten for breakfast, lunch or dinner and it can be used to make sandwiches, toast and other dishes. The bread market in the United States is a large and diverse industry, with a wide range of products and brands available to consumers.

According to a study, bread consumed per capita per year in the United States is around 17 kg. Moreover, according to an article of a bakery company, nearly 200 million Americans used one package of bread a week on average in 2020. Thus, the demand for bread in the United States has remained relatively stable over the years, mostly households buy bread at least once a week. However, there has been a shift in consumer preferences towards healthier and more natural bread options. This has led to an increase in demand for organic, whole grain, and gluten-free bread products.

United States Bread Market Drivers

The United States bread market is driven by various factors such as consumers becoming more health conscious and looking for bread that is made from whole grain, is gluten free, and has lower calories and fat content. Moreover, consumers are looking for a bread that is easy to prepare and can be consumed on the go and for that manufacturers are producing pre-sliced breads and with longer shelf lives. Due to the rising obesity incidence and other health problems in the United States, customers are increasing their focus on living healthy lifestyles. Thus, consumers are growing more health conscious and looking out for healthier bread options. Because of this, the whole wheat bread as well as gluten-free and low-carb varieties are in more demand.

Moreover, the second largest source of calories in the American diet are bread, rolls, and bagels. Many consumers prefer quick and simple food options due to their busy lifestyles. Also, since they may be rapidly toasted as a simple breakfast alternative, pre-sliced bread and bun bread are extremely popular in the United States. According to a study, nearly 73% of Americans claim that while dining out, the meal includes certain kind of bread as a starter or part of the main course. Furthermore, it increases the demand for bread from restaurants and food-services. Thus, bread is more than an everyday staple food and is one of the best comfort foods that is preferred by Americans.

United States Bread Market Trends

The demand for gluten-free baked products is expected to increase as customers have become more conscious about symptoms of gluten intolerance. Around 1% of the population in the United States or 1 in every 133 has celiac disease. Thus, the market for gluten-free breads is also expected to rise. In 2021, Canyon Bakehouse introduced a brand of frozen bread in 2021, along with gluten-free Brioche-Style Sub Rolls and Hawaiian Sweet Bread. Thus, it is also expected that the availability of gluten-free products, such as breadcrumbs, pita bread, hamburger buns, and flatbread, will boost market expansion throughout the predicted period.

Additionally, with the availability of frozen bread, manufacturers are offering long shelf-life products, frozen dough, packaged goods, and half-baked foods which has boosted the sales of bread market. The companies have modified the conventional method of making bread and started implementing innovative processes that ensure the bread will stay fresh for a long time to satisfy the increasing demand for a variety of breads. Moreover, bread manufacturers are constantly introducing new products and flavours to the market to meet the demands of changing consumer preferences. This includes everything from artisanal breads to breads made with unique ingredients such as quinoa or chia seeds. For instance, in 2023, King Arthur Baking Company has launched Gluten-Free Bread Flour at Natural Products Expo West in the United States.

United States Bread Market Challenges

Since bread is a perishable good, manufacturers must carefully control its shelf life. This can be challenging, as the product can quickly become stale. As a result, excessive wastage is witnessed, and this further leads to reduced profitability to the manufacturers. It is also considered that bread products should be stored in a cool place or room temperature environment to avoid growth of mould. Also, fresh homemade bread without preservatives can be consumed within 3-4 days if stored at room temperature.

In addition the growth of new product variants in the bakery industry is a significant trend, with more indulgent and personalized items becoming popular as well as low-carb, gluten-free, and fortified options constantly appearing on the market, manufacturers must be able to quickly launch new offers in order to keep the place in the market.

Market Recent Developments

In 2022, Flowers Foods acquired Papa Pita Bakery a manufacturer and distributor of high-quality bagels, tortillas, breads, buns, English muffins, and flat breads with the aim to increase its presence in the western United States.
In 2022, Bimbo Bakeries’ Sara Lee sliced bread combined with Artesano sliced bread reached around USD1 billion in retail sales. With this accomplishment, the group made significant progress towards their goal of becoming the most well-known bread brand in America.
In 2023, Sara Lee Bread, a producer of delicious bread, buns, rolls, and breakfast items, recently launched Sara Lee White Bread Made with Veggies to its product portfolio. It is baked with the equivalent of one cup of vegetables each loaf and fortified with vitamins A, D, and E.

