United Kingdom oral care
market is expected to register robust growth in the forecast period, 2023-2027.
Oral care products aid in cleansing the oral cavity, freshening the breath, and
maintaining good oral hygiene. The growing frequency of dental disorders among
adults and children and the expanding awareness of cosmetic dental treatment
that helps in enhancing aesthetics and preserving fresh breath are the primary
factors augmenting the demand for oral care products. People these days are
frequently going for cosmetic whitening treatments to enhance the appearance of
their teeth. The availability of several 3D-based videos and graphics at dental
spa clinics has helped in providing a luxurious experience to patients. Owing
to rising expenditure on oral healthcare, consumers across the United Kingdom
have started taking preventive measures, which, in turn, have escalated the
demand for effective oral care products. On account of this, people have
started paying immense attention to maintaining their oral health, which
results in the growing demand for high-quality oral care products and is
fueling the growth of the market.
Increasing Number of Cases of Dental Disorders
Augments the Market Growth
Due to unhealthy food
habits, people are facing numerous dental diseases, including tooth decay,
periodontal diseases, and gum diseases. The dental disorders are majorly
observed in the kids as the teeth of kids are more sensitive and require proper
dental treatment. Several key market players are focusing on the development of
new and innovative oral care products for kids, thereby aiding the growth of
the market. As per the studies, 12%-13% of people face tooth decay and gum
decay problems which propels the market growth for oral care products. Along
with this, the frequent consumption of alcohol and tobacco has escalated the
incidence of dental disorders and will continue to drive the growth of the
United Kingdom oral care market in the forthcoming years.
Emerging Trend of Online
Sales Channel Accelerates the Market Growth
The consumer goods
sector has shifted towards the latest distribution channel referred to as
online sales channel. The easy availability of a wide range of products,
time-saving, and high discounts are some of the factors that support the growth
of online sales channels in the oral care market. People prefer to buy products
online instead of visiting retailers and pharmacies. The online sales channel
also offers numerous benefits to the consumers, such as low-price products, and
free shipping, which acts as another significant growth-inducing factor. As a
result, the emerging trend of online sales channels is providing lucrative
opportunities for the growth of the oral care market in the upcoming years.