United Kingdom Advanced Tyres Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Pneumatic, Run-Flat, Airless), By Vehicle Type (ICE, Electric, Hybrid), By Technology (Self-Inflating, Chip-Embedded, Multi-chamber, All-in-one, Self-Sealing), By Region, By Competition 2020-2030F

Market Overview:

The United Kingdom Advanced Tyres Market was valued at USD 373.80 Million in 2024 and is expected to reach USD 543.28 Million by 2030 with a CAGR of 6.43% during the forecast period. The United Kingdom advanced tyres market is witnessing notable momentum, propelled by evolving automotive technologies and heightened consumer expectations for performance, safety, and efficiency. Growth is primarily driven by the rising integration of intelligent tire technologies such as sensors for real-time pressure and temperature monitoring, which enhance road safety and fuel economy. The shift toward electric and autonomous vehicles has accelerated the need for tires with low rolling resistance, superior grip, and enhanced durability, encouraging manufacturers to invest in innovation. Key trends include the adoption of sustainable and lightweight materials, such as silica-infused compounds and recycled rubber, aimed at reducing carbon footprints without compromising performance. For instance, as of 2024, Continental incorporated an average of 26% renewable and recycled materials into its tire production, with expectations to increase this share by 2–3 percentage points in 2025. The growth is driven by the integration of sustainable components such as synthetic rubber from renewable or circular oil, recycled PET-based polyester, recycled steel, and silica derived from rice husk ash. Continental targets surpassing 40% sustainable material content by 2030, while maintaining safety and performance standards, as part of its broader commitment to sustainable mobility.

Market Drivers

Rising Demand for High-Performance and Premium Tires

Consumer preferences are shifting toward high-performance and premium tires, driven by growing awareness of their advantages in handling, braking, and ride comfort. These tires are engineered with advanced tread patterns and innovative rubber compounds that enhance performance under high-speed and varied driving conditions. High-performance tires also offer improved cornering, stability, and reduced braking distances, making them popular among owners of sports and luxury vehicles. As modern vehicles become faster and more powerful, tire specifications must match the elevated performance standards. Increased disposable income and a growing automotive enthusiast culture further contribute to this demand. Moreover, even in mid-range vehicles, there is an upward trend of opting for premium tire replacements, particularly in urban and high-speed driving environments.  For instance, a new SMMT report highlights the strength of the UK’s luxury, high-performance, and niche car manufacturing sector, which exports nearly $6.3 billion worth of high-value vehicles annually, with around 90% of production shipped overseas. Generating approximately $6.9 billion in annual turnover and supporting 15,000 direct jobs along with 60,000 in the local supply chain, the sector features iconic British brands such as Aston Martin, Bentley, LEVC, Lotus, McLaren, and Morgan.

Growth in Electric and Autonomous Vehicles

The expansion of electric and autonomous vehicle markets is directly influencing the demand for advanced tires. These vehicles require tires that support unique performance characteristics such as instant torque delivery, heavier battery weight, and minimal road noise. For electric vehicles, low rolling resistance is critical to extend battery range, prompting manufacturers to develop tire compounds and designs that reduce energy loss without sacrificing grip or durability. In autonomous vehicles, tire sensors must deliver precise real-time data to the vehicle's control systems for safe navigation, especially under changing road or weather conditions. Noise reduction is also a significant requirement for electric and autonomous vehicles, encouraging tire makers to innovate in tread pattern engineering and damping materials. Tire wear rates are monitored more stringently in electric vehicles due to torque-heavy acceleration patterns.  For instance, in May 2025, the UK new car market grew by 1.6% year-on-year to 150,070 registrations, marking the best May since 2021. Battery electric vehicles (BEVs) saw a 25.8% increase to 32,738 units, capturing 21.8% of the market—up from 17.6% in May 2024. Plug-in hybrids (PHEVs) surged 50.8% to 17,898 units (11.9% share), while hybrids (HEVs) rose 6.8% to 20,351 units (13.6% share). Combined electrified vehicles accounted for 47.3% of registrations, reflecting strong uptake supported by fleet adoption and incentives.

