Report Description

United Kingdom oral care market is expected to register robust growth in the forecast period, 2023-2027. Oral care products aid in cleansing the oral cavity, freshening the breath, and maintaining good oral hygiene. The growing frequency of dental disorders among adults and children and the expanding awareness of cosmetic dental treatment that helps in enhancing aesthetics and preserving fresh breath are the primary factors augmenting the demand for oral care products. People these days are frequently going for cosmetic whitening treatments to enhance the appearance of their teeth. The availability of several 3D-based videos and graphics at dental spa clinics has helped in providing a luxurious experience to patients. Owing to rising expenditure on oral healthcare, consumers across the United Kingdom have started taking preventive measures, which, in turn, have escalated the demand for effective oral care products. On account of this, people have started paying immense attention to maintaining their oral health, which results in the growing demand for high-quality oral care products and is fueling the growth of the market. 

 Increasing Number of Cases of Dental Disorders Augments the Market Growth

Due to unhealthy food habits, people are facing numerous dental diseases, including tooth decay, periodontal diseases, and gum diseases. The dental disorders are majorly observed in the kids as the teeth of kids are more sensitive and require proper dental treatment. Several key market players are focusing on the development of new and innovative oral care products for kids, thereby aiding the growth of the market. As per the studies, 12%-13% of people face tooth decay and gum decay problems which propels the market growth for oral care products. Along with this, the frequent consumption of alcohol and tobacco has escalated the incidence of dental disorders and will continue to drive the growth of the United Kingdom oral care market in the forthcoming years.

Emerging Trend of Online Sales Channel Accelerates the Market Growth

The consumer goods sector has shifted towards the latest distribution channel referred to as online sales channel. The easy availability of a wide range of products, time-saving, and high discounts are some of the factors that support the growth of online sales channels in the oral care market. People prefer to buy products online instead of visiting retailers and pharmacies. The online sales channel also offers numerous benefits to the consumers, such as low-price products, and free shipping, which acts as another significant growth-inducing factor. As a result, the emerging trend of online sales channels is providing lucrative opportunities for the growth of the oral care market in the upcoming years.