Market Opportunities

The hospitality industry, which makes a significant contribution to the US economy, includes the food service as one of its major market segments. The average American family spends around 50% of its dinner spending at restaurants, and the business is estimated to be worth USD800 billion in the United States in 2022. For instance, 87% of Americans enjoy being offered complimentary starter of fresh bread products (such as a breadbasket or garlic bread) while dining out. Thus, hotels, restaurants, and catering companies can increase their production capacities with the rising sales and consumption of baked goods products. The bread market in the United States represents a significant opportunity for entrepreneurs and investors.

Market Segmentation

The United States bread market is segmented based on the type, ingredients, product type, distribution channel, region, and company. In terms of type, the United States bread market is segmented into fresh and frozen. In terms of ingredients, the market is segmented into inorganic and organic. The product type segment is divided into sandwich slices, bun, rolls, breadsticks, ciabatta, and others (loaves, brioche, baguette, etc.). The distribution channel segment is divided into convenience stores, specialty retailers, supermarket/hypermarket, departmental store, online, and others (wholesales, direct sales, etc.).

Company Profiles

Bimbo Bakeries USA, Flowers Foods, Inc., Campbell soup Company, United States Bakery (Franz Family Bakery), Perfection Bakeries LLC (Aunt Millie’s Bakeries), Aspire Bakeries LLC, Pan-O-Gold Baking Company, H&S Bakery Inc., New York Bakery Co, Lewis Bakeries Inc. are some of the leading market players of the United States bread market.

Attribute	Details
Market Size Value in 2022	USD 29.93 Billion
Revenue Forecast in 2028	USD 37.46 Billion
Growth Rate	3.95%
Base Year	2022
Historic Data	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Value in USD Billion, , CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Type Ingredients Product Type Distribution Channel Region
Regional scope	South, West, Mid-West, North-East
Key Companies Profiled	Bimbo Bakeries USA, Flowers Foods, Inc., Campbell soup Company, United States Bakery (Franz Family Bakery), Perfection Bakeries LLC (Aunt Millie’s Bakeries), Aspire Bakeries LLC, Pan-O-Gold Baking Company, H&S Bakery Inc., New York Bakery Co, Lewis Bakeries Inc.
Customization scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, United States bread market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

United States Bread Market, By Type:

Fresh
Frozen

United States Bread Market, By Ingredients:

Inorganic
Organic

United States Bread Market, By Product Type:

Sandwich Slices
Bun
Rolls
Breadsticks
Ciabatta
Others (Loaves, Brioche, Baguette, etc.)

United States Bread Market, By Distribution Channel:

Convenience Store
Specialty Retailers
Supermarket/Hypermarket
Departmental Store
Online
Others (Wholesales, Direct Sales, etc.)

United States Bread Market, By Region:

South
West
Mid-West
North-East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States Bread market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of content

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Impact of COVID-19 on United States Bread Market

5. Voice of Customer Analysis

5.1. Respondent Demographics

5.2. Source of Information

5.3. Brand Awareness

5.4. Factors Influencing Purchase Decision

5.5. Challenges Faced Post Purchase

6. United States Bread Market Outlook, 2018–2028

6.1. Market Size & Forecast

6.1.1. By Value & Volume

6.2. Market Share & Forecast

6.2.1. By Type (Fresh, Frozen)

6.2.2. By Ingredients (Inorganic, Organic)

6.2.3. By Product Type (Sandwich Slices, Bun, Rolls, Breadsticks, Ciabatta, Others (Loaves, Brioche, Baguette etc.))

6.2.4. By Distribution Channel (Supermarket/Hypermarket, Convenience Store, Departmental Store, Specialty Retailers, Online, Others (Wholesales, Direct Sales, etc.))