Expansion of Vehicle Safety Regulations and Standards

Stricter vehicle safety regulations and evolving industry standards are acting as a strong driver for the advanced tyres market. Governments and automotive safety authorities are mandating improved vehicle performance metrics, including braking distance, road grip, and handling under adverse conditions—all of which are directly influenced by tire quality. These regulations have prompted automakers to equip vehicles with more technologically advanced tires that meet stringent testing and compliance criteria. Features such as real-time pressure monitoring systems, embedded tire wear sensors, and run-flat capabilities are increasingly becoming standard to align with safety benchmarks. Insurance companies and fleet operators also favor advanced tires, recognizing their role in reducing accidents and operational risks. These trends have heightened both OEM and aftermarket focus on safety-enhancing tire technologies.  

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Key Market Challenges

High Manufacturing and Development Costs

The advanced tire segment faces a substantial challenge due to high research, development, and manufacturing costs. These tires often involve complex materials like high-grade silica, aramid fibers, and electronic components for smart features, which are significantly more expensive than conventional tire ingredients. Integrating sensors, wireless modules, and battery systems into the tire’s structure increases production complexity and requires specialized machinery and skilled labor. Such advanced processes also demand rigorous testing and quality control to ensure performance, safety, and durability under diverse conditions. These factors contribute to higher retail prices, limiting market penetration among cost-conscious consumers. Small and mid-tier manufacturers may struggle to absorb or pass on these costs, reducing competitiveness.

Complexity in Standardization and Maintenance

The incorporation of advanced technologies in tires introduces significant challenges in terms of standardization and maintenance. With the growing use of embedded electronics, communication protocols, and sensor-based systems, a lack of universal standards can lead to compatibility issues between tires and vehicle systems. Differing approaches by manufacturers to smart tire architecture create fragmentation in the market, complicating integration, especially for aftermarket installations. Without consistent standards, fleet operators and individual users may face difficulties in selecting or replacing advanced tires compatible with their vehicle platforms. Maintenance complexity is another concern. Repairs for smart tires often require specialized equipment and technical expertise, limiting servicing options and increasing costs. Issues like sensor recalibration, software updates, and diagnostic troubleshooting require technicians trained in both tire mechanics and electronics.

Key Market Trends

Growing Adoption of Sustainable Materials

A prominent trend in the advanced tires market is the rising adoption of sustainable and eco-friendly materials. Manufacturers are increasingly shifting toward renewable and recycled raw materials such as natural rubber, soybean oil, silica from rice husk ash, and recycled carbon black. These efforts are aimed at reducing the environmental impact of tire production and disposal. The use of bio-based and low-VOC compounds aligns with the global shift toward greener automotive solutions and supports long-term sustainability goals. Some manufacturers are exploring fully recyclable tire designs, incorporating modular constructions that allow easy disassembly and material recovery. Sustainability also extends to production processes, where efforts are being made to reduce water usage, CO₂ emissions, and waste generation.  For instance, as of January 2023, Goodyear unveiled a road-approved demonstration tire comprised of 90% sustainable materials, spanning 17 ingredients across 12 different components.

Advancements in Self-Healing and Airless Tire Technologies

Self-healing and airless tire innovations are emerging as game-changers in the advanced tires landscape. Self-healing tires are designed with special materials that can automatically seal punctures, minimizing the risk of sudden failures and enhancing on-road safety. These materials often include embedded polymers or microcapsules that react to damage by sealing breaches. This advancement extends tire life, reduces the need for immediate maintenance, and improves vehicle uptime benefits particularly valuable for commercial operators and logistics fleets. Airless tires, on the other hand, eliminate the risk of blowouts by replacing pneumatic pressure with structural supports that mimic air cushioning. These designs are especially suitable for rugged or hazard-prone environments, offering durability and zero-maintenance benefits.

Increased Emphasis on Tire-Integrated Telematics

The growing emphasis on tire-integrated telematics is reshaping the way tires interact with vehicles and drivers. Modern advanced tires are equipped with sensors that collect and transmit data related to temperature, pressure, tread wear, and road conditions. This data is processed by vehicle systems to enhance real-time decision-making, such as optimizing braking performance or adjusting suspension settings based on load and terrain. In fleet management, tire telematics play a critical role in predictive maintenance, enabling timely replacements and reducing downtime. This improves vehicle uptime, operational efficiency, and total cost of ownership. In consumer applications, integration with mobile apps allows drivers to monitor tire health remotely, receive alerts, and even book service appointments. This connectivity aligns with broader automotive trends like connected vehicles and V2X (vehicle-to-everything) communication.

