United Kingdom Oral Care Market to be Dominated by Toothpaste till 2027
Enhancing focus on innovative oral care products and growing
number of dental spas are expected to stimulate the growth of United Kingdom
oral care market in the forecast period, 2023-2027.
According
to TechSci Research report, “United Kingdom Oral Care Market By Region, Competition
Forecast & Opportunities, 2027”,
the United Kingdom oral care market is expected to
witness steady growth in 2023-2027. Oral care products help in maintaining
healthy gums, teeth, and tongue requirements. Bad breath, dry mouth, cold
sores, decay, and thrush can be managed with correct diagnosis and oral care
products. Various product innovations by prominent organizations, as well as
huge investments in marketing and promotional operations to reach wider
consumer bases, have a significant impact on the oral care market. Along with
this, the increasing awareness about the significance of maintaining oral
hygiene has increased the overall expenditure on dental healthcare.
Preventative oral care products have become a viable alternative to medication
owing to the rising incidences of oral ailments. Along with this, toothpastes
are available in numerous fluoride concentrations, with unique variations
including herbs, honey, and others, for specific goals like dental
disintegration control and tooth treatment. The mouthwashes are widely utilized
to refresh the mouth or to manage gum diseases.
The dentists hold several
seminars and initiatives to raise dental hygiene awareness, which assists key
market players in exhibiting their product portfolio, resulting in increased
acceptance of dental care products. Oral care products can be purchased with
the help of online sales channels on account of the availability of multi-brand
oral care products at minimized rates, convenience of purchase, and free
shipping. The success of online sales channel of oral care products has
encouraged competitive market players to expand their investment in these
channels.
However, various market
competitors are facing a surge in competitive pricing, and a lack of consumer
awareness about the technological innovations is hampering the growth of the
market.
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Oral Care Market"
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The United Kingdom oral care
market is segmented into type, distributor channel, end user, regional distribution,
and competitive landscape.
Based on type, the market is
divided into toothpaste, toothbrush, mouthwashes/rinses, dental accessories,
denture products, and others. The toothpaste segment dominates the market in
the forecast years, 2023-2027. The rising usage of toothpaste among people of
all income groups contributes to the growth of this segment. The availability
of several forms of toothpaste, including gels, pastes, and powder, offers
wider options to consumers, which escalates the demand for toothpaste. Several
manufacturers are proactively involved in launching innovative products and
demand for toothpaste is projected to increase in the forthcoming years.
Based on distribution
channel, the market is segmented into consumer stores, retail pharmacies,
online distribution, dental dispensaries. The consumer stores segment holds the
largest share in the market in the forecast years, 2023-2027. The easy
availability of a wide range of daily required products, such as liquid mouth
washers, toothpaste, toothbrush, etc., are driving the growth of this segment.
Based on end user, the market
is divided into dental hospitals & clinics, homecare. Homecare segment
holds the largest share in the market in the forecast period, 2023-2027. The
growing consumer awareness regarding oral health and mouth hygiene, along with
the shifting preferences among the consumers towards body hygiene, are
propelling the growth of this segment. Leading manufacturers are coming up with
innovative and easy-to-use oral care products, which has expanded the usage of
oral care products at home, thereby making homecare the largest and
fastest-growing segment.
Leading market players
operating in the United Kingdom oral care market are:
3M United Kingdom Plc.
Procter & Gamble Company
GlaxoSmithKline Plc.
Colgate-Palmolive (U.K.)
Limited
Philips Electronics UK
Limited
Johnson & Johnson Limited
Unilever UK Limited
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“The premiumization trend,
along with several innovative products which include electric toothbrushes,
propels the market growth. With this, consumers are paying more attention to
their teeth and are spending proper time on their oral care routines, which include
flossing and using mouthwashes, and in many cases also, teeth whitening
treatments. This, in turn, contributes to the growth of the market for oral
care products. In addition to this, the rising incidences of oral diseases and
precautionary oral care products have become substitutions than going for
medication which has increased the spending on oral care and is another way to
expand the oral care market. The existence of private/small clinics equipped
with dental dispensaries is fueling the sales of oral care products. Numerous
product innovations by the leading market players and their investment in
promotional activities and marketing to touch base are anticipated to
accelerate the United Kingdom oral care market growth till 2027” said Mr. Karan
Chechi, Research Director with TechSci Research, a research based global
management consulting firm”.
“United Kingdom Oral Care
Market By Product Type (Prescription Medicines v/s Over-The- By Type
(Toothpaste, Toothbrush, Mouthwashes/Rinses, Dental Accessories, Denture
Products, Others), By Distribution Channel (Consumer Stores, Retail Pharmacies,
Online Distribution, Dental Dispensaries), By End User (Dental Hospitals &
Clinics v/s Homecare), By Region, Competition Forecast & Opportunities,
2027 has
analyzed the future growth potential of United Kingdom oral care market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and assist decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with significant
drivers, challenges, and opportunities in United Kingdom oral care market.
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