6.2.5. By Region (South, West, Mid-West, North-East)

6.2.6. By Company (2022)

6.2.7. Market Map Market Map (By Type, By Ingredients, By Product Type, By Distribution Channel, By Region)

7. United States Sandwich Slices Market Outlook, 2018–2028

7.1. Market Size & Forecast

7.1.1. By Value & Volume

7.2. Market Share & Forecast

7.2.1. By Distribution Channel

7.2.2. By Region

8. United States Bun Slices Market Outlook, 2018–2028

8.1. Market Size & Forecast

8.1.1. By Value & Volume

8.2. Market Share & Forecast

8.2.1. By Distribution Channel

8.2.2. By Region

9. United States Rolls Slices Market Outlook, 2018–2028

9.1. Market Size & Forecast

9.1.1. By Value & Volume

9.2. Market Share & Forecast

9.2.1. By Distribution Channel

9.2.2. By Region

10. United States Breadsticks Market Outlook, 2018–2028

10.1. Market Size & Forecast

10.1.1. By Value & Volume

10.2. Market Share & Forecast

10.2.1. By Distribution Channel

10.2.2. By Region

11. United States Ciabatta Market Outlook, 2018–2028

11.1. Market Size & Forecast

11.1.1. By Value & Volume

11.2. Market Share & Forecast

11.2.1. By Distribution Channel

11.2.2. By Region

12. Pricing Analysis

13. Market Dynamics

13.1. Drivers

13.2. Challenges

14. Market Trends & Developments

15. Porter’s Five Forces Model

15.1. Competitive Rivalry

15.2. Bargaining Power of Buyers

15.3. Bargaining Power of Suppliers

15.4. Threat of New Entrants

15.5. Threat of Substitutes

16. SWOT Analysis

16.1. Strengths

16.2. Weaknesses

16.3. Opportunities

16.4. Threats

17. Policy and Regulatory Landscape

18. United States Economic Profile

19. Competitive Landscape

19.1. Bimbo Bakeries USA Inc.

19.1.1. Company Details

19.1.2. Products

19.1.3. Financials (As Reported)

19.1.4. Key Market Focus & Geographical Presence

19.1.5. Recent Developments

19.1.6. Key Management Personnel

19.2. Flowers Foods, Inc.

19.2.1. Company Details

19.2.2. Products

19.2.3. Financials (As Reported)

19.2.4. Key Market Focus & Geographical Presence

19.2.5. Recent Developments

19.2.6. Key Management Personnel

19.3. Campbell Soup Company

19.3.1. Company Details

19.3.2. Products

19.3.3. Financials (As Reported)

19.3.4. Key Market Focus & Geographical Presence

19.3.5. Recent Developments

19.3.6. Key Management Personnel

19.4. United States Bakery (Franz Family Bakery)

19.4.1. Company Details

19.4.2. Products

19.4.3. Key Market Focus & Geographical Presence

19.4.4. Recent Developments

19.4.5. Key Management Personnel

19.5. Perfection Bakeries LLC (Aunt Millie’s Bakeries)

19.5.1. Company Details

19.5.2. Products Key Market Focus & Geographical Presence

19.5.3. Recent Developments

19.5.4. Key Management Personnel

19.6. Aspire Bakeries LLC

19.6.1. Company Details

19.6.2. Product

19.6.3. Key Market Focus & Geographical Presence

19.6.4. Recent Developments

19.6.5. Key Management Personnel

19.7. Pan-O-Gold Baking Company

19.7.1. Company Details

19.7.2. Products

19.7.3. Key Market Focus & Geographical Presence

19.7.4. Recent Developments

19.7.5. Key Management Personnel

19.8. H&S Bakery, Inc.

19.8.1. Company Details

19.8.2. Products

19.8.3. Key Market Focus & Geographical Presence

19.8.4. Recent Developments

19.8.5. Key Management Personnel

19.9. T. Marzetti Company

19.9.1. Company Details

19.9.2. Products

19.9.3. Key Market Focus & Geographical Presence

19.9.4. Recent Developments

19.9.5. Key Management Personnel

19.10. Lewis Bakeries, Inc.

19.10.1. Company Details

19.10.2. Products

19.10.3. Key Market Focus & Geographical Presence

19.10.4. Recent Developments

19.10.5. Key Management Personnel

20. Strategic Recommendations/Action Plan

21. About Us & Disclaimer

Figures and Tables

Figure 1: United States Bread Market Size, By Value (USD Billion) & Volume (Million Kg), 2018-2028F