Segmental Insights

Vehicle Type Insights

In 2024, internal combustion engine (ICE) vehicles dominated the United Kingdom advanced tyres market by vehicle type, driven by the large number of ICE models in operation and steady demand within the replacement segment. However, there is a rapid transition underway toward electric vehicles (EVs), supported by technological advancements, regulatory pressure, and shifting consumer preferences. EVs are creating new requirements for tires with low rolling resistance, quiet operation, and improved durability due to the heavier battery load and instant torque delivery. This emerging shift is expected to significantly reshape future market dynamics, with tire manufacturers focusing on specialized products tailored for electric mobility. While ICE vehicles currently account for the largest share in advanced tire usage due to established infrastructure and high market presence, the accelerating adoption of EVs is expected to become a key demand driver in the coming years.

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Region Insights

In 2024, England led the United Kingdom advanced tyres market due to its high vehicle density and widespread use of private and commercial fleets. Strong infrastructure and consumer preference for premium performance have fueled demand for intelligent tire technologies. Features like real-time monitoring, low rolling resistance, and improved grip are popular, particularly in urban centers. The replacement market remains strong, supported by fleet operators prioritizing smart tire solutions for efficiency and safety.

Scotland showed steady growth, driven by its diverse terrain and unpredictable weather. All-season and adaptive tires with smart features are gaining traction, especially in long-distance logistics. Interest in sustainable tire options is rising, with rural and suburban drivers seeking fuel-efficient, durable products that perform across varying road conditions.

Wales is seeing growing demand for advanced tyres, supported by rising awareness of safety, performance, and fuel economy. EV adoption and government efficiency initiatives are influencing consumer choices. Though smaller in scale, the market is expanding as more retailers offer advanced tire models, giving buyers access to technologies previously limited to larger regions.

Recent Developments

• ​In 2025, Kumho Tyre UK debuted at the Road Transport Expo, showcasing five commercial tire models focused on safety, durability, and fuel efficiency. Highlights included advanced tread technologies and low rolling resistance compounds designed for fleet performance and sustainability.
• In June 2025, Engineer Live reported key progress in airless tyre technology, with prototypes like Michelin’s Uptis showing strong results in fleet trials. These puncture-proof tyres enhance safety, cut maintenance, and reduce waste, positioning them closer to commercial viability.
• In June 2025, Guizhou Tyre revealed plans to begin trial production of Advance brand car tyres, following expansion in Vietnam. Despite profit and cash flow declines in 2024, the move signals fresh growth potential.
• In 2025, Bridgestone and Michelin are testing puncture-free tyres such as airless prototypes and advanced spoke-based designs aimed at boosting safety and reliability for autonomous and commercial vehicles.

Key Market Players

• Bridgestone Corporation
• Michelin Group
• The Goodyear Tire & Rubber Company
• Continental AG
• Pirelli & C. S.p.A.
• Yokohama Rubber Company, Limited
• Hankook Tire & Technology Co., Ltd.
• Kumho Tire Co., Inc.
• Sumitomo Rubber Industries, Ltd.
• Toyo Tire Corporation

Report Scope:

In this report, the United Kingdom Advanced Tyres Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•         United Kingdom Advanced Tyres Market, By Type:

o    Pneumatic

o    Run-Flat

o    Airless

•         United Kingdom Advanced Tyres Market, By Vehicle Type:

o    ICE

o    Electric

o    Hybrid

•          United Kingdom Advanced Tyres Market, By Technology:

o    Self-Inflating

o    Chip-Embedded

o    Multi-chamber

o    All-in-one

o    Self-Sealing

•          United Kingdom Advanced Tyres Market, By Region:

o    England

o    Scotland

o    Wales

o    Northern Ireland

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the United Kingdom Advanced Tyres Market.

Available Customizations:

United Kingdom Advanced Tyres Market report with the given market data, Tech Sci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).