United Kingdom fragrance
market is anticipated to witness potential growth in the forecast period,
2023-2027. The
grooming habits of individuals has been improved as fragrance and perfumes have
become one of the essential products for regular use. With the increase in
internet penetration and the rise in number of social media users are driving the
market growth. Several key market players in the market are promoting their
offerings on social media and other online platforms. Fragrance ingredients are
commonly used in products such as soaps and detergents, daily use household
products that includes shampoos, shower gels, shaving creams, and body care
products like lotions, scrubbers, etc. Ongoing development of these fragrance
products has extended the industry size. Along with this, a rise in spending
capacity and emerging trends including aromatherapy have amplified the
visibility of fragrance products which are estimated to support the market
growth in the upcoming years.
Rise in Adoption of Eco-Friendly
Fragrance Products Augments the Market Growth
The growing popularity of organic and
natural-ingredient-based products is primarily driving the market growth. Some widely
used ingredients in such fragrances are sandalwood, geranium bourbon, and
patchouli. This industry is mostly reliant on synthetic components, with
synthetic fragrances accounting for 60–65% of the total market whereas 30–35%
of the market has been occupied by fragrances made of natural ingredients. The
escalating demand for organic fragrances is due to the expanding consumer
awareness related to ingredients used in them. Also, the enhancing focus on
personal health and hygiene, as well as the changing lifestyle, is stimulating
the consumption of chemical-free products. People across the globe, including
in the U.A.E., are getting aware of the significance of a healthy life, which
is leading to a rise in the number of gym-goers. As per the Dubai World Trade
Centre, in the U.A.E., there are 800 fitness clubs with 523,000 members. Health
clubs and gyms that offer personal training are promoting the market growth, as
consumers in the U.A.E. are willing to spend more on fragrances and perfumes to
mask the unpleasant odor coming from their bodies after an intense workout.
Increase in Expenditure on Advertisement
and Promotion Stimulates the Market Growth
Extensive research & development
activities along with the spending on advertisements are driving the market
growth. Numerous key market players are investing in advertisement and
promotion to influence consumer purchase decisions. The growing utilization of
social media and celebrity endorsement is influencing the advertisement
strategies adopted by the market leaders. As per the World Bank, the internet
penetration in United Kingdom is 100% as of 2021, which rises the online sales,
that allows cosmetics and perfume retailers to add images and videos to expand
the sales of perfumes and fragrances. Several online cosmetics retailers
provide the option to the customers to get their perfumes and fragrances
customized, thereby the market players are heavily investing in advertisement
and promotion to attract consumers to digital media. This help to make better
decision while formulating performance strategies. Expanding sales of artisanal
and custom fragrance products, along with the high expenditure on advertisement
and promotion is expected to fuel the market growth in the forthcoming years.
Elevate in Demand for Fragrance Products
Among Men Supports the Market Growth
The inflating usage of cosmetics among
men in their daily routine, which trigger the growth of the market. These days
men are becoming more concerned about their personalities which augments the
market growth. Moreover, post-workout, they prefer to use products that contain
fragrance to remove body odor. The elevating levels of urbanization and
emerging fascination trend with western culture spreads beyond cities, men are
opting for spicy, woody, oceanic, and citrus notes. All these aforementioned
factors are expected to support the growth of the fragrance market over the
forecast period.