Figure 2: United States Bread Market Share, By Type, By Value, 2018–2028F

Figure 3: United States Bread Market Share, By Ingredients, By Value, 2018–2028F

Figure 4: United States Bread Market Share, By Product Type, By Value, 2018–2028F

Figure 5: United States Bread Market Share, By Distribution Channel, By Value, 2018–2028F

Figure 6: United States Bread Market Share, By Region, By Value, 2018–2028F

Figure 7: United States Bread Market Share, By Company, By Value, 2022

Figure 8: United States Bread Market Map, By Type, Market Size (USD Billion) & Growth Rate (%), 2022

Figure 9: United States Bread Market Map, By Ingredients, Market Size (USD Billion) & Growth Rate (%), 2022

Figure 10: United States Bread Market Map, By Product Type, Market Size (USD Billion) & Growth Rate (%), 2022

Figure 11: United States Bread Market Map, By Distribution Channel, Market Size (USD Billion) & Growth Rate (%), 2022

Figure 12: United States Bread Market Map, By Region, Market Size (USD Billion) & Growth Rate (%), 2022

Figure 13: United States Sandwich Slices Market Size, By Value (USD Billion), 2018-2028F

Figure 14: United States Sandwich Slices Market Size, By Volume (Million Kg), 2018-2028F

Figure 15: United States Sandwich Slices Market Share, By Distribution Channel, By Value, 2018–2028F

Figure 16: United States Sandwich Slices Market Share, By Region, By Value, 2018–2028F

Figure 17: United States Bun Market Size, By Value (USD Billion), 2018-2028F

Figure 18: United States Bun Market Size, By Volume (Million Kg), 2018-2028F

Figure 19: United States Bun Market Share, By Distribution Channel, By Value, 2018–2028F

Figure 20: United States Bun Market Share, By Region, By Value, 2018–2028F

Figure 21: United States Rolls Market Size, By Value (USD Billion), 2018-2028F

Figure 22: United States Rolls Market Size, By Volume (Million Kg), 2018-2028F

Figure 23: United States Rolls Market Share, By Distribution Channel, By Value, 2018–2028F

Figure 24: United States Rolls Market Share, By Region, By Value, 2018–2028F

Figure 25: United States Breadsticks Market Size, By Value (USD Billion), 2018-2028F

Figure 26: United States Breadsticks Market Size, By Volume (Million Kg), 2018-2028F

Figure 27: United States Breadsticks Market Share, By Distribution Channel, By Value, 2018–2028F

Figure 28: United States Breadsticks Market Share, By Region, By Value, 2018–2028F

Figure 29: United States Ciabatta Market Size, By Value (USD Billion), 2018-2028F

Figure 30: United States Ciabatta Market Size, By Volume (Million Kg), 2018-2028F

Figure 31: United States Ciabatta Market Share, By Distribution Channel, By Value, 2018–2028F

Figure 32: United States Ciabatta Market Share, By Region, By Value, 2018–2028F

List of Table

Table 1: United States Bread Market, Pricing Analysis, 2022

Frequently asked questions

What is the market size of the United States Bread market?

The market size of the United States bread market was USD 29.93 billion in 2022 and is expected to reach at USD 37.46 billion in the year 2028 with the CAGR of 3.95%.

What segment by product type dominates the United States Bread Market?

In terms of product type, the United States bread market is segmented into sandwich slices, buns, rolls, breadsticks, ciabatta, and others (loaves, brioche, baguette, etc.). Among which, the sandwich slices dominate the market with a market share of around 31% in 2022 on account of its affordability to buy. The sandwiches are the perfect convenience food that can be made from sandwich slices regularly.

What are the trends in the United States Bread Market?

Frozen bread is now available in the market, which can be stored at home for a longer period. The demand for bread in the United States market is therefore being driven by items with a longer shelf life that offer health benefits.

Who are the leading players in the United States Bread Market?

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Press Release

United States Bread Market to Register a CAGR of 3.95% During the Forecast Period

Sep, 2022

Increasing demand for bread made of ingredients such as oats, multigrain, etc., and consumer awareness of healthy lifestyle to drive the United States bread market in the forecast years.

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